Sunrise Marine

What Sunrise Marine does

Sunrise Marine is a privately held multi-location boat dealership founded in 1999, headquartered in Lewisville, TX, and operating retail showrooms and service centers across the Gulf Coast in Mary Esther, FL, Daphne, AL, Orange Beach, AL, and Cape Coral, FL. The company sells new boats from four premium manufacturers — Robalo, Chaparral, Bennington, and World Cat — alongside a sizable pre-owned inventory of approximately 1,000+ boats, with individual units priced from roughly $41,000 to over $278,000. Its core platform combines a searchable online inventory with in-person showroom sales supported by an in-house Business Manager for financing facilitation, third-party-sourced marine insurance, and extended service contracts.

The company operates a full-service marine repair facility at its locations staffed by factory-certified technicians handling engine work (Yamaha and Mercury Marine repowers), canvas and upholstery, fiberglass repair, electronics integration (Garmin navigation, sonar, radar, VHF), and boat detailing, with service available to boats purchased elsewhere. A parts department supports do-it-yourself repairs, and a trade-in/sell-your-boat program provides appraisal and consignment services. Revenue is generated through one-time boat sales, service labor, parts, and ancillary F&I income from financing, insurance, and extended warranty commissions.

Sunrise Marine targets recreational and fishing-oriented consumers across four primary segments — anglers, family/recreation boaters, water sports enthusiasts, and luxury/cruising buyers — using a multi-channel approach that pairs a content-driven website and online inventory with showroom visits, local events, and seasonal promotional events. The business carries generative AI-assisted boat product descriptions on listings but has no proprietary AI or technology platform beyond standard dealer management tools. With 46 employees, the company operates as a regionally focused, vertically integrated boat retail and service operator with no disclosed parent company, funding, or M&A activity.

Name

Sunrise Marine

Legal name

Sunrise Marine

Website

https://sunrisemarine.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Marine is a privately held, multi-location Gulf Coast boat dealership founded in 1999, selling new and pre-owned boats from Robalo, Chaparral, Bennington, and World Cat alongside service, parts, financing, insurance, and trade-in services to recreational and fishing consumer buyers.

Ownership category

akta.pro rank

Product category

Boat Dealership / Marine Retail

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

akta.pro secondary industry

Marine & Boat Finance (FSAKADAH)

Keywords

• Boat dealership
• Marine sales
• Boat service
• Marine insurance
• Boat financing

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sale of new boats from premium brands including Robalo, Chaparral, Bennington, and World Cat. Inventory includes bay boats, center consoles, cruisers, dual console boats, pontoon boats, and fishing boats ranging from 16 to 36 feet in length with prices from approximately $41,000 to over $278,000.
2. Pre-Owned Boat Sales: Sale of used boats taken as trade-ins or purchased outright from customers looking to sell their vessels.
3. Marine Service and Repairs: Full-service marine repair facility handling engine work, canvas and upholstery, fiberglass repair, electronics installation and repair, and boat detailing. Services available regardless of where the boat was purchased.
4. Parts and Accessories: Parts department offering OEM and aftermarket parts for do-it-yourself repairs and upgrades, including engines, electronics, and marine accessories.
5. Financing Services: Business manager presents various financing programs to help customers purchase boats. Rates and terms are offered through their finance department.
6. Boat Trade-In Program: Appraisal and trade-in services where customers can apply the value of their existing boat toward a new purchase.
7. Marine Insurance and Extended Service Contracts: Sourcing of insurance quotes and policies from multiple brokers, as well as extended service contract offerings for boat protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunrise Marine is a multi-location boat dealership that sells new boats from premium manufacturers (Robalo, Chaparral, Bennington, World Cat) and pre-owned boats, complemented by a full-service marine repair facility, parts department, boat financing, marine insurance sourcing, extended service contracts, and trade-in/appraisal services. The company serves individual consumers across the Gulf Coast region of Florida and Alabama, supporting the entire boat ownership lifecycle from purchase through maintenance and resale.

Product overview

Sunrise Marine operates as a multi-location boat dealership offering a unified boat buying experience centered around new and pre-owned boat sales. Their core product portfolio includes new boats from four main manufacturers (Robalo, Chaparral, Bennington, World Cat) spanning diverse boat types such as bay boats, center consoles, dual consoles, cruisers, pontoons, and catamarans. The company complements its sales business with integrated service offerings including a marine service center, financing, marine insurance, extended service contracts, parts department, and boat trade-in/appraisal services. The product ecosystem is designed to support customers throughout the entire boat ownership lifecycle, from initial purchase through ongoing maintenance and eventual trade-in.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sale of new boats from premium manufacturers including Robalo, Chaparral, Bennington, and World Cat. Inventory spans bay boats, center consoles, dual consoles, cruisers, deck boats, bowriders, runabouts, catamarans, and pontoons, with models ranging from 16 to 36 feet and MSRPs from approximately $41,465 to over $278,584.
• Pre-Owned Boat Sales Sale of pre-owned boats taken as trade-ins or purchased outright from customers looking to sell their vessels, offering more affordable options across various makes and models.
• Marine Service Center Full-service marine repair facility staffed by factory-certified technicians offering complex engine work, canvas and upholstery repair, fiberglass repair, electronics installation and repair, and boat detailing. Services are available regardless of where the boat was purchased.
• Boat Financing Financing solutions facilitated by an in-dealership Business Manager who presents various finance programs and terms to help customers purchase boats, with monthly payment estimates provided for listings.
• Marine Insurance Sourcing of insurance quotes and policies from multiple brokers to provide customers with competitive rates and coverage for marine vessels.
• Extended Service Contracts Extended warranty and service contract options providing additional protection beyond the standard manufacturer warranty for boat purchases.
• Boat Trade-In and Appraisal Boat appraisal and trade-in services allowing customers to either sell their boat outright to the dealership or apply its value toward a new purchase.
• Parts Department Parts inventory for do-it-yourself repairs and aftermarket additions, supporting boat owners who prefer to perform their own repairs or upgrades on engines, electronics, and marine accessories.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered primary and core.

