Techbob Academy Hong Kong

What Techbob Academy Hong Kong does

Techbob Academy Limited is a privately held STEAM and technology education provider headquartered in Kwun Tong, Kowloon, with a regional office in Dongguan serving the Greater Bay Area. The company delivers a comprehensive curriculum spanning robotics, drones, IoT, AI, augmented reality, coding (including Python and Scratch), aerospace, and architecture, structured from introductory through advanced tiers and aligned with SIAT, Hong Kong Education Bureau, and global STEAM curriculum standards. Signature offerings include Unplugged Coding for kindergarten learners, a 3E (Enlighten-Engage-Empower) pedagogical framework, and an annual Sun Hung Kai Properties International Youth STEAM Education Competition (IYSEC).

The business model is a direct-to-consumer course tuition model on a recurring basis, with students enrolling through online forms for classes delivered at Techbob's own centers, at public and private school partner sites, and at certified partner learning centers under the STEAM Training Partnership Scheme. Additional revenue support comes from instructor certificate training co-organized with a local university, a China Aerospace-developed satellite curriculum, and a CMUCSA Python certificate track. Strategic partners include SIAT, the Hong Kong Education Bureau, China Aerospace, CMUCSA, tertiary institutes, and Sun Hung Kai Properties, while an EdTech investment subsidiary, Techbob Ventures, targets PreK-Grade 12 startups globally. In July 2026 the company publicly retracted prior claims of collaboration with the Education University of Hong Kong (EdUHK), acknowledging those statements were inaccurate and unauthorized.

Name

Techbob Academy Hong Kong

Legal name

Techbob Academy Limited

Website

https://techbob.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Techbob Academy is a privately held STEAM and tech education provider in Hong Kong and the Greater Bay Area, delivering robotics, AI, coding, drone, AR, IoT, and aerospace courses to youth ages 3-18 through its own centers, school partnerships, and a certified learning-center scheme.

Ownership category

akta.pro rank

Product category

Youth STEAM Education

NAICS

All Other Schools and Instruction (61169), Computer Training (61142), Educational Support Services (611710), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

STEM & Coding Readiness for Early Learners (EDACANAF), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)

Keywords

• STEAM education
• Youth coding courses
• Robotics training
• Children tech education
• School curriculum partnerships

Headquarters

HQ city

Kwun Tong, Kowloon

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Tuition Fees: Revenue from enrolling students in STEAM courses including robotics, coding, AI, AR, IoT, drone, aerospace, and architecture programs offered at schools and their centers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Techbob Academy provides structured STEAM and technology education courses to youth learners (kindergarten through secondary school), covering robotics, coding, artificial intelligence, augmented reality, drones, IoT, aerospace, and architecture. Courses are delivered through Techbob's own learning centers, in-school partnerships with public and private schools, and a certified STEAM Training Partnership Scheme of external learning centers. The academy also organizes the annual IYSEC competition to drive student engagement.

Product overview

Techbob Academy operates as a comprehensive STEAM and tech education platform offering a broad portfolio of courses for students across different ages and skill levels. The curriculum encompasses robotics, drone, IoT, AI, AR, Python coding, game development, mobile app development, and aerospace programs. Courses are structured from introductory to advanced levels and include specialized tracks such as Unplugged Coding for kindergarten students, AI certificate courses (Introduction, Intermediate, Advanced), AR courses, Drone Coding, IoT (including ESG-focused), China Aerospace Satellite Applications, Game Coding with Scratch, and Mobile App Coding with App Inventor 2. The academy also organizes the annual Sun Hung Kai Properties International Youth STEAM Education Competition (IYSEC). All courses are aligned with SIAT, HK Education Bureau, and global STEAM curriculum standards.

Differentiator

Problem solved

Functional benefit

Brands

• Techbob Ventures: EdTech venture investment arm that partners with and helps scale education technology startups from PreK to Grade 12 across all geographies worldwide.

