Dulaty University (Taraz State University named after M. Kh. Dulaty)

What Dulaty University (Taraz State University named after M. Kh. Dulaty) does

Pin Up Casino is an online gambling platform, founded in 2016 and operating under a Curacao gaming license, that aggregates more than 3,000 casino games from over 70 third-party providers (including Pragmatic Play, Microgaming, NetEnt, Evolution Gaming, Playtech, Novomatic, and Spribe). The product spans slot machines, live dealer tables, table games (blackjack, roulette, baccarat, video poker), crash games (notably Aviator with Provably Fair verification and 97% RTP), TV games, and sports/esports betting. The platform supports 15+ account currencies and 11 website languages, with localized payment rails per market (Visa/Mastercard, WebMoney, Qiwi, Skrill/Neteller, PIX in Brazil, Papara/PayFix in Turkey, Privat24 and Bank ID/Diia in Ukraine, and USDT on TRC-20).

The business operates a direct-to-consumer, self-registration model through regional domains in at least six countries: Kazakhstan, Canada, Ukraine, Uzbekistan, Turkey, and Brazil. Distribution is entirely digital via web and dedicated Android/iOS apps, with a stated 70%+ mobile-access share among Kazakh users in 2025 projected above 80% in 2026. Marketing relies on affiliate/partner sites (including the tarsu.kz affiliate), email, Instagram giveaways, a Telegram support bot, and promo codes. Monetization is driven by player deposits and house edge on games (transaction commissions of 0.3%–1% by payment method), recurring welcome bonuses (up to 400% within the first hour of registration with 250 free spins, x30–x50 wagering), weekly 5–10% no-wagering cashback, large prize-pool tournaments (single events exceeding 600M KZT), gift-box lotteries, and a nine-tier Pincoins loyalty program.

The customer base consists of long-tail individual adult gamblers rather than enterprise accounts, with the Ukrainian entity separately licensed by KRAIL (license No. 147, granted April 2021 for five years). Ownership is private and undisclosed in the source data, and no revenue, funding, or headcount figures are provided. The tarsu.kz domain attributed to Dulaty University (Taraz State University) is operated as a Pin Up Casino affiliate site, and the firmographic description does not match the casino operation evidenced by the website content.

Name

Dulaty University (Taraz State University named after M. Kh. Dulaty)

Legal name

Pin Up Casino

Website

https://tarsu.kz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pin Up Casino is a privately held, Curacao-licensed online gambling platform aggregating 3,000+ games from 70+ providers across six regional markets (Kazakhstan, Canada, Ukraine, Uzbekistan, Turkey, Brazil) and serving long-tail adult players via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industry

Live Dealer Online Casinos (MPAEABAB)

Keywords

• Online gambling platform
• Casino slot games
• Live dealer games
• Sports betting
• Player loyalty program

