What supermarkt.team does

Supermarkt.team is a Dutch B2B trade publication (kantinekrant) operated by Shelflife Publishing bv, a private limited company headquartered in Nijmegen, Netherlands. Founded in 2019, the platform provides daily news coverage, product news, background analysis, company profiles, and event information for the Dutch supermarket industry. Editorial sections include Nieuws (news), Productnieuws (product news), Achtergrond (background/analysis), Bedrijven aan het Woord (company profiles), and Agenda (events calendar). The site covers the full Dutch supermarket sector including major chains (Albert Heijn, Jumbo, Dirk, Lidl, Plus) and specialty retailers and food producers, and also extends coverage to Belgium.

The platform is built on a standard CMS-based content portal with no disclosed proprietary technology, AI/ML features, or advanced technical components. Distribution is digital-first through the website, complemented by email newsletters, social media, and event coverage. Content is freely accessible, with enhanced features available to registered users. The platform also maintains an archive of printed (PDF) editions distributed alongside online publishing.

Revenue is generated exclusively through digital advertising, including banner advertisements and promotional/sponsored content placements from partners such as industry events (e.g., Retail Convention). The company serves two primary customer segments: supermarket industry professionals (managers, category managers, buyers at Dutch chains) and food/beverage brands and suppliers seeking visibility with retail decision-makers. The company employs approximately 11 people, has no disclosed subsidiaries, parent company, or external funding, and operates as an independently owned private business.

Name

supermarkt.team

Legal name

Shelflife Publishing bv

Website

https://supermarkt.team

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Supermarkt.team is a Dutch B2B trade publication operated by Shelflife Publishing bv that provides news, product updates, background analysis, and event coverage for the Dutch supermarket industry, serving supermarket managers, category buyers, and food/beverage brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital advertising: The platform displays banner advertisements and promotional content from partners. Advertisements for events like Retail Convention and sponsored content are visible throughout the site.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Supermarkt.team is a Dutch B2B digital trade publication (kantinekrant) that aggregates and publishes news, product updates, background analysis, company profiles, and event information for the Dutch supermarket industry. It is operated by Shelflife Publishing bv and targets supermarket professionals and food/beverage suppliers with daily editorial coverage and an archived print edition in PDF format.

Product overview

Supermarkt.team is a digital news platform serving the Dutch supermarket industry as a trade publication (kantinekrant). The platform provides a unified content hub offering multiple editorial sections including general news (Nieuws), product news (Productnieuws), background/analysis (Achtergrond), company profiles (Bedrijven aan het Woord), and an events calendar (Agenda). The platform also maintains an archive of printed editions. It aggregates industry information including supermarket openings, product launches, company announcements, and retail trends for supermarket professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Supermarkt.team Digital Platform A digital trade publication (kantinekrant) for the Dutch supermarket industry, providing editorial sections covering general news (Nieuws), product news (Productnieuws), background/analysis (Achtergrond), company profiles (Bedrijven aan het Woord), and an events calendar (Agenda), plus an archive of printed editions as PDFs. Targeted at supermarket managers, category managers, buyers, and food/beverage suppliers in the Dutch retail market.
• Printed Edition Archive (Digitale krant)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bakkerswereld: Bakkerswereld is a Dutch trade publication for bakery, including in-store supermarket bakeries. It is closely related to supermarkt.team's supermarket-channel focus but covers a specific sub-vertical.
• AGF.nl: AGF.nl is a Dutch trade title focused on fresh produce (aardappelen, groenten, fruit) and the supermarket supply chain. It competes for the same Dutch food-retail news audience as supermarkt.team.
• FoodPersonality: FoodPersonality is a Dutch B2B food industry publication covering brands, agencies, and retail marketing. It is referenced in supermarkt.team's own content and targets the same Dutch food-retail ecosystem.
• RetailDetail: RetailDetail is a Benelux-wide B2B retail news platform covering omnichannel retail, with heavy supermarket coverage. Its broader geographic scope makes it a direct competitor for Dutch supermarket industry news.
• Distrifood: Distrifood is the established Dutch trade title for grocery retail, covering supermarket chains, category management, and store operations. It is the most directly comparable peer to supermarkt.team in the Dutch supermarket trade press category.
• VMT (Vakblad voor de voedingsmiddelenindustrie): VMT is a long-standing Dutch B2B magazine for food manufacturers and the broader food industry. It serves a related audience of food industry decision-makers that overlap with supermarkt.team's readership.
• Levensmiddelenkrant: Levensmiddelenkrant is a Dutch B2B newspaper for the food industry and grocery retail. It serves the same supermarket and CPG industry professionals that supermarkt.team targets.
• Vleesmagazine: Vleesmagazine is a Dutch trade title for the meat industry and meat counter in supermarkets. It targets the same Dutch food retail and CPG ecosystem as supermarkt.team.

Regional players

• ESM European Supermarket Magazine: ESM is a European-wide B2B grocery and supermarket trade publication. It operates the same model as supermarkt.team but at a broader European scope rather than the Dutch market.
• The Grocer: The Grocer is the leading UK B2B title for the grocery industry. It operates the same niche supermarket trade-press model as supermarkt.team but in a different geography, making it a useful regional comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supermarkt-team

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about supermarkt.team