Super Products

What Super Products does

Super Products LLC is a Wisconsin-based manufacturer of vacuum trucks and related industrial equipment, founded in 1972 and operating as a wholly owned subsidiary of Alamo Group (NYSE: ALG) since 2014. The company designs and builds five distinct product lines — Mud Dog vacuum excavators, Camel combination sewer cleaners, Supersucker industrial air movers, SuperJet truck-mounted sewer jetters, and Durasucker liquid vacuum trucks — from a 171,000 square-foot consolidated headquarters in Mukwonago, WI. Underlying technology centers on hydro excavation, combination jetting/vacuuming, and DOT-certified liquid waste transport, with proprietary features such as the ACCULEVEL load sensor, Eject unloading system, Wastewater Recycle System, and Super Boom telescopic boom. The business operates a multi-channel go-to-market: an extensive regional dealer network and Sourcewell cooperative purchasing contract (#101221-SPL) serve municipal and government buyers, while a dedicated direct sales force, 10 nationwide rental facilities, and a 2022-launched Parts eShop serve industrial contractors and enterprise customers. Revenue is generated through new and used vacuum truck sales, short- and long-term rentals at flat daily/weekly/monthly rates, and aftermarket parts, service, and full refurbishment through rental/service centers. Super Products employs over 180 people and serves municipalities, government agencies, industrial contractors, environmental services firms, and underground construction companies across the US and, as of 2024, Canada.

Name

Super Products

Legal name

Super Products LLC

Website

https://superproducts.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Super Products is a Wisconsin-based, Alamo Group-owned manufacturer of vacuum trucks — including vacuum excavators, combination sewer cleaners, industrial air movers, sewer jetters, and liquid vacuum trucks — serving municipalities, government agencies, and industrial contractors across the US and Canada via dealers, 10 rental facilities, and a Parts eShop.

Ownership category

akta.pro rank

Product category

Industrial Vacuum Trucks and Specialty Cleaning Equipment

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)

SIC

Motor Vehicle Parts & Accessories (3714), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Vacuum/Septic/Jetting Trucks Leasing & Rental (TLABAEAL)

Keywords

• Vacuum trucks
• Sewer cleaners
• Hydro excavation
• Industrial vacuum loaders
• Liquid waste handling

Headquarters

HQ city

Mukwonago

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Vacuum Truck Sales: Sale of new vacuum trucks including Mud Dog excavators, Camel sewer cleaners, Supersucker air movers, SuperJet jetters, and Durasucker liquid vac trucks
2. Used Truck Sales: Sale of pre-owned vacuum trucks from rental fleet
3. Equipment Rentals: Short- and long-term rental of vacuum trucks at daily, weekly, or monthly flat rates. Company operates 10 rental facilities nationwide.
4. Parts and Service: Parts sales through Parts eShop launched in 2022, plus service and maintenance at all rental locations and Wisconsin distribution center
5. Full Service Maintenance: Preventative maintenance, repairs, and full refurbishments for all heavy-duty vacuum trucks at service centers

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Super Products is a Mukwonago, Wisconsin-based manufacturer of heavy-duty vacuum trucks and industrial cleaning equipment. It sells five branded product lines—Mud Dog vacuum excavators, Camel combination sewer cleaners, Supersucker air movers, SuperJet truck-mounted sewer jetters, and Durasucker liquid vacuum trucks—plus used equipment, parts, full-service maintenance, and short- and long-term rentals through 10 nationwide facilities.

Product overview

Super Products is a manufacturer of vacuum trucks and related equipment offering five distinct product lines. The product portfolio includes: Mud Dog vacuum excavators (700, 1200, 1600 models) for hydro excavation and safe digging; Camel combination sewer cleaners (900 Dump, 1200 Dump/Eject, 1600 Eject models) with jet, vacuum, and excavate capabilities plus Super Boom accessory and Wastewater Recycler option; Supersucker industrial vacuum loaders for high-power air movement; SuperJet truck-mounted sewer jetters; and Durasucker liquid vacuum trucks for hazardous/non-hazardous waste transport. The company also offers rental equipment including Roll Off Trucks and Trailer Vacuums through its 10 nationwide rental facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Mud Dog: Vacuum excavator product line for hydro excavation applications
• Camel
• Supersucker
• SuperJet
• Durasucker

