Team Polti VisitMalta

What Team Polti VisitMalta does

Team Polti VisitMalta is a Spanish-registered professional cycling organization operating at the UCI ProTeam level, the second tier of European professional road cycling. The team is legally operated by Hayf Sports S.L., headquartered in Pinto, Madrid, and is part of the broader Fundación Alberto Contador ecosystem co-founded by former Grand Tour champions Alberto Contador and Ivan Basso, alongside Fran Contador. The organization fields a Pro Team of approximately 20 riders competing in UCI ProSeries, 2.PRO, and Grand Tour events, and a separate U19/Junior development team of around 13 riders that won the 2025 Copa de España general classification. Over five consecutive editions the Pro Team has competed in the Giro d'Italia, securing two stage victories (Lorenzo Fortunato at Zoncolan in 2021 and Davide Bais at Campo Imperatore in 2023).

The team's core product is professional cycling competition: in the 2025 season it raced nearly 200 days across 16 countries, achieving 6 wins, 26 podiums, and the 28th position in the annual UCI world ranking (3,085 points), the highest of any Italian-licensed professional team globally. There is no proprietary technology platform; the team's underlying capabilities are human — rider talent, coaching staff, sports direction, and the operational logistics of running a multi-tier continental racing program. Marketing assets include a multilingual digital presence (Spanish, English, Italian) across Instagram, X, a newsletter, and the official website teampoltivisitmalta.com.

Revenue is generated primarily through corporate sponsorship, anchored by two co-title sponsors — Italian appliance brand Polti (since 2024) and the Malta Tourism Authority (Visit Malta) — with additional gold, silver, and bronze tier partners spanning financial services (Fineco, Lechler), automotive (ŠKODA), bicycle manufacturing (Aurum/Kometa), cycling equipment (Sidi, Kask, Vittoria), and consumer brands (Solo Caffè). Secondary revenue comes from race prize money and UCI ranking-based prize distributions. The team does not sell consumer products or services directly; sponsorship is effectively the sole commercial relationship, and sponsors receive brand visibility through jersey placement, race-day exposure, and content distribution across international markets.

Name

Team Polti VisitMalta

Legal name

Hayf Sports S.L.

Website

https://teampoltivisitmalta.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Polti VisitMalta is a Spanish-registered UCI ProTeam operated by Hayf Sports S.L. within the Fundación Alberto Contador ecosystem, fielding a professional squad and a junior development team across 16 countries, generating revenue through title and tiered corporate sponsorships anchored by Polti and Visit Malta.

Ownership category

akta.pro rank

Product category

Professional Cycling Team Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Professional Tour & Circuit Operators (MPAKADAA), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Professional cycling team
• Talent development program
• Sports sponsorship marketing
• UCI race participation
• Cycling team operations

Headquarters

HQ city

Pinto, Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Sponsorship Revenue: Primary revenue stream from main sponsors including Polti (main title sponsor), Visit Malta, Kometa, and numerous other commercial sponsors across gold, silver, and bronze tiers. Sponsors receive brand visibility, jersey placement, and association with professional cycling.
2. Race Prize Money: Revenue generated from competitive performances in UCI ProSeries, 2.PRO, and other professional races. Includes stage wins, general classifications, and podium finishes.
3. UCI World Ranking Points: Revenue based on UCI ranking performance. The team achieved 28th place in annual UCI ranking (3,085 points) in 2025, qualifying for race invitations and prize distributions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Team Polti VisitMalta is a professional cycling team (Pro Team category) competing in UCI ProSeries and UCI 2.PRO races such as the Giro d'Italia. Operated under the legal entity Hayf Sports S.L. and integrated into the Fundación Contador ecosystem, the team operates a full talent development pipeline spanning a Junior/U19 development team and an open-to-the-public Cycling School located in Pinto, Madrid.

Product overview

Team Polti VisitMalta is a professional cycling organization comprising two distinct tiers: the Pro Team (competing internationally at ProSeries, 2.PRO, 1.PRO, and WorldTour levels) and the U19/Junior development team. Both are embedded within the Fundación Alberto Contador, founded by Alberto Contador, Ivan Basso, and Fran Contador over 10 years ago. The organization also operates a youth cycling school at Plaza Éboli in Pinto, Madrid. The Pro team competes in major races including the Giro d'Italia (5 editions participated), while the Junior team participates in national and international youth competitions, including the Copa de España. The team is supported by main sponsors Polti and Visit Malta, with additional backing from Kometa, Aurum, Fineco, and other partners.

