What Synteda Group does

Synteda Group AB is a privately held Swedish technology holding company headquartered in Gothenburg, with additional offices in Stockholm and Halmstad. Founded in 2018, the group operates a multi-brand portfolio combining IT consulting services with proprietary AI-powered software products. Through its subsidiaries Synteda AI, Unibase (acquired 2022), and LuunaX (acquired 2023), the company delivers customized IT management, system development, and offshore software development services to medium and large organizations in Sweden. The group also runs a sales-led go-to-market motion with dedicated direct sales staff and participation in industry events and academic partnerships.

The company's proprietary technology portfolio spans computer vision, generative AI, large language model orchestration, robotic process automation, and predictive analytics. Notable products include HiveMind and EyeAutomate (visual, scriptless GUI testing and RPA with image recognition), Personas and CarlaGo (AI-driven recruitment and consultant matching), Be-metrics (location and people-traffic analytics), Parkira (unified parking data platform for municipalities), and Odin AI (governance and risk control for AI systems targeting EU AI Act compliance). The PathFinder research project evaluates multi-agent LLM frameworks (Mistral-Nemo, Gemma2, Llama3.1) for autonomous test automation. Synteda pursues active research collaborations with Swedish academic and national institutions including Chalmers, Blekinge Institute of Technology, RISE, AI Sweden, Halmstad University, and IT-Högskolan.

Synteda generates revenue through three primary streams: professional services from IT consulting and custom software development (Unibase, LuunaX, Synteda AI), and subscription or usage-based revenue from its SaaS products (Personas, CarlaGo, Parkira, Odin AI). Pricing is quote-based for enterprise customers and not publicly disclosed. The customer base spans Swedish municipalities and parking operators, mid-to-large Swedish enterprises requiring digital transformation, and recruitment and staffing firms. The group is pursuing ISO 27001 certification across all subsidiaries and has secured channel access to public-sector IT consulting procurements via Akademiska Hus Dynamic Procurement System membership. No external funding rounds, investors, or revenue figures are publicly disclosed.

Name

Synteda Group

Legal name

Synteda Group AB

Website

https://syntedagroup.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Synteda Group is a privately held Swedish holding company operating subsidiaries that deliver IT consulting, offshore software development, and a portfolio of proprietary AI products (including automated testing, recruitment matching, parking analytics, and AI governance) to medium and large organizations and municipalities in Sweden.

Ownership category

akta.pro rank

Product category

AI Software Solutions

NAICS

Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

Keywords

• AI software products
• IT consulting services
• Computer vision solutions
• Robotic process automation
• Software development services

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Consulting Services: Synteda Group provides IT consulting services through its subsidiaries Unibase and LuunaX, offering customized solutions within IT management and system development to medium-sized and large organizations.
2. Software Development Services: Offshore and software development consulting services through LuunaX, providing flexible IT team scaling with software developers, designers, and QA engineers.
3. SaaS Products (Personas, CarlaGo): AI-powered SaaS platforms including Personas (consultant matching) and CarlaGo (recruitment and sales platform) likely operate on subscription or usage-based models.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Synteda Group is a Swedish technology holding company that builds and sells AI-powered software products — including automated testing (HiveMind, EyeAutomate), AI consultant matching (Personas), recruitment automation (CarlaGo), location analytics (Be-metrics), unified parking management (Parkira), and AI Act governance (Odin AI) — alongside IT consulting, system development, and offshore software development services delivered through its Unibase and LuunaX subsidiaries to medium-sized and large organizations in Sweden.