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Player Deposits and Wagering: Players deposit funds into their accounts using various payment methods (credit cards, e-wallets, cryptocurrency). The casino takes a house edge on all games. Commission ranges from 0.3% to 1% on transactions depending on payment method.
2. Welcome Bonuses and Promotional Offers: Initial deposits matched up to 400% (within first hour) or 200% (after first hour), plus 250 free spins. Wagering requirements of x30-x50 must be met before bonus withdrawal. Generates engagement and initial player commitment.
3. Tournament Entry Fees: Players participate in slot tournaments with prize pools funded from casino reserves. Prize pools reach hundreds of millions of KZT. Tournament minimum bets required to participate.
4. Gift Box and Lottery: Players earn lottery tickets by making bets. Gift boxes contain prizes including cash, Pincoins, free spins, and physical items (cars, electronics). Generates additional engagement and revenue through increased betting activity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pin Up Casino is an online gambling platform that lets registered adult players wager real money on 3,000+ games including 655+ slot machines, 130+ live dealer tables, table games, the proprietary Aviator crash game, and sports/esports betting. The platform runs promotional mechanics (welcome bonuses up to 400%, weekly cashback 5-10%, tournaments, the Pincoins loyalty program, and promo codes) and supports deposits and withdrawals via cards, e-wallets, and cryptocurrency across regional sites serving Kazakhstan, Canada, Ukraine, Uzbekistan, Turkey, and Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Slot Machine Games 655+ licensed slot machine titles from 70+ certified providers including Pragmatic Play, Microgaming, NetEnt, Novomatic, Playtech, Yggdrasil, Play'n Go, Endorphina, and others, available with real-money wagering or free demo play for registered adult players.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• KRAIL (Ukraine)coreOthers · 1 April 2021Ukrainian gambling regulatory authority. Granted casino license No. 147 for 5 years in April 2021.
• BetsoftcoreTechnology or IntegrationGaming software provider supplying slot games to Pin Up Casino. Offers 175+ games with 96.0% average RTP. Provides both slots and roulette games.
• MicrogamingcoreTechnology or IntegrationLeading gaming software provider. Supplies over 201 games including slots, lotteries, and scratch card games with 94.63% average RTP.
• NetEntcoreTechnology or IntegrationPremium gaming provider offering 97 games across slots, live games, and roulette. Average RTP 95.21%.
• Evolution GamingcoreTechnology or IntegrationLeading live dealer game provider. Powers the 130+ live casino games available at Pin Up including Crazy Time with 95.5% RTP.
• Pragmatic PlaycoreTechnology or IntegrationMajor gaming provider with top titles including Sweet Bonanza (95.52% RTP), Gates of Olympus (95.51% RTP), and Big Bass Bonanza series.
• SpribecoreTechnology or IntegrationProvider of the Aviator crash game featuring Provably Fair technology. Aviator has 97% RTP and x555.55 maximum win multiplier.
• PlaytechcoreTechnology or IntegrationMajor gaming software provider included in the 70+ provider network supplying games to Pin Up Casino.
• IgrosoftcoreTechnology or IntegrationGaming provider included in Pin Up's portfolio, offering classic slot games popular in Russian-speaking markets.
• NovomaticcoreTechnology or IntegrationMajor gaming provider including classic titles like Book of Ra. Part of the 70+ provider network.
• Play'n GocoreTechnology or IntegrationLeading slot provider with titles including Book of Dead (94.25% RTP) and Rise of Olympus (94.51% RTP).
• Curacao Gaming AuthoritycoreOthersRegulatory body issuing the casino's operating license. Ensures legal compliance and fair gaming standards.
• Visa/MastercardcoreOthersPayment processing partners. Deposits instant (1-5 min), withdrawals 12-24 hours. 1% commission.
• WebMoneyminorOthersElectronic wallet payment option. Deposits 5-10 minutes, withdrawals 12-24 hours. 0.8% commission.
• QiwiminorOthersElectronic wallet payment option popular in Kazakhstan and Russia. Deposits instant (1-2 min), withdrawals 12-24 hours. 0.3% commission.
• Skrill/NetellerminorOthersInternational e-wallet payment options for Canada and other regions. Deposits 3-5 minutes, withdrawals 1-3 days. 0.4-0.7% commission.
• PIX (Brazil)coreOthersBrazilian instant payment system. Instant deposits and 1-3 hour withdrawals with 0.5% commission.
• Privat24 (Ukraine)minorOthersUkrainian online banking with instant deposits (1-5 min) and 24-hour withdrawals. 0.3% commission.
• Papara/PayFix (Turkey)minorOthersTurkish payment solutions for deposits 1-5 minutes and 24-hour withdrawals. 0.6% commission.
• USDT (TRC-20)minorOthersCryptocurrency payment option. Deposits and withdrawals 10-30 minutes. Fixed 10 TRX network fee.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Melbet: Direct peer - Curacao-licensed online casino and sportsbook with very similar CIS and emerging-market footprint, comparable welcome bonus intensity and tournament-driven engagement model.
• Vulkan Vegas: Direct peer - online casino with strong CIS and Eastern European presence, Curacao licensing, similar game catalog depth from Pragmatic Play, Microgaming, and Evolution, and overlapping welcome bonus mechanics.
• 22Bet: Direct peer - international online casino and sportsbook with multi-country regional presence, Curacao licensing, and similar reliance on affiliate marketing and bonus-driven acquisition.
• Betwinner: Direct peer - Curacao-licensed online casino and sportsbook with regional domains across CIS, Latin America, and Africa, comparable bonus and tournament marketing, and similar multi-provider content library.
• Parimatch: Direct peer - established CIS-originated online casino and sportsbook with multi-country regional domains, comparable bonus structure, and overlapping provider portfolio including Evolution and Pragmatic Play.
• 1xBet: Direct peer - international online gambling operator with heavy CIS and Eastern European market focus, similar Curacao-licensed online casino plus sportsbook model, and overlapping reliance on aggressive bonuses and affiliate acquisition.
• Stake.com: Direct peer - large online casino with strong crypto-rails orientation and global reach; comparable in offering live dealers, slots, and crash-style games, though serving a more crypto-native, Western cohort.
• Mostbet: Direct peer - online casino operating in CIS, Turkey, Brazil and other emerging markets with comparable Curacao licensing, crypto payment support, and aggressive promotional structure.

Broad incumbents

• Betway: Broad incumbent - established global online casino and sportsbook operating across multiple regulated jurisdictions; serves as a benchmark for tier-1 licensed multi-market operators that Pin Up aspires to compete with on product depth.
• LeoVegas: Broad incumbent - publicly listed multi-jurisdiction online casino with strong mobile-first product positioning that mirrors Pin Up's mobile-heavy engagement strategy; useful comp for mobile-led, multi-market operator economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/taraskij-gosudartsvennyj-universitet-im.-m.h.-dulati

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dulaty University (Taraz State University named after M. Kh. Dulaty)