LUXIMMO
LUXIMMO is a Bulgarian luxury real estate agency founded in 2007, operating 15 offices in Bulgaria and 5 international representative offices to broker high-end residential property sales and rentals for high-net-worth individuals, investors, and international buyers, with ancillary mortgage, legal, and property management services.
- Company typePrivate
- Founded2007
- HeadquartersSofia, Bulgaria
- Headcount101–250
- GTM typeB2C
- OfferingServices
What LUXIMMO does
LUXIMMO is a Bulgarian luxury real estate agency founded in 2007, headquartered in Sofia and operating as a subsidiary of the STOYANOV ENTERPRISES corporate group. The company provides brokerage and transaction services for high-end residential properties (apartments, houses, villas, penthouses, investment properties, new construction) in Bulgaria and internationally, supported by a property search platform at luximmo.bg with advanced filters, map-based search, and 360-degree virtual tours. Its core technology is a property listing and CRM system integrated across office locations, supplemented by Zendesk Chat for live customer support; no proprietary AI/ML capabilities are disclosed. Revenue is generated primarily through commissions on completed sales and rentals (transaction-based pricing, rates not publicly disclosed), augmented by ancillary services including mortgage loan referrals, property insurance, furnishing, and legal services. LUXIMMO distributes through a network of 15 owned and franchise offices across Sofia and major Bulgarian cities/resorts, plus 5 international representative offices in Dubai, Greece, Germany, Poland, and the UK, with additional representatives in Toronto and Santo Domingo. The agency serves high-net-worth individuals, property investors, and international buyers, leveraging sub-brands SUPRIMMO (mountain/ski resort properties), STONEHARD (boutique luxury), PROPERTY.BG, and its 2020 BARNES Bulgaria partnership for the international luxury segment. The company claims over 1,000 successful sales and rentals annually, 15,000+ cumulative clients, 4,984 active listings, and a 50,000+ subscriber client database.
LUXIMMO firmographics
Firmographics- Name
- LUXIMMO
- Legal name
- "Луксиммо" ООД
- Website
- https://luximmo.bg
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LUXIMMO is a Bulgarian luxury real estate agency founded in 2007, operating 15 offices in Bulgaria and 5 international representative offices to broker high-end residential property sales and rentals for high-net-worth individuals, investors, and international buyers, with ancillary mortgage, legal, and property management services.
- Ownership category
- akta.pro rank
LUXIMMO industry classification
Industry- Product category
- Luxury Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Luxury & Estate Rentals (THAGANAF)
Keywords
Where LUXIMMO is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices15 records
Markets served
LUXIMMO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commission: Commission fees on completed property sales transactions. The agency acts as intermediary between buyers and sellers of luxury real estate properties.
- Rental Commission: Commission fees on property rental transactions, including both long-term and short-term rentals
- Ancillary Services: Additional revenue streams from related services including mortgage consulting, property insurance, furnishing services, and legal services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
LUXIMMO product offering
Product offeringCore offering
LUXIMMO is a luxury real estate agency that brokers the sale and rental of high-end residential properties in Bulgaria and internationally. The agency operates a curated portfolio of nearly 5,000 active listings, supported by an in-house broker network across 15 Bulgarian offices and 5 international representative offices, and provides ancillary services including mortgage consulting, property insurance, furnishing, and legal assistance.
Product overview
LUXIMMO is a comprehensive luxury real estate agency operating as a unified platform with multiple integrated service modules. The core offering consists of a property search platform (https://www.luximmo.bg/) that enables users to browse and search luxury properties for sale and rent in Bulgaria and internationally, supported by specialized new construction listings. The company provides a full-service ecosystem including property sales, rentals, mortgage loan referrals, property insurance, furnishing, and legal services. The portfolio includes sub-brands such as SUPRIMMO (specializing in mountain properties) and BARNES Bulgaria (international luxury partnership), all coordinated through a network of 15 offices across Bulgaria and 5 representative offices abroad. LUXIMMO serves clients seeking luxury properties in sea-side, mountain, ski, spa, golf, and urban locations.
Differentiator
Problem solved
Functional benefit
Brands
- SUPRIMMO: Luxury real estate brand operating within the LUXIMMO group, with dedicated offices in Sofia and other locations.
- STONEHARD
- PROPERTY.BG
- BARNES Bulgaria
Products and services
- LUXIMMO Property Search Platform A comprehensive online platform for searching and browsing luxury real estate properties in Bulgaria and internationally, featuring advanced search filters, map-based search, and property listings with detailed information including prices, areas, and amenities.
- Property Sales Services Full-service property sales assistance including property valuation, marketing, viewings, negotiation, and transaction management for luxury real estate in Bulgaria and international markets.
- Property Rental Services
- New Construction Listings
- International Property Services
- Mortgage Loans Services
- Property Insurance Services
- Furnishing Services
- Legal Services
- BARNES Bulgaria A partnership with the international luxury real estate brand BARNES, offering premium international property services and access to the BARNES global network for elite and prestigious properties.
