Surface Renew
Surface Renew is a Minneapolis-based bathtub and tile refinishing company founded in 1994 that uses a NASA-derived aliphatic acrylic polyurethane spray-on coating to renew residential, rental, commercial, and fix-and-flip bathroom surfaces across the Twin Cities metro area.
- Company typePrivate
- Founded1994
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Surface Renew does
Surface Renew is a bathtub and tile refinishing company headquartered at 5936 Pillsbury Avenue in Minneapolis, Minnesota, founded in 1994 by Doug Dybing. The company specializes in spray-on surface renewal services for bathtubs, showers, wall tiles, and countertops, using an aliphatic acrylic polyurethane coating system—a two-part urethane finish originally developed by NASA and modified for the resurfacing industry. The application process involves acid etching the existing surface to create microscopic bonding holes, then spraying the coating so it penetrates and bonds to the substrate, producing a non-porous, polished porcelain-like seal that resists abrasion, scratching, impact, and yellowing. Core service offerings include bathtub refinishing, shower refinishing, bathtub+shower combo refinishing, wall tile refinishing (which covers grout lines), and tub chip/scratch/crack repair, with add-on modules for permanent anti-slip treatment and custom color matching from Sherwin Williams, Benjamin Moore, and Behr.
Surface Renew firmographics
Firmographics- Name
- Surface Renew
- Legal name
- Surface Renew
- Website
- https://surfacerenew.net
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surface Renew is a Minneapolis-based bathtub and tile refinishing company founded in 1994 that uses a NASA-derived aliphatic acrylic polyurethane spray-on coating to renew residential, rental, commercial, and fix-and-flip bathroom surfaces across the Twin Cities metro area.
- Ownership category
- akta.pro rank
Surface Renew industry classification
Industry- Product category
- Bathroom Surface Refinishing Services
- akta.pro primary industry
- Bathtub & Shower Refinishing Prep Cleaning (Pre-Coating Surface Prep) (HSAEALAI)
- akta.pro secondary industry
- Tile & Stone Surface Restoration (Polishing, Honing, Refinishing) (HSAGAGAG)
Keywords
Where Surface Renew is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surface Renew business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- On-site Refinishing Services: One-time service revenue from bathtub, shower, and tile refinishing services performed at customer locations. Payment accepted by check, credit card, phone, or online after service completion. 2-year warranty for residential, 1-year warranty for rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Bathtub/Shower Refinishing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Surface Renew product offering
Product offeringCore offering
Surface Renew refinishes bathtubs, showers, and wall tile on-site using a spray-on aliphatic acrylic polyurethane coating (originally developed for NASA Space Shuttle external tank fuel tanks). The process resurfaces worn, damaged, or outdated porcelain, fiberglass, and ceramic surfaces to extend their useful life at a fraction of replacement cost. Services are performed by the company's own technicians in homes, rental units, and commercial properties across the Twin Cities metro and Hudson, WI.
Product overview
Surface Renew is a bathtub and tile refinishing company offering spray-on surface renewal services throughout the Twin Cities metro area. The core product is aliphatic acrylic polyurethane refinishing applied to bathtubs, showers, and wall tiles using a specialized spray process that creates a durable, non-porous finish. The product portfolio consists of five primary refinishing services (Bathtub Refinishing, Shower Refinishing, Bathtub + Shower Refinishing, and Wall Tile Refinishing) plus an add-on Tub Chip, Scratch & Crack Repair module. Additional services include Anti-Slip Treatment and custom Color Matching (Sherwin Williams, Benjamin Moore, Behr). The company operates across three market segments: residential homeowners, multi-family/rental property managers, and commercial properties/fix-and-flip investors. All services use the same underlying aliphatic acrylic polyurethane coating technology, with refinishing taking 3-4 hours and surfaces ready for use the next morning after a 90-day cure period. The company has served over 50,000 surfaces and claims to be in the top 1% of refinishing companies nationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Bathtub Refinishing
Quantifiable outcome
- Saves approximately 1/9th the cost of replacement (vs. Home Advisor average bathtub replacement cost)
- +3 more outcomes
Companies that use Surface Renew
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Surface Renew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Surface Renew partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
Surface Renew competitors and assessment
Company assessmentDirect peers
- Perma-Glaze: National bathtub and tile refinishing franchise with a comparable process and customer mix. Direct competitor for both residential refinishing jobs and multifamily property management contracts.
