Seatopia
Seatopia is a US direct-to-consumer seafood brand selling third-party lab-certified, mercury-safe, microplastic-free, omega-3-quantified seafood via its seatopia.fish storefront to health-conscious consumers, expecting parents, and wellness enthusiasts through one-time and subscription orders.
- Company typePrivate
- Founded2020
- HeadquartersMarina Del Rey, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Seatopia does
Seatopia is a direct-to-consumer e-commerce brand, founded in 2020 and headquartered in Marina Del Rey, California, that sells third-party lab-certified seafood to US consumers. Operating exclusively through its Shopify storefront at seatopia.fish (no retail, wholesale, or marketplace distribution), the company ships snap-frozen, individually vacuum-sealed product nationwide with orders shipping Tuesday and Wednesday, a $125 minimum order, and free shipping above $500. Its portfolio spans 38 SKUs across salmon (Atlantic, King, Steelhead), branzino, sea bream, yellowtail, barramundi, scallops, salmon roe caviar, and curated mixed boxes ranging from $215 to $250.
The company's core differentiator is its proprietary Seatopia Standard™, a registered trademark requiring every lot to be independently lab-tested (via Light Labs and Edacious) for methylmercury (≤0.1 PPM), microplastics (zero detectable), and bioavailable omega-3 content (EPA and DHA in triglyceride form) plus selenium. Products are sourced from named regenerative aquaculture partners including Bakkafrost, Ora King, Esteros Lubimar, Yarra Valley, Caleta Bay, Hudson Valley Fisheries, and Seacorp. Pricing spans approximately $22.50 to $314 per order across 2/4/8/12-pack configurations, with curated boxes starting at $215 and a subscription tier offering 10% recurring savings plus member rewards. Marketing is multi-channel across Facebook, Instagram, X, YouTube, TikTok, Pinterest, and LinkedIn, supported by an influencer/ambassador program (Dr. Mark Hyman, Ben Greenfield, Chef Johanna Hellrigl), a weekly newsletter, and an educational content library (Seafood 101/201/301).
The business operates a dual-revenue model: one-time DTC purchases and a recurring monthly subscription, with a 100%+ repeat-customer growth year-over-year reported by The Vital List and a 4.9/5 brand rating across 1,080 Judge.me reviews. Seatopia is privately held and founder-led by James Arthur and Daniella Smith, with Eric Tong listed as co-founder, on a lean 1–10 person team, and closed a $1.825M funding round on 2024-08-27. The company pairs commercial sales with environmental positioning (kelp forest planting, mangrove restoration per order) targeting four primary personas: health-conscious consumers, expecting and new parents, culinary enthusiasts, and the fitness/wellness biohacker community.
Seatopia firmographics
Firmographics- Name
- Seatopia
- Legal name
- Seatopia
- Website
- https://seatopia.fish
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seatopia is a US direct-to-consumer seafood brand selling third-party lab-certified, mercury-safe, microplastic-free, omega-3-quantified seafood via its seatopia.fish storefront to health-conscious consumers, expecting parents, and wellness enthusiasts through one-time and subscription orders.
- Ownership category
- akta.pro rank
Seatopia industry classification
Industry- Product category
- DTC Seafood Delivery
- NAICS
- Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Seafood Specialty & Premium Cuts (Loins, Steaks, Portions for Foodservice) (AFANALAL)
- akta.pro secondary industry
- Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)
Keywords
Where Seatopia is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Markets served
Seatopia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Seafood Product Sales: Direct sales of certified clean seafood products including individual items (salmon, branzino, scallops, etc.) and curated boxes. One-time purchase option available. Products sold in various pack sizes (2-pack through 12-pack) with pricing ranging from approximately $22.50 to $314 per order depending on product type and quantity.
