SUPERFOOD

What SUPERFOOD does

Superfood.com is a privately held B2B collaborative commerce marketplace, founded in 1997 and organized as Superfood.com, LLC in Florida, that connects quality-led buyers with producers of premium land-based seafood and single-origin Ecuadorian cacao. Its product surface centers on two categories: a curated network of five land-based recirculating aquaculture system (RAS) seafood producers — Atlantic Sapphire (Florida Bluehouse salmon), Opal Barramundi (Australia), Aquna Murray Cod (Australia), MRC Fisheries (Florida Pompano), and Amar Seafood (Prince Edward Island Atlantic Halibut and Spotted Wolffish) — and Ecuadorian Arriba Nacional cacao offered across beans, nibs, liquor, butter, and powder formats with organic, Fairtrade, and Rainforest Alliance certification options.

The platform's technology layer is a collaborative commerce engine that matches buyer requirements to qualified producers and supports direct-from-producer transactions with traceability documentation, certification handling, and cold-chain coordination. Producers retain their RAS or wetland production processes (e.g., Atlantic Sapphire's 367,000 sq ft facility with 99% water recycling; Opal Barramundi's 1,730-acre wetland system; Aquna's 100% water-recycling circular irrigation); Superfood itself does not operate aquaculture assets but bundles origin storytelling, EUDR compliance documentation, and a Growth Partner campaign network around the transaction.

The business model is primarily transaction-based: Superfood earns commissions on producer-buyer sales facilitated through the marketplace, augmented by custom sourcing strategy services, managed marketing campaigns, and a partner network that compensates chefs, creators, and connectors via referral commissions, performance bonuses, and revenue share. Pricing is quote-based per order and varies by species, format, quantity, destination, timing, freight, and documentation; no account or subscription is required to initiate a sourcing request. Buyer segments span premium foodservice, specialty retail, bean-to-bar chocolate manufacturers, healthcare/senior living facilities, international importers, and travel/hospitality buyers, with reported reach across North America, Europe, Australia, the Middle East, and Asia.

Name

SUPERFOOD

Legal name

Superfood.com, LLC

Website

https://superfood.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Superfood.com is a privately held B2B marketplace that connects quality-led buyers with five premium land-based RAS seafood producers and Ecuadorian Arriba Nacional cacao growers, facilitating direct-from-producer transactions supported by traceability, certifications, and custom marketing services.

Ownership category

akta.pro rank

Product category

B2B Premium Food Sourcing Marketplace

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Meta-Search & Search Aggregators (BPAMAAAC)

Keywords

• Premium seafood sourcing
• Fine-flavor cacao sourcing
• B2B food marketplace
• Land-based aquaculture
• Direct producer sourcing

Headquarters

HQ city

Machelen (Brab.)

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Transaction/Sales Commission: Superfood earns commissions on product sales facilitated through the platform. The platform offers free account registration but charges commissions on sales. Commercial Participants terms reference platform service fees deducted from product sales.
2. Campaign Fees and Partner Earnings: Partners in the Superfood Partner Network earn through project fees, content fees, referral commissions, affiliate earnings, performance bonuses, and recurring revenue share on tracked campaign activity.
3. Custom Sourcing Services: Superfood provides custom growth strategies and sourcing recommendations to buyers, coordinating with producers for direct supply relationships.
4. Custom Marketing Services: The company offers marketing services leveraging chefs, experts, creators and marketers to drive growth for qualified opportunities, creating additional revenue through promotional campaign coordination.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Superfood.com is a B2B collaborative commerce platform that connects quality-led buyers with selected producers of premium land-based RAS aquaculture seafood and fine-flavor Ecuadorian Nacional cacao. The company facilitates direct-from-producer sourcing through custom sourcing recommendations, coordinates logistics and cold chain shipments, and provides custom marketing services and Growth Partner campaigns to support buyers in establishing or expanding sales channels in target markets.

