Sustainable Wellness

What Sustainable Wellness does

Sustainable Wellness is a sole-proprietorship holistic wellness coaching practice founded in 2016 by Sonali Sadequee in Atlanta, Georgia. The practice delivers one-on-one and small-group services spanning nutrition coaching, yoga instruction, meditation, breathwork, energy work, and resilience training, with a specialty in Imago-based relationship coaching and a "Conscious Communication for Social Justice" workshop series. Service delivery is overwhelmingly in-person at the founder's Decatur, Georgia location, supplemented by workshops delivered at partner venue Form & Flow Atlanta Flow Shala Yoga. The founder holds four integrated certifications (CHHC, RYT, Certified Imago Communication Facilitator, Community Resiliency Model Guide), which is the core human capital asset of the business.

The technology stack is minimal: a Squarespace-hosted website handles content marketing (a 40+ article blog plus video library), email newsletter capture, and booking inquiries, while a third-party MyBrand storefront processes sales of a single physical product, the Sacred Body Scrub. There is no proprietary software, no mobile app, no API, and no AI/ML component. Revenue derives from a mix of professional service streams: $130 individual coaching sessions, $55 cooking classes, $65/workshop or $300/series social justice workshops, $5,000 organizational training programs, and $415/session corporate communication training. A waitlist questionnaire gates individual coaching intake, and a 48-hour cancellation policy with $25-$45 fees structures booking risk. Geographic reach is limited to the Atlanta metropolitan area, and the customer base is unsegmented, anonymous, and individual-centric with no named enterprise accounts.

The business has no external funding, no parent company, no subsidiaries, no patents or trademarks, and no M&A activity. It is featured in a regional lifestyle publication (Alive Experience) and operates a single recognized partnership with a yoga studio. Headcount stands at approximately 6, and the company is structured as a privately held, founder-operated practice with no institutional investors or external shareholders.

Name

Sustainable Wellness

Legal name

Sustainable Wellness

Website

https://sustainable-wellness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sustainable Wellness is a sole-proprietorship holistic wellness coaching practice founded in 2016 in Atlanta, Georgia, offering individual and small-group nutrition, yoga, meditation, breathwork, and Imago-based relationship and communication coaching, with a niche social-justice workshop line.

Ownership category

akta.pro rank

Product category

Holistic Wellness Coaching

NAICS

Fitness and Recreational Sports Centers (713940)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Corporate/Workplace Wellness Coaching (HSADAGAL), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Holistic wellness coaching
• Yoga meditation instruction
• Nutrition coaching services
• Couples communication coaching
• Corporate communication training

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Wellness Coaching Sessions: One-on-one holistic health, nutrition, yoga, meditation, and energy coaching. Includes resilience coaching, soul justice guidance, and breathwork sessions.
2. Conscious Communication Workshops: Single workshops at $65/session or $300 for entire 6-session series (individual); $5,000 for 10-session organizational program for 2-10 participants.
3. Professional Communication Training: Corporate team training program: 5 two-hour workshops delivered over three months at $415/session covering 5-8 participants. 5% discount for full program payment.
4. Yoga Sessions: Yoga teaching sessions with booking protocols including 48-hour advance notice for cancellations and $25 last-minute booking fee.
5. Body Care Products: Sacred Body Scrub sold through the brand's storefront, featuring organic and fair trade ingredients sourced from sustainable farmers in Costa Rica.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sustainable Wellness is a holistic wellness coaching practice delivering one-on-one and group services that integrate anti-inflammatory nutrition coaching, yoga instruction, meditation, breathwork, energy work, and Imago-based relationship communication coaching. Offerings include individual lifestyle transformation coaching, couples coaching, the Conscious Communication for Social Justice workshop series, and corporate professional communication training programs.

Product overview

Sustainable Wellness is a holistic wellness coaching practice offering a comprehensive suite of services centered on lifestyle transformation. The core offering includes Holistic Health Coaching, Yoga Classes (including Tantra Yoga), Conscious Communication Training using Imago Dialogue methodology, Nutrition Coaching, Meditation, Breathwork, and Resilience Services. The business operates as a single-practitioner practice led by Sonali Sadequee, offering services primarily in the Atlanta/Decatur area through in-person sessions, workshops, and community classes. The company also provides an educational resource library with recipes and articles on nutrition, wellness practices, and conscious living.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Health Coaching One-on-one lifestyle transformation coaching combining nutrition, yoga, meditation, and communication coaching to help clients regulate their nervous system, overcome burnout, and achieve sustainable well-being. Target audience: individuals seeking personal wellness transformation.
• Couples Coaching Relationship coaching using Imago Dialogue and Intentional Love practices to help partners move from Power Struggle into Real Love through structured intentional communication. Target audience: couples seeking to deepen connection.
• Conscious Communication for Social Justice Workshop A 6-part workshop series teaching practical communication tools to navigate challenging conversations about race, identity, power dynamics, privilege, and systemic oppression, integrating nervous system regulation and trauma research. Priced at $65/workshop or $300 for the full individual series; $5,000 for the 10-session organizational program serving 2-10 participants over 5-6 months.
• Professional Communication Training Corporate team training program consisting of 5 two-hour workshops delivered over three months at $415/session covering 5-8 participants each, focused on improving workplace communication, empathy, and authentic expression. Target audience: corporate teams and organizations.
• Yoga Classes Yoga instruction including traditional yoga and Tantra Yoga, offered in-person in the Atlanta/Decatur area. Includes private sessions and community classes such as the weekly Soul Sanctuary Hour on Tuesdays 6-8:30pm.
• Nutrition Coaching Personalized nutrition guidance focused on anti-inflammatory eating, gut health, and dietary strategies including elimination diets to address specific health conditions such as seasonal allergies.
• Soul Justice Coaching Spiritual coaching and guidance focused on purpose discovery and soul-aligned living, integrated with the practitioner's decolonizing activist framework.
• Resilience Services Nervous system regulation training and resilience building practices using the Community Resiliency Model and Somatic Resiliency tools to help clients manage stress and trauma.
• Sacred Body Scrub Organic and fair trade body scrub made with cane sugar, avocado oil, castor oil, and essential oils for exfoliation and skin nourishment. Sold through the brand's online storefront and supports sustainable farmers in Costa Rica.
• Weekly Soul Sanctuary Hour Community meditation and yoga class held weekly in Decatur on Tuesdays from 6-8:30pm, requiring RSVP at least 48 hours in advance.

Quantifiable outcome

• Clients report improved nervous system regulation and reduced overwhelm through Somatic Resiliency tools
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Form & Flow Atlanta Flow Shala YogaminorStrategic or Co-development PartnerForm & Flow Atlanta Flow Shala Yoga is referenced as a partner location for yoga classes and workshops. The Sustainable Wellness founder Sonali Sadequee partners with this yoga studio to offer classes, with a specific mention of Atlanta Flow Shala Yoga in the context of event promotion.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Calm: Calm offers meditation, sleep, and wellness content through a digital app. It competes with Sustainable Wellness on the meditation and mindfulness pillar but at massive scale and a digital-only format.
• Sakara Life: Sakara Life is a holistic wellness and nutrition brand offering coaching, meal programs, and content. Comparable to Sustainable Wellness because both integrate nutrition coaching, holistic philosophy, and direct-to-consumer wellness content.
• Headspace: Headspace provides guided meditation, breathwork, and workplace wellness programs. Its corporate B2B channel (Headspace for Work) competes with Sustainable Wellness's organizational communication training at far greater scale.
• Glo: Glo is an online yoga, meditation, and Pilates platform. Comparable to Sustainable Wellness because it bundles yoga, meditation, and breathwork into a single subscription, replacing the need for in-person holistic wellness practices.

Broad incumbents

• Mindbody: Mindbody is a SaaS platform for wellness businesses, used by yoga studios and holistic practitioners. Sustainable Wellness uses Squarespace; migrating to or partnering with Mindbody signals a comparable operational peer in the wellness-services ecosystem.
• ClassPass: ClassPass aggregates fitness, yoga, and wellness classes from local studios into a subscription marketplace. It is a broad incumbent that competes with Sustainable Wellness for local Atlanta/Decatur yoga and wellness class bookings.
• YogaWorks: YogaWorks is a multi-location yoga studio chain offering classes, teacher training, and wellness programming. It is a broad incumbent comparable to Sustainable Wellness's yoga and holistic wellness classes but at national studio scale.

Regional players

• CorePower Yoga: CorePower Yoga is a large yoga studio chain with multiple locations across the U.S. Comparable to Sustainable Wellness as a yoga-and-wellness offering, though serving a more fitness-oriented rather than holistic-coaching clientele.

Others

• Well+Good: Well+Good is a wellness media platform covering holistic health, nutrition, and conscious living. Comparable to Sustainable Wellness as an adjacent content/thought-leadership channel within the same holistic-wellness audience.

Direct peers

• Alo Moves: Alo Moves is a digital yoga and wellness platform offering on-demand classes and mindfulness content. It directly competes with Sustainable Wellness's yoga and meditation offerings via a similar holistic-wellness lens, but in a digital format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sustainablewellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Wellness