What TAC Insights does

TAC Insights is a UK-headquartered B2B events and content company operating exclusively within the SAP enterprise software ecosystem. Founded in 2004 and based in Birmingham with a Berlin subsidiary established in 2024, the firm is led by Managing Director James Haggan and employs approximately 42 people. Its portfolio comprises a calendar of recurring, vertical-specific conferences — including SAP for Energy & Utilities, SAP for Manufacturing/Materials/Mining (launching 2026), SAP for Asset and Service Management, SAP for Central Finance, and SAP for Global Trade & Tax — alongside the Knowledge Hub content platform. The company holds a co-presentation partnership with SAP, under which SAP lends brand endorsement, speaker access, and marketing reach to flagship events in exchange for ecosystem engagement. Customer segments include enterprise SAP end-users, SAP consulting and implementation partners, and the SAP vendor organization itself.

The company's core products are physical/in-person conferences and a digital content platform. Conferences are structured around verticalized SAP use cases (utilities, manufacturing, finance, tax, asset management), enabling a specialist audience of SAP practitioners, IT leaders, and partner consultants to convene for case-study sharing and vendor showcase. The Knowledge Hub extends engagement beyond the event calendar by repackaging speaker content, whitepapers, and analyst perspectives. The technology stack is conventional event-marketing tooling — EventsAir for registration and event operations, HubSpot for CRM and marketing automation, Google Analytics for web telemetry — with no disclosed proprietary AI, data, or platform IP.

Revenue is generated through two primary mechanisms: delegate ticket sales (€1,399–€1,899 per ticket depending on event and pass type) and tiered event sponsorship (Diamond, Platinum, Gold, Silver, Bronze). Sponsorship packages typically bundle booth space, speaking slots, delegate lists, and brand placement, and are sold primarily to systems integrators, SAP consultancies, and software vendors (PwC, Nagarro, Loftware, SYNTIGO among named examples). The go-to-market is event-anchored: sponsorship sales lead 6–12 months ahead of each conference, with ticket sales opening shortly thereafter. Geographic reach is concentrated in Western and Southern Europe (UK, Germany, Spain), with the Berlin subsidiary supporting DACH expansion. The business is calendar-driven and cash-generative in nature, with revenue concentrated in the weeks surrounding each event.

Name

TAC Insights

Legal name

TAC Insights Ltd

Website

https://tac-insights.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

TAC Insights is a UK-based B2B events and content company that runs specialized SAP-ecosystem conferences and a Knowledge Hub platform, serving enterprise SAP customers, partners, and SAP professionals across Europe.

Ownership category

akta.pro rank

Product category

B2B Conference and Event Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Customer/User Conferences & Client Advisory Boards (THAHAMAD)

akta.pro secondary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

Keywords

• SAP ecosystem events
• B2B conference services
• Corporate event management
• Industry vertical conferences
• SAP community networking

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conference and event ticket sales: TAC Insights generates primary revenue through selling tickets to its SAP-focused conferences. Ticket tiers range from €1,399 to €1,899 depending on attendee type (SAP Customer vs. SAP Partner/Analyst). Pre-conference workshops are sold as add-ons at €600–800. Standard tickets are non-refundable; a flexible cancellation add-on is available for purchase. Early-bird and super-early-bird pricing incentivizes advance registration.
2. Sponsorship and exhibition packages: TAC Insights sells sponsorship packages at multiple tiers (Diamond, Platinum, Gold, Silver, Bronze) for its conferences. Sponsors receive booth space, branding exposure, and access to the SAP user community. The company employs dedicated sponsorship sales managers and offers bespoke sponsorship packages alongside standard tiered offerings.
3. Content and knowledge hub access: TAC Insights operates a Knowledge Hub offering SAP solution and industry-centric content including case studies, articles, and white papers. Some content may require registration or be gated behind a mailing list subscription, serving as a lead-generation mechanism for ticket and sponsorship sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

TAC Insights organizes international SAP-ecosystem conferences and operates a Knowledge Hub content platform. The company sells delegate tickets to recurring vertical conferences (Energy & Utilities, Manufacturing/Materials/Mining, Asset & Service Management, Central Finance, Global Trade & Tax), pre-conference workshops, and tiered sponsorship/exhibition packages (Diamond, Platinum, Gold, Silver, Bronze) to SAP customers, SAP partners, and SAP itself.

