（株）サンライズプロモーション東京
Sunrise Promotion Tokyo is a privately held Japanese live entertainment promoter (est. 2003) that plans, produces, and tickets concerts, theater, musicals, traditional performing arts, sports, art exhibitions, and family events across Japan through its own venues and major play guides.
- Company typePrivate
- Founded2003
- HeadquartersTokyo (Shibuya), Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What （株）サンライズプロモーション東京 does
株式会社サンライズプロモーション東京 (Sunrise Promotion Tokyo) is a privately held Japanese live entertainment promoter and event production company founded December 26, 2003 with ¥30,000,000 in capital. The company plans, produces, promotes, and operates ticket sales for concerts, theatrical productions, musicals, traditional performing arts (rakugo, kabuki), sports events, art exhibitions, kids/family shows, dance, comedy, and talk events across Japan. It serves both individual ticket buyers (the primary customer segment) and corporate/institutional group buyers through a dedicated group sales desk, with no disclosed enterprise anchor contracts.
The company operates a proprietary ticketing platform (Sunrise Online, powered by the Gettii/G2 system) and distributes simultaneously through all four major Japanese play guides (Ticket Pia, Lawson Ticket, Eplus, CN Play Guide), leveraging convenience store pickup networks and home delivery. It also owns and operates two dedicated performance venues: I'M A SHOW in Yurakucho, Tokyo and the Canal City Theater inside the Canal City Hakata complex in Fukuoka (renovated July 2022). Long-standing co-production relationships span TV Asahi (theatrical co-productions), Watanabe Entertainment (musical productions), and Grapecampany (comedy), plus institutional co-organizers including the Tokyo National Museum, Miraikan, Tokyo Metropolitan Art Museum, NHK, and Yomiuri Shimbun. The core technology stack is the third-party Gettii/G2 commerce platform; no proprietary AI, data, or technology platform was disclosed.
The business model combines transaction-fee revenue (ticket commissions across multiple distribution channels) with professional services revenue (event planning, production, promotion, and operation fees). Pricing is unit-based per event with tiered seating (SS/S/A/B) ranging from ¥1,500–¥2,300 for museum exhibitions to ¥12,000–¥30,000 for premium concert and musical seats. No subscription model is offered. The company announced a corporate name change effective September 1, 2025 and a headquarters relocation on March 9, 2026, and remains privately held under Representative Director Takahashi Kazuhito with no external investment, parent company, M&A activity, or funding rounds disclosed.
（株）サンライズプロモーション東京 firmographics
Firmographics- Name
- （株）サンライズプロモーション東京
- Legal name
- 株式会社サンライズプロモーション
- Website
- https://sunrisetokyo.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sunrise Promotion Tokyo is a privately held Japanese live entertainment promoter (est. 2003) that plans, produces, and tickets concerts, theater, musicals, traditional performing arts, sports, art exhibitions, and family events across Japan through its own venues and major play guides.
- Ownership category
- akta.pro rank
（株）サンライズプロモーション東京 industry classification
Industry- Product category
- Live Entertainment Promotion and Ticketing
- NAICS
- Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater, Musicals & Performing Arts (THAJAFAB)
- akta.pro secondary industries
- General Consumer Expos & Trade Shows (MPAGAFAA), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
Keywords
Where （株）サンライズプロモーション東京 is headquartered
LocationHeadquarters
- HQ city
- Tokyo (Shibuya)
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
（株）サンライズプロモーション東京 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales Agency / Distribution Fees: The company acts as an event promoter (主催) and ticket sales agent for a wide range of entertainment events including concerts, theatrical productions, musicals, sports events, traditional performing arts, kids/family shows, dance, and art exhibitions. Tickets are sold through the company's own Sunrise Online platform as well as third-party play guides (ぴあ, ローソンチケット, イープラス, CNプレイガイド). Revenue is generated through ticket sales commissions and service fees.