Product overview

Superfood.com is a B2B collaborative commerce platform connecting quality-led buyers with producers of premium land-based seafood and single-origin Ecuadorian cacao. The platform enables direct sourcing, market development, and promotional support for ultra-premium seafood species (Atlantic Sapphire Bluehouse Salmon, MRC Fisheries Florida Pompano, Opal Barramundi, Aquna Murray Cod, Amar Seafood Atlantic Halibut and Spotted Wolffish) and Arriba Nacional Cacao. Superfood facilitates producer-direct supply relationships, custom marketing services, and transaction infrastructure to help brands improve margins and access new markets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced channel costs through direct producer sourcing
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Atlantic SapphirecoreStrategic or Co-development PartnerWorld's largest land-based salmon producer operating the Bluehouse facility in Homestead, Florida. Produces sashimi-grade Atlantic Salmon free from microplastics, mercury, and antibiotics using 367,000 sq ft RAS facility with 99% water recycling. Partnership provides premium Bluehouse Salmon for retail, foodservice, and hospitality buyers.
• Opal BarramundicoreStrategic or Co-development PartnerLeading land-based Barramundi producer utilizing 1730-acre saltwater wetland system along Australia's Adelaide River. Produces sashimi-grade Barramundi with signature opalescent sheen using Ike Jime harvest method. Ultra low-discharge facility retains 99% of nutrients on-site.
• Aquna Murray CodcoreStrategic or Co-development PartnerAustralian producer of premium Murray Cod raised in native river waters of Murray-Darling Basin. Uses circular irrigation aquaculture with 100% water recycling for crop irrigation. Produces the 'Wagyu of the Sea' known for high omega-3 content and forgiving texture for diverse cooking applications.
• MRC FisheriescoreStrategic or Co-development PartnerFlorida-based RAS producer of premium Florida Pompano in Fort Pierce using Alpha Aqua technology. Operates fully integrated lifecycle from hatchery through harvest with no antibiotics, providing consistent sashimi-grade Pompano 365 days per year.
• Amar SeafoodcoreStrategic or Co-development PartnerPrince Edward Island-based land-based producer of Atlantic Halibut and Spotted Wolffish. Uses deep-well natural saltwater from sandstone aquifers with renewable electrical grid power. Produces antibiotic-free, hormone-free whitefish with up to 55% fillet yield.
• Ecuadorian Arriba Nacional Cacao ProducerscoreStrategic or Co-development PartnerNetwork of selected Ecuadorian producers supplying fine-flavor Arriba Nacional cacao with options for organic, Fairtrade, Rainforest Alliance certification, and EUDR traceability support. Direct relationships enable better access to origin, production specifications, and documentation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Indigo Ag: B2B agricultural marketplace connecting growers with buyers using traceability technology and sustainability data. Comparable to Superfood as a B2B sourcing platform with digital infrastructure for premium, differentiated supply chains.
• GrubMarket: B2B food e-commerce platform connecting producers, distributors, and enterprise buyers with software-enabled supply chain tools. Comparable to Superfood as a B2B food marketplace platform with sourcing technology and producer-direct supply focus.
• Faire: Leading B2B wholesale marketplace connecting independent retailers with thousands of brands globally. Comparable to Superfood as a B2B marketplace platform, though operating at far greater scale and across general categories rather than premium food.

Emerging players

• Seatopia: Online direct-to-consumer and foodservice platform delivering sustainable, traceable premium seafood to US customers. Comparable to Superfood in emphasizing clean, sustainably-raised seafood with full traceability for premium buyers.
• Sea to Table: American sustainable-seafood company delivering traceable, domestically-sourced seafood to foodservice and consumers. Comparable to Superfood in emphasizing origin transparency and sustainable sourcing for premium buyer segments.

Direct peers

• Baldor Specialty Foods: Specialty foodservice distributor focused on restaurants in NYC and Northeast US with curated, high-quality proteins, produce, and dry goods. Comparable to Superfood in serving premium restaurant customers with differentiated sourcing and traceable supply.
• Browne Trading Company: Specialty seafood purveyor offering premium fresh, frozen, and smoked seafood to restaurants and home chefs. Comparable to Superfood in curating rare and high-quality seafood species with strong provenance storytelling for buyers.
• Fulton Fish Market: Wholesale seafood marketplace and distributor supplying restaurants and retailers with fresh and frozen seafood. Comparable to Superfood in B2B seafood distribution with focus on quality, origin, and buyer-specific recommendations.
• Fortune Fish & Gourmet: Specialty seafood and gourmet foods distributor serving foodservice and retail across the US Midwest. Closely comparable to Superfood in delivering premium, traceable seafood to restaurants and retailers with curated supplier relationships.
• Chef's Warehouse: Specialty foodservice distributor serving fine-dining restaurants, hotels, and country clubs across the US with premium proteins and ingredients. Highly comparable to Superfood in targeting premium foodservice buyers with differentiated, traceable supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/superfood
• YouTubeyoutube.com/superfood
• LinkedInlinkedin.com/company/superfood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERFOOD