Sushi Rock

What Sushi Rock does

Sushi Rock is an independent, single-location pan-Asian sushi restaurant operating at 1900 Clarendon Blvd in Arlington, Virginia. The concept offers specialty sushi rolls, nigiri, sashimi, Pan-Asian entrees, and a cocktail program, presented with a rock-and-roll thematic identity. The restaurant operates seven days a week from 11am to 11pm and is supported by a small team of approximately eight employees.

The business generates revenue across multiple streams: dine-in service, takeout, third-party delivery, catering, private events, and gift card sales. Online ordering is enabled through Toast Tab and ChowNow, and customer engagement is driven through an Instagram presence and a Constant Contact email newsletter. The company also runs local promotional tie-ins, including a Marine Corps Marathon campaign, and offers its physical space for private bookings.

Sushi Rock is a privately held, independent operator with no disclosed parent company, no external funding, and no management team information in the available data. There is no evidence of multi-unit expansion, franchise activity, or proprietary technology beyond off-the-shelf restaurant SaaS tooling. The company's commercial posture is consistent with a stable, single-unit full-service restaurant rather than a scaling concept.

Name

Sushi Rock

Legal name

Sushi Rock

Website

https://sushirockva.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sushi Rock is an independent pan-Asian sushi restaurant in Arlington, Virginia, serving specialty rolls, nigiri, sashimi, Pan-Asian entrees, and cocktails to local diners, with takeout, delivery, catering, and private event revenue streams.

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Sushi restaurant dining
• Pan Asian cuisine
• Specialty sushi rolls
• Private event catering
• Online food ordering

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Sales: Traditional restaurant revenue from food and beverage sales including specialty sushi rolls, nigiri, sashimi, Pan Asian dishes, and cocktails. Operating 7 days a week from 11am to 11pm.
2. Catering and Private Events: Private event catering services for office parties, home celebrations, and special occasions. Custom menu offerings for gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Sushi Rock operates a single full-service sushi and Pan Asian restaurant in Arlington, VA, serving specialty rolls, nigiri, sashimi, noodle soups, rice bowls, and signature cocktails. The restaurant offers dine-in service plus takeout and delivery through Toast Tab and ChowNow, as well as private event catering and gift cards.

Product overview

Sushi Rock is a single-location Pan Asian sushi restaurant in Arlington, VA, operating as a unified dining experience rather than a platform. The core offering consists of specialty sushi rolls, traditional nigiri and sashimi, and Pan Asian entrees (noodle soups, rice bowls, meat dishes). Additional revenue streams include private events and catering services, online ordering through third-party platforms (ToastTab, ChowNow), and signature cocktails. The restaurant positions itself on contemporary flavors fused with traditional Japanese dishes, with no modular software products or separate platform offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Toki Underground: Independent Asian noodle and small-plates concept in Washington, DC with a distinctive hip, design-forward identity. Comparable to Sushi Rock as a themed, contemporary independent Asian concept serving DC-metro diners.
• Sticky Rice: Locally rooted Asian-fusion and sushi concept in the DC-metro area. Comparable to Sushi Rock as a regional independent offering sushi and Pan-Asian fare with a fun, themed brand identity.
• Sei Restaurant & Lounge: Upscale sushi and lounge venue in Washington, DC pairing specialty rolls and sashimi with a cocktail program. Comparable to Sushi Rock on format (full-service sushi + bar), customer segment, and DC-metro location.
• Kaz Sushi Bistro: Well-known Japanese/sushi bistro in downtown Washington, DC offering a contemporary sushi and sake experience. Directly comparable to Sushi Rock on product, customer profile, and full-service dining model.
• Sushi Taro: Upscale Japanese restaurant in Washington, DC offering a full sushi, sashimi, and sake program in a sit-down setting. Highly comparable to Sushi Rock as a full-service sushi concept serving the same DC-metro market with a premium, experiential positioning.

Regional players

• Sushi Zushi: Multi-unit sushi and Asian concept primarily serving the Texas market. Comparable on sushi-led menu, full-service dining format, and Pan-Asian extensions, though it does not directly compete in the DC-metro geography.

Broad incumbents

• Benihana: National Japanese restaurant chain offering teppanyaki and sushi in a theatrically branded full-service format. Comparable on the Japanese-cuisine, full-service, experience-driven positioning, but operates at much larger scale and with a distinct teppanyaki model.
• P.F. Chang's: National full-service Asian restaurant chain offering sushi, Pan-Asian entrees, and cocktails in a broader portfolio format. Comparable as an overlapping Asian-cuisine concept with nationwide scale, though it operates as a casual-dining chain rather than a single-location specialty sushi concept.
• RA Sushi Bar Restaurant: Multi-unit sushi and Asian-fusion bar restaurant chain with locations across the US. Comparable as a sushi-focused full-service concept with a strong cocktail and social-dining identity, though it operates at regional chain scale rather than as a single independent location.

Emerging players

• Sushi Garden: Independent sushi and Asian-fusion restaurant group operating in the DC-metro area. Comparable as a similarly scaled, locally focused sushi concept competing for the same neighborhood dining occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DC_1M-LOLNV
• LinkedInlinkedin.com/company/sushi-rock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Rock