Tarn Wealth Management

What Tarn Wealth Management does

Tarn Wealth Management is a UK financial advisory firm founded in 2018 by Scott Kerr, operating as an Associate Partner Practice (Appointed Representative) of St. James's Place Wealth Management plc. The firm is based in Brampton, Cumbria, with a second office in Edinburgh, and serves individual and family clients across the north of England and south of Scotland. Headcount stands at approximately six, comprising four-to-five client-facing advisers plus a Practice Manager and Financial Administrator.

The service offering spans investment planning (ISAs, Unit Trusts, Investment Bonds, Polaris funds), retirement planning (SIPPs, annuities, drawdown), protection products, mortgages, and specialist advisory for business owners, company directors, retirees, private clients, and divorcees. All investment products are sourced exclusively through the St. James's Place platform; the firm does not operate proprietary technology, algorithms, or a digital advice channel, and delivers advice via a traditional, face-to-face model grounded in personal relationships.

Revenue derives from tiered initial advice charges (3% on the first £250k, 2% on the next £250k, and 1% above £500k) plus an ongoing advice charge of 0.80% of assets under management annually, with additional product and fund charges layered on by the SJP platform. The go-to-market is local and regional, reliant on referrals and community reputation rather than digital acquisition, with growth funded organically rather than via external capital.

Name

Tarn Wealth Management

Legal name

Tarn Wealth Management

Website

https://tarnwealthmanagement.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tarn Wealth Management is a UK financial advisory firm founded in 2018, operating as an Associate Partner Practice of St. James's Place from Brampton, Cumbria and Edinburgh, serving individual and family clients across northern England and southern Scotland.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Wealth management services
• Financial advisory services
• Retirement planning advice
• Investment planning services
• Protection planning advice

Headquarters

HQ city

Brampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Initial Advice Charge: Clients pay an initial advice charge based on the total amount invested. The charge is tiered: 3% on the first £250,000, 2% on the next £250,000, and 1% on any amount over £500,000. No charge applies if advice does not result in an investment.
2. Ongoing Advice Charge: An annual ongoing advice charge covers suitability reviews and ongoing support. Charged at 0.80% based on the value in account(s), with tiered reductions for large investments. Additional product charges apply (0.27% for Unit Trust accounts & ISAs, 0.35% for Pensions & Investment Bonds) and fund charges ranging from 0.09% to 0.69%.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tarn Wealth Management is a UK financial advisory practice operating as an Associate Partner Practice of St. James's Place, delivering face-to-face, jargon-free wealth management services to individuals, families, business owners, and company directors across the north of England and south of Scotland. The firm advises on SJP's product range spanning investment planning (ISAs, Unit Trusts, Investment Bonds, Polaris funds, offshore investments), retirement planning (SIPPs, annuities, drawdown), and protection planning (life cover, critical illness, income protection), together with corporate services, mortgages, specialist banking, and intergenerational wealth management.

Product overview

Tarn Wealth Management is a traditional financial advisory firm operating as an Associate Partner Practice of St. James's Place. Rather than a unified software product with modules, it offers a comprehensive suite of financial services backed by SJP's product range. The core offering centers on personalized financial planning combining investment management (ISA, Junior ISA, Unit Trusts, Investment Bonds, Offshore Investments, and SJP's Polaris/InRetirement fund ranges), retirement planning (SIPPs, annuities, flexi-access drawdown), and protection services (life cover, critical illness, income protection). The firm extends its services to corporate clients with employee benefits, corporate pensions, tax mitigation, and exit strategy support, and offers specialized advisory for private clients, business owners, company directors, those going through divorce, and retirees. Supporting tools include financial calculators and access to SJP's discretionary and stockbroking services. The business model emphasizes personalized face-to-face relationships rather than technology-driven automation.