- Surface Specialists: Bathtub, tile, and countertop refinishing franchise using a similar spray-on acrylic/urethane process. Targets the same homeowner, rental, and commercial property management segments.
- Bath Crest: Regional and multi-market bathtub refinishing operator offering bathtub, tile, and countertop resurfacing. Overlapping service line, customer base, and on-site delivery model.
- Miracle Method: The largest bathtub, tile, and countertop refinishing franchise in North America. Closest direct peer — applies the same spray-on refinishing process to bathtubs, showers, and tile for residential and commercial customers nationwide.
Broad incumbents
- Bath Fitter: National acrylic tub liner and bath remodeling franchise. Not a refinisher (sells liners over existing tubs), but competes for the same bathroom upgrade budget from homeowners and multifamily operators.
- Bath Planet: Bath remodeling franchise with acrylic tub and shower replacement products. Adjacent rather than direct: competes for renovation dollars but uses replacement rather than refinishing.
- Re-Bath: Large bathroom remodeling franchise offering full remodels and tub/shower replacements. Competes at the high end of the 'upgrade without full remodel' decision Surface Renew targets.
- BathWraps: Acrylic bath liner and conversion-bath provider with national footprint. Competes for the same kitchen-and-bath refresh budget in multifamily and senior housing channels.
Others
- Angi (formerly Angie's List / HomeAdvisor): Lead-generation marketplace where Surface Renew actively sources leads. Not a service provider itself but sets the price discovery Surface Renew references when comparing refinishing cost to replacement cost.
- ServiceTitan: Field service management software for home services contractors. Indirect enabler — not a competitor, but reflects the operational tooling layer that home-services refinishing peers (and Surface Renew) increasingly rely on for scheduling and dispatch.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Surface Renew social profiles
Digital presenceSurface Renew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surface Renew leadership team
Management profileNumber of profiles
Profiles8 records
Surface Renew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surface Renew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surface Renew
What does Surface Renew do?
Surface Renew refinishes bathtubs, showers, and wall tile on-site using a spray-on aliphatic acrylic polyurethane coating (originally developed for NASA Space Shuttle external tank fuel tanks). The process resurfaces worn, damaged, or outdated porcelain, fiberglass, and ceramic surfaces to extend their useful life at a fraction of replacement cost. Services are performed by the company's own technicians in homes, rental units, and commercial properties across the Twin Cities metro and Hudson, WI.
Is Surface Renew a public or private company?
Surface Renew is a private company. It is classified as family owned and is currently operating.
When was Surface Renew founded?
Surface Renew was founded in 1994. It employs 11 to 50 people.
Where is Surface Renew based?
Surface Renew is headquartered in Minneapolis, United States, in the North America region.
How does Surface Renew make money?
One revenue line is on record: on-site Refinishing Services.
Who are Surface Renew's main competitors?
Direct peers on record are Perma-Glaze, Surface Specialists, Bath Crest and Miracle Method. Broad incumbents are Bath Fitter, Bath Planet, Re-Bath and BathWraps. Others are Angi (formerly Angie's List / HomeAdvisor) and ServiceTitan.
Does Surface Renew have an API?
No public API is recorded for Surface Renew.
What industry is Surface Renew in?
Surface Renew's product category is Bathroom Surface Refinishing Services. Its primary akta.pro industry code is HSAEALAI, Bathtub & Shower Refinishing Prep Cleaning (Pre-Coating Surface Prep), with a secondary code of HSAGAGAG, Tile & Stone Surface Restoration (Polishing, Honing, Refinishing).