- Subscription Box Model: Monthly subscription model offering curated boxes or build-your-own-box options with 10% savings versus one-time purchase. Subscribers receive free member gifts, rewards, and access to exclusive products. Subscription can be paused or skipped anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual seafood products with one-time purchase option |
| Subscription | Monthly | Monthly subscription with 10% savings and additional perks |
| Unit Pricing | Pay-as-you-go | Curated seafood boxes with seasonal selections |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Seatopia product offering
Product offeringCore offering
Seatopia is a direct-to-consumer e-commerce brand that sells certified clean, third-party lab-tested seafood — including Atlantic Salmon, King Salmon, Branzino, Yellowtail, Barramundi, Steelhead, Scallops, Salmon Roe Caviar, and Bream — either as individual products or via curated/subscription boxes. Every product is verified mercury-safe (≤0.1 PPM), free from detectable microplastics, and documented for bioavailable omega-3 (EPA/DHA) and selenium content under the proprietary Seatopia Standard™. Items are individually vacuum-sealed, snap-frozen at peak freshness, and shipped directly to US consumers nationwide.
Product overview
Seatopia is a direct-to-consumer seafood delivery service offering certified clean, lab-tested seafood products. The core offering consists of individually-portioned fresh and frozen seafood (Atlantic Salmon, King Salmon, Branzino, Yellowtail, Barramundi, Steelhead, Scallops, Salmon Roe Caviar, and Bream) sold through a build-your-own-box model or curated subscription boxes (Salmon Lovers Box, Fish & Shellfish Variety Box, Gourmet White Fish Box, Ocean Lovers Box). All products are third-party lab tested to meet the Seatopia Standard for mercury safety (≤ 0.1 ppm), zero detectable microplastics, and quantified nutrient density (EPA, DHA, selenium). Seafood is sourced from regenerative aquaculture farms and ocean farms, flash-frozen at peak freshness, and shipped nationwide with a subscription model offering 10% savings with free member benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlantic Salmon Sushi-grade Atlantic salmon portions from Bakkafrost delivering approximately 1,960 mg of marine omega-3s (709 mg EPA + 1,254 mg DHA) plus ~28 mcg selenium per 6 oz serving; mercury-safe (≤0.1 ppm), zero detectable microplastics, third-party lab tested. Sold as 2-Pack, 4-Pack, 8-Pack, and 12-Pack units.
- King Salmon (Ora King) Sashimi-grade King Salmon from Ora King, New Zealand, with each 8.5 oz portion delivering approximately 1,142 mg EPA and 2,292 mg DHA plus ~63 mcg selenium; verified mercury-safe at 0.017 ppm with zero detectable microplastics. Sold in 2-Pack through 12-Pack units.
- Branzino (European Seabass) European seabass/branzino portions from Esteros Lubimar delivering approximately 602 mg EPA and 1,590 mg DHA in bioavailable triglyceride form plus selenium; mercury-safe (≤0.1 ppm) with zero detectable microplastics. Sold as 2-Pack, 4-Pack, and 8-Pack.
- Yellowtail Sashimi Loin Sashimi-grade yellowtail portions delivering approximately 241 mg EPA and 1,783 mg DHA in bioavailable triglyceride form plus 167 ppb selenium; mercury-safe (≤0.1 ppm) with zero detectable microplastics. Sold as 2-Pack, 4-Pack, 8-Pack.
- Barramundi Mild white fish portions delivering approximately 96 mg EPA and 434 mg DHA in bioavailable triglyceride form plus 270 ppb selenium; mercury-safe (≤0.1 ppm) with zero detectable microplastics. Sold as 2-Pack, 4-Pack, 8-Pack.
- Bream (Sea Bream) Sea bream portions from Esteros Lubimar delivering approximately 506 mg EPA and 1,349 mg DHA in bioavailable triglyceride form; mercury-safe (≤0.1 ppm) with zero detectable microplastics. Sold as 6 oz filets.
- Steelhead Cold-Smoked Lox Cold-smoked steelhead trout portions from Caleta Bay delivering approximately 361 mg EPA and 892 mg DHA per 4 oz portion; mercury-safe (≤0.1 ppm) with zero detectable microplastics.
- Steelhead Sashimi Loin Sashimi-grade steelhead loin, skinless and trimmed, with each 10 oz portion delivering approximately 361 mg EPA and 892 mg DHA; mercury-safe (≤0.1 ppm) with zero detectable microplastics.
- Steelhead Pastrami Cold-Smoked Lox Pastrami cold-smoked steelhead trout from Hudson Valley Fisheries; mercury-safe (≤0.1 ppm) with zero detectable microplastics. Sold as 4 oz portion.
- Half-Shell Scallops Half-shell scallops from Sechura Bay, Peru (Seacorp); each 16 oz bag delivers approximately 48 mg EPA and 48 mg DHA plus selenium; mercury-safe (≤0.1 ppm) with zero detectable microplastics. Sold as 2x 12 oz bags.
- Scallop Meat Whole scallop meat from Seacorp (Sechura Bay, Peru), regeneratively raised in traditional hanging lantern baskets, shucked and individually snap-frozen at peak freshness. Sold as 16 oz pack.
- Salmon Roe Caviar Pure Atlantic salmon caviar from Yarra Valley, Victoria, Australia, lightly cured with only 3% salt. Each 30 g tin delivers approximately 154 mg EPA and 688 mg DHA; mercury tested below 10 ppb (10× cleaner than FDA threshold) with zero detectable microplastics.
- Salmon Lovers Box Curated selection of premium red fish including king salmon, Atlantic salmon, and steelhead. 12 servings of individually sealed portions. $250 one-time or $225 on subscription (~10% savings).
- Fish & Shellfish Variety Box Curated mix of sushi-grade, certified-clean seafood including salmon, steelhead, yellowtail, branzino, and Peruvian scallops. 12 servings, individually sealed and snap-frozen. $215 one-time or $193.50 on subscription (~10% savings).
- Gourmet White Fish Box Curated mix of premium white fish including branzino, barramundi, and yellowtail. Mild, clean, and versatile with skin-on and skin-off portions. 12 servings. $230 one-time or $207 on subscription (~10% savings).
- Ocean Lovers Box Seasonal curated box featuring a diverse selection of species and farming methods. Includes free cold smoked salmon with free shipping.
- Shrimp and Salmon Box Curated box featuring combined shrimp and salmon selections, snap-frozen and individually sealed.
- Seatopia Regenerative Seafood Bundle Regenerative seafood bundle featuring clean, nutrient-rich seafood sourced from responsible farms with clean feed and low-impact practices.
- Monthly Subscription Box (Build-Your-Own or Curated) Monthly seafood subscription offering curated boxes or build-your-own-box options with ~10% savings versus one-time purchase, free member gifts, rewards, and exclusive product access; subscribers can pause or skip anytime.
Quantifiable outcome
- 100% satisfaction guarantee with 4.96-5.0 average customer rating across products
- +2 more outcomes
Companies that use Seatopia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Seatopia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Seatopia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- BakkafrostcorePrimary Atlantic Salmon supplier. Farm produces salmon verified to meet Seatopia Standard with approximately 709 mg EPA and 1,254 mg DHA per 6 oz portion, mercury-safe at ≤0.1 ppm with zero detectable microplastics.
- Ora King (Ōra King)corePremium King Salmon supplier from New Zealand. Products deliver approximately 1,142 mg EPA and 2,292 mg DHA per 8.5 oz portion, verified mercury-safe at 0.017 ppm with zero detectable microplastics.
- Esteros LubimarcorePrimary supplier of Branzino (European Seabass) and Sea Bream from pristine coastal waters. Products verified mercury-safe at ≤0.1 ppm with zero detectable microplastics.
- Yarra Valley (Victoria, Australia)coreSalmon Roe Caviar supplier from Yarra Valley, Victoria, Australia. Produces first harvest salmon caviar with mercury tested below limit of quantitation (<10 ppb), verified by Light Labs + Edacious independent laboratories.
- Caleta BaycoreSteelhead supplier producing cold-smoked lox and sashimi-grade steelhead verified to Seatopia Standard with approximately 361 mg EPA and 892 mg DHA per 4 oz portion.
- Hudson Valley FisheriescorePastrami cold-smoked steelhead supplier verified to Seatopia Standard for purity, safety, and nutrient density.
- SeacorpcorePeruvian Scallops supplier from Sechura Bay, Peru. Regeneratively raised using traditional hanging lantern baskets in pristine coastal waters. Verified mercury-safe with zero detectable microplastics.
- Light LabscoreIndependent third-party laboratory providing mercury, microplastic, and nutrient density testing for Seatopia products to verify compliance with Seatopia Standard.
