What Rousselet Group does

Groupe Rousselet is a French family-owned services conglomerate operating across mobility, storage, and business support services through ten wholly-owned subsidiaries. Its mobility pole (73% of FY2024 consolidated revenue at €209M) centers on G7, France's leading taxi booking platform coordinating 10,000 affiliated drivers in Paris and 5,000+ partner taxis across 230 cities, alongside ADA, the country's largest vehicle rental franchise with 1,000+ outlets, and Taxirama/Gamma Solutions which sells vehicles, taximeters, and taxi equipment to 11,232 driver clients. The storage pole (25% of revenue, €95M) comprises HOMEBOX, France's #1 self-storage brand with 190+ centers across France, Spain, Portugal, Germany, and Switzerland serving 50,000+ active customers, and Novarchive, a certified provider of physical and digital document archiving serving CAC 40 firms, banks, pharma, and now the Centre Pompidou.

The group monetizes through transaction fees (G7 booking commissions), recurring subscriptions (HOMEBOX storage, G7 corporate accounts, Novarchive archiving), professional services fees (Sérénis BPO/CRM for 60+ enterprise clients, Pragmatik software development), and real estate income from its owned portfolio of 77 sites totaling 450,000 m². GTM combines a direct-to-consumer digital layer (G7 mobile app, HOMEBOX 100% digital booking) with a deep franchise and partner network, enterprise field sales for B2B subscriptions, and event-driven franchise recruitment (Franchise Expo Paris). Technology is centralized through Pragmatik, which builds dispatch, connected-vehicle, and extranet systems, hosted on Microsoft Azure.

Groupe Rousselet reported FY2024 consolidated revenue of €383M (€962M total business volume including €579M passed through to partners), €101M EBITDA, and €44M net income. The Rousselet family retains ownership under a SAS structure with €22.36M capital, with Nicolas Rousselet serving as Chairman-CEO since 2001, following his father André Rousselet who founded the group in 1960 and acquired the G7 brand originating in 1905.

Name

Rousselet Group

Legal name

Groupe Rousselet

Website

https://grouperousselet.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groupe Rousselet is a French family-owned conglomerate operating G7 (taxi booking), ADA (vehicle rental), and HOMEBOX (self-storage) across Europe, serving consumers, enterprises, and 15,000 independent entrepreneur partners with €383M in FY2024 consolidated revenue.

Ownership category

akta.pro rank

Product category

Mobility and Storage Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Management of Companies and Enterprises (55), Offices of Other Holding Companies (551112), Office Administrative Services (56111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Public Warehousing & Storage (4220), Services-Management Services (8741), Non-Operating Establishments (9995), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), General Customer Service (Order/Account/Inquiries) (BPAAABAA), Billing, Payments & Account Administration Centers (BPAAAAAF)

Keywords

• Taxi booking platform
• Self-storage solutions
• Vehicle rental franchise
• Document archiving services
• Customer relationship management

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Taxi Booking and Services (G7): Commission and service fees from 10,000+ taxi drivers in Paris and 5,000+ partner taxis in regions. Revenue includes booking fees, subscription services for corporate accounts, and service charges.
2. Vehicle Rental (Ada): Rental fees from 1,000+ franchise and affiliated vehicle rental locations across France. Both short-term (hourly/daily) and long-term rental models.
3. Self-Storage (HOMEBOX): Rental income from 190+ self-storage centers across France, Spain, Portugal, Germany, Switzerland. Both company-owned and franchise-operated locations.
4. Document Archiving (Novarchive): Service fees for physical and digital document management, dematerialization, and archiving. Serves enterprises, CAC 40 companies, pharma, banks, and government agencies.
5. Customer Relationship Management (Sérénis): BPO and CRM services for major accounts in real estate, banking/insurance, and mobility sectors. 60+ clients including Cogedim.
6. Software Development (Pragmatik): Internal IT services supporting all subsidiaries' digital transformation, application development, and infrastructure management.
7. Real Estate (Foncière Sevenity): Property rental and management income. 80% revenue from internal subsidiaries, 20% from external clients. Portfolio includes 77 sites, 450,000 m².
8. Taxi Equipment and Services (Taxirama, Gamma Solutions): Vehicle sales, taxi equipment (taximeters, lights), licensing services, maintenance. 11,232 clients served in 2024.

Go-to-market motion4 records

Distribution channels9 records

Marketing channels9 records

Core offering

Rousselet Group operates as a diversified services holding company delivering urban mobility and storage solutions through ten subsidiaries. Its core offerings include the G7 taxi booking platform (10,000+ drivers in Paris, 5,000+ regional partners), ADA franchise vehicle rental network (1,000+ outlets), HOMEBOX self-storage facilities (190+ centers across France, Spain, Portugal, Germany, Switzerland), and Novarchive document management/archiving services for enterprises and institutions. The group also provides professional BPO/CRM services through Sérénis, taxi equipment (Taxirama, Gamma Solutions), IT development (Pragmatik), and real estate management (Foncière Sevenity).

