What Address Real Estate does

Address Real Estate is the largest real estate brokerage in Bulgaria, founded in 1993 and headquartered in Sofia. The company provides brokerage services for residential property sales and rentals, commercial property transactions (offices, retail, warehouses, land), and new construction project sales across more than 18 Bulgarian cities including Sofia, Varna, Plovdiv, Burgas, Stara Zagora, and Veliko Tarnovo. The firm also brokers rental lettings and offers mortgage financing facilitation through a partnership with KREDIT CENTAR. Delivery is conducted through a nationwide network of owned regional offices and franchise locations, the first real estate franchise in the Bulgarian sector, and supported by an in-house legal department handling transactional compliance and fraud prevention.

The firm's core technology stack is a website-centric platform, address.bg, which has been active since 2003 and functions as both the consumer-facing property listings portal and the SEO/content hub. The site supports city- and neighborhood-level search across the verified property database, accepts listing submissions, publishes market analysis and buyer/seller/landlord/tenant guides, and embeds a mortgage calculator. Listings are also syndicated to major Bulgarian property portals (imot.bg, realistimo.bg, imoti.net, alo.bg) for traffic distribution. No proprietary AI or machine-learning capabilities, no public API, no mobile app, and no specialized brokerage platform are described; the company's differentiation rests on its office network, broker headcount, brand credentials (Superbrands inclusion, ISO 9001:2000), and Realto Group affiliation.

The revenue model is a transaction-fee brokerage. Commission rates are individually negotiated with each client and not publicly disclosed; payment can be made in cash at offices, by bank transfer, or via a virtual POS terminal. The primary customer segments are individual residential buyers and sellers (the dominant segment), landlords and tenants, and a smaller commercial real estate cohort. Sub-products Imofond (sell within 48 hours) and Address Run provide differentiated service tiers. Address operates as a private entity (Акционерно Дружество under Bulgarian law) and is owned within the Realto Group holding, which aggregates agency and consulting companies and reports the largest professional network of real estate consultants in Bulgaria.

Name

Address Real Estate

Legal name

АДРЕС Недвижими имоти АД

Website

https://address.bg

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Address Real Estate is the largest Bulgarian real estate brokerage, founded in 1993 and headquartered in Sofia. It provides residential and commercial property sales, rentals, new construction sales, and mortgage financing assistance across more than 18 Bulgarian cities via a network of owned and franchise offices.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Office Brokerage (BPAJABAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential property brokerage
• Commercial real estate services
• Property rental intermediation
• New construction sales
• Mortgage financing assistance

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage Commission: Address Real Estate generates revenue through brokerage commissions on property sales and rental transactions. Fees are individually negotiated with each client and not publicly disclosed. The services are rendered through a network of own and franchise offices across Bulgaria, and payment can be made in cash at offices, by bank transfer, or via online payment through a virtual POS terminal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Address Real Estate is a real estate brokerage that intermediates the buying, selling, and renting of residential and commercial properties across Bulgaria. The company operates the largest office and franchise network in the country, providing clients with access to a pre-verified property database, professional mediation, viewings, transaction support, and mortgage financing assistance through a partnership with Credit Center.

Product overview

Address Real Estate operates as a real estate brokerage platform offering property sales, rentals, and related services through Bulgaria's largest office network. The core product portfolio includes property sales and rental intermediation, new construction project sales, and mortgage financing assistance via partner Credit Center. The company offers the Imofond sub-product enabling property sales within 48 hours, alongside the Address Run initiative. The platform provides a comprehensive property listings database across major Bulgarian cities and supports operations through a franchise network, the first in the Bulgarian real estate sector. The company is part of the Realto Group holding and maintains an online presence since 2003, primarily serving individual property buyers, sellers, landlords, and tenants through its website.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Brokerage (Продажба на имоти) Facilitates the sale of residential and commercial properties including apartments, houses, offices, shops, and land across Bulgaria, providing end-to-end mediation from listing through transaction completion with legal review support.
• Property Rentals Brokerage (Имоти под наем) Facilitates renting and letting of apartments, houses, offices, shops, warehouses, and other commercial properties, matching landlords with tenants across Bulgaria.
• New Construction Projects (Ново строителство) Dedicated brokerage service for new construction real estate projects in Sofia, Varna, Plovdiv, and Burgas, offering pre-construction and newly built properties to buyers with dedicated project pages.
• Mortgage Services (Ипотечен кредит) Partnership with Credit Center (Кредит Центар) providing comparison of mortgage financing offers and an interactive online mortgage calculator tool to support property buyers.
• Imofond (Продай имота си за 48 часа) Express property sale service enabling sellers to sell their property within 48 hours, providing a fast-track alternative to the standard brokerage process.
• Address Run Special program or initiative offered exclusively by Address Real Estate, featured on the company website as a distinctive service offering.
• Real Estate Franchise Network (Франчайз) The first real estate franchise in Bulgaria, allowing franchisees to operate under the Address brand with standardized processes, extending brand reach into smaller markets.

Quantifiable outcome

• Largest office network of any real estate agency in Bulgaria
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Realto Group (Реалто Груп)coreStrategic or Co-development PartnerAddress Real Estate is part of Realto Group, a holding company that unites agency and consulting companies with over 33 years of experience in real estate. The companies within the group generate the highest volume of real estate transactions on the Bulgarian market and operate the largest professional network of real estate consultants in the sector.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Homes.bg: Major Bulgarian property portal and lead-generation platform. Comparable as a parallel acquisition channel and competitive threat to traditional broker-led lead conversion in Bulgaria.
• Cushman & Wakefield Bulgaria: Global commercial real estate services firm with Bulgarian operations covering office, retail, and industrial brokerage. Comparable to Address on the commercial brokerage segment Address serves, though at the enterprise/institutional level.
• Colliers Bulgaria: Global real estate services and investment management firm with a Bulgarian office covering commercial brokerage, valuation, and consulting. Comparable to Address on commercial real estate intermediation and consulting adjacencies.
• Imot.bg: Largest Bulgarian property portal aggregating listings from agencies including Address. Comparable as the dominant listing distribution channel Address depends on, and a potential disintermediation threat as a portal-led marketplace.

Direct peers

• Yavlena: Bulgarian real estate agency and consulting firm offering brokerage, valuation, property management, and consulting services. Comparable to Address on residential brokerage focus and multi-service real estate positioning in Bulgaria.
• ERA Bulgaria: Franchise-based real estate network operating across Bulgaria under the global ERA brand. Highly comparable to Address on franchise-led distribution model, residential brokerage focus, and national coverage strategy.
• Bulgarian Properties: One of the largest and longest-established Bulgarian real estate agencies, offering residential sales, rentals, and new construction across Sofia and other major cities. Directly comparable to Address on geographic focus, service mix, and customer segments.
• RE/MAX Bulgaria: Global franchise real estate brand operating in Bulgaria through a network of franchisees. Comparable to Address on franchise-driven geographic expansion, residential and commercial brokerage, and brand-led market presence.
• Century 21 Bulgaria: Global franchise real estate brand with Bulgarian operations focused on residential sales and rentals. Comparable to Address on franchise-led distribution, residential focus, and customer-facing broker model.

Regional players

• Engel & Völkers Bulgaria: Global premium real estate brand with Bulgarian franchise presence focused on high-end residential and commercial brokerage. Comparable to Address on brokerage services and franchise distribution, though positioned in a higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AddressRealEstates
• LinkedInlinkedin.com/company/address-real-estate
• Instagraminstagram.com/addressrealestate
• Xx.com/addressbulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Address Real Estate