Product overview

TAC Insights operates as a business events and networking company that inspires, educates, and unites the global SAP ecosystem through international conferences and influential content. The company offers a portfolio of SAP-focused conferences spanning industries including Asset & Service Management, Energy & Utilities, Manufacturing/Materials/Mining, Central Finance, and Global Trade & Tax. Combined with their Knowledge Hub content platform and community/mailing list services, the offering is structured as event-based services rather than a unified software product. The conferences serve as the core offering, complemented by a content library and community-building tools.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP for Asset and Service Management Conference International SAP-vertical conference for asset and field-service-management professionals, featuring interactive workshops, real-life case studies, and networking with SAP users and partners. Designed for SAP customers and partners responsible for asset performance, maintenance, reliability, and field service operations.
• SAP for Energy and Utilities Conference Conference for energy and utilities sector professionals exploring SAP solutions for digital transformation, AI applications, asset management, grid digitalization, and sustainability/ESG reporting. Targets utilities, power generators, oil & gas, and renewable energy organisations using SAP.
• SAP for Central Finance and Performance Management Conference Conference for finance and technology leaders focused on SAP Central Finance, financial performance management, ESG/sustainability reporting, and carbon accounting solutions such as SAP Green Ledger.
• SAP for Global Trade and Tax Conference Annual international conference bringing together professionals shaping the future of tax, trade and customs across the SAP ecosystem. Covers customs automation, trade compliance, and SAP Global Trade Services (SAP GTS) solutions. Draws 200+ attendees annually from 20+ countries with 10+ sponsors.
• SAP for Manufacturing, Materials & Mining Conference Conference for senior decision-makers in building materials, chemicals, metals & mining, and paper & packaging industries, exploring AI, data, S/4HANA transformation, and supply-chain resilience on the SAP platform. Targets 300+ senior decision-makers.
• Knowledge Hub SAP solution and industry-centric content platform featuring articles, case studies, and whitepapers covering topics such as asset management, AI & Gen AI, sustainability, Green Ledger, energy transition, and digital transformation. Acts as a top-of-funnel lead-generation channel and ongoing engagement vehicle for the SAP ecosystem.
• Mailing List / Community Subscription Community-building email subscription service allowing SAP professionals to register (name, surname, company, email) and receive updates on upcoming events and content in their field of interest. GDPR-compliant with opt-out options; serves as a lead-generation mechanism for ticket and sponsorship sales.

