What SUPRIMMO does

SUPRIMMO ("Суприммо" АД, EIK 204775702) is a privately held Bulgarian joint-stock real estate brokerage headquartered in Sofia at bul. Cherni Vrah 51-G, operating as a hybrid agency that combines a digital property marketplace (suprimmo.bg) with traditional in-person broker services. The company's core product is a multi-country property search and listing platform carrying 14,411 active offers (8,174 in Bulgaria, 1,578 abroad) and a historical portfolio of over 30,000 listings across 14+ active international markets and 18+ countries with on-ground assistance. It serves four primary customer segments — individual property buyers, individual sellers and landlords, construction developers, and international property investors — through a transactional commission model that notably waives buyer commission on most new construction and offers free professional services (legal, photo/video, valuation, marketing) to sellers.

The underlying technology is described as a "hybrid real estate platform" integrating digital marketing tools with traditional brokerage workflows, with proprietary components including an American-style Master-Agent Technology used for marketing new construction projects on behalf of developers, and a structured agency network of 25 offices and representations across Bulgaria and abroad. Distribution combines a self-serve website (with advanced search filters, 360° virtual tours, and video viewings), a personal broker service for buyers, a developer-facing Master-Exclusive offering, and partner channels (Luximmo Finest Estates for resort markets; PROPERTY.BG for the Veliko Tarnovo region). Revenue streams include new construction sales commissions, personal broker fees, seller/landlord transaction fees, and Master-Agent professional services fees; complementary revenue is generated through partner referrals in furnishing (FURNISH BG, up to 20% discount), insurance (ALLIANZ BULGARIA), mortgage consulting (SUPER CREDIT), and property management (PROPERTY MANAGEMENT BG).

The company was founded in 2017 by industry veterans influenced by hybrid agency models from the UK, Australia, and the USA, and is a member of the STOYANOV ENTERPRISES corporate group. Within its first year it was recognized as the most innovative real estate agency in Bulgaria at the IMOTI.NET competition (2018) and claims the #1 position among Bulgarian agencies for international property sales (concentrated in Greece, Italy, France, and Spain). Premium sub-brands LUXIMMO SELECTION and PREMIUM SELECTION serve the luxury and elite segments. Financials are not publicly disclosed, the company is not listed on any exchange, and no funding rounds have been recorded.

Name

SUPRIMMO

Legal name

"Суприммо" АД

Website

https://suprimmo.bg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SUPRIMMO is a Bulgarian hybrid real estate brokerage operating a digital property marketplace and 25 office/representation network across Bulgaria and 18+ countries, serving individual buyers, sellers, developers, and international investors with commission-based transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. New Construction Sales Commission: No commission charged from buyers of new construction (for most complexes in portfolio)
2. Personal Broker Service: Fee-based personal broker service for buyers providing better deals on property purchases
3. Seller/Landlord Services: Free professional services for sellers and landlords including legal, photo/video, valuation, and marketing
4. Master-Agent Technology Services: Services for construction developers using master-agent technology for marketing and sales of new construction projects

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

SUPRIMMO operates as a hybrid real estate agency combining a digital property search platform with traditional brokerage services. It lists more than 14,000 properties in Bulgaria and 1,578 international listings across 14+ countries, and provides buyer brokerage, seller representation, rental placement, personal broker consultation, and Master-Agent (master-exclusive and co-exclusive) marketing services for construction developers. The portfolio also includes complementary services such as property valuation, renovations, property management, furnishing, insurance, and mortgage consulting via partner firms.

Product overview

SUPRIMMO operates as a hybrid real estate agency combining an online property search platform with traditional brokerage services. The core offering is a digital marketplace supporting over 14,411 property listings across Bulgaria and 1,578 international listings in 14+ countries. The platform enables property search by city, type, amenities, and special categories. Complementary services include personal broker consultation, master-exclusive marketing for developers, property management (via PROPERTY MANAGEMENT BG), furnishing and interiors (via FURNISH BG), property insurance (via ALLIANZ BULGARIA), and mortgage consultation (via SUPER CREDIT). Premium sub-brands include LUXIMMO SELECTION for luxury properties and PREMIUM SELECTION for elite listings. The company also publishes market analysis and industry news.

Differentiator

Problem solved

Functional benefit

Brands

• LUXIMMO SELECTION: Premium luxury property selection category featuring high-end properties in prime locations.

