SUN SPORT

What SUN SPORT does

Sun Sport is a Polish active recreation organizer operating since 2003 from Kalisz, Wielkopolskie, specializing in summer camps and outdoor programs for children and youth aged 8-17. The company runs two owned camp facilities — Michasiówka in Giewartów on Lake Powidzkie and the Mrówki facility on Lake Wilczyńskie, both within Powidzki Park Krajobrazowy — operating 31 themed camp programs across four age zones (Młodzik 8-10, Junior 10-12, Starszy Junior 12-14, Młodzież 14-17) with 8 turnus (sessions) per summer season and 250+ participants per session. Beyond the core summer camp offering, the company runs complementary business lines: zielone szkoły (school outdoor trips) via a dedicated portal, corporate team building events with themed party formats, family trips, and Boskie Wakacje parish youth camps, all served through separate sub-brands and contact portals.

The operational technology stack is limited to a self-serve online booking platform (app.sun-sport.pl) with online contract signing, deposit processing, and qualification card submission, a Fotobank photo-sharing platform giving parents access to camp photos, and SMS notification systems for parent communication. There is no proprietary technology platform, no API, and no AI/ML capability disclosed. The company's core operational moat sits in proprietary standards (Autorskie Standardy Pracy Sun Sport, Standardy Ochrony Małoletnich with staff verification in criminal registers) and a distinctive phone-free camp philosophy rather than in technology.

The business model is direct-to-consumer with B2B overlays. Camp fees range from 2,090 to 3,490 PLN per participant per turnus, with 600 PLN deposits required within 5 days of contract signing. Distribution is direct through online booking, phone sales, and physical transport (chartered coaches from 5 cities). Ancillary revenue streams include transport fees (140-250 PLN), special diet supplements (90-250 PLN), optional cancellation insurance via SIGNAL IDUNA, mandatory NNW insurance via PZU SA (10,000 PLN sum), and on-site retail. The company employs approximately 49 people, is structured as a sole proprietorship owned by Jolanta Walas-Zdunek, and holds registrations including the Polish Tourist Organization Good Practices Certificate 2022, Polish Chamber of Tourism membership, and KidZone Quality Mark.

Name

SUN SPORT

Legal name

ORGANIZATOR AKTYWNEGO WYPOCZYNKU SUN SPORT JOLANTA WALAS – ZDUNEK

Website

https://sun-sport.pl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Sport is a Polish active recreation organizer operating summer camps for children and youth aged 8-17 across two owned lake facilities in Wielkopolskie, complemented by school trips, corporate team building, family vacations, and parish camps.

Ownership category

akta.pro rank

Product category

Youth Summer Camps

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Youth Adventure Camps & Summer Programs (THAAAOAB), Group Camping & Scout Camps (THAGAOAI), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

Keywords

• Summer camp services
• Youth recreation programs
• School trip packages
• Corporate team building events
• Family vacation packages

Headquarters

HQ city

Kalisz

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Camp Fees (Opłata za obóz): Core revenue stream from one-time fees for summer camp packages covering accommodation, meals, activities, staff supervision, medical care, NNW insurance, and program delivery. Pricing varies by age zone, camp theme, location, and turnus. Base prices range from 2090 PLN to 3490 PLN per participant per turnus. Additional revenue from transport fees (140-250 PLN per route), special diet fees (90-250 PLN), and optional cancellation insurance.
2. School Trips (Zielone Szkoły): Revenue from multi-day school trips (zielone szkoły) for school classes, covering accommodation, meals, and educational activities. Marketed through dedicated portal zielone-szkoly.com.
3. Corporate Team Building (Imprezy integracyjne): Revenue from corporate team building events at company facilities in Giewartów and Mrówki, including themed events (Gatsby Night, Japanese Evening, Oscar Gala, Aloha Hawaiian Party, Fluo Party) with catering, animations, and themed attractions.
4. Family Trips (Wyjazdy rodzinne): Revenue from weekend and holiday family trips, including long weekends (Majówka) and summer family packages.
5. Religious Youth Camps (Wakacje dla parafii): Specialized camp programs for parish youth groups (Boskie Wakacje), including various themed camps for church communities.
6. Retail/Snack Shop (Sklepik Sun Sport): On-site shop revenue from snacks, desserts, ice cream, beverages, and branded merchandise (t-shirts, hoodies, notebooks, caps). Proceeds from first-day sales support Fundacja Sun Sport.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SUN SPORT organizes and operates children's and youth summer camps across two owned facilities (Giewartów/Michasiówka and Mrówki) in Poland's Powidzki Landscape Park. Programs are segmented into four age zones (8-10, 10-12, 12-14, 14-17 years) and span themed activities including paintball, water sports, survival, ASG and arts. Beyond summer camps, the company delivers multi-day school trips (Zielone Szkoły), corporate team-building events, family weekend getaways, and parish youth camps (Boskie Wakacje).

