Surgitech AS

What Surgitech AS does

Surgitech AS is an Estonian medical technology distributor founded in 1998 and headquartered in Tallinn. The company distributes diagnostic equipment, reagents, medical devices, and consumer health products from a portfolio of global manufacturers — most notably Roche Diagnostics (its largest partner since 1998), as well as Rossmax, Flow Neuroscience, Randox, Schülke & Mayr, Medical Z, FitForMe, and Zarys — to the Estonian healthcare market. Surgitech claims to be the primary choice for Estonian medical institutions, serving 50+ laboratories that run more than 10 million analyses annually, and operates the 'Laborimaailm' sub-brand for laboratory supplies.

The product portfolio spans laboratory diagnostics, point-of-care medical devices (thermometers, blood pressure monitors, pulse oximeters, nebulizers), wound care (Octenident), and dietary supplements (FitForMe bariatric vitamins). In 2024 it added a mental-health hardware line through distribution of the Flow tDCS depression treatment device, offered on a dedicated depressiooniravi.ee platform with both purchase and rental pricing. The company runs two e-commerce storefronts — a B2C consumer health store (epood.surgitech.ee) and a B2B ordering center (tellimine.surgitech.ee) — alongside a linked sub-brand portal.

The business model is a hybrid B2B/B2C distribution operation. B2B revenue comes from direct supply of diagnostic equipment, reagents, and consumables to Estonian hospitals and laboratories under account-based ordering. B2C revenue comes from one-time sales of medical devices, supplements, and consumer health products via the e-store, plus a small subscription-rental stream for the Flow device (from €100/month). Revenue is not publicly disclosed; the company is a privately held Estonian AS (aktsiaselts) with 13 employees and no institutional funding, M&A, or leadership changes in the supplied record.

Name

Surgitech AS

Legal name

aktsiaselts Surgitech

Website

https://surgitech.ee

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Surgitech AS is an Estonian medical technology distributor (founded 1998, Tallinn, 13 employees) that supplies diagnostic equipment, reagents, medical devices, and health products from global manufacturers to 50+ Estonian laboratories and consumer customers via B2B and B2C e-commerce channels.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

akta.pro secondary industries

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Medical technology distribution
• Diagnostic equipment supply
• Healthcare product wholesale
• Medical device retail
• Laboratory reagent distribution

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Sales (B2C): Consumer-facing online store selling health products, dietary supplements, medical devices, and medical supplies directly to individual consumers in Estonia.
2. Business Customer Ordering: Dedicated B2B ordering platform for business customers including medical institutions, laboratories, and healthcare providers, offering bulk purchasing of medical supplies and equipment.
3. Medical Device Sales: Sale of medical devices including diagnostic equipment (glucose meters, thermometers, blood pressure monitors, inhalers, pulse oximeters) and depression treatment devices (Flow tDCS).
4. Dietary Supplements: Sale of health products and dietary supplements including bariatric vitamins (FitForMe WLS), vitamins, minerals, and specialized nutrition products for post-surgery patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Surgitech AS distributes medical diagnostic equipment, reagents, medical devices, and health products from world-leading manufacturers (including Roche Diagnostics, Rossmax, Flow Neuroscience, and FitForMe) to Estonian medical institutions and individual consumers. The company operates both B2B ordering channels for laboratories and healthcare providers, and B2C e-commerce platforms selling medical devices, dietary supplements, and home health products. It serves 50+ laboratories across Estonia with over 10 million analyses performed annually using its distributed equipment.

Product overview

Surgitech AS operates as a medical technology and health products distributor in Estonia, offering a diverse portfolio of diagnostic equipment, medical devices, wound care products, and dietary supplements. The company was founded in 1998 and maintains over 25 years of industry experience. The core offerings include Roche Diagnostics Accu-Chek glucometers for diabetes management, Flow tDCS depression treatment devices, Rossmax medical equipment (thermometers, inhalers, pulse oximeters, blood pressure monitors, scales), wound care products like Octenident mouthwash, and FitForMe bariatric vitamins. The company operates multiple e-commerce platforms including a B2C health products store (epood.surgitech.ee), a B2B ordering center (tellimine.surgitech.ee), and the specialized depression treatment portal (depressiooniravi.ee). Products span across diagnostic equipment, medical devices, personal protective equipment, surgical instruments, laboratory supplies, health supplements, and first aid supplies.

Differentiator

Problem solved

Functional benefit

Brands

• Laborimaailm: A laboratory-focused sub-brand operated by Surgitech for laboratory supplies and world.

