Les Taxis Bleus
Les Taxis Bleus (G7) is France's leading taxi operator and Europe's largest, aggregating 10,000 affiliated taxis in Paris/Ile-de-France across app, web, and phone booking. It serves 30 million passengers annually via multi-tier services including standard, eco-friendly (G7 Green), VIP, accessible (G7 Access), and corporate subscriptions under Groupe Rousselet.
- Company typePrivate
- Founded1905
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Les Taxis Bleus does
Les Taxis Bleus, operating under the G7 brand, is the largest taxi company in Europe and a wholly-owned subsidiary of the French diversified conglomerate Groupe Rousselet. Founded in 1905 and headquartered in Sevran with its operating center in Paris, the company aggregates a network of 10,000 affiliated taxis across Paris and Ile-de-France, extending service to 260+ cities in France and 20+ countries internationally. It serves approximately 30 million passengers annually, with a record throughput of 61,700 rides in a single day.
G7 operates a multi-channel booking platform spanning a mobile application (iOS/Android), website, and 24/7 phone booking, supplemented by street-hail payment via its G7 Connect feature. Its core technology stack is a mobile-first taxi booking platform with real-time driver tracking, in-app payment, and omnichannel order management, layered over a regulated physical fleet of 90% hybrid/electric vehicles (the largest eco-friendly taxi fleet in Europe). The product portfolio includes specialized service variants: G7 Green (eco), G7 VIP (luxury), G7 Van (groups), G7 Access (reduced mobility), G7 Famille (child seats), G7 Vélo (bike transport), and G7 Coffre+ (extra luggage), plus subscription tiers ranging from Le Pass G7 (consumer monthly pass) to Business Pass G7 (corporate) and Le Club G7 (premium VIP).
Revenue derives from usage-based taxi fares (regulated by the Paris Prefecture de Police), recurring subscription fees (Le Pass G7, Business Pass, Le Club G7), and corporate account programs. Its go-to-market is hybrid: product-led growth for individual consumers via self-serve app/web booking, enterprise field sales through Business Pass for corporate accounts, and channel partnerships with hotels, restaurants, and event venues. Customer segments span individuals, corporate clients, premium/VIP travelers, hospitality, event organizers, and persons with reduced mobility. Driver-affiliated revenue (subscriptions contributed by drivers) represents 5% of revenue.
Les Taxis Bleus firmographics
Firmographics- Name
- Les Taxis Bleus
- Legal name
- Les Taxis Bleus
- Website
- https://taxis-bleus.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Les Taxis Bleus (G7) is France's leading taxi operator and Europe's largest, aggregating 10,000 affiliated taxis in Paris/Ile-de-France across app, web, and phone booking. It serves 30 million passengers annually via multi-tier services including standard, eco-friendly (G7 Green), VIP, accessible (G7 Access), and corporate subscriptions under Groupe Rousselet.
- Ownership category
- akta.pro rank
Les Taxis Bleus industry classification
Industry- Product category
- Taxi Services
- NAICS
- Taxi and Limousine Service (4853), Taxi and Ridesharing Services (48531), Limousine Service (48532)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Taxi & E-Hail Operators (TLAFAAAJ)
- akta.pro secondary industries
- App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC), Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD)
Keywords
Where Les Taxis Bleus is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Les Taxis Bleus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Taxi Ride Revenue: Per-trip fares charged to passengers for taxi transportation. Meter-based pricing in Paris with fixed rates for airports and train stations. Payment via in-app credit card, cash, or card in taxi.
- Subscription Services (Business Pass, Club G7): Monthly subscription programs offering priority booking, budget management tools, and premium fleet access to regular business users. Represents 5% of contributed revenue from driver affiliates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | G7 Standard - Basic taxi service with multichannel booking |
| Hybrid | Monthly | Le Pass G7 - Priority treatment and discounts for occasional and regular users |
| Subscription | Multi-year contract | Business Pass G7 - Corporate mobility solutions |
| Subscription | Multi-year contract | Club G7 - Ultra-premium mobility experience |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels11 records
Les Taxis Bleus product offering
Product offeringCore offering
Les Taxis Bleus (operating under the G7 brand) is a French taxi company that operates the largest taxi fleet in Europe with 10,000 vehicles in Paris, providing immediate and advance taxi booking up to 30 days ahead via a mobile app, website, and phone (3607). The service spans 260+ French cities and 20+ countries, with specialized vehicle categories including VIP, Van, Accessible, Family, Eco (Green hybrid/electric), and Bicycle/Ecoffe+ variants, plus subscription programs (Le Pass G7, Business Pass G7, Le Club G7) for individuals and corporate clients.
Product overview
G7 operates as a multi-level taxi service platform in France, offering both on-demand and subscription-based transportation services. The core offering includes standard G7 taxis (10,000 vehicles in Paris), supplemented by specialized variants like G7 Green (eco-friendly fleet), G7 VIP (luxury), G7 Van (group transport), and G7 Access (mobility impaired passengers). The service ecosystem spans consumer-facing individual booking (via app, web, phone), subscription programs (Le Pass G7, Business Pass, Le Club G7 for frequent/corporate users), and specialized services (G7 Events, CHR for hospitality, Mission Handicap). All services are accessible through the G7 TAXI application with omnichannel booking capability, covering Paris/Ile-de-France and 260+ cities nationally.
Differentiator
Problem solved
Functional benefit
Brands
- G7 Green: Eco-friendly taxi service featuring the largest fleet of hybrid and electric taxis in Europe with over 7,800 vehicles. Target: 100% G7 Green berlines by 2027 and 30% electric vehicles by 2030.
