Tasty Apps

What Tasty Apps does

Tasty Apps is a UK-based hospitality technology micro-company operating as a trading division of Minds Eye Interactive Ltd, founded in 2003 and headquartered at 10 Parchment Street, Winchester. The company builds bespoke and off-the-shelf smartphone applications for the food service sector, targeting restaurants, takeaways, pubs, bars, sandwich shops, corporate and school canteens, and event organisers. Core products include a bespoke app development service for hospitality venues, the LunchMate ordering app (flagship product) for sandwich bars and canteens, the DataWaiter system for transmitting orders directly from tables to kitchens, and the Cash-Free Events NFC-based cashless payment system for festivals and events. The company also acts as an authorised reseller of Epson TM Intelligent POS printers.

Technically, the apps are built for iOS, Android, BlackBerry, and Windows 8 devices with offline capability, and integrate directly with Epson Intelligent ePOS receipt printers. Functional components include a custom content management system for menu and pricing updates, push notifications, barcode and QR code reading, in-app ordering with PayPal, and NFC wristband/card/key-fob payments for events. The company holds authorised Independent Software Vendor (ISV) status with Epson, which underpins its hardware-software integration story.

Tasty Apps monetises through four streams: (1) one-off bespoke app setup fees plus recurring monthly and annual app store fees; (2) LunchMate's £200 setup fee plus a 7% transaction fee on all customer purchases; (3) DataWaiter's freemium-to-subscription model with custom branding; and (4) hardware resale of Epson TM-T88VI printers at £275 per unit. Go-to-market is direct-to-consumer consultative sales via phone (01962 774 972), website contact forms, content marketing through a blog, and exhibition presence at industry events such as the Food & Drink Expo. The company is privately held, has six employees, operates exclusively in the United Kingdom, and has not disclosed any external funding.

Name

Tasty Apps

Legal name

Minds Eye Interactive Ltd

Website

https://tasty-apps.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Tasty Apps is a UK-based micro-company that builds bespoke and off-the-shelf smartphone apps — including the LunchMate ordering system and DataWaiter — for hospitality venues such as restaurants, sandwich bars, canteens, and events.

Ownership category

akta.pro rank

Product category

Hospitality Mobile Software

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)

akta.pro secondary industries

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

Keywords

• Hospitality mobile apps
• Restaurant ordering software
• Mobile POS systems
• NFC cashless payments
• Epson ePOS integration

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Bespoke App Development: One-off set-up fee for custom smartphone apps plus regular monthly payment and annual app store fee. Pricing varies based on features and customisation requirements.
2. LunchMate Transaction Fees: £200 setup fee plus 7% transaction fee on all purchases made through the LunchMate platform
3. DataWaiter: Free trial with 2 demonstration restaurants, then custom branded version with logo, menus, prices for individual restaurants
4. Hardware Sales: Sale of Epson TM-T88VI Receipt Printer at £275.00 per unit. Tasty Apps is authorised reseller of Epson Intelligent ePOS range printers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tasty Apps designs and develops bespoke smartphone applications for the UK hospitality sector, including ordering, reservations, takeaway, and cashless payment systems for restaurants, takeaways, pubs, bars, sandwich shops, corporate canteens, and event venues. Its flagship product LunchMate provides a full ordering system for sandwich bars that transmits customer orders directly to Epson receipt printers, while DataWaiter enables table-to-kitchen order transmission for waitstaff and Cash-Free Events delivers NFC-based cashless payment at festivals and events. The company also resells Epson Intelligent ePOS receipt printers as an authorised Independent Software Vendor.

Product overview

Tasty Apps is a hospitality technology company offering a portfolio of smartphone apps and ordering systems for the food service sector. The core offering includes bespoke app development for restaurants, takeaways, pubs and bars. The flagship product is LunchMate, a dedicated ordering app for sandwich bars and canteens. Supporting products include DataWaiter (table-to-kitchen ordering for waitstaff) and Cash-Free Events (NFC payment systems for venues). Hardware products include Epson TM-Intelligent POS printers. The products are designed to work together, with orders placed via customer apps transmitted directly to Epson receipt printers in the venue.

Differentiator

Problem solved

Functional benefit

Brands

• LunchMate: A full app and ordering system for sandwich bars, corporate canteens, and school canteens designed to eliminate queues and process more orders.
• DataWaiter
• Cash-Free Events

Quantifiable outcome

• Dramatically reduced queues at beer festival using Cash-Free Events system

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• EpsoncoreTechnology or IntegrationTasty Apps are authorised Independent Software Vendors (ISV) for Epson, specializing in the 'TM Intelligent POS printers' range. They are recognised resellers of Epson printers and their products (LunchMate, DataWaiter) are designed to work seamlessly with Epson TM-Intelligent devices.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TouchBistro: iPad-based POS built specifically for restaurants with table-side ordering and menu management — directly comparable feature set to Tasty Apps' DataWaiter and bespoke ordering apps.
• Epos Now: UK-headquartered cloud POS platform serving hospitality and retail SMBs with hardware bundles and an app marketplace — overlapping customer base and bundled EPoS + software model.
• Zonal: UK-based hospitality software provider offering EPoS, online ordering and table management to pubs, bars, restaurants and hotels — directly comparable as a domestic hospitality-tech competitor of similar UK focus.
• Goodtill: UK hospitality-focused EPoS provider selling iPad-based till systems and integrated online ordering — comparable as a UK hospitality tech vendor serving sandwich bars, cafes and restaurants.

Emerging players

• OpenTable: Restaurant tech platform with reservations, ordering and guest-management tools — partially overlapping with Tasty Apps' bespoke reservation/ordering app offering at a much larger scale.

Broad incumbents

• Lightspeed Restaurant: Established multi-country POS suite for full-service and quick-service restaurants with integrated online ordering, payments and inventory — overlapping functionality (ordering, payments, integrations) at significantly greater scale.
• Square (Block): Broad POS and payments platform serving small and mid-market merchants including restaurants, with contactless/NFC acceptance and an app marketplace — overlapping POS and contactless-payment offerings.
• Toast: Leading US restaurant POS platform with integrated online ordering, payments and hardware — competing in the same hospitality tech category from a much larger scale and resource base.
• SumUp: Mobile card reader and POS provider serving SMBs across hospitality in the UK — overlapping contactless-payment and SMB-merchant focus with Tasty Apps' Cash-Free Events and LunchMate.
• PayPal Zettle: PayPal-owned mobile POS and card-reader solution for small merchants, with contactless and integrated online checkout — comparable in the contactless-payment and SMB-merchant space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tasty-apps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasty Apps