What takween does

Takween is a Lebanon-based branding, strategy, and communications consultancy founded in 2011 by Jessica Abou Haidar and operating out of Ballouneh. The studio offers an integrated suite of professional services spanning branding and corporate identity, graphic design and illustration, media production, web and social media marketing, digital strategy, startup and business planning consultancy, and training and capacity building. The service portfolio is delivered as human-driven creative work rather than through any proprietary technology platform, with no API, SDK, or software product disclosed.

The studio's customer base is concentrated in the MENA interfaith, humanitarian, and faith-based segment, including long-running engagements with KAICIID, UNAOC, UNCCT, the G20 Interfaith Forum, UNDP Lebanon, UNRWA Lebanon, the Middle East Council of Churches, Danmission, and the Adyan Foundation, alongside smaller commercial projects in hospitality (60s Beirut Pub, Kasser el Sanawbar), food and beverage (Petites Envies, Lil' Bites), healthcare (Strategic Medical Solutions), manufacturing (Al Omk Libya), luxury fashion (Maison Lakhsassi), and creative platforms (Seen by Artists Lisbon). Geography spans Lebanon, Saudi Arabia, UAE, Qatar, Libya, Morocco, the UK, and Belgium, with the Saudi-based G20 Interfaith Forum IF20 project representing the most prominent international engagement.

Takween generates revenue through project-based professional services engagements, quoted on a case-by-case basis with no publicly disclosed pricing. The go-to-market is sales-led, relying on direct outreach, the founder's diplomatic and interfaith network, and referrals from international organizations rather than outbound marketing. The firm is privately held by its founder, has no external investors or parent company, and operates with a micro team of approximately 7 employees. The studio's competitive position rests on the founder's rare combination of design expertise, theological formation, and interfaith fellowship credentials, which provides credibility in a niche where cultural and religious literacy is a prerequisite for effective communications.

Name

takween

Legal name

Takween

Website

https://takween.me

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Takween is a Lebanon-based branding and communications consultancy serving faith-based organizations, interfaith groups, NGOs, and UN agencies across the MENA region. Founded in 2011 by Jessica Abou Haidar, the firm provides project-based corporate identity, media production, and digital strategy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ballouneh

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding & Corporate Identity Services: Consultancy services for brand development, corporate identity design, and strategic brand alignment with business goals for organizations, NGOs, and faith-based entities.
2. Design & Media Production: Graphic design, illustration, web design, social media content creation, and media production services for visual communication needs.
3. Digital Marketing & Strategy: Data-driven digital strategy development, social media management, email marketing, web-based content, and search engine marketing services.
4. Training & Skill Building: Capacity building and training services in branding, communications, and media production for organizational teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Takween is a branding, strategy, and communications consultancy that provides Training, Consultancy, and Implementation services in Branding & Corporate Identity, Design & Media Production, Illustration, and Web and Social Media Marketing. The studio primarily serves faith-based organizations, interfaith groups, NGOs, humanitarian entities, startups, and social enterprises in the MENA region, with select projects extending to Europe and Africa.

Product overview

Takween is a branding, strategy, and communications consultancy studio offering a unified suite of services. The studio provides Training, Consultancy, and Implementation services in the fields of Branding & Corporate Identity, Design & Media Production, Illustration, and Web and Social Media Marketing. Takween operates as a single-service consultancy rather than a platform-with-modules architecture, serving Startups, Social Enterprises, NGOs, Interfaith Organizations, and Religious Entities. The offering is a cohesive portfolio of creative and strategic services delivered by a single creative director rather than discrete product lines or software modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Corporate Identity Services Strategic branding and corporate identity solutions that align brand identities with business goals through in-depth analysis, market insights, and strategic design solutions, offered to organizations, NGOs, startups, and faith-based entities.
• Design & Media Production Visual design services including graphic design, illustration, web design, social media content creation, and media production creating cohesive visual identities that communicate brand values across all touchpoints.
• Web and Social Media Marketing Data-driven digital strategies across social media management, email marketing, web-based content, and search engine marketing to maximize online platform impact for organizations and businesses.
• Startup & Business Planning Consultancy Business development assistance including market research, feasibility testing, business idea development, and project development for entrepreneurs and business owners, serving as a foundation for branding strategy.
• Training & Skill Building Capacity building and training programs for organizational teams in branding, communications, and media production.