- Event Planning, Production, and Promotion: Full-service event planning, production, and promotion (企画・制作・宣伝・運営) for concerts, theatrical productions, and various entertainment events across Japan. The company serves as both organizer and producer for events ranging from large-scale concerts and Broadway-caliber musicals to traditional rakugo performances and art exhibitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard theater/stage production tickets (various tiers S/A/B) |
| Unit Pricing | Pay-as-you-go | Musical productions with tiered seating |
| Unit Pricing | Pay-as-you-go | Love Letters reading drama — standard and youth pricing |
| Unit Pricing | Pay-as-you-go | Family/kids events (恐竜パーク, science shows) |
| Unit Pricing | Pay-as-you-go | Special exhibitions (art, science, cultural) |
| Unit Pricing | Pay-as-you-go | Concerts and live music events |
| Unit Pricing | Pay-as-you-go | Sports event (golf tournament) |
| Unit Pricing | Pay-as-you-go | Traditional performing arts and rakugo |
| Unit Pricing | Pay-as-you-go | Comedy and variety events |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
（株）サンライズプロモーション東京 product offering
Product offeringCore offering
Sunrise Promotion Tokyo is a Japanese live entertainment promotion company that plans, produces, promotes, and operates concerts, theater productions, musicals, traditional performing arts (rakugo, kabuki), sports events, art exhibitions, family/kids shows, and dance performances across Japan. It sells tickets through its own Sunrise Online platform and through major third-party play guides (Ticket Pia, Lawson Ticket, Eplus, CN Play Guide), and operates two proprietary performance venues: I'M A SHOW in Yurakucho, Tokyo and Canal City Theater in Fukuoka.
Product overview
株式会社サンライズプロモーション is a Japanese entertainment promotion company operating a unified ticketing and event production platform. The core offering is サンライズオンライン (Sunrise Online), a proprietary ticket sales system that integrates with major third-party platforms (チケットぴあ, ローソンチケット, イープラス, CNプレイガイド) to distribute tickets for their produced events. The company produces and manages diverse entertainment categories including 舞台・演劇 (Stage/Drama), 音楽イベント (Music Events), ミュージカル (Musicals), 朗読劇 (Reading Dramas), 落語・古典芸能 (Rakugo/Classical Arts), ライブ (Live Events), ダンス (Dance), スポーツ (Sports), アート (Art Exhibitions), キッズ (Kids/Family), お笑い (Comedy), and トーク (Talk Events). They operate proprietary venues including I'M A SHOW in Yurakucho, Tokyo and キャナルシティ劇場 in Fukuoka. Additional services include 団体観劇 (Group Bookings) for corporate and organizational clients and email newsletter membership for priority ticket access. The company was established December 26, 2003 with capital of 30 million yen.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunrise Online (サンライズオンライン)
Quantifiable outcome
- The Dinosaur Park (恐竜パーク) family show drew approximately 500,000 cumulative attendees across its runs, establishing it as a recurring national summer event.
Companies that use （株）サンライズプロモーション東京
Customer profileSegments2 records
Ideal customer profiles3 records
（株）サンライズプロモーション東京 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
（株）サンライズプロモーション東京 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, secondary and minor.
- テレビ朝日 (TV Asahi)coreLong-standing co-production partner for theatrical and stage productions. TV Asahi has co-produced and co-planned numerous stage events with Sunrise Promotion, including the theatrical production ハロルドとモード (Harold and Maude) 2026, where TV Asahi is listed as 企画・製作 (planning and production) alongside Sunrise Promotion.
- ワタナベエンターテインメント (Watanabe Entertainment)coreCo-producer of major theatrical productions including the stage adaptation of 上田岳弘's novel 'キュー' (Q), where Watanabe Entertainment serves as 主催・企画・製作 (host, planning, and production). Also involved in other theatrical events.
- グレープカンパニー (Grapecampany)secondaryCo-producer of comedy and entertainment events. Grapecampany is listed as 主催・企画制作 for サンドウィッチマン (Sandwich Man) live tours and マツクランジャタイ (Matsukuran Jatai) comedy events.
- 東京国立博物館 (Tokyo National Museum)secondaryCo-organizer of special art and cultural exhibitions. Sunrise Promotion serves as a co-organizer/producer for major exhibitions at the Tokyo National Museum, including the弘法大師生誕1250年記念特別展「空海と真言の名宝」 (Kukai Exhibition) at the 令和館.