Differentiator

Problem solved

Functional benefit

Brands

• SCIO Pro Cycling: Related cycling media and news platform associated with the team

Products and services

• Team Polti VisitMalta Pro Team

Quantifiable outcome

• 2 Giro d'Italia stage victories (Fortunato 2021 Zoncolan, Bais 2023 Campo Imperatore)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered gold tier, silver tier, bronze tier, contributor, core and flagship.

• Aurumgold tierTechnology or IntegrationBicycle manufacturer providing high-end bikes for team riders. Partnership includes Contador & Basso Group S.L. (AURUM) as a related entity.
• ŠKODAsilver tierTechnology or IntegrationAutomotive manufacturer providing team vehicles for transportation to races and team logistics.
• Sidibronze tierTechnology or IntegrationCycling footwear manufacturer providing shoes for team riders.
• Kaskbronze tierTechnology or IntegrationItalian cycling helmet manufacturer providing helmets for riders.
• VittoriacontributorTechnology or IntegrationCycling tire manufacturer providing tires for team bikes.
• Lottobronze tierTechnology or IntegrationCycling components and equipment sponsor.
• LookcontributorTechnology or IntegrationFrench cycling equipment manufacturer providing components.
• PrologocontributorTechnology or IntegrationBike saddle manufacturer.
• ElitecontributorTechnology or IntegrationIndoor training equipment manufacturer.
• TrainingPeakscontributorTechnology or IntegrationTraining software platform for athlete performance tracking.
• SCIO Pro CyclingcoreStrategic or Co-development PartnerRelated entity within the Contador/Basso ecosystem, with its own professional cycling structure and digital presence. Shares resources and development pathway with Team Polti VisitMalta.
• Fundación Alberto ContadorflagshipStrategic or Co-development PartnerParent organization founded by Alberto Contador and Ivan Basso. Provides the talent development ecosystem, operational framework, and brand identity. Includes social projects like 'Bicis para la Vida by ŠKODA' and 'Idemticos'.
• Club Deportivo Ciclista Alberto ContadorcoreStrategic or Co-development PartnerRelated cycling club entity within the Contador ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Corratec (formerly Vini Zabù): Italian UCI ProTeam with comparable Italian sponsor base, similar podium-and-development ambition, and overlap in race calendar.
• Equipo Kern Pharma: Spanish UCI ProTeam with Spanish corporate sponsor, talent development focus, and comparable budget tier. Direct competitor on the Spanish/European race calendar.
• Team Novo Nordisk: UCI ProTeam focused on a mission-driven narrative (diabetes awareness) and development of riders from non-traditional backgrounds. Comparable in mission-style positioning and ProTeam tier.
• Bardiani-CSF Faizanè: Italian UCI ProTeam with long-established Italian sponsor network and similar Grand Tour wildcard profile. Direct competitor at ProTeam level for race invitations.
• Drone Hopper-Androni Giocattoli: Italian-registered UCI ProTeam with comparable Italian sponsor portfolio and Continental-tier pedigree. Closest direct peer by race calendar overlap and team size.
• TotalEnergies: French UCI ProTeam with comparable corporate title sponsorship structure and multi-tier team ecosystem (including development squad). Direct peer in the European ProTeam commercial model.
• Uno-X Pro Cycling Team: Norwegian UCI ProTeam with similarly structured development pathway and corporate title sponsor, pursuing ProTeam-to-WorldTeam progression analogous to Team Polti VisitMalta's trajectory.
• Euskaltel-Euskadi: Spanish regional-roots UCI ProTeam with comparable territorial sponsor identity, Spanish race focus, and tier — a direct competitor for Spanish sponsors and Spanish cycling audiences.
• Caja Rural-Seguros RGA: Spanish UCI ProTeam with similar mid-budget sponsorship structure, Spanish regional roots, and racing focus on Spanish and Italian calendar. Highly comparable in tier, scale, and target sponsor profile.

Broad incumbents

• Israel-Premier Tech: UCI WorldTeam (one tier above) with nation-aligned sponsorship model similar to Visit Malta. Useful comparable for benchmarking what a successful ProTeam-to-WorldTeam upgrade and national-tourism sponsorship package can achieve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/teampolti
• Instagraminstagram.com/teampoltivisitmalta
• LinkedInlinkedin.com/company/team-polti-kometa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Polti VisitMalta