Sunrise Festival (Belgium)

Name

Sunrise Festival (Belgium)

Legal name

Creco BV

Website

https://sunrisefestival.be

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Music Festival / Live Event Entertainment

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Music festival events
• Live entertainment production
• Outdoor camping accommodation
• Cashless payment systems
• Event ticketing services

Headquarters

HQ city

Merksplas

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Festival Tickets: Weekend and day tickets for festival access, including Next Gen tickets for visitors born in 2010.
2. Camping & Accommodations: Sunfields Camping with various accommodation options including Belltents, Lodge, Eazzzy Green, Snoozy Pod, and Friends Zones.
3. Food & Beverage Sales: Cashless purchases of food, drinks, and merchandise at the festival.
4. Eco-fee System: €2 eco-fee charged on drinks served in recyclable containers, refundable upon returning empty containers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunrise Festival is an annual 4-day music festival held at De Lilse Bergen recreation domain in Gierle, Belgium, featuring 200+ artists across 7+ stages with a diverse range of music genres. The festival operates Sunfields Camping with multiple accommodation options, a cashless wristband payment system for on-site purchases, and a mobile app providing timetable, interactive map, and personal planning features.

Product overview

Sunrise Festival is a multi-day music festival held annually at De Lilse Bergen recreation domain in Gierle, Belgium. The core offering is the main festival featuring 200+ artists across 7+ stages over 4 days in late June. The product portfolio includes a mobile app for navigation and planning, a cashless wristband payment system for purchases on-site, Sunfields Camping offering glamping and standard camping accommodations, and support services including a chatbot assistant (Sunny) and Lost & Found. A related sister event, Sunset Festival, operates as a single-day event at the same venue.

Differentiator

Problem solved

Functional benefit

Brands

• Sunfields Camping: On-site camping facility at Sunrise Festival featuring pool parties, pre-parties and various activations.

Products and services

• Sunrise Festival Annual 4-day music festival held at De Lilse Bergen recreation domain in Gierle, Belgium. Features 200+ artists across 7+ stages with diverse music genres. The festival ran from June 24-27 in 2026 and next edition is scheduled for June 24-27, 2027.
• Sunrise Festival App Official mobile application for iOS and Android providing festival information, latest news, exclusive timetable access, festival map with virtual tour, and personal planning features for visiting the festival.
• Cashless Payment System Festival-wide cashless payment system using wristbands. Visitors load credit onto their account before or during the event and use wristbands to pay for food, drinks, and merchandise. Refunds available for remaining balance after the festival with a €3.50 service fee.
• Sunfields Camping On-site camping area with pool parties, pre-parties, and various activations. Includes tent accommodation options such as Belltent, Lodge, Eazzzy Green, Snoozy Pod, and Friends Zones for festival visitors seeking a multi-day camping holiday experience.
• Lost & Found Service Service for recovering lost items found at the festival. Important items (phones, cards, wallets) are transferred to municipality of Lille for safekeeping.
• Sunny Chatbot Digital chatbot assistant named Sunny available on the festival website for answering visitor questions about tickets and general festival information.
• Sunset Festival Related single-day festival event also held at De Lilse Bergen, featuring hardstyle and electronic music genres. Sister event to Sunrise Festival scheduled for September 19 at the same location.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core, minor and major.

• De Lilse BergencoreStrategic or Co-development PartnerRecreation domain serving as the festival venue, described as a hidden gem in a forested landscape with a giant lake and fine sand beach, marketed as 'the Ibiza of the Kempen'
• Alken-MaesminorOthersBelgian alcohol brand (beer) appearing as sponsor on website
• AXEminorOthersDeodorant brand appearing as sponsor on website
• Coca-ColaminorOthersSoft drink brand appearing as sponsor on website
• DesperadosminorOthersTequila-flavored beer brand appearing as sponsor
• DoveminorOthersPersonal care brand appearing as sponsor on website
• EventimmajorChannel Partner/ Reseller/ DistributorTicket sales platform and sponsor providing ticketing services
• Fuze TeaminorOthersTea-based beverage brand appearing as sponsor
• G&A Motors - MINIminorOthersAutomotive dealer partner appearing as sponsor
• Ici ParisminorOthersPerfume and cosmetics retailer appearing as sponsor
• MNMminorGTM or Marketing PartnerBelgian radio station (VRT) appearing as media partner
• PassoãminorOthersLiqueur brand appearing as sponsor
• PluggerzminorOthersEar protection brand appearing as sponsor
• Provincie AntwerpenminorStrategic or Co-development PartnerProvince of Antwerp government entity as regional partner
• Red BullminorOthersEnergy drink brand appearing as sponsor
• RTVminorGTM or Marketing PartnerRegional television channel appearing as media partner
• StëlzminorOthersHard drinks brand appearing as sponsor
• StuBruminorGTM or Marketing PartnerBelgian radio station (VRT) appearing as media partner
• TelenetminorOthersBelgian telecom provider appearing as sponsor
• Dare to DreammajorStrategic or Co-development PartnerVolunteer organization handling volunteer recruitment for the festival, hosting volunteers via vzw's (non-profit organizations)
• WeezPaymajorTechnology or IntegrationCashless payment system provider for festival wristband payments and refund processing
• PaylogicmajorChannel Partner/ Reseller/ DistributorTicketing service provider handling ticket sales and customer service for Sunrise Festival

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tomorrowland: The world's largest electronic/dance music festival, held annually in Boom, Belgium. Direct competitor for Belgian festival-goers, headline artist budgets, and sponsor mindshare in the same domestic market.
• Mysteryland: Long-running Dutch electronic/dance music festival with on-site camping. Direct competitor in the Benelux dance-festival segment with similar multi-day + camping format.
• Extrema Outdoor Belgium: Belgian edition of the Extrema outdoor electronic music festival. Competes for the same Belgian dance audience with a similar outdoor camping-and-music format.
• Rock Werchter: One of Europe's flagship multi-genre festivals, held annually in Werchter, Belgium. Direct rival for premium music festival sponsorship and Belgian attendee spend.
• Lowlands: Major Dutch 3-day music and camping festival held in Biddinghuizen. Closely comparable in combining multi-stage music programming with on-site camping accommodations.
• Pukkelpop: Major Belgian multi-genre music festival held annually in Kiewit/Hasselt. Competes for the same Belgian summer festival audience and overlapping indie/electronic/hip-hop lineups.
• Defqon.1: Premier Dutch hard-dance festival held annually with on-site camping at Walibi Holland. Closely matches Sunrise's electronic-leaning programming and Benelux audience base.
• Solar Music Festival: Belgian electronic music festival. Direct competitor for electronic-music-loving Belgian attendees and the same summer festival window.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sunrisefestival
• LinkedInlinkedin.com/company/sunrise-festival-belgium
• Facebookfacebook.com/sunrisefestival
• Instagraminstagram.com/sunrisefestival
• YouTubeyoutube.com/@sunrisefestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Festival (Belgium)