TECHNOLOchicas
TECHNOLOchicas is a U.S. nonprofit initiative co-produced by NCWIT and Televisa Foundation that delivers free bilingual (English/Spanish) computer science and AI education to young Latinas and underserved students through project-based courses, volunteer mentors, and corporate-hosted events.
- Company typePrivate
- Founded2014
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TECHNOLOchicas does
TECHNOLOchicas is a U.S.-based national nonprofit initiative co-produced by the National Center for Women & Information Technology (NCWIT) and the Televisa Foundation, designed to raise awareness among young Latinas and their families about careers in technology. The program operates as a sub-brand under Televisa Foundation INC., with 18 employees and no independent legal structure; it is free to all student participants. Its core product offerings include the Code It Courses — four 10-hour project-based tracks in Website Development, App/Video Game Creation, Artificial Intelligence, and Robotics delivered in English and Spanish by trained Latina STEM mentors — and the AI Fundamentals course, a 20-hour virtual program (5 weeks, 4 hours/week) launched in August 2024 for ages 18-26 covering no-code AI app building, image/content generation, and AI assistants with a portfolio capstone.
The initiative is anchored by the TECHNOLOchicas Ambassadors Program, a volunteer network of Latina women over 18 in technology who deliver workshops, speak at events, and run community outreach, complemented by the TECHNOLOchicas Stars campaign that profiles Latina role models in tech. Distribution is multi-channel: bilingual online courses via self-serve virtual delivery, direct school and university partnerships (e.g., University of Arizona, Harvard WiSTEM, Intel Chandler Campus), corporate-hosted events at partners such as Qualcomm, Microsoft, AT&T, and Intel, broadcast reach through Univision, and curated external STEM resources on the TC Resources page. In-person programming includes the TC LiFT Symposium series, which has reached cohorts of 200-300 middle school girls at single venues.
TECHNOLOchicas is funded through foundation grants and corporate sponsorships, with named sponsors including Infosys, Google, Univision, Apple, Microsoft, AT&T, Qualcomm, and Intel. Programs are provided at no cost to participants, so the economic model is grant- and sponsorship-driven rather than tuition- or subscription-driven. Revenue is not publicly disclosed and no independent ownership, equity, or funding rounds are indicated; the entity has no public API or proprietary technology platform beyond the bilingual online learning delivery mechanism, and its AI footprint is educational (teaching generative AI use to students) rather than model-building.
TECHNOLOchicas firmographics
Firmographics- Name
- TECHNOLOchicas
- Legal name
- Televisa Foundation INC.
- Website
- https://technolochicas.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TECHNOLOchicas is a U.S. nonprofit initiative co-produced by NCWIT and Televisa Foundation that delivers free bilingual (English/Spanish) computer science and AI education to young Latinas and underserved students through project-based courses, volunteer mentors, and corporate-hosted events.
- Ownership category
- akta.pro rank
TECHNOLOchicas industry classification
Industry- Product category
- STEM Education Outreach
- NAICS
- Computer Training (611420), Computer Training (61142), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Maker / DIY Electronics & Physical Computing Platforms (EDAFANAC)
- akta.pro secondary industries
- Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE), Digital Inclusion & Public Tech Access Training (Device/Internet/Basic IT) (EDAAAFAE), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
TECHNOLOchicas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Foundation Grants and Corporate Sponsorships: TECHNOLOchicas operates as a national initiative funded through Televisa Foundation and corporate sponsors including Infosys, Google, and Univision. Programs are provided free to students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free educational programs for students |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
TECHNOLOchicas product offering
Product offeringCore offering
TECHNOLOchicas is a non-profit initiative that raises awareness among young Latinas and their families about opportunities and careers in technology by delivering free, project-based computer science courses, an ambassador mentorship program, and role model visibility events. Programming is delivered through virtual courses, in-school partnerships, and community events, with content offered in English and Spanish to lower language and cultural barriers to entry into tech fields.
