SunewMed+

What SunewMed+ does

SunewMed+ is a privately-held Polish cosmetics brand founded in 2005, headquartered near Poznań, operating a direct-to-consumer skincare portfolio under the SUNEW brand. The company's core products center on hydrogel eye patches (its flagship category), vitamin C-enriched creams and exfoliating gels, biomimetic peptide serums, sheet masks, SPF 50 anti-aging sunscreen, foot masks, and lip balms, with formulations positioned as pregnancy-safe and delivering visible effects after first use. Underlying technology is rooted in cosmetic chemistry rather than software: the brand uses oil-based Ascorbyl Tetraizopalmitate for stable, deeper-penetrating vitamin C; biomimetic peptides and arginine in the ESSENCE+ activator serum; hydrogel patch delivery systems; and Korean-style starch/cellulose exfoliating gels. Proprietary features include clinically validated efficacy claims (93% user-reported satisfaction on hydrogel patches; up to 86% effectiveness increase for subsequent creams when paired with the activator).

The company operates a multi-channel go-to-market: (1) DTC e-commerce at sunew.pl with same-day shipping before 14:30, 10% newsletter first-order discount, and free shipping above 189 PLN; (2) third-party retail through Polish beauty and pharmacy chains including Douglas, Super-Pharm, Dr Max, Aelia Beauty, and Apteka Gemini; and (3) B2B hotel/SPA supply of guest-size products, travel kits, and bespoke formulations to luxury hospitality partners such as Intercontinental Warsaw, Hilton Warsaw, Sheraton Warsaw, Platinum Mountain, and My Story Gdynia. Pricing is unit-based, ranging from 10.99 PLN (single collagen patch) to 299 PLN (Travel Kit) and 280 PLN (SPF & Cleansing Set), with promotional bundles and gift sets as core merchandising.

In 2024 the company secured a 389,332.60 PLN EU structural fund grant (within a 896,108.80 PLN total project) to promote the SUNEW brand internationally via trade fairs and campaigns, signaling an explicit internationalization push. The company has approximately 15 employees, no disclosed institutional investment, no parent company, and no public listing. Revenue, headcount growth, and burn rate are not publicly disclosed.

Name

SunewMed+

Legal name

SUNEWMED+ SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Website

https://sunew.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SunewMed+ is a Polish cosmetics brand founded in 2005, selling skincare products including hydrogel eye patches, vitamin C creams, peptide serums, and sunscreens through DTC e-commerce, retail pharmacies, and luxury hotel/SPA partnerships, primarily serving women seeking fast-acting anti-aging solutions.

Ownership category

akta.pro rank

Product category

Skincare Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAHAD

Chemical Sun Protection

Consumer Products & Retail/Beauty & Personal Care/Sun Care & Tanning

SECONDARYCRABAHAA

Sunscreen (Face)

Consumer Products & Retail/Beauty & Personal Care/Sun Care & Tanning

SECONDARYCRABAHAB

Sunscreen (Body)

Consumer Products & Retail/Beauty & Personal Care/Sun Care & Tanning

Keywords

• Skincare cosmetics
• Hydrogel eye patches
• Vitamin C skincare
• Anti-aging face care
• Hotel spa amenities

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: SunewMed+ sells directly to consumers through its own online store (sunew.pl), offering individual products and curated bundles/sets at various price points. Orders placed before 14:30 on business days are shipped same day.
2. Retail & Pharmacy Distribution: Products distributed through third-party beauty retailers including Douglas, DoZ, Super-Pharm, Dr Max, Aelia Beauty, and Apteka Gemini.
3. Hotel & SPA B2B Sales: SunewMed+ supplies luxury hotels and exclusive SPA facilities with dedicated guest-size products, travel kits, and bespoke formulations. Partners include Intercontinental Warsaw, Hilton, Sheraton, Platinum Mountain, and My Story Gdynia.
4. Gift Card Sales: Digital gift cards sold through the e-commerce store for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SunewMed+ is a Polish cosmetics brand that designs, brands, and sells a portfolio of skincare products including hydrogel lifting and regenerating eye patches, vitamin C face creams, exfoliating gels, peptide-based serums (ESSENCE+), broad-spectrum SPF 50 sunscreen, sheet masks, foot masks, lip balms, and curated gift and travel sets. Products are sold direct-to-consumer through the sunew.pl e-commerce storefront, through third-party beauty retailers and pharmacy chains in Poland, and as guest amenities and bespoke formulations supplied to luxury hotels and SPAs.