Quantifiable outcome

• 200+ attendees each year at the SAP for Global Trade and Tax Conference
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• SAPcoreStrategic or Co-development PartnerSAP is the central ecosystem partner for TAC Insights. SAP co-presents and supports multiple TAC events (SAP for Energy and Utilities, SAP for Asset and Service Management, SAP for Central Finance and Performance Management, SAP for Global Trade and Tax, SAP for Manufacturing Materials & Mining). SAP executives speak at events, contribute to program agendas, and SAP branding appears on event materials. The relationship is mutual: TAC provides SAP a platform to reach its ecosystem, and SAP provides TAC credibility and distribution within the SAP community.
• PilogminorImplementation/ SI/ Consulting PartnerPilog is a Diamond sponsor of the SAP for Manufacturing, Materials & Mining Conference 2026. Pilog (PiLOG Research Co., Ltd.) is an SAP partner specialising in logistics and trade compliance solutions.
• delawareminorImplementation/ SI/ Consulting Partnerdelaware is a consulting firm and sponsor at the SAP for Manufacturing, Materials & Mining Conference 2026. They are an SAP implementation partner providing consulting services across the SAP ecosystem.
• NagarrominorImplementation/ SI/ Consulting PartnerNagarro is an AI-native engineering and transformation company, exhibiting at the SAP for Manufacturing, Materials & Mining Conference 2026. They provide SAP consulting and digital transformation services using their Fluidic Intelligence framework.
• My Supply Chain Group (MSCG) — part of NTT DATA Business SolutionsminorImplementation/ SI/ Consulting PartnerMSCG is a specialized consulting firm focused on supply chain transformation and SAP-enabled business solutions, exhibiting at the SAP for Manufacturing, Materials & Mining Conference 2026.
• Infosys LimitedminorImplementation/ SI/ Consulting PartnerInfosys is a global IT services and consulting company exhibiting at the SAP for Manufacturing, Materials & Mining Conference 2026, offering SAP implementation and transformation services.
• T.CON GmbH & Co. KGminorImplementation/ SI/ Consulting PartnerT.CON is an SAP Gold Partner and consulting firm with 420+ SAP experts, exhibiting as a Bronze sponsor at the SAP for Manufacturing, Materials & Mining Conference 2026. They specialize in SAP implementations, carve-outs, and optimization projects worldwide.
• Metals XPminorImplementation/ SI/ Consulting PartnerMetals XP is a digital solutions partner for the metals and mining sector, exhibiting at the SAP for Manufacturing, Materials & Mining Conference 2026. They deliver SAP-certified software and transformation consulting.
• PwCminorImplementation/ SI/ Consulting PartnerPwC is a global professional services firm and Silver sponsor at the SAP for Global Trade and Tax Conference 2026. They provide innovative solutions across assurance, advisory, and tax services with SAP expertise.
• msg SystemsminorImplementation/ SI/ Consulting Partnermsg Systems empowers companies with SAP Global Trade Services (SAP GTS) implementations, sponsoring at the SAP for Global Trade and Tax Conference 2026.
• B&B Enterprise SolutionsminorImplementation/ SI/ Consulting PartnerB&B Enterprise Solutions helps businesses maximize SAP system value, sponsoring at the SAP for Global Trade and Tax Conference 2026. They provide real-world experience and technical know-how for complex SAP enterprise environments.
• Origen TechnologiesminorImplementation/ SI/ Consulting PartnerOrigen Technologies (OrigenTech) is a U.S.-based SAP Gold Partner and Tier 1 SAP Value-Added Reseller (VAR), founded in 2012. Specializing in licensing, consulting, and solution development for multinational corporations with compliance, trade, and localization needs. Platinum sponsor of SAP for Global Trade and Tax Conference 2026. They have co-innovated with SAP on country solutions for SAP Global Trade Services for Mexico and Brazil markets, serving 100+ multinational companies.
• Crimson Technology ConsultingminorImplementation/ SI/ Consulting PartnerCrimson is a specialist SAP and Tax consultancy enabling enterprises with deep digital compliance expertise, sponsoring at the SAP for Global Trade and Tax Conference 2026.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• CloserStill Media: London-based B2B conference and exhibition organizer with deep tech and enterprise software verticals. Directly comparable to TAC Insights as a mid-sized European event organizer specializing in vertical-focused technology and business events with similar target audiences.
• Hyve Group: UK-headquartered international events organizer running portfolio of B2B conferences and exhibitions across multiple industries. Comparable to TAC Insights in size, vertical-event model, and focus on specialized professional audiences.
• Marcus Evans: Global B2B conference, summits, and corporate training provider serving senior executives across multiple industries. Directly comparable to TAC Insights in its premium-priced, senior-decision-maker-targeted event model and content-led approach.
• ASUG (Americas' SAP Users' Group): Independent SAP user community running its own conferences and educational programs for SAP customers. Most direct peer in terms of audience (SAP users) and content focus, though it is a member-led organization rather than a for-profit organizer.
• DSAG (Deutschsprachige SAP-Anwendergruppe): German-speaking SAP user group operating its own annual conference and education programs. Directly comparable to TAC Insights for the DACH market, and a potential substitute for TAC's DACH-focused events.
• Euroforum: German B2B conference organizer specializing in senior-executive events across multiple industries including technology. Comparable to TAC Insights in European B2B event focus and senior decision-maker targeting.

Broad incumbents

• Informa Tech: Global events and exhibitions giant (Gartner Events parent) operating hundreds of B2B conferences including technology-focused events. Comparable as a much larger incumbent in the same space that could expand into SAP ecosystem verticals.
• Gartner: Global research and advisory firm running major IT and enterprise software conferences (e.g., Gartner IT Symposium/Xpo). Broad incumbent with overlapping enterprise software audience and ability to host SAP ecosystem content.
• SAP (SAPPHIRE and ASUG events): SAP itself runs SAPPHIRE, ASUG, and other direct user/community events with vastly larger budgets and reach. Operates broadly in the same SAP ecosystem space as TAC Insights, with overlapping but vendor-controlled programming.

Emerging players

• Constellation Research: Research and advisory firm running its own enterprise technology events (e.g., Constellation Connected Enterprise). Emerging player in the SAP ecosystem events space with similar focus on practitioner-led, vertical content for senior decision-makers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tac-insights

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAC Insights