- 東京都美術館 (Tokyo Metropolitan Art Museum)secondaryCo-organizer of the東京都美術館開館100周年記念大英博物館日本美術コレクション百花繚乱～海を越えた江戸絵画 exhibition, where the museum serves as one of the main organizers (主催) with Sunrise Promotion handling ticketing and group sales.
- 日本科学未来館 (Miraikan / National Museum of Emerging Science and Innovation)secondaryCo-organizer of science exhibitions including the特別展「大南極展」at the Japan Science Future Museum, with Sunrise Promotion handling ticketing and event management.
- 東京国立近代美術館 (National Museum of Modern Art, Tokyo)secondaryCo-organizer of art exhibitions including the杉本博司絶滅写真 exhibition, where Sunrise Promotion handles ticket sales and event promotion.
- キャナルシティ劇場 / キャナルシティ博多 (Canal City Hakata / Canal City Theater)coreSunrise Promotion operates the Canal City Theater (キャナルシティ劇場) located within the Canal City Hakata shopping complex in Fukuoka. The venue was renovated in July 2022 and hosts regular theater productions, concerts, and comedy events. Sunrise manages both the venue operations and ticket sales for its productions.
- I'M A SHOW (有楽町マリオン)coreSunrise Promotion operates the I'M A SHOW venue (有楽町マリオン別館 7F), a dedicated performance space in Yurakucho, Tokyo. The venue hosts regular concert, music, and live events. Sunrise manages venue operations and ticket sales for productions.
- チケットぴあ / ぴあ (Ticket Pia)corePrimary third-party ticket distribution partner. Ticket Pia handles ticket sales for Sunrise Promotion events via its website, mobile app, convenience store terminals (7-Eleven), and phone reservations. All events list Ticket Pia as a ticket seller with P-codes for online purchase.
- ローソンチケット (Lawson Ticket)corePrimary third-party ticket distribution partner. Lawson Ticket handles ticket sales via Lawson/Minostop store terminals (Loppi), website, and phone. All events list Lawson Ticket as a ticket seller with L-codes.
- イープラス (Eplus)corePrimary third-party ticket distribution partner. Eplus handles ticket sales via its website, convenience store terminals (FamilyMart), e-ticketing (Smarticket/QR), and home delivery for Sunrise Promotion events.
- CNプレイガイド (CN Play Guide)secondaryThird-party ticket distribution partner, particularly for ballet and classical music events. CN Play Guide handles phone and internet reservations with ticket pickup at convenience stores or mail delivery.
- NHK / NHKプロモーション (NHK / NHK Promotion)secondaryCo-organizer of cultural and music events. NHK and NHK Promotion are listed as co-organizers for exhibitions like the Tokyo National Museum's special exhibitions and Disney on Classic concert events.
- 讀賣新聞社 (Yomiuri Shimbun)minorMedia partner for exhibitions and cultural events. Yomiuri Shimbun is listed as a co-organizer (主催) for major exhibitions and cultural events, providing media coverage and promotional support.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
（株）サンライズプロモーション東京 competitors and assessment
Company assessmentBroad incumbents
- Pia Corporation (ぴあ株式会社): Parent company of Ticket Pia, one of Japan's dominant play guide ticketing platforms and a distribution partner of Sunrise Promotion Tokyo. Comparable as a major live-entertainment gatekeeper in Japan, though Pia operates primarily as a platform/media business rather than as an event producer.
- Lawson Entertainment (ローソンエンタテインメント): Operates Lawson Ticket (L-Tike), a primary distribution partner of Sunrise Promotion Tokyo, providing convenience-store-based ticket sales. Comparable in live-entertainment distribution role but does not produce events at scale comparable to Sunrise.
- Avex Live Creative: Live entertainment division of Avex Group, one of Japan's largest entertainment conglomerates. Produces concerts, festivals, and live events at significantly larger scale than Sunrise Promotion Tokyo, but with overlapping concert and event promotion activities.
- Hori Pro (ホリプロ): Large Japanese entertainment conglomerate with divisions spanning talent management, event production, and theatrical operations. Overlaps with Sunrise in theater/musical production but operates at a much larger scale and across broader entertainment verticals.
