TeamMCR - Manchester Schools PE Association

What TeamMCR - Manchester Schools PE Association does

TeamMCR is a registered charity (No. 1179052) founded in 2000 that delivers competitive school sport, leadership development, and physical education programmes to state primary and secondary schools across Greater Manchester. It is designated as a School Games Organiser across three regional areas and operates a membership model in which subscribing schools access inter-school competitions (327 events across 26 sports in the most recent reporting period), the Young Leaders programme (637 participants), and Bikeability cycle training (899 students across 273 events). It is also an AfPE-approved centre delivering teacher continuing professional development.

The organisation's commercial model combines school subscriptions (Primary £1,420, Primary Enhanced £1,999, Secondary tiered £895-£1,170) with grant funding from Sport England and the Youth Sport Trust, corporate sponsorship from partners including Barclays, Nuffield Health, and the Royal Ballet and Opera, and pass-through of government PE and Sport Premium allocations. In September 2024 TeamMCR merged with the Manchester PE & Education Team Trust (MPETT), consolidating the two principal school sport delivery bodies in the city under a single invoicing structure. Technology infrastructure is built around the third-party Playwaze platform for bookings, fixtures, and competition management; no proprietary AI or data systems are publicly disclosed.

Name

TeamMCR - Manchester Schools PE Association

Legal name

Manchester Schools PE Association

Website

https://teammcr.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

TeamMCR is a Greater Manchester charity that delivers inter-school sport competitions, Young Leaders training, Bikeability cycle training, and teacher CPD to subscribing state primary and secondary schools via a tiered membership model.

Ownership category

akta.pro rank

Product category

School Sports and Physical Education Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• School sports programmes
• PE teacher training
• School membership packages
• Youth sports leagues
• Physical activity services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. School Membership Fees: Annual membership fees from Primary, Secondary and Special schools across Manchester. Membership is mandatory for accessing competitions, events, leagues, CPD and support services. Combines TeamMCR and MPETT membership which was previously invoiced separately.
2. PE and Sport Premium Funding: Schools use their PE and Sport Premium funding to pay for TeamMCR membership as an eligible spend. Government transition funding increased from £100 million to £150 million for 2026/27.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TeamMCR is a registered charity that delivers physical education, school sport, and physical activity programmes to Primary, Secondary, and Special schools across Manchester through annual membership packages. The charity runs 327+ competitions, leagues, and events across 26 sports, alongside CPD and teacher training, leadership programmes, and partnerships with national bodies such as Youth Sport Trust, England Football, and England Hockey.

Product overview

TeamMCR is a charitable organization (registered charity 1179052) operating as the Manchester Schools PE Association, offering a comprehensive suite of physical education, school sport, and physical activity services. In September 2024, TeamMCR merged with Manchester PE and Teacher Training (MPETT) to form one unified organization. The core offering consists of membership packages for Primary, Secondary, and Special Schools that provide access to competitions, leagues, cups, festivals, events, CPD & Training programmes, and leadership opportunities. Key programmes include the School Games, Barclays Girls Football in Schools, PALs leadership training, Health & Wellbeing initiatives, RFU School Rugby, and England Hockey Schools programmes. All competitions, leagues, and events are managed through the Playwaze digital platform. The organisation delivered 327 competitions, leagues and events across 26 sports in 2023-24, engaging over 637 young leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Schools Membership Annual partnership package (from £1,420 plus VAT) or enhanced package (from £1,999 plus VAT) providing Primary schools access to competitions, festivals, events, CPD, PALs training, leadership opportunities, and school-to-community links.
• Secondary Schools Membership Number-on-roll tiered annual membership (£895 to £1,170 plus VAT) combining TeamMCR and MPETT membership, providing Secondary schools with sports leagues (football, netball, basketball), competitions, events, CPD, and leadership development opportunities.
• Special Schools Membership