Product overview
TECHNOLOchicas is a national initiative of the National Center for Women & Information Technology (NCWIT) and Televisa Foundation, designed to raise awareness among young Latinas and their families about opportunities and careers in technology. The program offers Code It Courses — four 10-hour project-based tracks (Website Development, App/Video Game Creation, Artificial Intelligence, and Robotics) taught by trained mentors in English and Spanish. Complementing these are the AI Fundamentals virtual course for young adults aged 18-26, and the TECHNOLOchicas Ambassadors Program connecting Latina STEM professionals with communities through outreach. The TC Resources collection provides curated external STEM education links, while TECHNOLOchicas Stars highlights Latina tech role models. Events like the TC LiFT Symposium provide in-person hands-on learning experiences. The program operates through partnerships with schools, universities, and corporate sponsors.
Differentiator
Problem solved
Functional benefit
Products and services
- Code It Courses Project-based computer science courses designed to introduce young Latinas to coding and computational thinking, delivered through school and online channels free of charge.
- AI Fundamentals Introductory educational program covering artificial intelligence fundamentals, intended to expose young Latina students to AI concepts and applications as part of the initiative's core curriculum.
- TECHNOLOchicas Ambassadors Program Structured volunteer program that recruits and deploys Latina professionals working in technology as mentors, role models, and presenters for young Latinas participating in TECHNOLOchicas educational activities.
- TC LiFT Symposium Event program within the TECHNOLOchicas portfolio that convenes Latina technology professionals, students, and partners to showcase role models and discuss pathways into technology careers.
Quantifiable outcome
- 300 middle school girls reached at single Tucson symposium event
- +2 more outcomes
Companies that use TECHNOLOchicas
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
TECHNOLOchicas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
TECHNOLOchicas partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Harvard College Women's CenterminorHost partner for WiSTEM Mentorship Program where TECHNOLOchica Madeline Martinez participated in Innovators Series.
- University of ArizonaminorHost venue partner for #TechnolochicasLiFT All of Us Symposium providing location for 300 middle school girls with hands-on computer science workshops.
- National Center for Women & Information Technology (NCWIT)coreCo-producer of TECHNOLOchicas national initiative. NCWIT provides the organizational backbone and access to their network of women in technology for role model stories and program support.
- Televisa FoundationcoreCo-producer and primary funder of TECHNOLOchicas. Initiated the program in 2014 in the United States. Provides programmatic and financial support for all operations.
- InfosysminorCorporate sponsor of TECHNOLOchicas. Listed among program sponsors providing financial and marketing support.
- GoogleminorCorporate sponsor of TECHNOLOchicas. Listed among program sponsors providing financial and marketing support.
- UnivisioncoreBroadcast partner and co-producer. Univision features TECHNOLOchicas content through educational programming and events reaching Latino families nationwide.
- ApplecoreCo-producer partner providing corporate support for TECHNOLOchicas programs and initiatives.
- MicrosoftcoreCo-producer partner. Hosted TECHNOLOchicas 3.0 Launch at Microsoft and provides ongoing support for events and programs.
- AT&TcoreCo-producer partner that hosted #ATTDiversityTREK events in Dallas and California celebrating Computer Science Education Week.
- QualcommcoreCo-producer partner that hosted TECHNOLOchicas Visit Qualcomm event at HQ with workshops and museum tour for 25 high school girls.
- IntelcoreCo-producer partner that hosted #TechnolochicasLiFT Symposium at Intel Chandler Campus reaching 200 middle school girls.
- CAHSI (Consortium for Undergraduate Hispanic Women/Latinas in Computing)minorSupporter organization in the computing education ecosystem, listed among supporters of TECHNOLOchicas.
- AccessCSforAllminorResource partner working to increase participation of students with disabilities in K-12 computing. Linked on TC Resources page.
- AspireITminorNCWIT K-12 education program connecting high school and college women with K-12 girls interested in computing. Listed on TC Resources.
