What Superba does

Superba, operating through the legal entity EPISOMA SRL, is an Italian wellness and lifestyle brand founded in 2018 in Rome. The company designs and sells a curated portfolio of natural CBD products (isolate and full-spectrum oils in concentrations from 7% to 50%, plus CBD vape pens, cartridges, and battery kits), essential oils and home fragrance sprays (the Cão, Sara, Shun, Med, and Luis blends), Palo Santo incense sticks, and body care items such as the Rosemary & Bergamot Body Oil. Its core technology revolves around supercritical CO2 extraction to produce 99.9% pure CBD crystals, full-spectrum formulations leveraging the entourage effect, and organic MCT carrier oil, with carbon-negative hemp sourcing and plastic-free packaging as sustainability differentiators.

The business operates primarily as a direct-to-consumer e-commerce brand on a Shopify storefront (superba.net), with a single physical flagship store in Rome at Via dei Falegnami 66a. Distribution is extended through hospitality stockists in Italy and Portugal (notably Aethos Hotels in Milan and Ericeira, and Casa Reia in Costa Caparica) and online resellers (Maison Flâneur, Swimslow). Shipping is configured for 27 countries across Europe, Asia-Pacific, the Middle East, and North America, with free EU shipping over €150. Pricing is unit-based, ranging from €15 (Palo Santo sticks) to €150 (50% CBD oil), with no subscription model.

The customer base is dominated by wellness-focused individual consumers seeking natural remedies for stress, sleep, and pain, supplemented by a small hospitality business segment. Marketing is light, using Instagram (@superba_lab), Pinterest, an email newsletter with a 15% discount acquisition code (SUPERBA15), and SEO. The company is privately held, bootstrapped with no disclosed institutional funding, and operates with approximately 13 employees.

Name

Superba

Legal name

EPISOMA SRL

Website

https://superba.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Superba is an Italian wellness and lifestyle brand founded in 2018 in Rome that designs and sells natural CBD oils, essential oils, home fragrances, and body care products direct-to-consumer via Shopify, with distribution through a Rome flagship and hospitality stockists across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Superba generates revenue through direct product sales of CBD oils (various concentrations), CBD vape products, essential oils, home fragrances, and body care products. All sales appear to be one-time purchases with no subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Superba manufactures and retails a portfolio of natural Italian wellness products including CBD oils (natural isolate 7%-50% via supercritical CO2 extraction and full-spectrum 10%-30% formulations), CBD vape pens, cartridges and battery kits, essential oil blends for diffusers, natural home fragrance sprays, Palo Santo incense sticks, and a Rosemary & Bergamot body oil. Products are sold direct-to-consumer via its Shopify e-commerce site, through a flagship store in Rome, and via European retail and online stockists.

Product overview

Superba is an Italian wellness and lifestyle brand offering a portfolio of natural CBD products, essential oils, home fragrances, and body care items. The product line centers on three core categories: (1) CBD Remedies including Full Spectrum and Natural Isolate CBD oils in concentrations from 7% to 50%, CBD vape pens, cartridges, and vape battery kits; (2) Essential Oils and Home Fragrances featuring named blends like Cêo, Sara, Shun, Med, and Luis for diffusers, plus room sprays and Palo Santo incense sticks; (3) Body Care products including Rosemary & Bergamot Body Oil. All products emphasize natural ingredients, Italian craftsmanship, and sustainable practices with a focus on relaxation and mindfulness. The company operates from a flagship store in Rome and sells through its Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Isolate CBD Oil 7% Low-dose CBD oil blending 99.9% pure CBD crystals (supercritical CO2 extraction) with organic MCT coconut carrier oil. Flavourless and odourless, designed for CBD novices.
• Full Spectrum CBD Oil 10% Full-spectrum CBD oil combining natural CBD, hemp oil, and organic MCT oil, containing the plant's full range of cannabinoids, flavonoids, and terpenes with an earthy taste.
• Full Spectrum CBD Oil 20% Full-spectrum CBD oil with 2000mg CBD delivering the complete range of beneficial cannabis plant compounds for the entourage effect.
• Full Spectrum CBD Oil 30% Full-spectrum CBD oil at 3000mg CBD, the highest concentration in the Full Spectrum range, delivering cannabinoids, flavonoids, and terpenes for the synergistic entourage effect.
• Natural Isolate CBD Oil 50% Highest-concentration natural isolate CBD product at 5000mg of pure CBD, blended from 99.9% pure supercritical CO2-extracted crystals with neutral MCT coconut carrier oil; flavourless, odourless, formulated for super high-strength dosing.
• CBD Vape Pen Slim, compact CBD vaporizer pen with glass cartridge and black screw-on mouthpiece, sold as a cartridge + battery kit for discreet, fast-acting CBD consumption.
• Cão Essential Oil Essential oil blend for diffuser featuring top notes of wild mint and bright lemongrass, heart notes of fresh green herbal tones, and clean citrus-grass base undertones.
• Sara Essential Oil Essential oil blend for diffuser featuring Calabrian bergamot and Sicilian orange top notes, earthy patchouli and smoky vetiver heart notes, with Atlas cedarwood undertones.
• Luis Essential Oil Natural essential oil for diffuser, named Luis, priced at €18.
• Shun Essential Oil Natural essential oil for diffuser, named Shun, priced at €18.
• Med Essential Oil Citrus and cedar wood essential oil blend for diffuser with a deep clove note evoking the Mediterranean, featuring bright citrus top notes and warm spicy clove heart notes.
• Palo Santo Sticks Natural incense wood sticks from wild-harvested Bursera Graveolens trees with high resin content, used for traditional cleansing with a sweet woody and citrus scent when burnt.
• Cão Natural Home Fragrance Natural home fragrance spray blended from wild mint and lemongrass essential oils, refreshing room atmosphere with crisp mint and citrus notes.
• Sara Natural Home Fragrance Sophisticated natural home fragrance spray featuring patchouli, Calabrian bergamot, and Indian vetiver with Atlas cedarwood and Sicilian orange undertones.
• Shun Natural Home Fragrance Natural home fragrance spray blending lemon, geranium, and palmarosa with warm bergamot, coriander, and patchouli undertones.
• Rosemary & Bergamot Body Oil Nourishing body oil infused with antioxidant-rich Vitamin E, Vitamin C, and Rosemary Oil; non-greasy formula with bergamot and citrus fragrance for daily use on all skin types. Crafted in Italy.

