Tasmanian Turf Club

Name

Tasmanian Turf Club

Legal name

Tasmanian Turf Club

Website

https://tasmanianturfclub.com

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Horse Racing & Hospitality

NAICS

Racetracks (711212), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

akta.pro secondary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Thoroughbred horse racing
• Race meeting events
• Membership subscriptions
• Venue hire services
• Corporate hospitality events

Headquarters

HQ city

Launceston

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Annual membership subscriptions providing free entry to all Tasmanian race meetings, exclusive member lounge access, complimentary drinks at race days, and reciprocal privileges with other Australian racing clubs.
2. Event Ticket Sales: Direct ticket sales for race meetings and special events including general admission, concession, and premium hospitality packages. Revenue varies by event significance with the Launceston Cup commanding higher price points ($36 adults).
3. Sponsorship: Corporate sponsorship opportunities including race naming rights, race day sponsorship, and season-wide partnerships. Packages start from $300 for small businesses and extend to major brand sponsorships with national exposure through Sky Racing and signage.
4. Venue Hire: Corporate functions and special occasion hosting at the club's facilities, including function spaces and the Ladbrokes Racing Centre.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Tasmanian Turf Club organizes and hosts thoroughbred horse racing events at the Ladbrokes Racing Centre in Mowbray (Launceston) and the Longford Racecourse, featuring regular race meetings and signature annual events such as the Ladbrokes Launceston Cup. The club also offers annual and life memberships with reciprocal privileges across Australian racing clubs, corporate venue hire for functions, and sponsorship packages, with tickets sold online via Flicket.io, by phone, or at the gate.

Product overview

The Tasmanian Turf Club operates as a horse racing organization offering a comprehensive portfolio of products and services centered around thoroughbred racing events and hospitality experiences. The core offering consists of live horse racing events at the Ladbrokes Racing Centre in Launceston, complemented by membership programs (Full, Pensioner, and Life tiers) that provide access to race meetings across Tasmania. The club's feature events include the flagship Ladbrokes Launceston Cup, the Cressy Chaff Cutters Longford Cup, and the Kevin Sharkie Tasmanian Oaks. Digital offerings include the Summer Swheeps sweepstakes game (available via mobile app) and the 'Saddle Up With Crawf & The Crew' podcast. Venue hire services provide spaces for corporate functions and special occasions.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LadbrokescoreGTM or Marketing PartnerMajor naming sponsor of the Launceston Cup and Racing Centre. Ladbrokes branding appears on course signage, the Ladbrokes Racing Centre venue name, and various race day materials. Provides betting facilities and activations at events.
• House of ArrasminorGTM or Marketing PartnerPremium sparkling wine partner for the House of Arras Corporate Marquee at the Launceston Cup. Celebrating 30 years of excellence, House of Arras provides sparkling wine for the premium corporate experience.
• Tres RestaurantminorStrategic or Co-development PartnerLatin-inspired tapas catering partner for the House of Arras Corporate Marquee at the Launceston Cup. Provides the gourmet dining experience within the premium corporate event.
• Jacksons SecuritycoreGTM or Marketing PartnerNaming sponsor of the $150,000 Jacksons Security Tasmanian Newmarket race event. Provides event sponsorship with branding on race materials and promotional activities.
• The AgencyminorGTM or Marketing PartnerNaming sponsor of The Agency Gold Sovereign Stakes ($150,000 Listed race) as part of the Launceston Cup carnival lead-up events.
• Three Cuts GinminorGTM or Marketing PartnerSponsor of the pop-up cocktail bar at Mayhem in the Mounting Yard event. Provides brand visibility and product sampling at this evening entertainment event.
• Delamere VineyardsminorGTM or Marketing PartnerSponsor of the pop-up cocktail bar at Mayhem in the Mounting Yard event, complementing Three Cuts Gin in the cocktail offerings.
• Sporties HotelminorStrategic or Co-development PartnerVenue partner for the Launceston Cup Calcutta auction event. Located at 252 Charles Street, Launceston, hosts the pre-Cup Calcutta ticket sales and horse auction.
• SwheepscoreTechnology or IntegrationTechnology partner providing the Summer Swheeps knockout sweepstake platform. The gamification engine powers prize competitions across 11 race meetings with over $20,000 in cash and prizes. Available on iOS and Android apps.
• Sky RacingcoreGTM or Marketing PartnerNational broadcast partner providing television coverage of TTC race meetings. Delivers national exposure for sponsors and racing content to audiences across Australia.
• Flicket.iocoreTechnology or IntegrationTicketing platform partner for online event bookings. Handles ticket sales for race days, special events, and membership bookings through their reservation system.
• Australian Racing Clubs (Reciprocal)coreStrategic or Co-development PartnerReciprocal membership arrangements with Hobart Racing Club, Devonport Racing Club, and other major Australian racing clubs allowing members to access events nationwide.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Ladbrokes Australia: Naming-rights and wagering partner of the TTC's Launceston Cup and venue. Not a racing club operator but an indispensable commercial counterpart — comparable in the sense that its sponsorship and on-course betting infrastructure are central to TTC's economics.

Direct peers

• Brisbane Racing Club: Operates Eagle Farm and Doomben racecourses in Queensland; runs a similar model of memberships, race-day ticketing, sponsorships, corporate marquees, and venue hire for events. Strongest direct peer in terms of operating model and scale.
• Moonee Valley Racing Club: Operates Moonee Valley Racecourse in Melbourne, running Cox Plate and a strong calendar of evening racing and corporate hospitality events. Comparable mid-size to large racing club with similar mix of memberships, feature events, and venue hire.
• Country Racing Victoria: Operates a network of regional Victorian race clubs running country race meetings, members, and community-driven race days. Closely comparable to TTC's country-meeting calendar (e.g., Longford Cup) and small-town meeting model.
• Tasracing: Tasmania's principal racing industry body, which oversees thoroughbred, harness, and greyhound racing including the Longford Cup venue. Closest geographically and regulatorily relevant peer, with whom TTC interacts on the Tasmanian racing calendar.
• Hobart Racing Club: Operates thoroughbred racing in southern Tasmania and has reciprocal membership arrangements with the TTC. A direct Tasmanian peer with overlapping feature events, memberships, and broadcast partnerships.
• Racing SA: South Australian racing industry body that operates key racecourses and runs feature race meetings, memberships, and sponsorships. Comparable regional/state racing club structure with similar reliance on wagering partners and corporate hospitality.

Broad incumbents

• Racing NSW: Industry body controlling racing in NSW, working alongside the ATC and other clubs. Comparable as a regional racing organizer and policy/regulatory counterpart, with significant scale advantages.
• Victorian Racing Club (VRC): Operator of Flemington Racecourse and the Melbourne Cup Carnival. Comparable as a major Australian thoroughbred racing club running feature races, memberships, and corporate hospitality, but at materially larger scale and a national/international profile.
• Australian Turf Club (ATC): Operator of Royal Randwick, Rosehill, Warwick Farm, and Canterbury racecourses in Sydney. Directly comparable as a tier-1 Australian racing club running memberships, race meetings, sponsorship, and corporate hospitality across multiple venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TasTurfClub
• Instagraminstagram.com/tasmanianturfclub
• LinkedInlinkedin.com/company/tasmanian-turf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasmanian Turf Club