Talentlockr Sports

What Talentlockr Sports does

Talentlockr Sports (legal entity Talentlockr Shop) is a private Australian sports recruitment and athlete-development platform founded in 2021 and headquartered in Casuarina, New South Wales. The company operates a three-sided marketplace connecting individual athletes, clubs and coaches, and agents and scouts across 120+ countries, supported by mobile apps on iOS and Android and a Shopify-powered e-commerce storefront with multi-currency support (USD, AUD, GBP, EUR). The platform enables athletes to build digital profiles showcasing skills, statistics, achievements, and video highlights; offers AI-powered features including automatic highlight clipping from uploaded game footage, player tagging, scout distribution, and an opportunity-matching recommendation engine; and provides career analytics and professional advisory services. A separate media production arm, Talentlockr Media, delivers project-based video production, photography, social media management, and brand development, with claimed output of 500+ completed projects and 50M+ cumulative views.

The business model combines subscription revenue from tiered Advisory Memberships across all three customer segments (Players Club from $399 upfront or $599 on placement up to $2,499/year Hands-On; Teams Club from $430/$599 exposure tier up to $2,499/year Hands-On plus a $500-per-signing Success-Only outcome-based tier; Agents Club from $430/$599 up to $2,499/year), transaction-based success fees on placements sourced through Talentlockr scouting, project-based revenue from media production services, and minor physical merchandise sales (Talent. Range Hoodie at $51 and Hat at $29). The company also runs an affiliate program for sports influencers and content creators. Scale claims include 22K+ active athletes, 5K+ scouts and agents, 30K+ players in the database, 13K+ EDM subscribers, and 22K+ social media followers. The firm is privately held with 7 employees, no disclosed funding rounds, and a UK support office in addition to its Australian headquarters.

Name

Talentlockr Sports

Legal name

Talentlockr Shop

Website

https://talentlockr.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Talentlockr Sports is an Australian sports recruitment platform connecting athletes, clubs, and agents globally via mobile apps and AI-powered profile, highlight, and opportunity-matching tools, monetizing through tiered advisory memberships, success fees, and media services.

Ownership category

akta.pro rank

Product category

Sports Recruitment Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industries

Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports recruitment platform
• Athlete talent discovery
• Sports media production
• Athlete advisory services
• Scouting network platform

Headquarters

HQ city

Casuarina

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advisory Membership Subscriptions: 12-month advisory memberships for athletes with tiered pricing (Exposure $399 upfront or $599 on placement, Hands-On $2,499/year). Includes profile building, notifications, discover posts, EDM features, social posts, and dedicated advisor access.
2. Team Recruitment Packages: Advisory memberships for clubs and teams. Tier 1 Exposure $599 for 3 months includes push notifications, discover posts, EDM, social posts. Tier 2 Hands-On $2,499/year with dedicated recruitment team. Tier 3 Success-only $500 per signing with no upfront cost.
3. Agent Membership Subscriptions: Preferred Agent memberships. Tier 1 Exposure $599/year includes verified profile, preferred listing, warm referrals. Tier 2 Hands-On $2,499/year includes active scouting on behalf of agent and dedicated advisor.
4. Success Fees: Small success fee applies when placements are sourced through TalentLockr scouting. Agreed transparently upfront before scouting begins. $500 per player signed from TalentLockr introduction for Teams Tier 3.
5. Merchandise Sales: Physical merchandise including Talent. Range Hoodie at $51 and Talent. Range Hat at $29. Limited edition apparel items sold through Shopify storefront.
6. Media Production Services: Professional media production services including video production, photography, social media management, and brand development. Billed as project-based professional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Talentlockr Sports operates a global, mobile-first sports recruitment platform that enables athletes to create digital profiles with verified credentials, get matched via AI to trials, scholarships, and professional opportunities, and distribute AI-generated highlight reels to scouts, agents, and coaches. The company monetizes primarily through tiered advisory memberships for Players, Teams, and Agents, supplemented by performance-based success fees, professional media production services, and branded merchandise.

