Flicket

What Flicket does

Flicket is a New Zealand-headquartered software company operating a white-label digital ticketing and crowd-control platform for event organizers. Founded in 2018 and based in Mount Maunganui, the company serves sports organizations, music festivals, venues, and exhibitions across New Zealand, Australia, the Pacific, the United States, and Singapore. The platform is delivered under each customer's own brand and is built on AWS infrastructure, with patented digital ticket technology forming the core of its issuance and validation mechanics.

The product surface extends well beyond primary ticket sales. Flicket offers real-time analytics, dynamic pricing controls, a secondary marketplace, mobile scanning applications, waitlists, memberships, and ticket protection modules. Supporting integrations with Stripe, Windcave, Pin Payments, and Laybuy provide localized checkout and buy-now-pay-later functionality. The platform has demonstrated operational scale, processing more than 1,328 events in the trailing twelve months and supporting throughput of 60,000-plus tickets within a ten-minute window during high-demand on-sales.

Flicket monetizes through three primary channels: per-transaction fees on primary ticket sales, commissions on secondary-marketplace activity, and white-label licensing arrangements with enterprise event organizers. Its go-to-market emphasizes vertical-specific deployments — including named rugby teams, motorsports properties, and music festivals — that allow the platform to expand into adjacent event categories while leveraging each customer's existing audience as a distribution channel. The company employs 29 staff.

Name

Flicket

Legal name

Flicket Limited

Website

https://flicket.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Flicket is a New Zealand-based white-label digital ticketing and crowd-control platform serving event organizers across sports, music, festivals, venues, and exhibitions in New Zealand, Australia, the Pacific, the US, and Singapore.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Amusement, Gambling, and Recreation Industries (713), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Sports Event Promotion & Ticketing (MPAGAMAH)

Keywords

• Cloud ticketing platform
• White-label ticketing
• Event access control
• Digital ticket resale
• Live event analytics

Headquarters

HQ city

Mount Maunganui

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction and Booking Fees: Flicket generates revenue through booking fees and transaction fees charged on ticket sales. The pricing structure is tailored to meet the specific needs of each individual client for both small and large events. Partners can also set custom booking fees, creating a margin-sharing model.
2. Secondary Marketplace Commission: Flicket enables a centralized verified reseller platform, taking a commission on secondary market ticket resales.
3. White-Label Licensing: White-label ticketing solutions are licensed to partners who rebrand and deploy the platform under their own brand, contributing to revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Flicket provides a cloud-based, white-label digital ticketing platform that enables event organizers to sell tickets under their own brand, with real-time analytics, dynamic pricing, secure digital entry management, and direct cash flow. The platform serves sports teams, music festivals, venues, and exhibitions by combining patented ticket technology with mobile scanning applications, secondary marketplace controls, and integrations with payment gateways and turnstile systems.

Product overview

Flicket is a unified digital ticketing and crowd control platform designed for event organisers across five verticals: Music, Sports, Festivals, Venues, and Exhibitions. The platform operates as a modular system anchored by the core Flicket Platform, which provides white-label ticketing, real-time analytics, and event access control. Supporting modules include Data and Analytics for insights and reporting, Entry Protocols and Streamline Scanning for venue management, Dynamic Pricing for revenue optimisation, Secure Payments with Direct Cash Flow, Resale Control with a secondary marketplace, Waitlists, Memberships, Social Media and Referring Programs, Enhanced Security features (barcode scanning, photo verification), Ticket Protection, and Mobile Scanning Applications for Android and iOS. The platform also offers physical ticketing solutions (Box Office, Outlet, Back Office, Merchant) alongside digital offerings. Flicket's architecture emphasises white-label customisation, data ownership for partners, and integration with payment gateways (Stripe, Pin Payments, Windcave, Laybuy, Payment Express) and turnstile systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Flicket Platform Cloud-based, white-label digital ticketing and crowd control platform serving event organizers across music, sports, festivals, venues, and exhibitions. Includes real-time analytics, event access control, in-depth reporting, mobile scanning applications, secondary marketplace, and integration with payment gateways.
• White-Label Ticketing Solution Fully customizable ticketing deployment model that allows partners to apply their own branding, visual identity, and marketing collateral throughout the platform to deliver an immersive, branded ticketing experience to their fans.
• Secondary Marketplace Centralized verified reseller platform that enables event organizers to set prices and facilitate resale of tickets, capturing margin on secondary market transactions while protecting attendees from fraud.
• Mobile Scanning Application User-friendly ticket scanning application available on Android and iOS platforms that integrates with various turnstile companies and supports customisable ticket scanning, ID checks, and guest lists at entry points.
• Box Office, Outlet, Back Office, and Merchant Solutions Physical ticketing solutions offering box-office, outlet, back-office, and merchant capabilities alongside digital tickets for in-person ticket sales at event venues.

