tanacan kozmetik a.s.

Name

tanacan kozmetik a.s.

Legal name

Tanaçan Turizm ve Kozmetik Sanayi ve Ticaret A.Ş.

Website

https://tanacan.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Tanaçan Kozmetik A.Ş. is a 40-year-old Istanbul-based B2C e-commerce retailer of professional cosmetics, distributing international brands such as Xanitalia, A.I.I., THUYA, and Depilissima to Turkish consumers via Shopify and Trendyol.

Ownership category

akta.pro rank

Product category

Professional Cosmetics Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

Keywords

• Professional cosmetics
• Nail care products
• Hair removal wax
• Eyelash treatments
• Skincare products

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer sales of professional cosmetics through their Shopify-powered website (tanacan.com) and the Trendyol marketplace platform. Products include nail care, hair removal/wax, eyebrow/eyelash care, and skin care products from international brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tanaçan Kozmetik A.Ş. is a Turkish professional cosmetics retailer established in 1984 that distributes and sells international cosmetic brands (Xanitalia from Italy, American International Industries from the USA, THUYA from Spain, and Depilissima) plus its own private-label products through an e-commerce platform. The portfolio spans four main categories: nail care (top coats, cuticle oils, strengtheners), eyebrow and eyelash care (dyes, perm solutions, lamination kits), strip wax hair removal (cartridge waxes, peelable waxes, heaters, strips, kits), and skin care (moisturizers, after-wax lotions). Products are sold directly to consumers and professional beauty service providers through the Shopify-powered tanacan.com storefront and the Trendyol marketplace.

Product overview

Tanaçan Kozmetik is a professional cosmetics retailer established in 1984, operating primarily as an e-commerce platform (Shopify-based) for personal care products. The company serves both professional salons and end consumers with a diverse portfolio organized into four main product categories: Tırnak Bakım (Nail Care) featuring Seche Vite top coats and nail treatments; Kaş Kirpik Bakım (Eyebrow/Eyelash Care) with THUYA professional dyes, perm, and lamination products; Sir Ağda Grubu (Strip Wax) including Depilissima cartridge and peelable waxes in multiple variants (Azulen, Titanyum, Naturel, Siyah, Rose), plus their own Tanaçan branded 50gr single-use peelable wax and related accessories (heaters, strips, cleaning cards); and Cilt Bakım (Skin Care) with moisturizing and after-wax care lotions. The company acts as the authorized distributor of international brands Xanitalia (Italy - wax products), American International Industries (USA - nail products), and THUYA (Spain - eye products) while also offering their own private label products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tırnak Bakım Ürünleri (Nail Care Products)
• Kaş Kirpik Bakım Ürünleri (Eyebrow & Eyelash Care Products)
• Sir Ağda Grubu (Strip Wax Products)
• Cilt Bakım (Skin Care Products)
• Tanaçan Kozmetik Özel Marka Ürünleri (Tanaçan Private Label Products)
• Kaş Kirpik Boyaları (Eyebrow & Eyelash Dyes)
• Ağda Isıtıcı Cihazlar (Wax Heating Devices)
• Ağda Setleri (Complete Waxing Kits)
• Seche Vite Top Coat Hızlı Oje Kurutucu 14 ml
• Thuya Kaş Laminasyon Seti (Thuya Brow Lamination Kit)
• Xanitalia Tüy Geciktirici 100 ml (Hair Growth Delay Lotion)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• XanitaliacoreChannel Partner/ Reseller/ DistributorXanitalia is an Italian company and Europe's largest wax (ağda) manufacturer. Tanaçan Kozmetik sources their entire wax product group (ağda grubu ürünler) from Xanitalia, including Depilissima and other wax product lines. This is a core supplier partnership ensuring product quality and authenticity for their hair removal category.
• American International Industries (A.I.I.)coreChannel Partner/ Reseller/ DistributorAmerican International Industries is one of America's most established and largest cosmetics companies. Tanaçan Kozmetik partners with A.I.I. for their nail polish and hand/foot care product lines, including brands like Seche Vite and Poshe.
• THUYAcoreChannel Partner/ Reseller/ DistributorTHUYA is a Spanish brand and the first company that comes to mind for professionals when eye products are mentioned in Europe. Tanaçan Kozmetik distributes THUYA products for their eyebrow and eyelash care category (kaş kirpik grubu), including brow lamination sets, lash lift products, and eyebrow/eyelash dyes.
• DepilissimacoreChannel Partner/ Reseller/ DistributorDepilissima is an Italian brand whose wax products (sir ağda) are imported by Tanaçan Kozmetik. The products have ideal viscosity (flow resistance) ratios and are distributed exclusively through Tanaçan Kozmetik in Turkey.
• Yurtiçi KargominorOthersYurtiçi Kargo is Turkey's courier service used for all domestic shipments. They handle both delivery of orders to customers and return shipments. All deliveries within Turkey are made through this partner.
• TrendyolminorChannel Partner/ Reseller/ DistributorTrendyol is Turkey's leading e-commerce marketplace where Tanaçan Kozmetik maintains a store presence. Customer reviews from Trendyol purchases are displayed on the company website.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Beauty Joint: A Turkish specialty beauty e-tailer focused on professional and salon-grade cosmetics products. Directly comparable to Tanaçan in niche, assortment depth (professional hair removal, brow/lash, nail), and target customer (both professionals and at-home users).
• Rossmann Türkiye: Rossmann operates drugstores and a robust e-commerce site in Turkey, distributing cosmetics, personal care, and health products. Comparable as a multi-channel Turkish beauty/personal-care retailer serving overlapping end-consumer needs through both branded and private-label products.
• Kozmetik.com: A Turkish online beauty retailer offering cosmetics, personal care, and beauty accessories via DTC e-commerce. Comparable as a Turkey-based beauty e-tailer serving similar consumer needs, though with a more mass-market assortment.
• Gratis: Turkey's leading drugstore/beauty retailer, operating both physical stores and a strong e-commerce channel across cosmetics, skin care, and personal care. Directly comparable as a multi-channel Turkish beauty retailer competing for the same consumer basket, though with a much broader assortment and larger scale than Tanaçan.
• Watsons Turkey: Watsons' Turkey operation is a major health-and-beauty retailer with both store and online presence selling cosmetics, skin care, and personal care products. Comparable as a Turkish multi-channel beauty retailer targeting similar consumer segments, but with a global chain parent and broader brand portfolio.