Product overview

Synteda Group operates as a multi-brand technology holding company offering a portfolio of AI-powered products and IT services. The group consists of Synteda AI (core AI and computer vision solutions), Unibase (IT management and system development), LuunaX (offshore software development), and specialized products including Be-metrics (location analytics), HiveMind/EyeAutomate (automated testing and RPA), Personas (AI recruitment matching), Parkira (smart parking), Odin AI (AI governance), ReInk (sustainable book sharing), and CarlaGo (recruitment and sales platform). The company structure enables cross-selling across segments while maintaining distinct product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Synteda AI: AI and Computer Vision solutions helping companies embrace the era of data management and artificial intelligence.
• Be-metrics
• Reink
• Symatiq
• Personas
• Parkira
• Odin AI
• CarlaGo
• EyeAutomate

Products and services

• Synteda AI Core operating subsidiary delivering AI and computer vision solutions to organizations adopting AI and digital transformation, anchored as the group's primary AI research and delivery unit.
• Unibase Customized IT management and system development solutions for medium-sized and large organizations in Sweden, including the Parkira unified parking management platform for municipalities and parking operators.
• LuunaX

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, moderate and minor.

• RISEcoreStrategic or Co-development PartnerRISE (Research Institutes of Sweden) is a strategic research partner. Synteda collaborates on AI and innovation projects with RISE.
• AI SwedencoreStrategic or Co-development PartnerAI Sweden is the national AI center and Synteda is a partner, participating in AI Sweden Open House events and ecosystem collaborations.
• Blekinge Institute of Technology (BTH)coreStrategic or Co-development PartnerBTH leads the SESAM (Secure Software Engineering through Sensible Automation) project funded by Sweden's Knowledge Foundation (KKS). Synteda collaborates on integrating security into software development workflows.
• Chalmers University of TechnologymoderateStrategic or Co-development PartnerAcademic partner listed in homepage section. Collaboration on AI research and talent development.
• MAISTRmoderateStrategic or Co-development PartnerMAISTR is an education program for continued education in AI technologies (ML) and business development. Synteda continues as a partner, contributing AI expertise and innovation.
• IT-HögskolanmoderateStrategic or Co-development PartnerSynteda AI joins IT-Högskolan's management groups for Java programs in Gothenburg and Remote Learning. David Toro represents Synteda. Collaboration includes internship opportunities for students.
• Akademiska Hus (Dynamiska Inköpssystem - DIS)moderateChannel Partner/ Reseller/ DistributorUnibase has been accepted into Akademiska Hus DIS for IT consulting services, enabling participation in procurements across IT-related consulting assignments.
• Halmstad UniversityminorStrategic or Co-development PartnerAcademic partner listed in homepage partner section. Collaboration on research and talent development.

Scale indicators3 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• HireVue: AI-driven hiring and talent assessment platform. Comparable to Synteda's Personas in using AI models for candidate matching, skills assessment, and explainable hiring recommendations.
• Paradox: Conversational AI recruiting platform (Olivia). Closely comparable to Synteda's CarlaGo and Personas in applying AI to candidate-job matching and recruitment workflow automation.
• Automation Anywhere: Enterprise RPA and AI-powered automation vendor. Comparable to Synteda's EyeAutomate and broader automation offerings, targeting mid-market and large organizations with workflow automation.
• Applitools: Visual AI testing platform. Competes with HiveMind's visual/scriptless GUI testing capabilities, particularly around computer-vision-based verification and AI-driven test automation.
• Tricentis: Software testing automation platform (includes Testim). Directly comparable to Synteda's HiveMind/Symatiq in scriptless and AI-augmented test automation for development teams.
• UiPath: Global RPA and process automation platform. Directly competes with Synteda's EyeAutomate in the image-recognition-driven RPA category, serving similar enterprise automation use cases.

Broad incumbents

• CGI Group: Large IT consulting and systems integration firm with strong Nordic presence. Overlaps with Synteda's Unibase and LuunaX in IT management consulting, system development, and offshore delivery.
• Accenture: Global professional services and IT consulting giant. Operates broadly in the same IT consulting and digital transformation space as Synteda, with overlapping enterprise and public-sector engagements.

Regional players

• Knowit: Swedish/Nordic IT and digital consultancy. Comparable to Synteda's consulting subsidiaries (Unibase, LuunaX) in delivering digital transformation, software development, and tech advisory to Nordic clients.
• Tietoevry: Nordic-headquartered IT services and software company. Comparable to Unibase and LuunaX in providing IT consulting and software development to Nordic enterprises, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/synteda-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synteda Group