Tacos And Tequilas
Tacos & Tequilas is a privately held elevated Mexican restaurant chain founded in 2018, operating six dine-in locations across the Atlanta metro area (Buckhead, Buford, Cumming, Lawrenceville, Midtown, Roswell), plus catering services and two food trucks serving individual consumers and corporate event clients.
- Company typePrivate
- Founded2018
- HeadquartersBuckhead, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tacos And Tequilas does
Tacos & Tequilas is a privately held, elevated Mexican restaurant chain headquartered in Cumming, Georgia, operating six dine-in locations across the Atlanta metropolitan area (Buckhead, Buford, Cumming, Lawrenceville, Midtown, and Roswell) alongside a dedicated catering headquarters in Alpharetta and two mobile food trucks (T&T Truck and Fair on Wheels). Founded in 2018 under the legal name "Tacos and Tequilas" with "Tacos & Tequila's Mexican Grill" as a registered DBA, the company positions itself as an "elevated Mexican" concept emphasizing an extensive tequila and margarita program, made-daily menu items, vegetarian options, and a "fiesta" atmosphere. The company has won consecutive Best of Gwinnett community awards in 2024 and 2025.
The underlying technology stack is deliberately thin and outsourced: ToastTab serves as the unified point-of-sale, online ordering, gift card, and loyalty rewards platform across all dine-in locations and catering operations, with no proprietary software, mobile app, or AI/ML capability disclosed. There are no patents, integrations beyond ToastTab, or developer APIs. Operations rely on standard restaurant marketing channels — organic social media (Instagram, Facebook), local community events and sponsorships (Cinco de Mayo, World Cup watch parties, National Tequila Day), and a ToastTab-powered rewards program.
The business model is traditional multi-channel restaurant revenue: dine-in across six physical locations is the primary revenue stream, supplemented by full-service catering for corporate and private events, food truck bookings, online ordering for pickup and delivery via ToastTab, gift cards, and a loyalty rewards program. Pricing includes an under-$9 weekday lunch special (Monday-Friday 11am-4pm), happy hour and daily specials, and per-event catering and food truck quotes. The company employs approximately 36 people (per the firmographic record) and shows no external institutional investment, no public listing, and no disclosed revenue. The footer copyright identifies LBHGRP alongside the brand, suggesting a likely parent or affiliated operating entity, but no formal ownership structure is disclosed in available sources. Customer segments are primarily individual consumers, with corporate/event catering as a secondary B2B line.
Tacos And Tequilas firmographics
Firmographics- Name
- Tacos And Tequilas
- Legal name
- Tacos and Tequilas
- Website
- https://tandtatlanta.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tacos & Tequilas is a privately held elevated Mexican restaurant chain founded in 2018, operating six dine-in locations across the Atlanta metro area (Buckhead, Buford, Cumming, Lawrenceville, Midtown, Roswell), plus catering services and two food trucks serving individual consumers and corporate event clients.
- Ownership category
- akta.pro rank
Tacos And Tequilas industry classification
Industry- Product category
- Mexican Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Tacos And Tequilas is headquartered
LocationHeadquarters
- HQ city
- Buckhead
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Tacos And Tequilas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Revenue from dine-in customers at six Georgia restaurant locations serving elevated Mexican cuisine including tacos, margaritas, and tequila flights
- Catering Services: Corporate and private event catering services bringing elevated Mexican food to customer events, with full-service food and beverage catering including signature margaritas
- Food Truck Operations: Mobile food truck services (Tacos & Tequilas Truck and Fair on Wheels Truck) for corporate events, private parties, and public gatherings
- Online Ordering - Pickup and Delivery: Direct online ordering for customer pick-up and delivery from all restaurant locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Under $9 Special |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Tacos And Tequilas product offering
Product offeringCore offering
Tacos And Tequilas operates a chain of full-service Mexican restaurants serving elevated Mexican cuisine across six locations in the Atlanta metropolitan area. Beyond dine-in service, the company offers catering, food truck experiences, online ordering, gift cards, and a customer rewards program. The menu features tacos, entrees, salads, and a tequila-focused beverage program highlighted by locations stocking 100+ tequila labels.
Product overview
Tacos & Tequilas is an elevated Mexican grill restaurant chain operating six locations in the Atlanta metro area (Buckhead, Buford, Cumming, Lawrenceville, Midtown, and Roswell, Georgia). The company offers dine-in service, online ordering with pick-up and delivery via Toasttab platform, catering services, and two food trucks (T&T Truck and Fair on Wheels). Additional offerings include gift cards, a rewards program, and daily/weekly lunch specials under $9.