Product overview

SunewMed+ is a Polish cosmetics brand with over 20 years of market experience, offering a unified skincare product portfolio organized around key product lines. The core offering spans face care (cleansing foams, vitamin C creams, exfoliating gels, sunscreens, serums/activators), eye care (hydrogel lifting patches for day and night, sheet eye masks), lip care (Gold Kiss and Dear Kiss balms in multiple flavors), foot care (moisturizing masks with avocado oil and sweet almond oil with royal jelly), and hygiene/wipes (disposable face towels, makeup remover wipes, deodorant). Products are sold both individually and as curated bundles (Bestseller Beauty Set, CEO Beauty Set, Black Set, Anti-Aging Set, Travel Kit, On The Go Set, MultiMasking Set, Puccini x SunewMed+ collaboration, SPF & Cleansing Set) targeting different occasions (daily care, travel, gifting, professional SPA/hotel use). The brand emphasizes fast visible results, pregnancy-safe formulations, and a comprehensive 1-minute skincare routine.

Differentiator

Problem solved

Functional benefit

Brands

• SunewMed+: Primary brand name for the cosmetics product line.

Products and services

• Lifting Eye Patches for Eyes and Nasolabial Folds (Liftingujące płatki pod oczy i na bruzdy nosowe) Hydrogel day-use patches that visibly lift and firm the skin around the eyes and nasolabial folds from the first application. 60 pieces per pack; 93% of tested users reported excellent visible results after first use. Targeted at consumers seeking fast under-eye lifting effects.
• Active Cleansing Foam for Face and Eyes (Aktywna pianka oczyszczająca) Gentle cleansing foam that removes impurities while protecting the skin's natural hydrolipidic barrier. Available in 40 ml travel and 200 ml full sizes for face and eye use.
• Light Face Cream with Vitamin C for Day and Night (Lekki krem z witaminą C) Lightweight dual-use (day and night) face cream formulated with vitamin C to brighten discoloration and even skin tone. Available in 20 ml and 50 ml sizes.
• Exfoliating Gel with Vitamin C (Żel rozpuszczający naskórek z witaminą C) Korean-style exfoliating gel that dissolves dead skin cells using plant-based cellulose fibers rather than physical abrasion. Contains vitamin C, petitgrain oil, and olive oil; smooths skin in 1 minute with visible results after first use.
• SUNglow SPF 50 Anti-Aging Daily Sunscreen (SUNglow SPF 50) Daily anti-aging sunscreen with SPF 50 that protects against UV rays and prevents photoaging. Combines physical and chemical filters for broad-spectrum protection with no white cast.
• ESSENCE+ Face and Eye Serum / Activator (ESSENCE+ Serum) Concentrated face and eye serum containing peptides, snail mucin, and arginine that facilitates deeper penetration of active ingredients, reported to boost the effectiveness of subsequent skincare creams by up to 86%.
• ESSENCE+ Regenerating Overnight Eye Patches (ESSENCE+ Regenerujące płatki pod oczy na noc) Overnight regenerating hydrogel eye patches designed to nourish and repair the delicate skin around the eyes during sleep.
• Lip Balm Gold Kiss (Balsam do ust Gold Kiss) Nourishing lip balm formulated with shea butter and beeswax that delivers 24-hour smoothness. Available in vanilla (Gold Kiss), watermelon (Pink Kiss), and raspberry flavors.
• Moisturizing Foot Mask with Avocado Oil (Nawilżająca maska na stopy z olejem awokado) Intensive moisturizing foot mask enriched with avocado oil, low-molecular hyaluronic acid, and niacinamide. Provides long-lasting hydration and softens rough skin.