Emerging players
- Festival Out (フェスティバルアウト / U-NEXT): Emerging Japanese event ticketing and promotion platform with growing event listings across concert, theater, and family entertainment. Comparable to Sunrise Online in consumer ticketing function, though without Sunrise's full event production and venue operations.
Direct peers
- Disk Garbage (ディスクガレージ): Major Japanese live event promotion company producing concerts, festivals, and theatrical events nationwide. Directly comparable to Sunrise Promotion Tokyo in both business model (event production + ticketing) and target audience (general consumers attending live entertainment).
- Kyodo Osaka (キョードー大阪): One of Japan's largest concert promoters, operating across Kansai and nationally with a comparable focus on music concerts, theatrical productions, and large-scale live events. Highly comparable to Sunrise's concert promotion and theatrical production activities.
- Shimizu Octo (シミズオクト): Japanese event production and theater management company producing concerts, musicals, and theatrical performances. Comparable to Sunrise Promotion Tokyo in operating both production services and venue-adjacent live entertainment programming.
- Hot Staff Promotion (ホットスタッフ・プロモーション): Japanese entertainment production and promotion company specializing in concert promotion, theater production, and family-oriented entertainment events. Direct peer in business scope and target audience, particularly overlapping with Sunrise's family/kids and music event categories.
Regional players
- Tokyu Theatre Orb: Theater venue operator and event producer in the Tokyo metropolitan area. Comparable to Sunrise Promotion Tokyo's owned-venue model (I'M A SHOW, Canal City Theater), though focused on a single venue rather than national event promotion.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
（株）サンライズプロモーション東京 social profiles
Digital presence（株）サンライズプロモーション東京 financial estimates
Financial estimateRevenue estimate
Valuation estimate
（株）サンライズプロモーション東京 leadership team
Management profileNumber of profiles
Profiles1 record
（株）サンライズプロモーション東京 subsidiaries and ownership
Company hierarchySubsidiaries2 records
（株）サンライズプロモーション東京 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
（株）サンライズプロモーション東京 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about （株）サンライズプロモーション東京
What does （株）サンライズプロモーション東京 do?
Sunrise Promotion Tokyo is a Japanese live entertainment promotion company that plans, produces, promotes, and operates concerts, theater productions, musicals, traditional performing arts (rakugo, kabuki), sports events, art exhibitions, family/kids shows, and dance performances across Japan. It sells tickets through its own Sunrise Online platform and through major third-party play guides (Ticket Pia, Lawson Ticket, Eplus, CN Play Guide), and operates two proprietary performance venues: I'M A SHOW in Yurakucho, Tokyo and Canal City Theater in Fukuoka.
Is （株）サンライズプロモーション東京 a public or private company?
（株）サンライズプロモーション東京 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was （株）サンライズプロモーション東京 founded?
（株）サンライズプロモーション東京 was founded in 2003. It employs 1 to 10 people.
Where is （株）サンライズプロモーション東京 based?
（株）サンライズプロモーション東京 is headquartered in Tokyo (Shibuya), Japan, in the Asia region.
How does （株）サンライズプロモーション東京 make money?
Two revenue lines are on record. Ticket Sales Agency / Distribution Fees are the primary driver. The others are event Planning, Production, and Promotion.
Who are （株）サンライズプロモーション東京's main competitors?
Broad incumbents on record are Pia Corporation (ぴあ株式会社), Lawson Entertainment (ローソンエンタテインメント), Avex Live Creative and Hori Pro (ホリプロ). Festival Out (フェスティバルアウト / U-NEXT) is listed as an emerging player. Direct peers are Disk Garbage (ディスクガレージ), Kyodo Osaka (キョードー大阪), Shimizu Octo (シミズオクト) and Hot Staff Promotion (ホットスタッフ・プロモーション). Tokyu Theatre Orb is listed as a regional player.
Does （株）サンライズプロモーション東京 have an API?
No public API is recorded for （株）サンライズプロモーション東京.
What industry is （株）サンライズプロモーション東京 in?
（株）サンライズプロモーション東京's product category is Live Entertainment Promotion and Ticketing. Its primary akta.pro industry code is THAJAFAB, Theater, Musicals & Performing Arts, with a secondary code of MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 7111 and its SIC code is 7900.