• RobaloprimaryChannel Partner/ Reseller/ DistributorRobalo is a major boat brand carried by Sunrise Marine. The dealership offers new Robalo boats including center consoles, dual consoles, and bay boats. Robalo is known for fishing boats and sport fishing vessels ranging from 16 to 36 feet.
• ChaparralprimaryChannel Partner/ Reseller/ DistributorChaparral is a premium boat brand featured at Sunrise Marine. The brand offers cruisers, bowriders, and sport boats known for quality construction and design.
• BenningtonprimaryChannel Partner/ Reseller/ DistributorBennington is a pontoon boat manufacturer carried by Sunrise Marine. The brand specializes in luxury pontoon boats known for quality and innovation.
• World CatprimaryChannel Partner/ Reseller/ DistributorWorld Cat is a catamaran boat brand carried by Sunrise Marine. The brand is known for its patented Varilune hull technology and dual-hull designs offering smooth rides and stability.
• YamahacoreTechnology or IntegrationYamaha is a key engine partner for boats sold by Sunrise Marine. Many boats come equipped with Yamaha outboard motors including F450, F150XSA2, and other models. Yamaha repower services are also offered through the service department.
• GarmincoreTechnology or IntegrationGarmin is a primary marine electronics brand integrated into boats sold by Sunrise Marine. Features include GPSMap navigation systems, sonar/fish finders, radar, and VHF radios. The service department also offers Garmin installation services.
• Mercury MarinecoreTechnology or IntegrationMercury Marine is an engine manufacturer whose products are featured in boats sold by Sunrise Marine. This includes Mercury Verado engines such as the 350 V10 Verado found in World Cat boats.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MarineMax: MarineMax is the largest U.S. recreational boat and yacht retailer with national footprint across multiple states. It is directly comparable as a multi-brand, multi-location boat dealership selling premium brands plus financing, insurance, and service — the same integrated model Sunrise Marine operates, just at much greater scale.
• OneWater Marine: OneWater Marine is a publicly traded multi-location boat retailer operating dealerships across the Southeast and other U.S. regions. It shares Sunrise Marine's dealership-plus-F&I-plus-service model and overlaps with several of the same premium brands, making it a highly comparable peer.
• Tracker Marine / Bass Pro Shops: Bass Pro Shops operates Tracker Boating Centers, offering boat sales, service, and parts nationwide alongside its outdoor retail stores. Comparable as a broad, multi-channel marine retailer with an integrated sales-and-service model, though it also manufactures boats via Tracker Marine.

Direct peers

• Galati Yacht Sales: Galati Yacht Sales is a multi-location boat and yacht dealership with a strong presence on the Florida Gulf Coast, carrying many of the same premium brands and offering new/used sales, service, and financing. Direct geographic and product overlap with Sunrise Marine on the FL Gulf Coast.
• Nautical Ventures: Nautical Ventures operates multiple boat dealership and service locations in Florida, offering new and used boats, parts, and service. Comparable as a regional Southeast boat dealer with an integrated sales-service-F&I model.
• Legendary Marine: Legendary Marine is a multi-brand boat dealership group based on the Florida Gulf Coast selling premium brands, with full sales, service, and parts operations. Highly comparable operating model and regional footprint to Sunrise Marine.
• Sundance Marine: Sundance Marine is a multi-location boat dealer serving the Florida Gulf Coast and other Southeast markets. Comparable in scale, brand mix, and integrated service offering to Sunrise Marine.

Regional players

• Captain's Choice Marine: Captain's Choice Marine is a regional boat dealership operating in Alabama and the Gulf Coast. Comparable as a regional competitor offering new/used sales, service, and parts in markets overlapping Sunrise Marine's territory.
• Harbor Marine: Harbor Marine is a multi-location marine dealership operating in Alabama and the Gulf Coast region. Direct regional overlap with Sunrise Marine's Alabama locations and similar sales/service model.
• Dave's Marine: Dave's Marine is an Alabama-based boat dealership serving the Gulf Coast with new and pre-owned boat sales, service, and parts. Comparable as a regional competitor in the Alabama markets where Sunrise Marine also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunrise-marine-destin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Marine