Products and services

• Unplugged Coding for Kindergarten Students An introductory coding course for kindergarten students that teaches coding concepts through physical hands-on activities without requiring screen time, allowing the youngest learners to grasp fundamental programming logic.
• Introduction to Robotics An entry-level robotics course where students learn to build and code robots to solve real problems or improve efficiency.
• Advanced Robotics An advanced-level robotics course for students who have completed introductory robotics, focusing on more complex robot building and coding projects.
• Introduction to Artificial Intelligence An introductory AI course covering fundamental AI and machine learning theories where students design, create, and code AI applications to resolve real problems and improve efficiency.
• AI Intermediate An intermediate-level artificial intelligence course that builds on introductory concepts with more complex AI application development.
• AI Advanced An advanced artificial intelligence course for students to develop sophisticated AI applications.
• Introduction to Augmented Reality (AR) An introductory course teaching augmented reality concepts where students learn to create their own AR applications.
• AR Advanced An advanced augmented reality course for students to build more complex AR experiences and applications.
• Introduction to Python Coding An introductory Python programming course where students learn to design, create, and code applications.
• Advanced Python Coding An advanced Python programming course for students to develop more sophisticated coding projects.
• Drone Coding A course teaching drone mechanics and low altitude economy applications where students code and operate drones to resolve problems or improve efficiency.
• Internet of Things (IoT) A course where students design, build, and code IoT solutions to resolve real problems or improve efficiency.
• Internet of Things on ESG An IoT course with a focus on Environmental, Social, and Governance applications.
• China Aerospace Satellite Applications A course covering theories and applications of satellite technology in partnership with China Aerospace.
• Game Coding with Scratch A course teaching students to design, create, and code video games using the Scratch visual programming language.
• Mobile App Coding with App Inventor 2 A course where students learn to design, create, and code mobile applications using App Inventor 2.
• Sun Hung Kai Properties International Youth STEAM Education Competition 2026 (IYSEC 2026) An annual leading STEAM and tech competition organized by Techbob Academy for youth participants.
• STEAM Training Partnership Scheme A licensing and certified-partner program that authorizes quality learning centres (general or STEAM-focused) to teach Techbob's courses in their centres, including instructor training, course content access, and online student learning materials with no upfront franchise fee.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Education University of Hong Kong (EdUHK)Strategic or Co-development Partner · 29 July 2026Public clarification issued on July 29, 2026 stating that previous claims regarding collaboration with EdUHK were inaccurate and unauthorized. This partnership claim has been retracted.
• SIAT (Shenzhen Institute of Advanced Technology)coreStrategic or Co-development PartnerCurriculum collaboration aligning with SIAT standards for STEAM education content and methodologies
• Hong Kong Education BureaucoreStrategic or Co-development PartnerCourses designed aligning with HK Education Bureau curriculum standards
• China AerospacecoreStrategic or Co-development PartnerAerospace curriculum collaboration covering satellite theory and applications from China Aerospace
• CMUCSAsupportingStrategic or Co-development PartnerPython certificate course collaboration with CMUCSA for credentialing students
• Local University (unnamed)coreStrategic or Co-development PartnerSTEAM instructor certificate training co-organized with local university for partner learning center instructors
• Tertiary Institutes (unnamed)coreStrategic or Co-development PartnerMost courses collaborated with tertiary institutes for curriculum development and academic credibility
• Sun Hung Kai PropertiescoreGTM or Marketing PartnerTitle sponsor of annual International Youth STEAM Education Competition (IYSEC) 2026

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wonder Workshop: US-based creator of Dash, Dot, and Cue educational robots with school and consumer STEAM programs. Comparable in delivering age-tiered robotics and coding curriculum integrated with instructor-led classroom experiences.
• Makeblock (mBlock / STEAM Education): Shenzhen-based STEAM education robotics and coding platform with strong school-distribution footprint in China and expanding globally. Comparable in robotics/AI curriculum, school channel partnerships, and age-tiered learning progression.
• Koding Kingdom: Hong Kong-based coding and STEM academy offering after-school and holiday programs for children. Directly comparable as a local STEAM/coding education provider competing for the same parent and school-customer base in HK.
• Tynker: US-headquartered coding-for-kids platform used by schools and consumers globally. Comparable as a digital curriculum provider for AI, game development, and coding courses delivered through school and consumer channels.
• Sphero: US-based STEAM education company offering programmable robots and a K-12 STEM curriculum used in schools. Comparable in robotics-and-coding curriculum delivery through school and consumer channels.

Broad incumbents

• LEGO Education: Global incumbent in K-12 STEAM education leveraging LEGO-based robotics and curriculum in schools worldwide. Comparable as a broad incumbent setting the standard for in-school STEAM delivery that Techbob partners with and competes against.
• VEX Robotics: Global provider of educational robotics kits and the VEX competition ecosystem used in K-12 schools. Comparable as an incumbent STEAM/robotics platform with its own competition-driven student-acquisition funnel similar to Techbob's IYSEC.

Emerging players

• Tinkamo: Hong Kong/China STEAM education startup offering AI and IoT smart-kits for children. Comparable as an early-stage STEAM-curriculum competitor targeting the same young learner segment with hands-on technology kits.
• DJI Education (RoboMaster): Education arm of DJI running the RoboMaster competition and drone/robotics curriculum for youth. Comparable in drone-coding and robotics education plus an annual competition model similar to IYSEC.

Regional players

• Snapask (SnapLearn): Hong Kong-headquartered online tutoring and learning platform that has expanded into coding and STEM offerings. Comparable as a regional K-12 supplemental education competitor serving HK families and schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/techbob-academy-hong-kong

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Techbob Academy Hong Kong