- EdaciouscoreIndependent third-party laboratory providing product testing and verification services for Seatopia's salmon caviar and other products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Seatopia competitors and assessment
Company assessmentDirect peers
- Vital Choice Wild Seafood & Organics: Long-running DTC seafood (and organic) retailer with a sustainability and purity focus, subscription offerings, and curated boxes. Closely comparable to Seatopia in product mix, premium positioning, and direct-to-consumer subscription model.
- Wild Alaskan Company: Subscription-based DTC seafood company shipping wild-caught Alaskan salmon and other seafood nationwide with a transparency/sustainability narrative. Comparable in DTC subscription mechanics, premium positioning, and target consumer (health-conscious households).
- ButcherBox: Subscription DTC meat and seafood company shipping curated boxes nationwide with a quality/sourcing story. Comparable in DTC subscription GTM, curated box mechanics, and mission-driven branding, with seafood as a meaningful product line.
- Marky's Gourmet: Premium online seafood, caviar, and specialty foods retailer selling direct to consumers and foodservice. Comparable in premium seafood assortment, caviar offering, and DTC e-commerce orientation toward gourmet consumers.
- Fulton Fish Market: Online seafood marketplace delivering fresh and frozen seafood direct to consumers nationwide with quality and sourcing standards. Comparable in DTC seafood online distribution and breadth of premium seafood SKUs.
- Sea to Table: America-focused DTC seafood brand focused on domestically caught, sustainable wild seafood with curated boxes and subscriptions. Comparable in mission-driven, source-traceable seafood DTC model targeting health- and eco-conscious consumers.
- Sizzlefish: Online DTC seafood retailer shipping fresh and frozen seafood directly to homes. Comparable in direct-to-consumer online seafood model, though less differentiated on transparency/lab testing.
Broad incumbents
- Crowd Cow: Subscription DTC meat and seafood brand selling curated boxes with transparent sourcing. Adjacent rather than direct competitor; broadly comparable in DTC subscription GTM and curated-box model but meat-focused.
Emerging players
- Real Good Fish: Community-supported fishery offering sustainably sourced seafood shares via direct delivery. Comparable in sustainability-first positioning and DTC seafood distribution, but operates more as a CSF than a polished subscription brand.
- CleanFish (Pure Fish): Distributor and DTC supplier focused on responsibly raised and wild-caught seafood. Comparable as a sustainability/purity-themed seafood operator with B2B and consumer channels; overlaps in narrative but not a pure subscription DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seatopia social profiles
Digital presenceSeatopia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seatopia leadership team
Management profileNumber of profiles
Profiles3 records
Seatopia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seatopia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seatopia
What does Seatopia do?
Seatopia is a direct-to-consumer e-commerce brand that sells certified clean, third-party lab-tested seafood — including Atlantic Salmon, King Salmon, Branzino, Yellowtail, Barramundi, Steelhead, Scallops, Salmon Roe Caviar, and Bream — either as individual products or via curated/subscription boxes. Every product is verified mercury-safe (≤0.1 PPM), free from detectable microplastics, and documented for bioavailable omega-3 (EPA/DHA) and selenium content under the proprietary Seatopia Standard™. Items are individually vacuum-sealed, snap-frozen at peak freshness, and shipped directly to US consumers nationwide.
Is Seatopia a public or private company?
Seatopia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seatopia founded?
Seatopia was founded in 2020. It employs 1 to 10 people.
Where is Seatopia based?
Seatopia is headquartered in Marina Del Rey, United States, in the North America region.
How does Seatopia make money?
Two revenue lines are on record. Seafood Product Sales are the primary driver. The others are subscription Box Model.
Who are Seatopia's main competitors?
Direct peers on record are Vital Choice Wild Seafood & Organics, Wild Alaskan Company, ButcherBox, Marky's Gourmet, Fulton Fish Market, Sea to Table and Sizzlefish. Crowd Cow is listed as a broad incumbent. Emerging players are Real Good Fish and CleanFish (Pure Fish).
Does Seatopia have an API?
No public API is recorded for Seatopia.
What industry is Seatopia in?
Seatopia's product category is DTC Seafood Delivery. Its primary akta.pro industry code is AFANALAL, Seafood Specialty & Premium Cuts (Loins, Steaks, Portions for Foodservice), with a secondary code of AFANALAE, Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked). Its NAICS code is 3117 and its SIC code is 2092.