- G7 Access
- G7 VIP
- G7 Van
- Business Pass G7
- Le Club G7
- G7 Events
- G7 Access
- G7 Famille
- G7 Vélo
- G7 Coffre+
Products and services
- G7 Standard Taxi Service Core taxi service in Paris/Ile-de-France with 10,000 taxis available for immediate or advance booking (up to 30 days), accessible via app, web, and phone. Meter-based fares regulated by the Prefecture de Police.
- G7 Green
Quantifiable outcome
- 4.9/5 average driver rating demonstrates high service quality
- +3 more outcomes
Companies that use Les Taxis Bleus
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Les Taxis Bleus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Les Taxis Bleus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Local Bordeaux Taxi OperatorsminorCooperation with local taxi drivers in Bordeaux for service expansion. G7 will extend its taxi booking service to Bordeaux and the Arcachon basin by end of June 2026.
- Philharmonie de ParisminorCultural institution partnership with G7 for transportation services to concerts and events at the Philharmonie de Paris venue.
- Ville de PariscorePartnership with the City of Paris for urban taxi services, including dedicated pick-up zones and coordination with city transportation infrastructure.
- WheelizminorPartnership with wheelchair-accessible vehicle rental platform to support accessible transportation for persons with disabilities.
- Groupe RousseletcoreParent company of Les Taxis Bleus (G7). Groupe Rousselet also operates ADA (car rental) and Homebox (self-storage), providing diversification and operational synergies.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Les Taxis Bleus competitors and assessment
Company assessmentDirect peers
- Heetch: French-origin ride-hailing startup targeting younger, nightlife-oriented riders. Operates in Paris and several French cities, offering a younger-skewing alternative to G7's traditional taxi service.
- Bolt: Estonian-origin ride-hailing platform operating in France with aggressive pricing. Competes directly with G7 for individual consumer rides in Paris and other French cities, primarily through gig drivers.
- Uber: Global ride-hailing platform operating in Paris and across France (UberX, Uber Comfort, Uber Green). Directly competes with G7 for on-demand urban passenger transport, though Uber uses gig drivers and dynamic pricing while G7 uses licensed taxi affiliates at regulated fares.
- Addison Lee: London-based private hire and taxi operator serving corporate and premium customers. Compares to G7 in its reliance on licensed vehicles, corporate account focus, and tiered service offerings, though confined to the UK.
- Gett: UK-headquartered ground transportation platform focusing on corporate accounts and licensed taxi supply. Closely comparable to G7's Business Pass model in its B2B orientation and use of licensed black cab/professional drivers.
- Free Now: European multi-mobility app (backed by BMW and Mercedes-Benz) that aggregates taxi and ride-hailing supply across France and the EU. Closest direct taxi-hailing competitor to G7's app-based model, with similar licensed-driver supply and Paris presence.
- Cabify: Spain-origin ride-hailing platform operating across Spanish-speaking Europe and France. Directly competes with G7 in city passenger transport and shares the challenge of operating with licensed/professional drivers in regulated markets.
- Carey International: US-based chauffeured ground transportation and logistics provider focused on corporate and luxury travel. Comparable to G7's premium Club G7 and Business Pass tiers, with an affiliated-driver model and airport/corporate focus.
- Lyft: US ride-hailing platform with a comparable app-based, multi-service model (standard, premium, accessible). A relevant strategic peer for G7's technology roadmap and consumer-ride positioning, though operating in a different regulatory environment.
Broad incumbents
- Sixt: Global mobility group offering car rental, leasing, and ride services (Sixt Ride, myDriver). Related to G7 through Groupe Rousselet stable-mate ADA in car rental; comparable as a broader-mobility incumbent with chauffeur-driven ground transport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
Les Taxis Bleus social profiles
Digital presenceLes Taxis Bleus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Les Taxis Bleus leadership team
Management profileNumber of profiles
Les Taxis Bleus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Les Taxis Bleus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Les Taxis Bleus
What does Les Taxis Bleus do?
Les Taxis Bleus (operating under the G7 brand) is a French taxi company that operates the largest taxi fleet in Europe with 10,000 vehicles in Paris, providing immediate and advance taxi booking up to 30 days ahead via a mobile app, website, and phone (3607). The service spans 260+ French cities and 20+ countries, with specialized vehicle categories including VIP, Van, Accessible, Family, Eco (Green hybrid/electric), and Bicycle/Ecoffe+ variants, plus subscription programs (Le Pass G7, Business Pass G7, Le Club G7) for individuals and corporate clients.
Is Les Taxis Bleus a public or private company?
Les Taxis Bleus is a private company. It is classified as corporate owned and is currently operating.
When was Les Taxis Bleus founded?
Les Taxis Bleus was founded in 1905. It employs 11 to 50 people.
Where is Les Taxis Bleus based?
Les Taxis Bleus is headquartered in Paris, France, in the Europe region.
How does Les Taxis Bleus make money?
Two revenue lines are on record. Taxi Ride Revenue is the primary driver. The others are subscription Services (Business Pass, Club G7).
Who are Les Taxis Bleus's main competitors?
Direct peers on record are Heetch, Bolt, Uber, Addison Lee, Gett, Free Now, Cabify, Carey International and Lyft. Sixt is listed as a broad incumbent.
Does Les Taxis Bleus have an API?
No public API is recorded for Les Taxis Bleus.
What industry is Les Taxis Bleus in?
Les Taxis Bleus's product category is Taxi Services. Its primary akta.pro industry code is TLAFAAAJ, Taxi & E-Hail Operators, with a secondary code of THADAEAC, App-Based Taxi Operators (E-Hailing Taxi Fleets). Its NAICS code is 4853 and its SIC code is 4100.