Revealed real estate

What Revealed real estate does

Yavlena (operating in English as "Revealed Real Estate") is a Bulgarian full-service real estate intermediary headquartered in Sofia and founded in 1992. The firm provides brokerage services for residential and commercial property sales, purchases, rentals, and valuations, serving individual consumers, businesses/investors, and landlords/tenants across Bulgaria through a nationwide branch network. Its five disclosed Sofia offices — Main (Gen. Gurko Street 76A), East (Изток), Center (Център), South Park (Южен парк), and Youth/Mladost (Младост) — anchor a 200+ employee sales force of licensed brokers who work directly with clients on transactions and viewings.

Yavlena's core product is its Property Listings Portal, an online platform enabling search and filtering by city, district, property type, new construction, luxury, commercial, and coastal/rural tags. The platform is enhanced by third-party integrations: Geoapify for interactive maps, Evrotrust for remote electronic signature of brokerage contracts, deposit agreements, preliminary purchase contracts, and rental agreements, and a ProCredit Bank-powered credit calculator that displays monthly mortgage estimates on listing pages. The firm also operates a dedicated Market Surveys and Analyses department producing market intelligence, and offers transaction advisory, expert price opinions, documentary arrangements, and negotiation support.

The business model is commission-based: revenue is generated on successful transaction completion via a take-rate whose specific percentage is not publicly disclosed and varies by transaction type and property value. Property viewings are offered free of charge. Customer acquisition is sales-led, relying on the branch office footprint, broker referrals, the property portal, and a multi-channel social media presence (Facebook, Instagram, LinkedIn, TikTok). The firm has earned the 2022 Agency of the Year consumer award and the Superbrands Bulgaria 2021/2022 Quality, Reliability and Excellence award, and is positioned as an independent, privately held Bulgarian company with no disclosed parent or institutional ownership.

Name

Revealed real estate

Legal name

Yavlena

Website

https://yavlena.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Yavlena (Revealed Real Estate) is a Bulgarian full-service real estate agency founded in 1992, headquartered in Sofia, serving individual buyers, sellers, landlords, and tenants across Bulgaria through 200+ brokers, a nationwide branch network, and a digital property listings portal with remote e-signature and mortgage calculator integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage/Commission Fees: The company earns commission fees for completed real estate transactions including property sales, purchases, rentals, and property assessments. Commission is charged upon successful transaction completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Yavlena is a full-service real estate brokerage providing intermediation services for property sales, purchases, rentals, and valuations across Bulgaria. The company operates through a nationwide branch network and an online listings portal, handling residential, commercial, and land transactions, complemented by transaction advisory, market surveys, and electronic document signing for remote closings.

Product overview

Yavlena operates as a comprehensive real estate services platform offering a unified service portfolio centered around property sales, rentals, and valuation. The core offering includes direct brokerage services for buying and selling properties, complemented by ancillary digital tools: the Property Listings Portal (web platform with search and filtering), Credit Calculator (powered by ProCredit Bank), Electronic Document Signing (via Evrotrust), Transaction Advisory, and Market Surveys and Analyses. The platform covers residential properties (apartments in various sizes, houses), commercial properties, and land across Bulgaria, with primary operations in Sofia.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Brokerage Brokerage assistance for purchasing and selling residential and commercial properties, including apartments, houses, commercial spaces, and land parcels across Bulgaria. Services cover pricing, viewings, negotiations, and transaction paperwork handled by dedicated Yavlena brokers.
• Real Estate Rental Brokerage Brokerage assistance for renting and leasing residential and commercial properties, connecting tenants with landlords and supporting lease contract preparation.
• Property Valuation Expert property assessment services that determine market value for sellers and buyers to correctly price real estate, supporting transaction decisions.
• Transaction Advisory Partial or full transaction servicing including expert price opinions, documentary arrangements, negotiation participation, and notary certification for property transactions.
• Market Surveys and Analyses In-house research providing insights on Bulgarian real estate market developments and influencing factors to support buyer, seller, and investor decision-making.
• Property Listings Portal Online platform showing Yavlena's property listings for sale and rent, with search functionality by city, district, property type, and filters including new construction, luxury, and commercial properties, plus interactive maps and broker contact.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• EvrotrustcoreTechnology or IntegrationPartnership with Evrotrust enables electronic document signing for real estate transactions. Customers can remotely sign brokerage contracts, deposit agreements, preliminary purchase contracts, and rental contracts through the Evrotrust mobile app, eliminating the need to visit offices for document completion.
• ProCredit BankminorGTM or Marketing PartnerIntegration with ProCredit Bank credit calculator allows property buyers to estimate monthly mortgage payments directly on Yavlena property listings. The credit calculator is displayed on property detail pages showing monthly payment estimates.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Knight Frank: Global residential and commercial property firm offering sales, leasing and advisory through partner offices; directly comparable to Yavlena's full-service, broker-led transaction model across European geographies.
• Century 21: Globally franchised real estate brokerage focused on residential sales, rentals and referrals; directly comparable to Yavlena in business model (commission-based local broker offices serving buyers and sellers).
• Coldwell Banker: International real estate franchise offering residential brokerage services through a network of agent offices; comparable to Yavlena in core brokerage activity, commission economics, and consumer-facing brand positioning.
• Sotheby's International Realty: Luxury-focused international real estate brokerage network; comparable to Yavlena's premium and central Sofia property segment, where commission-based agent representation is the core commercial activity.
• Better Homes and Gardens Real Estate: Franchised residential real estate brokerage in multiple international markets; comparable to Yavlena as a consumer-brand-led agency with commission-based broker networks and web-driven lead generation.
• RE/MAX: Global residential real estate franchise operating through independent broker networks; directly comparable to Yavlena's broker-led agency model and commission-based revenue structure across many European countries.
• Engel & Völkers: International residential and commercial real estate franchise specialising in premium urban properties; directly comparable to Yavlena as a brokerage/agency operating with local broker networks in European cities, including CEE markets.

Broad incumbents

• Imot.bg: Bulgaria's largest online real estate classifieds portal aggregating listings from agencies and private sellers; adjacent to Yavlena as the dominant digital listing channel in the same Bulgarian market, competing for seller attention though not directly brokering deals.
• JLL (Jones Lang LaSalle): Global real estate services firm offering brokerage, advisory and valuation across asset classes; comparable to Yavlena in providing property valuation and transaction advisory alongside brokerage, though JLL operates at a much broader scale.

Regional players

• Address.bg: Bulgarian real estate listings and agency platform serving Sofia and major Bulgarian cities; comparable to Yavlena as a competing regional brokerage/portal hybrid operating in the same Bulgarian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yavlena
• LinkedInlinkedin.com/company/yavlena-real-estate
• Instagraminstagram.com/yavlena.realestate
• TikToktiktok.com/tag/yavlena
• Xx.com/yavlena

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revealed real estate