Differentiator

Problem solved

Functional benefit

Products and services

• ISA
• Junior ISA
• Unit Trusts
• Investment Bonds
• Discretionary and Stockbroking Services
• Offshore Investments
• SJP Investment Fund Solutions (Polaris, Polaris Multi-Index, InRetirement, Growth Portfolios) Ready-made fund-of-funds solutions from St. James's Place, combining actively managed funds, index tracking, and active asset allocation for long-term growth, decumulation, and target-risk investing across the Polaris, Polaris Multi-Index, InRetirement, and Growth Portfolio ranges.
• Self-Invested Pension Plans (SIPPs) Pension plan offering wider investment opportunities than traditional pensions, including equities, unit trusts, gilts, and commercial property, with tax-efficient growth.
• Retirement Planning Services Comprehensive retirement planning covering pension maximisation, drawdown strategies, annuity purchase, and planning for those nearing, at, or in retirement.
• Retirement Income Solutions (Annuities and Flexi-Access Drawdown) Retirement income products and strategies, including secure lifetime annuities purchased from suitable providers and flexi-access drawdown enabling direct withdrawals from pension funds.
• Personal Protection (Life Cover, Critical Illness, Income Protection) Personal protection products including Term Assurance and Whole of Life cover (tax-free lump sum to beneficiaries via Trust), Critical Illness Cover (tax-free lump sum on diagnosis of specified illness), and Income Protection (replacement income if unable to work due to injury or illness).
• Wills and Powers of Attorney Professional will writing and lasting power of attorney arrangements for property, financial affairs, and health and welfare decisions.
• Professional Trustee Services Professional trustee duties delivered through Genus Trust Company in Jersey, providing a higher duty of care and objectivity for trust administration.
• Estate Administration Bereavement service delivered through Kings Court Trust, Clarke Wilmott, and Pavilion Row, handling legal, financial, and tax affairs after death, including grant of probate.
• Inheritance Tax Planning Strategies including Will planning, lifetime gifts, and tax-efficient funds to mitigate Inheritance Tax liability, working with law firms on St. James's Place's legal panel.
• Long Term Care Planning Advice on funding long-term care fees and planning for potential care needs, with guidance on funding options and wealth protection.
• Later Life Planning SJP Later Life Planning Scheme covering Inheritance Tax planning, long-term care cost funding, and securing lifetime income.
• Corporate Services Comprehensive corporate financial planning including pension reform compliance, corporate planning, shareholder arrangements, employee benefits, corporate pensions, tax mitigation, and exit strategy.
• Auto Enrolment Workplace pension scheme compliance and management service for employers, ensuring adherence to pension legislation requirements.
• Key Person Cover Business protection insurance against loss of key directors or employees through incapacitation or death.
• Mortgages First charge mortgages for employed and self-employed borrowers, buy-to-let, self-build, holiday homes, expat borrowers, and commercial properties, including family assistance products.
• SJP Cash Deposit Service Online cash management platform powered by Flagstone, providing access to multiple deposit accounts with competitive rates and FSCS protection across banks.
• Short-term Lending Short-term loans secured against investment portfolios, offered in partnership with Metro Bank for bridging property purchases, tax payments, or luxury purchases.
• Intergenerational Wealth Management Family wealth management service including intergenerational insurance, property ladder assistance, children's investments, estate planning, and business succession.
• Private Client Services Specialist wealth management for high net worth clients with access to dedicated financial planners, investment specialists, and tax planning experts.
• Business Owner Advisory Financial planning for business owners covering business and personal goal alignment, cash flow management, tax strategy, and exit planning.
• Company Director Services Specialist advice on tax-efficient pay structuring, corporation tax mitigation, Management Buyouts, pension schemes, and exit strategies for company directors.
• Divorce Financial Planning Specialist support during divorce covering day-to-day banking, maintenance arrangements, pension sharing, and property division.
• Retirement Advisory Specialist retirement planning advice covering income optimisation, inflation protection, consistent income strategies, and legacy planning.
• Family Healthcare Plan Generation-spanning health insurance plan provided in conjunction with Western Provident Association, covering extended family members.
• Private Medical Insurance Health insurance for employees' wellbeing, reducing absence from work while waiting for treatment, offered as part of corporate employee benefits.

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• St. James's PlacecoreStrategic or Co-development PartnerTarn Wealth Management is an Associate Partner Practice (Appointed Representative) of St. James's Place Wealth Management plc, which is authorised and regulated by the Financial Conduct Authority. SJP creates and manages the wealth management products and services that Tarn recommends. This relationship provides Tarn with the investment management expertise, product range, regulatory infrastructure, and brand backing of one of the UK's largest wealth management companies, while maintaining a personal, bespoke advisory service.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rathbones: UK-listed discretionary fund manager and wealth manager with strong private client franchise across the regions. Comparable to Tarn in HNW/mid-market individual client focus and discretionary + advisory investment services.
• Brewin Dolphin: UK wealth manager serving HNW individuals, families, charities, and intermediaries via regional offices. Closely comparable to Tarn in private-client investment management and holistic financial planning value proposition.
• Quilter: UK wealth platform and adviser business serving mass-affluent and HNW clients. Quilter's restricted and independent adviser channels compete for the same client base as Tarn and share a multi-adviser regional practice model.
• Evelyn Partners: One of the UK's largest wealth managers and professional services firms following the Tilney/Smith & Williamson merger. Offers investment management, financial planning, and tax advice across a UK regional office network — directly comparable to Tarn in target client (HNW individuals, business owners) and service mix.
• JM Finn: UK private client investment manager serving HNW individuals, families, and trusts with discretionary and advisory portfolios. Comparable to Tarn in private client focus, regional UK office presence, and personalised investment management service.
• Cooper Parry Wealth: Mid-sized UK wealth and accountancy advisory firm serving owner-managed businesses, entrepreneurs, and HNW individuals. Highly comparable to Tarn in target client (business owners and company directors) and integrated personal-plus-corporate financial planning offering.
• LGT Wealth Management UK: UK wealth manager (part of Liechtenstein's LGT Group) offering discretionary investment management and financial planning to HNW private clients, families, and intermediaries. Comparable to Tarn in private client wealth and IHT/estate planning focus.

Broad incumbents

• Abrdn: Large UK-headquartered global asset and wealth manager. While broader and more institutional, Abrdn's UK private client and advice segments overlap directly with Tarn's HNW, retirement, and investment-planning offerings.
• St. James's Place Wealth Management: Parent group and platform provider for Tarn Wealth Management. SJP is the UK's largest restricted-advice wealth manager (£240.8bn AUM) and operates the Associate Partner Practice network that Tarn belongs to, providing the product suite, regulatory umbrella, and brand Tarn distributes.
• Sanlam UK: UK wealth platform and adviser network serving HNW and mass-affluent clients via restricted adviser partners. Operates a similar partner-practice distribution model to SJP, making it a structural analogue to Tarn's restricted-adviser approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tarn-wealth-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarn Wealth Management