Products and services

• Flow tDCS Depression Treatment Device (peakomplekt) Transcranial direct current stimulation (tDCS) headset device for at-home depression treatment, developed by Flow Neuroscience AB. Complete kit includes headset, charger, manual, 5 weeks of pads, and access to 200+ mental health clinic partners. 10-week treatment course with results visible within 3 weeks.
• Rossmax TG380Q Digital Thermometer Flexible-tip digital thermometer for rapid and precise body temperature measurement, suitable for home and medical use. Manufactured by Rossmax International Ltd.
• Rossmax NI60Q Pediatric Inhaler Piston nebulizer designed for children's respiratory disease treatment with child-friendly design and quiet operation. Manufactured by Rossmax International Ltd.
• Octenident Antibacterial Oral Rinse (250ml) Antibacterial oral rinse containing octenidine for hygienic oral care and wound healing. Manufactured by Schülke & Mayr GmbH, distributed in Estonia by Surgitech.
• Rossmax WF262 Body Weight and Fat Monitor Scale Body weight scale with body fat monitoring capability. Manufactured by Rossmax International Ltd.
• ActiPatch Pain Relief Device FDA-approved electronic microdevice using electromagnetic fields for pain relief in muscles and joints. Manufactured by Medical Z, distributed by Surgitech.
• Rossmax SA310 Handheld Pulse Oximeter Handheld pulse oximeter with Bluetooth connectivity for real-time SpO2 and pulse rate monitoring via smartphone app. Manufactured by Rossmax International Ltd.
• FitForMe WLS Bariatric Vitamins and Supplements Bariatric vitamins and dietary supplements for patients who have undergone weight loss surgery (bypass, sleeve, mini-bypass). Manufactured by FitForMe and distributed by Surgitech in Estonia.
• Roche Accu-Chek Blood Glucose Meters and Test Strips Blood glucose meters and test strips for diabetes management. Manufactured by Roche Diagnostics, distributed by Surgitech as its largest and most significant partner.
• Firstar Compact First Aid Kit Compact first aid kit for home, camping, vehicles, and boats. Manufactured by Firstar Healthcare Oy, distributed by Surgitech in Estonia.

Quantifiable outcome

• Serving 50+ laboratories across Estonia
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Randox Laboratories Ltd.coreTechnology or Integration · 7 November 2024Randox is a quality control partner of Surgitech, providing third-party control materials and Acusera 24.7 quality control software. They co-hosted the QC Roadshow Estonia mini-conference at Radisson Collection Hotel focusing on laboratory research quality assurance.
• Roche DiagnosticscoreTechnology or Integration · 1 January 1998Roche Diagnostics is Surgitech's largest and most significant partner, representing decades-long collaboration with top-tier medical technology manufacturer. The partnership focuses on diagnostic equipment and reagents distribution in the Estonian market.
• Flow Neuroscience ABcoreTechnology or IntegrationFlow Neuroscience provides the Flow tDCS (transcranial direct current stimulation) depression treatment device. Flow is scientifically validated for depression treatment, offering effective, measurable results with minimal side effects. The technology sends gentle electrical impulses to reactivate slowed brain cells.
• DISOminorChannel Partner/ Reseller/ DistributorDISO logo appears in the partners section of Surgitech's website, indicating a distribution or partnership relationship.
• Rossmax International LtdcoreTechnology or IntegrationRossmax is a key brand partner for medical devices including thermometers, blood pressure monitors, inhalers, pulse oximeters, scales, and nebulizers. Products include TG380Q digital thermometer, HC700BT contactless thermometer, NI60Q children's inhaler, and various other medical monitoring devices.
• FitForMecoreTechnology or IntegrationFitForMe produces specialized WLS (Weight Loss Surgery) multivitamins and supplements for bariatric patients including bypass, sleeve, and mini-bypass surgery patients. Surgitech distributes FitForMe products in Estonia.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Flow Neuroscience: Manufacturer of the tDCS depression device Surgitech distributes; an emerging mental health tech player whose go-to-market depends on regional distributors like Surgitech in new geographies.

Direct peers

• OneMed Group: Nordic and Baltic medical supplies distributor offering laboratory consumables, medical devices, and healthcare products to hospitals and clinics, comparable in product mix and customer base.
• Magnum Medical: Estonian medical device and laboratory equipment distributor directly competing with Surgitech for the same hospital and lab customers across diagnostics, instruments, and consumables in Estonia.
• Tamro (Estonia): Pharmaceutical and healthcare product wholesaler serving Estonian pharmacies and hospitals; a primary competitor for institutional drug and medical product distribution contracts.

Broad incumbents

• Roche Diagnostics (direct channel): The diagnostics manufacturer whose products Surgitech distributes; represents both a key supplier and a competitive threat if Roche ever shifts to direct distribution in Estonia.
• Henry Schein: Global medical and dental supplies distributor offering laboratory diagnostics, medical devices, and consumables; a large incumbent against which small distributors like Surgitech compete for specialized niches.
• Mediq: Pan-European medical device and healthcare products distributor with a broad portfolio including diagnostics, medical devices, and home care products overlapping Surgitech's range, but operating at much larger scale across many countries.

Regional players

• Baltic MedService: Lithuanian medical equipment and laboratory supplies distributor operating in the broader Baltic region with comparable product range, a regional peer not directly competing in Estonia but representative of the same business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/surgitech.tervisetooted
• LinkedInlinkedin.com/company/surgitech-as
• Instagraminstagram.com/surgitechtervisetooted

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surgitech AS