Products and services

• Mud Dog® Vacuum Excavators Line of vacuum excavators designed for safe, non-destructive digging such as potholing, daylighting, slot trenching, and pile hole excavation. Available in 700, 1200, and 1600 models with various debris body capacities and unloading systems for municipalities and contractors.
• Camel® Combination Sewer Cleaners Versatile combination units that integrate jetting, vacuuming, and excavating capabilities in a single system. Available in 900 Dump, 1200 Dump, 1200 Eject, and 1600 Eject Max Series configurations for municipal sewer cleaning and maintenance.
• Supersucker® Industrial Vacuum Loader (Air Mover) Industrial vacuum loader using high-power airflow to suction solids, liquids, and slurries for industrial cleaning, material handling, and excavation support applications. Features 18 cubic yard payload capacity and positive displacement vacuum at 5,800 cfm/28 inches hg.
• SuperJet® Truck Mounted Sewer Jetter Truck-mounted high-pressure water jetter used to clear blockages in sewers and catch basins. Features up to 1,000-foot hose reel capacity with varying rotation degrees.
• Durasucker® Liquid Vacuum Truck DOT-certified liquid vacuum truck for collecting and transporting hazardous and non-hazardous liquid and semi-liquid waste. Features 3,200-gallon capacity with optional liquid ring configuration.
• Vacuum Truck Rental Services Short- and long-term rental of vacuum trucks at daily, weekly, or monthly flat rates with no hidden fees, operated from 10 nationwide rental facilities. Also includes Roll Off Trucks (75,000 lb capacity) and Trailer Vacuums (173 hp, 2,350 cfm/28 hg vacuum, 3-stage filtration). Targets industrial contractors and municipalities needing flexible equipment access.
• Parts eShop Online storefront for parts, consumables, and accessories supporting Super Products vacuum trucks, available nationwide for direct purchase.
• Full Service Maintenance and Repair Preventative maintenance, repairs, and full refurbishments for heavy-duty vacuum trucks at all 10 rental facilities and the Wisconsin distribution center. Includes warranty and demonstration team support.
• Used Vacuum Trucks

Quantifiable outcome

• Water System: 100 gpm at 3000 psi for sewer cleaning
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and secondary.