- SUPRIMMO
Quantifiable outcome
- Over 1,000 successful sales and rentals annually
- +3 more outcomes
Companies that use LUXIMMO
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
LUXIMMO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
LUXIMMO partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- BARNESflagshipIn 2020, LUXIMMO partnered with the French luxury real estate brand BARNES to create the first Bulgarian office of this international agency for elite and prestigious properties. BARNES is a world-renowned luxury real estate brand, and this partnership extends LUXIMMO's reach in the international luxury property market.
- STOYANOV ENTERPRISEScoreLUXIMMO is part of the large Bulgarian corporate group STOYANOV ENTERPRISES, which operates in real estate and construction. This parent company provides corporate infrastructure and strategic direction.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
LUXIMMO competitors and assessment
Company assessmentDirect peers
- Address Real Estate Bulgaria: Bulgarian brokerage operating across residential sales, rentals and new developments with international clientele. Comparable in offering breadth, marketing approach and target customer segment to LUXIMMO.
- BARNES International: French-founded global luxury real estate network and LUXIMMO's strategic partner since 2020. Directly comparable as a luxury brokerage serving HNW clients with cross-border mandates; BARNES sets the brand standard LUXIMMO leverages locally.
- Unique Estates: Sofia-based luxury real estate agency focused on premium and luxury residential properties in Bulgaria. Directly competes in the same luxury brokerage segment with overlapping HNW clientele and similar commission model.
- Sotheby's International Realty Bulgaria: Affiliated with the global Sotheby's luxury brand, this agency serves HNW buyers of premium Bulgarian property. Directly comparable as a branded international-affiliated luxury brokerage operating in the same territory.
- Bulgarian Properties: Established Bulgarian brokerage with strong focus on foreign buyers purchasing property in Bulgaria. Comparable target market (international HNW/residential buyers), similar service scope (sales, rentals, legal support) and overlapping geographic coverage.
Broad incumbents
- Knight Frank Bulgaria: Global real estate consultancy with a Bulgaria presence covering residential and commercial property. Broader portfolio than LUXIMMO but overlaps in luxury residential brokerage and international client services.
- Engel & Völkers Bulgaria: International premium real estate franchise with operations in Bulgaria serving luxury and mid-market segments. Comparable in targeting HNW residential clients but operates across broader property categories and geographies.
Others
- Imoti.net: Bulgaria's leading real estate listings portal and organizer of the industry awards LUXIMMO has won. Not a direct brokerage competitor but a key channel and ecosystem participant for Bulgarian real estate marketing and lead generation.
Emerging players
- LuxuryEstate.com: Global digital marketplace aggregating luxury real estate listings from top agencies. Comparable as a channel for international luxury property discovery, partially overlapping with LUXIMMO's online platform and lead-generation model.
Regional players
- Yavlena: One of Bulgaria's largest real estate brokerages focused primarily on Sofia residential market. Comparable as a multi-office Bulgarian brokerage but less luxury-skewed and with limited international cross-border focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LUXIMMO social profiles
Digital presenceLUXIMMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUXIMMO leadership team
Management profileNumber of profiles
Profiles13 records
LUXIMMO subsidiaries and ownership
Company hierarchySubsidiaries3 records
LUXIMMO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUXIMMO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUXIMMO
What does LUXIMMO do?
LUXIMMO is a luxury real estate agency that brokers the sale and rental of high-end residential properties in Bulgaria and internationally. The agency operates a curated portfolio of nearly 5,000 active listings, supported by an in-house broker network across 15 Bulgarian offices and 5 international representative offices, and provides ancillary services including mortgage consulting, property insurance, furnishing, and legal assistance.
Is LUXIMMO a public or private company?
LUXIMMO is a private company. It is classified as family owned and is currently operating.
When was LUXIMMO founded?
LUXIMMO was founded in 2007. It employs 101 to 250 people.
Where is LUXIMMO based?
LUXIMMO is headquartered in Sofia, Bulgaria, in the Europe region.
How does LUXIMMO make money?
Three revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are rental Commission and ancillary Services.
Who are LUXIMMO's main competitors?
Direct peers on record are Address Real Estate Bulgaria, BARNES International, Unique Estates, Sotheby's International Realty Bulgaria and Bulgarian Properties. Broad incumbents are Knight Frank Bulgaria and Engel & Völkers Bulgaria. Imoti.net is listed as an others. LuxuryEstate.com is listed as an emerging player. Yavlena is listed as a regional player.
Does LUXIMMO have an API?
No public API is recorded for LUXIMMO.
What industry is LUXIMMO in?
LUXIMMO's product category is Luxury Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of THAGANAF, Luxury & Estate Rentals. Its NAICS code is 53121 and its SIC code is 6531.