Quantifiable outcome

• Free shipping on EU orders over €150
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Aethos HotelscoreChannel Partner/ Reseller/ DistributorAethos Hotels is a hospitality partner that stocks Superba products at their hotel locations. They carry Superba products at Aethos Milan (Piazza XXIV Maggio, 8, Milano) and Aethos Ericeira (Rua da Estalagem, Encarnação, Portugal). This represents a retail distribution partnership for the hospitality segment.
• Maison FlâneurminorChannel Partner/ Reseller/ DistributorOnline stockist partner that carries Superba products through their e-commerce platform, expanding Superba's online reach internationally.
• SwimslowminorChannel Partner/ Reseller/ DistributorOnline stockist partner that carries Superba products through their e-commerce platform.
• Casa ReiaminorChannel Partner/ Reseller/ DistributorBeachfront retail location in Costa Caparica, Portugal (Praia da Cabana Do Pescador) that stocks Superba products as a physical retail partner.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• doTERRA: Global leader in essential oils and wellness products with multi-level distribution. Comparable through essential oils and aromatherapy product category, though Superba operates at much smaller scale and via DTC rather than MLM.
• Charlotte's Web Holdings: Leading US CBD brand with broad product portfolio and national distribution. Comparable as a category-defining CBD brand; operates at significantly larger scale than Superba, providing a benchmark for where a successful CBD brand can scale.
• Aesop: Premium Australian skincare and wellness brand with design-led retail and selective hospitality distribution. Comparable as a design-forward premium wellness brand with selective hotel and boutique retail presence, though Aesop operates at significantly larger scale.

Direct peers

• Love Hemp: UK-listed CBD brand offering oils, edibles, and skincare via DTC and retail. Comparable as a multi-category European CBD player with similar regulatory and competitive exposure.
• Endoca: European (Netherlands-based) CBD brand producing its own extracts and selling oils, capsules, and topicals globally. Comparable in vertically integrated CBD extracts, supercritical CO2 extraction technology, and direct-to-consumer international shipping.
• Cannaray: UK-based premium CBD wellness brand selling oils, vapes, and skincare via DTC and select retailers. Directly comparable as a European, design-led CBD brand with a multi-category portfolio and physical retail partnerships.
• Blessed CBD: UK premium CBD oil brand selling full-spectrum and isolate tinctures online. Comparable in product mix (CBD oils at multiple concentrations), European DTC focus, and lab-tested quality positioning.

Regional players

• L'Erbolario: Italian herbal/botanical beauty and wellness brand with international distribution. Comparable as an Italian brand leveraging natural heritage and design-led positioning across multiple wellness categories.
• Dr. Vranjes: Italian luxury home fragrance brand (room sprays, diffusers) with global distribution via own stores and luxury hotels. Comparable in home fragrance category, Italian luxury positioning, and hotel channel partnerships.
• Officina Profumo-Farmaceutica di Santa Maria Novella: Historic Italian apothecary brand offering essential oils, fragrances, and herbal skincare. Comparable in Italian craftsmanship positioning, essential oils and home fragrance categories, and boutique retail presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• Instagraminstagram.com/superba_lab
• Pinterestit.pinterest.com/superbaroma
• LinkedInlinkedin.com/company/superbaroma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superba