Product overview

Groupe Rousselet is a French and European leader in mobility and storage services comprising ten business lines organized into three poles. The mobility pole (73% of revenue) includes G7 (taxi booking platform), Ada (vehicle rental), Taxirama and Gamma Solutions (taxi equipment), and G7 Taxi Services. The storage pole (25% of revenue) includes HOMEBOX (self-storage) and Novarchive (document management/archiving). Support services (2% of revenue) include Pragmatik (IT/software development), Sérénis (customer relationship management), and Foncière Sevenity (real estate). The group serves an ecosystem of 15,000 entrepreneurs and generated €962M in business volume and €383M in consolidated revenue in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• G7: First taxi booking platform in France and Europe, serving Paris with 10,000 drivers and 230+ cities with 5,000+ partner taxis
• G7 Green
• G7 Access
• G7 Connect
• G7 Express
• G7 Van
• G7 VIP
• G7 Famille
• HOMEBOX
• ADA
• Novarchive
• Sérénis

Products and services

• G7 Taxi Booking Platform Leading taxi booking platform in France and Europe with 10,000+ affiliated drivers in Paris and 5,000+ partner taxis across 230 cities. Provides mobile app-based booking, real-time dispatch, in-app payment, and various service tiers (G7 Green, G7 Access, G7 VIP, G7 Van) accessible to individual consumers and corporate clients.
• ADA Vehicle Rental Vehicle rental franchise network with 1,000+ outlets across France, offering cars, utility vehicles, and motorcycles for individuals and professionals. Operates Franchise Ada and Point Loc brands covering both short-term (hourly/daily) and long-term rentals.
• HOMEBOX Self-Storage Self-storage leader in France with 190+ centers across France, Spain, Portugal, Germany, and Switzerland, offering secure 1-50 sqm storage units accessible 24/7 with 100% digital booking and full goods traceability for professional customers.
• Novarchive Document Management and Archiving Document management specialist providing physical archiving, dematerialization, electronic archiving, and consulting services. Certified NF and ISO with SIAF accreditation and NF 461 certification. Serves CAC 40 companies, pharmaceutical firms, banks, government agencies, and cultural institutions like Centre Pompidou.
• Sérénis Customer Relationship Management / BPO Customer relationship center operator with three French call centers (Châteauroux, Reims, Clichy) serving 60+ major enterprise accounts in real estate (including Cogedim), banking/insurance, and mobility sectors. Provides outsourced customer service, including telemarketing and customer support operations.
• G7 Taxi Services Vehicle Leasing and Maintenance Taxi driver lifecycle support providing 1,350 lease vehicles, 200 rental vehicles for artisans, 150 relay vehicles, a mechanical workshop, taximeter services, and insurance brokerage for taxi drivers throughout their careers.
• Taxirama Taxi Equipment Sales Multi-service taxi equipment center offering new vehicle purchases from 15 brands, license acquisition support, taximeter and top light installation, and vehicle maintenance services. Served 11,232 clients in 2024.
• Gamma X Taximeter In-house designed and manufactured taximeter by Gamma Solutions, combining 15 years of distribution expertise into a proprietary device serving French taxi drivers.
• Foncière Sevenity Real Estate Services Real estate subsidiary owning and managing 77 sites (450,000 sqm) across France, Spain, and Germany, including storage centers, logistics platforms, and EV charging infrastructure. Supports HOMEBOX expansion and provides property rental income (80% from internal subsidiaries, 20% external).
• Pragmatik Internal IT and Software Development Internal IT services subsidiary providing software development, real-time dispatch solutions, multimodal platforms, connected vehicle systems, and client extranets supporting the digital transformation of Groupe Rousselet subsidiaries.

Quantifiable outcome

• 32 million passengers transported annually by G7
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Microsoft FrancecoreTechnology or IntegrationMicrosoft France provides cloud hosting infrastructure for Groupe Rousselet websites, located at 37 Quai du Président Roosevelt, 92130 Issy-Les-Moulineaux.

Scale indicators44 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Bolt: European ride-hailing and mobility super-app (Tallinn-based). Overlaps with G7 in French taxi aggregation and competes for European urban mobility share, with a more aggressive cost structure.

Direct peers

• Europcar Mobility Group: Major European vehicle rental and mobility platform operator. Closely comparable to ADA and to Rousselet's broader mobility subscription vision, with significant overlap in fleet management and corporate accounts.
• Sixt SE: European vehicle rental leader with integrated mobility subscription and fleet services. Directly comparable to ADA's vehicle rental business and Rousselet's broader mobility platform play, with stronger pan-European scale.
• Iron Mountain: Global information management and secure storage/archive services giant. Directly comparable to Novarchive's physical + digital document management, dematerialization, and certified archiving offerings for enterprise and public-sector clients.
• Shurgard Self Storage: Largest pan-European self-storage operator with 250+ centers. Direct competitor to HOMEBOX in France, Germany, Spain, Netherlands, and Belgium, and the most relevant public benchmark for HOMEBOX's growth and unit economics.
• Uber: Global ride-hailing and mobility platform. Directly competes with G7 in French urban mobility and increasingly in European taxi/ride-hailing aggregation, although Uber's gig-driver model and lack of affiliated-medallion drivers differ structurally from G7.

Regional players

• Heetch: French VTC ride-hailing platform. Directly competitive with G7 in the Paris and French urban mobility market, particularly with younger demographics and evening/night segments.

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management. Closest large-scale listed peer to Sérénis's BPO/CRM call-center operations for major enterprise accounts.
• Sodexo: French-listed diversified quality-of-life services group. Comparable as a multi-service French platform spanning mobility-adjacent, facility, and B2B services, with a similar entrepreneurial-services heritage though broader scope.
• Teleperformance SE / Majorel / Webhelp: Large European CX/BPO player comparable to Sérénis, with deeper multi-country delivery capability. Useful public-market read-across for valuing the Sérénis segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Groupe Rousselet/441074496033673
• LinkedInlinkedin.com/company/groupe-rousselet

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rousselet Group