• Moisturizing Foot Mask with Sweet Almond Oil and Royal Jelly (Nawilżająca maska na stopy) Intensive regenerating foot mask with sweet almond oil, royal jelly, allantoin, and rosemary extract; clinically proven to deliver 100% effective regeneration and smooth, nourished skin.
• YOUTH SHOT Regenerating Sheet Mask (YOUTH SHOT Maska w płachcie) Cotton sheet mask soaked with active ingredients for a firming and brightening effect after a single use. Available in packs of 1 and 6 pieces.
• ESSENCE+ Sheet Mask with Peptides and Snail Mucin (ESSENCE+ Maska w płachcie) Sheet mask combining peptides and snail mucin for regenerating and firming action. Targets wrinkles and loss of firmness.
• Bestseller Beauty Set (Bestseller Beauty Set) Curated gift set of the brand's bestselling products including exfoliating gel, lifting eye patches, and Gold Kiss lip balm, presented in an elegant brown box with a travel bag.
• CEO Beauty Set (CEO Beauty Set) Professional skincare set featuring the brand's most effective products for a comprehensive beauty routine, marketed toward executive and "girl boss" consumers.
• Black Set (Black Set) Curated black-themed presentation set of selected SunewMed+ products.
• Anti-Aging Set – Wrinkle Reduction and Skin Firming (Anti-Aging Set) Targeted anti-aging set designed to reduce wrinkles and firm the skin, combining the brand's most effective firming and regenerating products.
• Travel Kit (Travel Kit) Travel-sized set of the brand's best-selling face care products in compact, airline-compliant packaging, including cleansing foam, exfoliating gel, and other essentials.
• On The Go Set (On The Go Set) Compact skincare set designed for quick, portable daily care, featuring the brand's key products in travel-friendly formats.
• Travel Kit – Puccini x SunewMed+ (Zestaw podróżny Puccini x SunewMed+) Travel-sized set created in collaboration with Puccini, featuring curated SunewMed+ products for a luxury travel skincare experience.
• SPF & Cleansing Set + 2x FREE (Set SPF & Oczyszczanie + 2x GRATIS) Promotional bundle combining SUNglow SPF 50 sunscreen and cleansing products, with complimentary thermal mug and disposable towels included.
• MultiMasking Set (MultiMasking Set) Set designed for multi-masking routines, combining different masks for targeted treatment of various skin zones.
• Disposable Face Towels (Jednorazowe ręczniki do twarzy) Single-use disposable towels for face cleansing, available in packs of 3×60 sheets with a complimentary container.
• Makeup Remover Wipes for Face and Eyes (Chusteczki do demakijażu) Disposable makeup remover wipes for face and eyes, available in packs of 8 sheets or 6×8 sheets.
• Effective 2-Function Deodorant (Skuteczny 2-funkcyjny dezodorant) Dual-function deodorant product for comprehensive body care, offered in travel-friendly formats for hotel and SPA guests.
• Gift Card (Karta podarunkowa) SunewMed+ digital gift card available for purchase, allowing recipients to choose products from the full brand portfolio.
• Vacuum Thermal Mug (Próżniowy Kubek Termiczny) Thermal vacuum mug offered as a promotional gift with select product bundles and available for individual purchase.
• Active Sheet Mask for Eyes (Aktywna maska w płachcie na oczy) Sheet eye mask designed for intensive eye area treatment, providing a concentrated dose of active ingredients.
• Małgorzata Rozenek-Majdan Radiant Look Set (Zestaw na promienne spojrzenie) Celebrity co-branded set featuring brand ambassador Małgorzata Rozenek-Majdan, positioned as a "fresh and radiant look" duo that delivers visible effects from first use.