- BootUpminorResource partner dedicated to empowering elementary teachers and students through computer science. Listed on TC Resources page.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
TECHNOLOchicas competitors and assessment
Company assessmentRegional players
- STEM NOLA: New Orleans-based nonprofit delivering STEM education to underrepresented youth through events and workshops. Comparable event/symposium-driven model and underrepresented-minority target audience.
Direct peers
- AspireIT (NCWIT K-12 program): NCWIT program connecting high school and college women in computing with K-12 girls through outreach. Listed as a TECHNOLOchicas resource partner; near-identical near-peer outreach model.
- Girls Who Code: National nonprofit working to close the gender gap in technology by teaching girls computer science. Highly comparable mission, target demographic (girls in CS), and sponsorship base (corporate tech partners).
- Latinas in Tech: Community and nonprofit organization supporting Latinas working in or pursuing technology careers. Highly comparable demographic focus, community/ambassador-style engagement, and corporate sponsorship.
- Black Girls CODE: Nonprofit focused on teaching computer science and technology skills to Black girls. Comparable underserved-minority CS education model, sponsor-driven funding, and workshop/symposium format.
Broad incumbents
- CSforALL: National hub supporting the goal of expanding access to CS education for all K-12 students. Comparable policy/awareness role in CS education and partner ecosystem overlap with TECHNOLOchicas resource partners.
- Khan Academy: Large nonprofit providing free online education including computer science/programming courses. Comparable free-to-learner model and online course delivery, though broader (all subjects, all learners) scope.
- NCWIT (National Center for Women & Information Technology): Parent co-producer of TECHNOLOchicas and the larger umbrella nonprofit for women in computing. Broader mission (women broadly) makes it an incumbent that shares resources and brand with TECHNOLOchicas.
- Code.org: Largest nonprofit promoting computer science education in K-12. Comparable K-12 CS curriculum, free online courses, and corporate tech sponsorship model, but broader (not demographic-specific) mission.
Emerging players
- BootUp: Nonprofit focused on elementary school computer science education. Listed as a TECHNOLOchicas resource partner; partial overlap in CS-curriculum delivery and K-8 audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TECHNOLOchicas social profiles
Digital presenceTECHNOLOchicas financial estimates
Financial estimateRevenue estimate
Valuation estimate
TECHNOLOchicas leadership team
Management profileNumber of profiles
TECHNOLOchicas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TECHNOLOchicas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TECHNOLOchicas
What does TECHNOLOchicas do?
TECHNOLOchicas is a non-profit initiative that raises awareness among young Latinas and their families about opportunities and careers in technology by delivering free, project-based computer science courses, an ambassador mentorship program, and role model visibility events. Programming is delivered through virtual courses, in-school partnerships, and community events, with content offered in English and Spanish to lower language and cultural barriers to entry into tech fields.
Is TECHNOLOchicas a public or private company?
TECHNOLOchicas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TECHNOLOchicas founded?
TECHNOLOchicas was founded in 2014. It employs 11 to 50 people.
How does TECHNOLOchicas make money?
One revenue line is on record: foundation Grants and Corporate Sponsorships.
Who are TECHNOLOchicas's main competitors?
STEM NOLA is listed as a regional player. Direct peers are AspireIT (NCWIT K-12 program), Girls Who Code, Latinas in Tech and Black Girls CODE. Broad incumbents are CSforALL, Khan Academy, NCWIT (National Center for Women & Information Technology) and Code.org. BootUp is listed as an emerging player.
Does TECHNOLOchicas have an API?
No public API is recorded for TECHNOLOchicas.
What industry is TECHNOLOchicas in?
TECHNOLOchicas's product category is STEM Education Outreach. Its primary akta.pro industry code is EDAFANAC, Maker / DIY Electronics & Physical Computing Platforms, with a secondary code of EDAAAEAE, Digital Skills & Tech Upskilling (Noncredit). Its NAICS code is 611420 and its SIC code is 8200.