Sustainably Muslim CIC

What Sustainably Muslim CIC does

Sustainably Muslim CIC is a UK Community Interest Company (CIC), a non-profit social enterprise limited by guarantee, founded in February 2020 by Nazia Sultana and headquartered in London. Its stated mission is to empower Muslims and diverse communities to protect the environment by framing sustainability through Islamic principles of stewardship (Khilafah), balance (Mizan), and compassion. The organisation is volunteer-led, with approximately six people operating in roles such as Partnerships Lead, Communications Lead, Community Gardener, and Ambassadors.

The organisation's core offerings are programme-based rather than technology-based. There is no proprietary platform, software, or AI/ML capability disclosed. Products and services consist of Events and Workshops (bat walks, sustainability workshops, educational talks), a Community Garden at Trinity Community Centre in Canning Town (funded in 2022 by Foundation for Future London), the #TwoBillionStrong campaign amplifying Muslim changemakers, bespoke Corporate Social Responsibility (CSR) Days for corporate clients (community gardening, archery, beekeeping experiences), and the Muslim Climate Action Report 2024, distributed as a downloadable PDF. Distribution is direct: in-person events and workshops for community reach, bespoke email-enquiry sales for corporate CSR Days, and digital channels (Instagram, Twitter/X, LinkedIn, YouTube, blog, email newsletter) for awareness and campaign amplification.

The revenue model is mixed and characteristic of a small UK non-profit. Income is generated through three streams: voluntary individual donations accepted via the website, fees from corporate clients for CSR Days, and grants from charitable funders such as Foundation for Future London. Pricing for CSR Days is not publicly listed; customers are directed to email [email protected] for bespoke quotes. Customer segments are hybrid: Muslim communities as primary beneficiaries, UK corporate organisations as paying CSR clients, and the general public as event/campaign participants. The organisation has disclosed reach of 1,500+ people and a partner network of 25+ organisations, including London Wildlife Trust, Newham London, BBC, Butterfly Conservation, Poplar Union, Slow Ways, Leaders in Community, and Trinity Community Centre.

Name

Sustainably Muslim CIC

Legal name

Sustainably Muslim CIC

Website

https://sustainablymuslim.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sustainably Muslim CIC is a London-based UK non-profit Community Interest Company that delivers environmental education, community gardening, and CSR experiences to Muslim and diverse communities, funded by donations, grants, and corporate CSR fees.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Giving: Sustainably Muslim accepts donations from individuals via its website donate page. Donations are voluntary contributions from supporters of its mission to empower Muslims and diverse communities to protect the environment.
2. CSR Days (Corporate Social Responsibility): The organization offers bespoke Corporate Social Responsibility days to corporate organisations, delivering tailored team-building activities such as community gardening, archery, and beekeeping experiences. Revenue is generated through fees charged to corporate clients for organising and delivering these CSR days.
3. Grants and Funding: Sustainably Muslim has secured funding from organisations such as Foundation for Future London to support specific projects like the community garden. Grant funding supports programme delivery and operational costs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Sustainably Muslim CIC delivers environmental education, community engagement, and faith-aligned sustainability programs for Muslim and diverse communities in the UK. Its core offerings include Events & Workshops (bat walks, sustainability workshops, educational talks), a Community Garden at Trinity Community Centre in Canning Town, the #TwoBillionStrong campaign amplifying Muslim changemakers, bespoke Corporate Social Responsibility days for corporate clients, and the Muslim Climate Action Report research publication.

Product overview

Sustainably Muslim CIC is a community organization offering a portfolio of programs and initiatives focused on environmental sustainability within Muslim communities. The core offerings include Events & Workshops (educational programs on eco-conscious living), a Community Garden program (creating green spaces for people and wildlife), the Two Billion Strong campaign (a strategic initiative to amplify Muslim changemakers), CSR Days (corporate team-building experiences), and the Muslim Climate Action Report (research and recommendations). The organization also facilitates volunteering, ambassador roles, and donations. These offerings work together to empower Muslims and diverse communities to protect the environment through education, community building, and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Workshops Engaging events and workshops aimed at instilling environmental awareness and community connection, including bat walks, sustainability workshops, and educational talks on eco-conscious living, delivered to Muslim communities and the general public in the UK.

Quantifiable outcome

• Reached over 1,500 people and partnered with over 25 organisations
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• London Wildlife TrustminorStrategic or Co-development PartnerLondon Wildlife Trust is listed among the organisations Sustainably Muslim has worked with, indicating collaboration on environmental or wildlife-related initiatives.
• Newham LondonminorStrategic or Co-development PartnerThe London Borough of Newham is listed as a partner organisation with whom Sustainably Muslim has worked, suggesting collaboration on local environmental or community initiatives.
• BBCminorStrategic or Co-development PartnerThe BBC is listed among organisations Sustainably Muslim has worked with, indicating media collaboration or content partnership.
• Butterfly ConservationminorStrategic or Co-development PartnerButterfly Conservation is listed as a partner organisation. Sustainably Muslim's founder also spoke at a Butterfly Conservation conference, indicating an ongoing collaborative relationship.
• Poplar UnionminorStrategic or Co-development PartnerPoplar Union, a community arts venue in Tower Hamlets, is listed as a partner organisation.
• Slow WaysminorStrategic or Co-development PartnerSlow Ways, an organisation focused on sustainable walking routes, is listed as a partner.
• Leaders in Community (LiC)minorStrategic or Co-development PartnerLeaders in Community (LiC) is a youth charity in Tower Hamlets founded by Sustainably Muslim Director Momtaz Begum. The two organisations are connected through shared leadership.
• Trinity Community CentrecoreStrategic or Co-development PartnerTrinity Community Centre in Canning Town, London hosts Sustainably Muslim's community garden, which was funded by Foundation for Future London in 2022. The centre provides the physical space for community environmental programming.
• The Muslim VibeminorGTM or Marketing PartnerThe Muslim Vibe is a strategic partner for the #TwoBillionStrong campaign, helping to reach a wider Muslim audience and enhance the campaign's overall impact through media and content collaboration.
• Emerald NetworkminorGTM or Marketing PartnerEmerald Network partnered with Sustainably Muslim on the #TwoBillionStrong campaign, providing strategic support to broaden the campaign's reach and amplify Muslim changemaker voices in the UK.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• The Wildlife Trusts: UK umbrella of 46 local wildlife trusts delivering community engagement, conservation and education. London Wildlife Trust is an existing partner of Sustainably Muslim; the network is comparable because it drives community-based environmental engagement and education across demographic groups.
• The Muslim Vibe: UK-based Muslim-focused digital media platform. Comparable because it is an existing strategic partner of Sustainably Muslim on the #TwoBillionStrong campaign and serves a similar Muslim UK audience interested in social impact and lifestyle content.
• Earthwatch Europe: Environmental NGO focused on citizen science, community engagement, and sustainability education. Comparable as a UK-based organisation running community-driven environmental programmes and corporate engagement activities.
• Keep Britain Tidy: Environmental charity running community-based environmental programmes, education campaigns, and corporate partnerships across the UK. Comparable as a community-engagement-led environmental NGO with corporate CSR activations.

Broad incumbents

• Islamic Relief Worldwide: A large international Muslim faith-based humanitarian organisation with environmental and climate programming. Comparable as a faith-rooted charity addressing climate action within Muslim communities, though it operates at much larger scale and across broader humanitarian causes.
• Friends of the Earth: UK environmental NGO running community campaigns, education, and local group activation. Comparable as a UK environmental advocacy organisation with community engagement and education programming.
• Greenpeace UK: Major UK environmental advocacy organisation running campaigns, community mobilisation, and corporate accountability work. Comparable as a UK environmental campaign organisation, though operating at much larger scale and on broader environmental issues.
• Muslim Aid: UK-based Muslim faith-based charity with international development and humanitarian programmes, including some climate and environmental initiatives. Comparable as a UK-anchored Muslim charity that increasingly integrates environmental themes, though much broader in mission.
• WWF UK: Major UK environmental NGO with education, community engagement, and corporate partnership programmes. Comparable as a UK environmental organisation delivering community and corporate-facing programmes, though at substantially larger scale.

Emerging players

• Hub for Community and Faith-Based Climate Action: Example representative of smaller UK-based faith-and-climate coalition organisations that connect faith communities with environmental action. Comparable as a faith-rooted environmental engagement network, though Sustainably Muslim's Muslim-specific focus is more narrowly targeted.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sustainablymus
• YouTubeyoutube.com/@sustainablymuslim7027
• LinkedInlinkedin.com/company/sustainably-muslim
• Instagraminstagram.com/sustainablymuslim

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainably Muslim CIC