Product overview

Talentlockr Sports operates a platform-plus-services model centered on the TalentLockr App — a global sports recruitment platform connecting athletes with scouts, agents, and coaches across 120+ countries. The core platform is augmented by three subscription-based Advisory Membership tiers (Players Club, Teams Club, Agents Club) providing hands-on recruitment and advisory services. Additional offerings include TalentLockr Media (professional video/photography/brand development), Game Highlights (AI-powered automatic video clipping), and branded merchandise (Talent. Range Hoodie and Hat). An Affiliate Program enables sports influencers to earn commissions. The product portfolio spans digital recruitment tools, professional services, AI-powered media processing, and physical merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• TalentLockr App Global mobile sports recruitment platform enabling athletes to create digital profiles showcasing skills, stats, and highlights, browse opportunities, and receive AI-powered matches to trials, scholarships, and professional placements; also used by teams, coaches, agents, and scouts to discover and recruit talent.
• Talentlockr Players Club — Advisory Membership 12-month advisory membership for individual athletes offering profile building, push notifications to 21,000+ viewers, EDM features, discover posts, social media promotion, member WhatsApp group, merch pack, eBook, partner discounts, and tiered access up to a Hands-On tier with a dedicated advisor, personalized exposure strategy, and hands-on recruitment support.
• Talentlockr Teams Club — Advisory Membership Recruitment advisory membership for sports clubs, academies, and organizations, providing access to a vetted player database, push notifications to 22,000+ users, in-app discover posts, EDM features to 13,000+ subscribers, social posts, and tiered options including a Hands-On tier with a dedicated recruitment team and a Success-Only pay-per-signing tier.
• Talentlockr Agents Club — Advisory Membership Preferred agent membership providing a verified agent profile, preferred listing on the Talentlockr network, warm referrals, member WhatsApp group, partner discounts, and a Hands-On tier with active talent scouting on the agent's behalf, a dedicated advisor, personalized placement strategy, negotiation support, and exclusive partner events.
• TalentLockr Media Professional media production services for athletes and sports organizations including video production, photography, social media management, audience analytics, and brand development, billed as project-based professional services with 500+ completed media projects and 50M+ views generated.
• Game Highlights AI-powered service that automatically captures, clips, and distributes game footage highlights to scouts, coaches, and fans, featuring automated player tagging, engagement statistics, and scout distribution tooling.
• Talent. Range Hoodie — Limited Edition Premium heavyweight fleece hoodie in black with signature cyan Talent. chest logo, relaxed unisex fit, sold at $51.00 as branded merchandise through the Shopify storefront.
• Talent. Range Hat Limited edition structured six-panel cap with embroidered Talent. logo, curved brim, adjustable strap, and premium cotton construction in black with cyan logo, priced at $29.00 as branded merchandise through the Shopify storefront.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpenSponsorship: Marketplace connecting athletes with brands for endorsement and sponsorship deals. Overlaps with Talentlockr's Agents Club and opportunity-matching features around monetizing athlete visibility.
• NCSA (Next College Student Athlete): The largest US college athletic recruiting platform, connecting high school athletes with college coaches. Directly comparable to Talentlockr's athlete placement and scholarship discovery functionality, though more focused on the US college pathway.
• FieldLevel: Athlete-to-coach networking and recruiting platform with verified athlete profiles, highlight reels, and direct messaging. Comparable to Talentlockr in profile-based discovery and direct connections between athletes and recruiters.
• SportsRecruits: Online recruiting platform for high school student-athletes to build profiles, upload video, and connect with college coaches. Closely mirrors Talentlockr's profile-plus-discovery model for the college recruitment use case.
• CaptainU: College athletic recruiting platform for high school athletes featuring profile building, video highlights, and coach outreach. Overlaps with Talentlockr's Players Club membership and opportunity discovery features.
• BeRecruited: College athletic recruiting network where athletes build recruiting profiles and connect with college coaches. Competes with Talentlockr in the grassroots-to-college placement segment.

Broad incumbents

• Wasserman: Global sports marketing and talent management agency representing elite athletes across endorsements, contracts, and brand partnerships. Comparable in athlete representation services to Talentlockr's advisory offerings, but focused on top-tier professional talent.
• IMG (Endeavor): Global sports and talent management agency offering athlete representation, event management, and brand development. Comparable to Talentlockr's Agents Club and advisory services, but operates at a vastly larger scale across elite professional athletes.
• Hudl: Industry-standard sports video and analytics platform used by teams, coaches, and athletes for highlight creation and sharing. Comparable AI video processing capability to Talentlockr's Game Highlights product, but at significantly larger scale.

Emerging players

• Opendorse: Athlete NIL and endorsement platform helping athletes monetize their name, image, and likeness. Partial overlap with Talentlockr's agent and opportunity services, particularly for US collegiate NIL deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/talentlockr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talentlockr Sports