• J&J EquipmentcoreChannel Partner/ Reseller/ Distributor · 6 February 2026Dealer partner of Brewerton, New York representing Camel, SuperJet, and Mud Dog vacuum truck product lines to governmental agencies across New York. Founded in 2001, family-owned.
• Rodders & Jets Supply CompanycoreChannel Partner/ Reseller/ Distributor · 28 October 2025Dealer partner headquartered in Sumter, South Carolina representing Camel, SuperJet, and Mud Dog vacuum truck product lines to governmental agencies across North and South Carolina. Established in May 1995.
• MTechcoreChannel Partner/ Reseller/ Distributor · 19 February 2025MTech is the exclusive dealer of Super Products' vacuum excavators, combination sewer cleaners, and hydro-excavation equipment in Ohio, Michigan, Indiana, and Kentucky. Locations in Cleveland OH, Detroit MI, Cincinnati OH, with on-site service across all covered states.
• Adams Equipment Co., Inc.coreChannel Partner/ Reseller/ Distributor · 10 January 2025Dealer partner headquartered in Austell, Georgia representing Camel, SuperJet, and Mud Dog vacuum truck product lines serving governmental agencies across the state of Georgia.
• City View Specialty VehiclescoreChannel Partner/ Reseller/ Distributor · 27 November 2024New dealer partner based in Mississauga, Ontario representing full product line (Mud Dog, Camel, SuperJet, Supersucker, Durasucker) across Ontario, Quebec, New Brunswick, Prince Edward Island, Nova Scotia, and Labrador. Established in 1995.
• Koenig & Sons Equipment, Inc.coreChannel Partner/ Reseller/ Distributor · 19 November 2024Dealer partner headquartered in St. Paul, Minnesota representing Camel, SuperJet, and Mud Dog product lines to governmental agencies in Minnesota. Family-owned business with factory-trained service staff.
• Tri-County Contractor's SupplycoreChannel Partner/ Reseller/ Distributor · 11 January 2024Dealer partner headquartered in West Springfield, MA representing Camel, SuperJet, and Mud Dog product lines to municipalities in Massachusetts, Connecticut, and Rhode Island. Family-owned since 1958.
• RNOW, Inc.secondaryChannel Partner/ Reseller/ Distributor · 8 December 2023Continues to cover northern Illinois and Wisconsin municipalities, and western half of Michigan's Upper Peninsula.
• Woody's Municipal Supply Co.coreChannel Partner/ Reseller/ Distributor · 23 March 2021Dealer partner out of Edwardsville, IL representing Camel, SuperJet, and Mud Dog product lines to municipalities in southern Illinois and eastern Missouri. Family-owned with 45 years of experience.
• Carolina Industrial EquipmentcoreChannel Partner/ Reseller/ Distributor · 9 February 2021Dealer partner out of Charlotte, NC representing Camel, SuperJet, and Mud Dog product lines to municipalities in North and South Carolina. Established in 1961.
• Bortek Industries, Inc.coreChannel Partner/ Reseller/ DistributorDealer partner headquartered in Mechanicsburg, PA representing Camel, SuperJet, and Mud Dog vacuum truck product lines in Pennsylvania. Founded in 1967, family-owned company.
• Elliot EquipmentsecondaryChannel Partner/ Reseller/ DistributorContinues to cover western Missouri, Iowa, and eastern Nebraska and Kansas.
• H.A. DeHart & SonsecondaryChannel Partner/ Reseller/ DistributorContinues to cover Chester, Delaware, Bucks, Montgomery, and Philadelphia counties in Pennsylvania for municipalities.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• GapVax: GapVax manufactures industrial vacuum loaders, hydro-excavators, and sewer cleaners from Cleveland, OH. It competes directly with Super Products' Mud Dog, Camel, and Supersucker lines for municipal, industrial, and environmental services customers across North America.
• Sewer Equipment Co. Sewer Equipment Co. manufactures sewer cleaners and hydro-excavation equipment targeting municipalities and contractors. It competes with Super Products' Camel and Mud Dog product lines in the same applications (sewer cleaning, utility potholing, daylighting).
• Schwarze Industries: Schwarze Industries manufactures street sweepers, vacuum trucks, and pothole patchers, including hydro-excavation equipment. It overlaps with Super Products' vacuum truck product lines and serves similar municipal and contractor customers.
• Vactor Manufacturing: Vactor Manufacturing is a direct competitor in sewer cleaners, hydro-excavators, and industrial vacuum loaders, headquartered in Streator, IL. Like Super Products, it serves municipal and contractor customers with truck-mounted combination sewer cleaning and vacuum excavation equipment, and is a subsidiary of Federal Signal Corporation.

Others

• Clean Harbors: Clean Harbors is a major environmental services and waste management company that uses vacuum trucks and industrial cleaning equipment as part of its service fleet. It is a potential end-customer for Super Products' equipment rather than a direct manufacturer competitor.
• Alamo Group: Alamo Group is the parent company of Super Products and a NYSE-listed diversified industrial equipment manufacturer with multiple subsidiaries in vegetation, infrastructure, and agricultural equipment. It is included as the parent context for Super Products' corporate strategy and capital allocation.

Broad incumbents

• Truck-mounted Equipment Manufacturers Association (TEMSA) members / Safe Fleet: Safe Fleet owns multiple truck-mounted equipment brands serving municipal, utility, and industrial markets. While not a direct vacuum truck competitor, it represents the broader truck-mounted equipment industry ecosystem in which Super Products operates.
• Federal Signal Corporation: Federal Signal is the diversified parent of Vactor Manufacturing, with a much broader portfolio across municipal cleaning, environmental, and safety equipment. It represents the larger incumbent ecosystem in which Super Products competes, with greater scale and capital resources.

Emerging players

• Rivolta Products: Rivolta Products is an emerging manufacturer of industrial vacuum trucks and hydro-excavation equipment for municipal and contractor markets. While smaller than Super Products, it represents a newer entrant competing in overlapping applications and customer segments.
• Hurco Technologies: Hurco Technologies specializes in industrial vacuum loader and hydro-excavation equipment serving niche industrial and environmental applications. It competes with Super Products' Supersucker and Durasucker lines in industrial cleaning and liquid waste management segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/superproducts
• YouTubeyoutube.com/channel/UCq8IuhQRwan3JTSAHf5cdIw
• Facebookfacebook.com/superproductsllc
• LinkedInlinkedin.com/company/superproducts
• Instagraminstagram.com/super.products.llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Products