Quantifiable outcome

• 99.99% system uptime
• +5 more outcomes

Named customers40 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationStripe is a primary payment gateway integrated with Flicket for processing secure credit card transactions. Flicket enables partners to have direct access to ticketing funds via Stripe integration, with transactions processed securely and efficiently.
• Pin PaymentscoreTechnology or IntegrationPin Payments is integrated as a payment gateway option for Flicket partners, enabling secure transaction processing for ticket sales.
• WindcavecoreTechnology or IntegrationWindcave is a payment gateway integrated with Flicket for processing ticket sale transactions for partners.
• LaybuysupportingTechnology or IntegrationLaybuy is integrated as a Buy-Now-Pay-Later option, allowing ticket purchasers to spread payments over time. Flicket works with partners to bring on the right BNPL provider of choice.
• Turnstile CompaniessupportingTechnology or IntegrationFlicket integrates with a variety of turnstile companies via its Android and iOS scanning applications for physical venue entry management. Specific turnstile company names are not disclosed.
• AWS (Amazon Web Services)coreTechnology or IntegrationFlicket's cloud-based technology is hosted on Amazon Web Services, which adheres to ISO 27001, SOC 1, SOC 2, and SOC 3 security standards, ensuring robust data protection for customer ticket data.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tixel: Tixel is a verified fan-to-fan ticket resale platform that originated in Australia. Tixel overlaps with Flicket's secondary marketplace module and is increasingly expanding into primary ticketing, putting it in direct competition for music and festival clients.
• TryBooking: TryBooking is an Australian ticketing platform widely used for festivals, exhibitions, and community events across Australia and New Zealand. It directly competes with Flicket for the same mid-market festival and exhibition organiser segments in ANZ.
• Tito: Tito is a UK-based, developer-friendly ticketing platform popular with conferences, festivals, and music events. It is increasingly adopted by organisers seeking simple, design-forward ticketing with white-label options — directly comparable to Flicket's mid-market festival offering.
• Eventbrite: Eventbrite is a leading consumer-facing ticketing platform serving music, festivals, sports, and exhibitions — directly overlapping with Flicket's core verticals. While Flicket focuses on white-label enterprise distribution, Eventbrite competes for the same event-organiser wallet, especially in mid-market and self-service segments.
• Humanitix: Humanitix is an Australia/NZ-headquartered ticketing platform that donates profits to education charities. It targets many of the same music, festival, and community event organisers as Flicket across ANZ, with increasing enterprise traction.
• Universe (by Tickets.com): Universe is a ticketing platform serving concerts, festivals, nightlife, and sports events, with white-label capabilities. It competes with Flicket in self-service and mid-market event ticketing across North America and Europe.

Broad incumbents

• Cvent: Cvent is a major event management platform offering registration, ticketing, and attendee management for exhibitions, conferences, and corporate events. Its ticketing module overlaps with Flicket's exhibition vertical, though Cvent primarily focuses on B2B/corporate events rather than fan entertainment.
• Eventim: Eventim is one of Europe's largest ticketing and live entertainment groups, providing primary ticketing, resale, and venue services. It is a broad incumbent comparable to Flicket in offering an integrated ticketing platform, particularly in concert and sports ticketing.
• Ticketmaster / Live Nation: Ticketmaster is the dominant global primary ticketing platform for major sports, music, and live events. As a vertically integrated Live Nation entity, it competes with Flicket for enterprise ticketing contracts with large venues, sports franchises, and promoters, while also offering adjacent resale and marketing services.

Emerging players

• Pretix: Pretix is an open-source ticketing platform popular with conferences, festivals, and cultural events, particularly in Europe. It competes with Flicket primarily at the lower end of the event organiser market, especially for events that value self-hosting and data sovereignty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flicket

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flicket