Product overview

SUN SPORT is a Polish active recreation organizer specializing in children's and youth summer camps, operating two facilities (Giewartów/Michasiówka and Mrówki) in the Powidz Landscape Park. The company offers a unified camp platform organized into four age-based zones (Młodzik 8-10, Junior 10-12, Starszy Junior 12-14, Młodzież 14-17) providing 31 themed camp programs including paintball, quad biking, water sports, survival, ASG, art, and relaxation activities. Beyond summer camps, the portfolio includes Zielone Szkoły (school trips), corporate team building events (with themed parties like Złota noc, Wieczór japoński, Oscarowa gala, Aloha, Fluo Party), family trips, and parish vacation programs (Boskie Wakacje). The company operates complementary platforms for online booking (app.sun-sport.pl) and photo sharing (fotobank.sun-sport.pl), with a distinctive phone-free camp policy that promotes offline engagement. Special partnerships include content creator AQUALESSIA for themed camp events. The company serves over 250 participants per session with 24/7 medical care, certified staff, and comprehensive safety standards.

Differentiator

Problem solved

Functional benefit

Brands

• Michasiówka: Ośrodek Aktywnego Wypoczynku Michasiówka - ośrodek w Giewartowie nad Jeziorem Powidzkim
• Boskie Wakacje
• Fundacja Sun Sport

Products and services

• Summer Camps (Obozy Letnie) Themed summer camp programs for children and teenagers aged 8-17, organized in four age-based zones (Młodzik 8-10, Junior 10-12, Starszy Junior 12-14, Młodzież 14-17) across two facilities in Giewartów and Mrówki. Activities include paintball, quad biking, water sports, survival, ASG, art, and relaxation, with full board, supervision, medical care, and NNW insurance included.
• Zielone Szkoły (Green Schools)

Quantifiable outcome

• 22 years of uninterrupted camp operation with thousands of satisfied families
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Aqualessia (Alessia Brenti)minorGTM or Marketing Partner · 15 August 2026Content creator collaboration for Turnus 6 at Mrówki facility. Aqualessia (Alessia Brenti) will visit the camp on August 15, 2026 for a Meet & Greet event as part of the 10th anniversary celebration of the Mrówki facility. Creates marketing buzz and drives bookings for Turnus 6.
• Polska Organizacja Turystyczna (POT)coreOthersSun Sport is a member of the Polish Tourist Organization (Polska Organizacja Turystyczna), which provides industry credibility, certification of good practices (Certyfikat Dobrych Praktyk POT 2022), and association with national tourism promotion.
• Polska Izba Turystyczna (Polish Chamber of Tourism)coreOthersActive membership in the Polish Chamber of Tourism (Polska Izba Turystyczna). Sun Sport holds a membership certificate (Certyfikat Członkowski PIT) demonstrating industry standing and compliance with tourism regulations.
• SIGNAL IDUNAminorOthersSIGNAL IDUNA provides optional cancellation insurance (Ubezpieczenie Kosztów Rezygnacji) for camp bookings. Sun Sport recommends this insurance to parents and provides direct referral links. The partnership covers scenarios including child illness or injury prior to camp.
• PZU SAcoreOthersPZU SA provides mandatory NNW (accident insurance) for all camp participants: 10,000 PLN sum plus KL up to 500 PLN. Insurance covers death benefit, permanent injury compensation (Variant 1), basic assistance, and additional risk coverage including high-risk sports. Policy number referenced on all camp bookings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wakacje.pl: Largest Polish online travel agency aggregating family vacations, school trips, and youth offers; serves as both competitor and indirect distribution channel for the same parent audience.
• Itaka: Largest Polish tour operator with a broad leisure travel portfolio; offers family and youth travel packages that overlap with Sun Sport's family-trip and corporate-incentive offerings, though not as a dedicated youth-camp specialist.
• Rainbow Tours: Major Polish tour operator with extensive family and leisure offerings; competes with Sun Sport for the same Polish family discretionary travel budget, particularly on family-trip packages.

Others

• Polish Chamber of Tourism (Polska Izba Turystyczna): Industry association of which Sun Sport is a member; provides industry representation, standards, and credibility — relevant ecosystem participant but not a direct competitor.

Emerging players

• Camp America: International summer camp and youth travel provider with Polish-market presence; intersects with Sun Sport on the older-teen segment seeking English-language or international summer experiences.

Direct peers

• Active Tours Poland: Polish tour operator specializing in adventure and youth camps (paintball, survival, water sports, ASG), directly competing with Sun Sport's themed camp portfolio for the 10-17 age range.
• Camp4u: Polish online platform aggregating and selling summer camps, school trips, and youth travel packages from multiple organizers — a competing distribution and discovery channel for the same Polish parent audience.
• Tutti Santi: Polish organizer of themed children's and youth summer camps with multi-activity programming (sports, arts, adventure), competing in the same family-paid B2C camp segment.
• Funtour: Polish tour operator offering youth summer camps, school trips, and family vacations with comparable age-zoned programming and Wielkopolskie/Poland-wide distribution.
• Harctur: One of the largest Polish organizers of youth summer camps, school trips (zielone szkoły), and adventure travel programs, operating multiple facilities and serving similar parent and school segments as Sun Sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sun_sport_obozy
• Facebookfacebook.com/kalisz.sun.sport
• Instagraminstagram.com/sun_sport.pl
• LinkedInlinkedin.com/company/sun-sport

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUN SPORT