Quantifiable outcome

• 327 competitions, leagues and events across 26 sports and activities
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Royal Ballet and OperaflagshipStrategic or Co-development Partner · 7 July 2026Partnership with Royal Ballet and Opera Schools with Create & Dance and UNICEF for the Dance for Rights national mass dance event. Manchester was selected as a Hero Venue with children gathering at The Monastery in Gorton to participate in the national moment celebrating children's rights.
• MPETT (Manchester PE and Teacher Training)coreStrategic or Co-development Partner · 1 September 2024In September 2024, TeamMCR merged with Manchester PE and Teacher Training (MPETT) to become one organisation. The merger significantly strengthened support for schools and combined TeamMCR's competitions and events expertise with MPETT's PE teacher training capabilities.
• BarclaysflagshipStrategic or Co-development PartnerStrategic partnership for the Girls Football in Schools programme. Barclays, Youth Sport Trust and England Football partnership aims to mainstream football in schools for girls, providing equal access to the national game.
• Youth Sport TrustflagshipStrategic or Co-development PartnerNational partnership for School Games Mark, National School Sports Week and various youth sport initiatives. Youth Sport Trust creates opportunities for young people through sport and physical activity.
• England FootballcoreStrategic or Co-development PartnerPartnership through Barclays Girls Football in Schools programme. Provides curriculum resources, teacher training and extra-curricular opportunities for girls' football in schools.
• England HockeycoreStrategic or Co-development PartnerEngland Hockey Schools Programme delivered through TeamMCR, providing hockey opportunities in schools across Manchester.
• Manchester ActivecoreStrategic or Co-development PartnerManchester Active partnership for Holiday Activity Fund (HAF) schemes including Easter programmes. Works together on Opening School Facilities initiatives and broader physical activity strategies.
• GLLcoreStrategic or Co-development PartnerPartnership with GLL (formerly Greenwich Leisure Ltd) for physical activity and sport delivery, supporting community sports facilities and programmes.
• Sport EnglandcoreStrategic or Co-development PartnerSport England partnership for Active Lives Survey participation and broader physical activity strategy. Support for schools to complete Sport England's physical activity surveys.
• Nuffield HealthminorStrategic or Co-development PartnerHealthcare charity partnership contributing to health and wellbeing outcomes for children and young people in Manchester.
• Greater Manchester Moving (GM Moving)coreStrategic or Co-development PartnerGreater Manchester Moving partnership for School Games, Active Lives Survey coordination, and city-wide physical activity initiatives.
• Greater Manchester MovingcoreGTM or Marketing PartnerManchester City Council's physical activity partnership for coordinating Opening School Facilities and school holiday programmes across the city.
• MCR ActivecoreChannel Partner/ Reseller/ DistributorMCR Active delivers the Holiday Activity Fund (HAF) schemes including Easter programmes, providing free activities for children during school holidays.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Sport England: National body for sport and physical activity in England, distributing funding and coordinating the Active Lives Survey. Comparable as the national-scale umbrella/funding body whose Active Partnership and School Games frameworks TeamMCR operates within.

Direct peers

• Create Development: PE and sport education specialist delivering training, resources and programmes to schools across the UK. Directly comparable to TeamMCR in providing PE teacher training, CPD and school sport programmes.
• Manchester Active: Manchester's local Active Partnership promoting physical activity across the city. Directly comparable as a Manchester-based sport/physical activity organisation coordinating HAF and Opening School Facilities programmes alongside TeamMCR.
• Youth Sport Trust: National charity working to create opportunities for young people through PE, school sport and physical activity. Directly comparable to TeamMCR as a mission-aligned school sport delivery charity; operates nationally while TeamMCR is Manchester-focused.
• MCR Active: Manchester-based delivery organisation for the Holiday Activity Fund (HAF) and Easter programmes. Directly comparable as a Manchester-area physical activity delivery partner coordinating with TeamMCR on HAF schemes.
• Greater Manchester Moving (GM Moving): City-region-wide movement for physical activity across Greater Manchester. Directly comparable as a Manchester-area coordinator of Active Lives Survey, School Games and physical activity strategy, partnering with TeamMCR.

Regional players

• London Sport: London's Active Partnership coordinating physical activity and sport across the capital. Comparable as an analogous Active Partnership structure to TeamMCR but serving a different (London) geography.

Others

• Association for Physical Education (afPE): UK professional association for physical education. Comparable to TeamMCR as the accrediting body for TeamMCR's CPD provision and an adjacent membership organisation serving PE professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Teammcr1
• LinkedInlinkedin.com/company/teammcr-manchester-schools-pe-association
• Instagraminstagram.com/teammcr_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeamMCR - Manchester Schools PE Association