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• UNAOC (United Nations Alliance of Civilizations)coreStrategic or Co-development PartnerLong-standing collaboration with UNAOC on interfaith and media initiatives. Partnered on the My Lebanon initiative providing alternative narrative to hate and sectarian speech, and the eDin interfaith pilot program with UNCCT focusing on using religion and interfaith dialogue on social media to counter extremism.
• UNCCT (United Nations Counter-Terrorism Centre)coreStrategic or Co-development PartnerCollaborated with UNAOC and UNCCT on the eDin peer-to-peer capacity-building training program between young religious leaders and media makers. Focuses on using interfaith dialogue on social media to defuse sectarian tensions and counter extremist narratives.
• G20 Interfaith ForumcoreStrategic or Co-development PartnerOngoing partnership with G20 Interfaith Forum providing design services for annual platform where religiously linked institutions engage on global agendas including the Sustainable Development Goals. Worked on IF20 2020 Saudi Arabia edition.
• DanmissioncoreStrategic or Co-development PartnerFaith-based organization working across 12 countries in Africa, Asia, Middle East, and Europe. Created MENA presentation video and full project rebranding, design, and website for the Dialogue Toolbox - a tool for dialogue practitioners.
• KAICIID (International Dialogue Centre)coreStrategic or Co-development PartnerIntergovernmental organization bringing together followers of different religious traditions. Multiple collaborations on publication and social media designs. Also supported KAICIID Fellows Program including the 'We are family' initiative bringing families from different religious backgrounds together.
• Adyan FoundationcoreStrategic or Co-development PartnerFoundation focused on inclusive citizenship, diversity, and coexistence. Collaborated on 'Fina naa'mol shi' (Responsible Citizenship) media initiative creating awareness on active citizenship through training media influencers and social media campaigns.
• UNDP LebanoncoreStrategic or Co-development PartnerUnited Nations Development Programme Lebanon office. Provided branding and communication support for Security and Justice Sector assessment report, and Security and Justice Sector branding initiatives.
• UNRWA LebanoncoreStrategic or Co-development PartnerUnited Nations Relief and Works Agency for Palestine Refugees. Created 55 educational book covers for students of different ages and grades as part of the UNRWA education programme.
• Middle East Council of Churches (MECC)coreStrategic or Co-development PartnerFellowship of churches serving the Middle East. Handled all visual communication for three years including all publications (print and digital), social media accounts management, branding, and event promotion for local and regional activities.
• KatalyzeminorChannel Partner/ Reseller/ DistributorRegional organization supporting media and entrepreneurship initiatives. Partnered on Hadrezly - first Facebook event in MENA region for Libyan youth in media and journalism, providing event design and visual materials.
• WARDminorStrategic or Co-development PartnerListed as collaboration partner in the Takween network of interfaith and humanitarian organizations.
• FDCDminorStrategic or Co-development PartnerListed as collaboration partner in the Takween network of interfaith and humanitarian organizations.
• Beit el Machraa'minorStrategic or Co-development PartnerListed as collaboration partner in the Takween network of interfaith and humanitarian organizations.
• DMEminorStrategic or Co-development PartnerListed as collaboration partner in the Takween network of interfaith and humanitarian organizations.
• PEminorStrategic or Co-development PartnerListed as collaboration partner in the Takween network of interfaith and humanitarian organizations.
• KHminorStrategic or Co-development PartnerListed as collaboration partner in the Takween network of interfaith and humanitarian organizations.
• PROminorStrategic or Co-development PartnerListed as collaboration partner in the Takween network of interfaith and humanitarian organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bold Branding & Design: MENA-based creative agency offering branding, design, and digital marketing services with a strong regional footprint. Comparable as a regional creative services peer serving similar SMB and institutional clients in the Middle East and North Africa.
• Hilal Design: Lebanon-rooted design studio serving Lebanese and regional clients with branding, graphic design, and communications work. Comparable as a direct regional peer operating in the same Lebanon/MENA market with overlapping branding and graphic design services.
• Cairo Branding Agency: Egypt-based branding and design agency serving corporate and institutional clients across the MENA region. Comparable as a regional peer offering brand identity, graphic design, and digital communications for similar mid-market and institutional clients.
• Socialize Agency: MENA-headquartered social media and digital communications agency serving brands and institutions across the region. Comparable as a regional peer with overlapping digital strategy, social media management, and content production services for similar institutional and SMB clients.

Broad incumbents

• Serviceplan Group: Largest independent owner-operated communications group in Europe, offering integrated branding, advertising, and digital services. Comparable as a broad incumbent operating a multi-disciplinary creative house model with PR, branding, and digital capabilities.
• MetaDesign: International brand and design consultancy working across cultural, public-sector, and corporate clients. Comparable in offering strategic branding and identity design, with similar emphasis on culturally and socially meaningful assignments.
• Saffron Brand Consultants: Global brand strategy firm focused on purpose-driven and transformational branding work. Comparable as a broad incumbent in strategic branding and corporate identity, especially for mission-driven and interfaith-adjacent clients.
• Interbrand: Global brand consultancy delivering brand strategy, identity, and design across sectors including public-interest and purpose-led organizations. Comparable as a broad incumbent in the same branding and corporate-identity service category, though at significantly greater scale.
• Landor & Fitch: Global branding consultancy offering corporate identity, brand strategy, and design services across industries. Comparable as a broad incumbent providing branding and design services to large institutional clients, including social-impact and NGO engagements.
• Ruder Finn: Global communications and public relations firm with a strong social-impact, NGO, and interfaith-related practice. Comparable as a broad incumbent in strategic communications serving faith-based and interfaith clients with adjacent PR, content, and digital services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/takween.me

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about takween