Quantifiable outcome

• 93% of tested users reported visible results after first use of hydrogel under-eye patches
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Intercontinental WarsawcoreChannel Partner/ Reseller/ DistributorSunewMed+ supplies luxury hotel amenities and skincare products to Intercontinental Warsaw guests. The hotel provides distribution visibility to high-end clientele who receive SunewMed+ products as part of their in-room amenities and SPA treatments.
• Hilton WarsawcoreChannel Partner/ Reseller/ DistributorHilton Warsaw features SunewMed+ products as guest amenities, offering visitors access to the brand's skincare range during their stay. The partnership enhances the hotel's premium amenity offering.
• Sheraton WarsawcoreChannel Partner/ Reseller/ DistributorSheraton Warsaw provides SunewMed+ skincare products to hotel guests as part of its luxury amenity program, supporting brand exposure to international business and leisure travelers.
• Platinum MountaincoreChannel Partner/ Reseller/ DistributorLuxury mountain resort carrying SunewMed+ products for guests seeking premium skincare in a resort SPA environment.
• My Story GdyniacoreChannel Partner/ Reseller/ DistributorBoutique hotel and SPA in Gdynia featuring SunewMed+ products for guests, with a focus on personalized skincare experiences.
• DouglascoreChannel Partner/ Reseller/ DistributorEuropean prestige beauty retailer Douglas carries SunewMed+ products in its Polish stores and online platform, providing broad consumer access and brand visibility in premium retail environments.
• Super-PharmminorChannel Partner/ Reseller/ DistributorBeauty and health retailer distributing SunewMed+ products across its pharmacy and beauty store network in Poland.
• Dr MaxminorChannel Partner/ Reseller/ DistributorMajor pharmacy chain distributing SunewMed+ products through its retail and online pharmacy channels across Poland.
• Apteka GeminiminorChannel Partner/ Reseller/ DistributorOnline pharmacy partner distributing SunewMed+ products to consumers seeking skincare through pharmacy channels.
• Aelia BeautyminorChannel Partner/ Reseller/ DistributorBeauty retailer carrying SunewMed+ products in its physical and online beauty store locations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Beiersdorf: Global personal care company behind NIVEA, Eucerin, and La Prairie, with deep presence in sun care (NIVEA Sun) and dermo-cosmetics. Comparable as a broad incumbent with significant skin and sun protection portfolios that compete for the same retail and pharmacy shelf space.
• Estée Lauder: Global prestige beauty conglomerate with skincare, sun care, and treatment brands (e.g., Clinique, La Mer). Comparable in premium skincare positioning and prestige channel distribution, though at a materially larger scale and broader geographic footprint.
• L'Oréal: Global beauty conglomerate with extensive skincare, sun care, and cosmetic brands sold worldwide. Comparable as the dominant incumbent operating across the same product categories (anti-aging, sun protection, eye care) with vastly greater scale and international reach.
• L'Occitane en Provence: International natural-ingredient skincare brand with hotel and spa distribution as a core channel. Comparable to SunewMed+ in the B2B hospitality/SPA channel strategy and the natural-premium positioning across face, body, and lip care.

Direct peers

• Eveline Cosmetics: Large Polish cosmetics brand offering skincare, body care, and beauty products with extensive retail and pharmacy distribution across Central and Eastern Europe. Comparable product categories, multi-channel GTM, and regional market overlap make this a direct peer.
• Ziaja: Polish cosmetics manufacturer and brand with a comparable multi-category skincare portfolio, distribution through pharmacies and retail, and a focus on affordable natural-ingredient formulations. Ziaja is the most direct domestic comparable to SunewMed+ in terms of product mix, channel strategy, and target consumer.
• Dermika: Polish skincare brand offering anti-aging, brightening, and specialized treatment products. Comparable in target consumer, product positioning around visible results, and domestic Polish market focus.
• Tołpa: Polish dermo-cosmetics brand specializing in peat-based skincare formulations, distributed through pharmacies and online. Comparable as a Poland-based skincare brand with a differentiated natural-ingredient story and pharmacy channel distribution.
• Bielenda: Polish beauty brand with a broad skincare, face care, and body care portfolio sold through drugstore, pharmacy, and retail channels. Comparable in target market (women-focused skincare), channel mix, and price point positioning to SunewMed+.
• Dr. Irena Eris: Premium Polish skincare and cosmetics brand sold through pharmacies, spas, and hotel partnerships, with a scientific/clinical positioning. Highly comparable to SunewMed+ in pharmacy distribution, B2B hospitality channel, and clinical efficacy marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUgWucSLgQghavgytHxDwIA?cbrd=1
• Facebookfacebook.com/sunew.sunew
• LinkedInlinkedin.com/company/sunew-med
• Instagraminstagram.com/sunew_med

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunewMed+