Swup

What Swup does

Swup is a small, Norway-headquartered (Skjetten, Viken) electric scooter rental operator founded in 2020 that runs a direct-to-consumer micromobility service exclusively in Finland. The company deploys electric scooters across nine Finnish cities — Loimaa, Uusikaupunki, Sastamala, Riihimäki, Iisalmi, Forssa, Heinola, Lohja, and Hyvinkää — deliberately focused on smaller secondary municipalities rather than top-tier urban centers, distinguishing it from larger global players such as Lime, Voi, or Tier that concentrate on Helsinki and other capital-region markets.

The underlying product is a self-serve, website-based rental platform (rideswup.com) rather than a native mobile application, through which customers locate, unlock, and return scooters for short-duration urban trips. There is no proprietary hardware disclosed, no app, no AI/ML features, and no integrations with third-party mobility platforms in the source data. Supporting pages for parking guidance, city-specific information, and FAQ suggest compliance-oriented operational infrastructure required for municipal scooter deployments.

Swup monetizes purely through usage-based per-rental fees charged to individual consumers, with no enterprise, B2B, advertising, or data revenue streams disclosed. The company operates with only 5 employees, no disclosed funding rounds, no named management team, no patents, no partnerships, and no awards. There are no disclosed financial figures, no headcount growth signals, and no technology platform beyond the public-facing rental website.

Name

Swup

Website

https://swup.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Swup is a Norway-based electric scooter rental operator founded in 2020, running a direct-to-consumer, website-based rental service across nine smaller Finnish cities with a five-person team and a usage-based revenue model.

Ownership category

akta.pro rank

Product category

Shared Micromobility Services

NAICS

Automotive Equipment Rental and Leasing (5321), Consumer Goods Rental (5322)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Scootershare (Dockless E-Scooters) (TLAFAMAG)

Keywords

• Electric scooter rental
• Shared mobility
• Micromobility services
• Urban transportation
• Last-mile mobility

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Scooter Rental: Revenue generated from per-usage rental fees for electric scooters. Users pay for the duration of scooter usage, likely on a per-minute or per-ride basis. This is a usage-based revenue model typical of micromobility sharing services.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Swup operates an electric scooter rental service in Finland, enabling customers to rent shared scooters through an online website-based platform. The service is available across multiple Finnish cities and is intended for short-distance urban travel and last-mile transportation needs.

Product overview

Swup is an electric scooter rental service operating in Finland. The company offers a single unified rental service accessible via its website and mobile platform, with operations spanning multiple Finnish cities including Loimaa, Uusikaupunki, Sastamala, Riihimäki, Iisalmi, Forssa, Heinola, Lohja, and Hyvinkää. The product portfolio consists of the core electric scooter rental service along with supporting pages for city-specific information, parking guidance, and FAQ.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Scooter Rental

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Dott: Amsterdam-based shared e-scooter and e-bike operator, now combined with Tier. Operates a fleet model in European cities that mirrors Swup's structure.
• Tier Mobility: Berlin-based European micromobility operator (now merged with Dott) running shared e-scooters and e-bikes across multiple countries. It is a directly comparable dockless e-scooter peer with similar fleet-operating economics.
• Bolt: Estonian-founded super-app offering rides, food delivery and shared e-scooters in many European cities. Bolt's micromobility arm competes head-to-head with Swup for shared urban rides.
• Voi Technology: Swedish-founded pan-European e-scooter sharing operator with deep Nordic presence, including Finnish cities such as Helsinki and Turku. Voi is the closest direct competitor to Swup in the Finnish dockless e-scooter market.

Regional players

• Ryde Technology: Norwegian-founded shared e-scooter operator that historically served Nordic cities. Closely comparable regional peer given Swup's Norwegian roots and Nordic focus, even though its territory has shifted.
• Hopp Scooter (Hopp Mobility): Icelandic-origin shared e-scooter and e-bike operator that expanded into other Nordic markets. Directly comparable in size, asset-light structure and Nordic operating focus.

Broad incumbents

• Bird: Global shared e-scooter company present in multiple European countries. Competes with Swup at the category level with a much larger fleet and capital base.
• Lime: Global shared micromobility incumbent operating e-bikes and e-scooters across North America, Europe and beyond. A broader incumbent with materially larger resources than Swup.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swup-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swup