Differentiator
Problem solved
Functional benefit
Brands
- T&T Truck: Signature Elevated Mexican Cuisine food truck bringing Mexican dishes to events, parties, and gatherings on wheels.
- Fair on Wheels (FOW) Truck
Products and services
- Elevated Mexican Dine-In Restaurant Service
- Catering Services
- Food Truck Service
- Online Ordering
Companies that use Tacos And Tequilas
Customer profileSegments2 records
Ideal customer profiles2 records
Tacos And Tequilas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tacos And Tequilas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ToastTabcoreToastTab serves as the restaurant's point-of-sale, online ordering, gift card, and loyalty rewards platform across all six locations and catering operations
Scale indicators1 record
Recent moves6 records
Expansion highlights2 records
Tacos And Tequilas competitors and assessment
Company assessmentBroad incumbents
- Rosa Mexicano: Upscale Mexican full-service restaurant group known for elevated regional Mexican cuisine and premium tequila/margarita programs; comparable elevated-cuisine positioning and bar-led revenue mix.
- Cantina Laredo: Full-service elevated Mexican chain with scratch kitchen, premium tequila/margarita menu, and catering; comparable sit-down experience with broader geographic reach.
- Uncle Julio's: National chain of upscale Mexican casual-dining restaurants with full bar and tequila/margarita programs; directly comparable full-service Mexican sit-down concept at higher scale.
- Chipotle Mexican Grill: Largest publicly-traded Mexican fast-casual chain in the U.S.; competes for the same customer occasions and lunch traffic, with greater scale and a more standardized, lower-priced menu than T&T's elevated experience.
- On The Border Mexican Grill & Cantina: National casual-dining Mexican chain with full bar and catering; comparable full-service Mexican experience with broader footprint and off-premise catering capability.
Direct peers
- Bartaco: Elevated Mexican street-food restaurant group with multiple locations; closest direct comparable in concept (upscale-casual Mexican with full bar/tequila focus), albeit operating across a different geography than T&T's Atlanta metro footprint.
- Tin Lizzy's Cantina: Atlanta-based Mexican cantina chain with full bar and multiple metro locations; competes head-to-head with T&T in several Atlanta submarkets and shares the casual-Mexican + margarita/tequila positioning.
- Taco Mac: Atlanta-founded sports-bar chain with strong tequila and beer programs; shares Atlanta metro overlap, casual-dining-plus-full-bar positioning, and local sports/event-driven traffic.
- Moe's Southwest Grill: National fast-casual Mexican franchise chain with deep Atlanta presence; competes for the same lunch and casual dinner occasions as T&T, though at a lower price point and faster-service model.
Regional players
- El Taco Mexican Food: Long-running Atlanta-area taquería/casual-Mexican concept; regional peer competing in the same metro for value-Mexican occasions and lunch traffic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tacos And Tequilas social profiles
Digital presenceTacos And Tequilas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tacos And Tequilas leadership team
Management profileNumber of profiles
Tacos And Tequilas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tacos And Tequilas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tacos And Tequilas
What does Tacos And Tequilas do?
Tacos And Tequilas operates a chain of full-service Mexican restaurants serving elevated Mexican cuisine across six locations in the Atlanta metropolitan area. Beyond dine-in service, the company offers catering, food truck experiences, online ordering, gift cards, and a customer rewards program. The menu features tacos, entrees, salads, and a tequila-focused beverage program highlighted by locations stocking 100+ tequila labels.
Is Tacos And Tequilas a public or private company?
Tacos And Tequilas is a private company. It is classified as unknown and is currently operating.
When was Tacos And Tequilas founded?
Tacos And Tequilas was founded in 2018. It employs 11 to 50 people.
Where is Tacos And Tequilas based?
Tacos And Tequilas is headquartered in Buckhead, United States, in the North America region.
How does Tacos And Tequilas make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are catering Services, food Truck Operations and online Ordering - Pickup and Delivery.
Who are Tacos And Tequilas's main competitors?
Broad incumbents on record are Rosa Mexicano, Cantina Laredo, Uncle Julio's, Chipotle Mexican Grill and On The Border Mexican Grill & Cantina. Direct peers are Bartaco, Tin Lizzy's Cantina, Taco Mac and Moe's Southwest Grill. El Taco Mexican Food is listed as a regional player.
Does Tacos And Tequilas have an API?
No public API is recorded for Tacos And Tequilas.
What industry is Tacos And Tequilas in?
Tacos And Tequilas's product category is Mexican Restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.