Emerging players

• Flormar: A Turkish-origin color cosmetics brand with retail and wholesale distribution in Turkey. Comparable as a Turkey-rooted beauty player competing for similar retail shelf and consumer attention, but operates primarily as a brand rather than a multi-brand distributor.
• Golden Rose: Turkish color cosmetics and nail care manufacturer/brand with retail distribution. Comparable in the nail care and beauty segments where Tanaçan also competes, but as a manufacturer rather than a multi-brand retailer.

Broad incumbents

• Sephora Turkey: Sephora's Turkey operation is a broad beauty specialty retailer with curated cosmetics, skin care, and fragrance assortments. Comparable as a Turkish beauty retail destination, but at a much broader scale and with a different category mix (Sephora is heavier on color cosmetics/fragrance, Tanaçan is heavier on wax/brow/lash).
• Yves Rocher Türkiye: Yves Rocher's Turkey operation sells botanical/natural cosmetics through catalog, e-commerce, and physical stores. Comparable as a brand-driven beauty retailer in the Turkish market, but single-brand and positioned in a different sub-segment.

Others

• Trendyol Beauty (Trendyol marketplace): Turkey's largest e-commerce marketplace with a substantial beauty and personal care vertical in which Tanaçan already operates as a third-party seller. Comparable as the dominant distribution channel for Turkish online beauty demand; not a competitor in product terms but a critical platform dependency and indirect competitive battleground.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tanacankozmetik
• YouTubeyoutube.com/user/tkozmetik
• Facebookfacebook.com/tkozmetik
• Instagraminstagram.com/tanacankozmetik
• LinkedInlinkedin.com/company/tanacan-kozmetik-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tanacan kozmetik a.s.