Products and services

• SUPRIMMO Property Search Platform Digital real estate marketplace and property search platform enabling users to browse, filter, and explore property listings across Bulgaria and 14+ international markets, with searches by city, property type, price range, amenities, and special categories including luxury, new construction, ski-in/ski-out, golf, and beachfront properties.
• Property Sales Services Real estate sales services including property valuation, marketing, negotiation, and transaction support for sellers and buyers.
• Property Rental Services Short-term and long-term rental services connecting property owners with tenants, including rental management and tenant placement.
• Personal Broker Service Dedicated broker consultation service matching buyers with personalized property recommendations based on their specific requirements and budget.
• Master-Exclusive and Co-Exclusive Services Master-agent technology service based on the American marketing model for construction developers, providing ultra-massive and comprehensive marketing for new construction projects.
• Free Property Valuation Free professional property valuation service for sellers to determine market-appropriate listing prices.
• LUXIMMO SELECTION Premium Properties Premium and luxury property selection featuring exclusive listings in prime locations including city centers, first beach lines, ski-in/ski-out areas, and golf courses.
• PREMIUM SELECTION Elite Properties Elite property collection featuring unique and luxurious properties with designer furniture and high-end appliances in prestigious neighborhoods.

Quantifiable outcome

• No commission for buyers of new construction
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• PROPERTY MANAGEMENT BGsupportingImplementation/ SI/ Consulting PartnerProperty management services partner for clients who need ongoing property management after purchase, including tenant relations, maintenance coordination, and rental income management
• FURNISH BGsupportingImplementation/ SI/ Consulting PartnerFurnishing and interior design services partner providing discounts up to 20% for renovation and furnishing of new properties for SUPRIMMO clients
• ALLIANZ BULGARIAsupportingOthersProperty insurance services through АЛИАНЦ БЪЛГАРИЯ, offering free property insurance for buyers as part of purchase bonuses
• SUPER CREDITsupportingGTM or Marketing PartnerMortgage consulting partner providing free assistance with mortgage credit and securing most favorable financing conditions for property buyers
• Luximmo Finest EstatessupportingChannel Partner/ Reseller/ DistributorPartner offices in Sunny Beach and Bansko operating under Luximmo Finest Estates brand for resort property sales
• PROPERTY.BGsupportingChannel Partner/ Reseller/ DistributorPartner office in Veliko Tarnovo (PROPERTY.BG) for Central Northern Bulgaria region
• STOYANOV ENTERPRISEScoreOthersParent corporate group that SUPRIMMO is part of, providing strategic direction and corporate support

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Homes.bg: Major Bulgarian real estate search portal and brokerage with extensive coverage across Bulgaria. Direct overlap in residential listings and lead generation for the same buyer/seller segments as SUPRIMMO.
• LuxuryEstate.com: International luxury real estate platform with strong Mediterranean coverage. Directly comparable to SUPRIMMO's LUXIMMO SELECTION and PREMIUM SELECTION premium sub-brands targeting cross-border luxury buyers.
• Bazar.bg: Large Bulgarian classifieds platform with a significant real estate vertical. Competes with SUPRIMMO for SMB sellers listing properties directly and for buyer traffic to residential listings.
• Yavlena: One of the largest established Bulgarian real estate brokerages, focused on residential sales and new construction. Closely comparable agency-side business with deep developer relationships.
• Address Real Estate: Established Bulgarian real estate agency offering brokerage, new construction sales, and consulting. Overlaps directly with SUPRIMMO's core residential and developer-facing services.
• Imot.bg (imoti.net): Leading Bulgarian real estate listings portal and the award body (IMOTI.NET) that recognized SUPRIMMO. Operates a similar listing/brokerage hybrid in the same domestic market with substantially larger traffic and content depth.

Regional players

• Property Finder: Leading real estate portal across the MENA region — including UAE where SUPRIMMO lists 390 properties. Operates in the same cross-border buyer-to-Mediterranean-and-Gulf corridor.

Broad incumbents

• Idealista: Largest real estate portal in Southern Europe (Spain, Italy, Portugal), where SUPRIMMO has its strongest international footprint. A much larger incumbent competing for the same cross-border Mediterranean buyer demand.
• Engel & Völkers: Global luxury real estate franchise with offices across Europe, including Mediterranean markets served by SUPRIMMO. Comparable premium-segment positioning and international franchise model.
• Rightmove: Dominant UK residential property portal. Relevant as a global real estate listings incumbent and a model for the digital marketing side of SUPRIMMO's hybrid GTM.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDQAYsLdhB2DQNzKBmZloTw
• Facebookfacebook.com/superimoti.bg
• Instagraminstagram.com/suprimmo.bg
• LinkedInlinkedin.com/company/superimoti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPRIMMO