What BootUp Professional Development does

BootUp Professional Development, operating as BootUp PD, Inc., is a 501(c)(3) nonprofit organization founded in 2017 and headquartered in Utah that delivers K-8 computer science and AI education through a combination of curriculum products, long-term professional development services, and a web-based learning platform. The curriculum portfolio spans cross-curricular offerings including Strong Start in CS (K-2), Expanding Minds in CS (3+), CS+Elementary (K-5, co-developed with UC San Diego for multilingual learners), CodeQuest (K-5), Cross-Curricular Studio (K-5), Code + Music (integrating Scratch, micro:bit, and EarSketch), and newer 2025 launches CS+ELA (3-5), AI+Science (3-8), and CS+Math (3-8, coming soon). Curriculum materials are released under Creative Commons Attribution-NonCommercial 4.0 for non-commercial educational use, while the underlying platform integrates third-party tools including Scratch, ScratchJr, Microsoft MakeCode, micro:bit, EarSketch, Ozobot, and Bee-Bot.

The company's commercial model blends (1) free teacher accounts that drive self-serve adoption, (2) multi-year district implementation subscriptions that bundle strategic planning, leadership support, instructional coaching, and data-informed improvement cycles, and (3) fee-based professional development services such as live virtual workshops, asynchronous self-paced modules, synchronous cohorts, summer institutes, and school/district consulting engagements. Pricing for district contracts is quote-based and not publicly disclosed. Go-to-market combines enterprise field sales into district decision-makers with community-led engagement via professional learning communities, event-driven relationship building through the annual by-invitation BootUp Summit, and partnership channels including Amazon Future Engineer, CSForAll, AASA, WeTeach_CS, CSForSuccess, and TechnoChicas. As a 501(c)(3), the organization also relies on grants and donations alongside fee revenue.

BootUp has reached 1.2 million-plus students, 15,000 educators, 2,000-plus schools, and 120 districts across 29 states, with named district partners including Chicago Public Schools (via Amazon Future Engineer), New York City Public Schools, Los Angeles Unified School District, Dallas ISD, Prince George's County Public Schools, Broward County Public Schools, Miami-Dade County Public Schools, Hawaii Department of Education, and others. The company is led by CEO Lien Diaz, operates with 1-10 employees per firmographic data, and reports no parent company, funding rounds, or M&A activity. Certifications and compliance posture includes FERPA, COPPA, and CCPA alignment.

Name

BootUp Professional Development

Legal name

BootUp PD, Inc.

Website

https://bootuppd.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

BootUp PD is a 501(c)(3) nonprofit that delivers K-8 computer science and AI curriculum alongside long-term professional development services to school districts, educators, and students across 29 U.S. states.

Ownership category

akta.pro rank

Product category

K-12 Computer Science Education

NAICS

Computer Training (61142), Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

akta.pro secondary industries

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• K-8 computer science curriculum
• Teacher professional development
• District implementation services
• Educational consulting services
• AI literacy education

Headquarters

HQ city

Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Development Services: BootUp provides fee-based professional development services to schools and districts including district implementation partnerships, instructional coaching, virtual professional learning, and school/district consulting services.
2. Curriculum Licensing: BootUp curriculum is available under Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) license for non-commercial educational use. Some curriculum offerings may be fee-based for professional development associated with implementation.
3. Nonprofit Funding and Grants: As a 501(c)(3) nonprofit organization, BootUp receives funding from partners, donors, and potentially grant funding to support mission-driven activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

BootUp Professional Development is a 501(c)(3) nonprofit that designs K-8 computer science and AI curriculum and delivers long-term professional development services to elementary teachers, schools, and school districts. The organization partners directly with districts on multi-year implementation engagements that include strategic planning, instructional coaching, curriculum integration, and ongoing support. Curriculum is offered under a Creative Commons license with associated fee-based professional development for sustainable classroom implementation.

Product overview

BootUp Professional Development is an educational nonprofit offering a comprehensive K-8 computer science and AI education ecosystem consisting of curriculum products, professional development services, and a digital platform. The curriculum portfolio includes specialized products: CS+ELA (3-5) integrating coding with literacy, AI+Science (3-8) combining AI concepts with science learning, CS+Math (3-8) using coding for math engagement, Strong Start in CS (K-2) for early learners, Expanding Minds in CS (3+) for deeper learning, CS+Elementary (K-5) in partnership with UC San Diego for multilingual learners, CodeQuest (K-5) for coding challenges, Cross-Curricular Studio (K-5) for subject integration, and Code + Music for creative coding with music. The professional development division provides District Implementation partnerships, Instructional Coaching (in-person and virtual), Virtual Professional Learning (workshops and self-paced modules), and School & District Consulting services. The BootUp Summit is an annual leadership event. All offerings are coordinated through a curriculum platform providing educator access to resources, lesson materials, and implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• CS+ELA Curriculum (3-5) Integrates computer science with English Language Arts for grades 3-5, engaging students in storytelling, reading, and writing through creative coding projects to build narrative understanding while learning computational thinking.
• AI+Science Curriculum (3-8) Teaches foundational AI concepts through hands-on science and project-based learning for grades 3-8. Students become investigators of real-world phenomena, build data literacy, and understand how AI shapes the world.
• CS+Math Curriculum (3-8) Engages students in problem-solving, pattern recognition, and mathematical modeling through creative coding projects for grades 3-8. Designed to deepen math understanding while building computational thinking skills.
• Strong Start in CS (K-2) Empowers young learners in grades K-2 to see themselves as computational thinkers from an early age through playful, hands-on activities that introduce fundamental coding skills.
• Expanding Minds in CS (3+) Deepens students' understanding of CS through engaging, project-based learning for grade 3 and above. Empowers students to think critically and advance computational thinking skills.
• CS+Elementary Curriculum (K-5) Developed in partnership with UC San Diego, integrates language development, creativity, collaboration, and computational thinking to help multilingual learners build confidence and foundational technology skills. Available in English and Spanish.
• CodeQuest (K-5) Interactive, hands-on coding challenges that help elementary students build foundational computer science and computational thinking skills through curiosity-driven adventures.
• Cross-Curricular Studio (K-5) Projects integrating computer science concepts into core subject areas including social studies, music, math, science, foreign language, drama, PE/health, language arts, and art.
• Code + Music Curriculum enabling students to combine music and coding creativity to tell their own stories. Students design beats, code animations that dance to rhythm, and create projects using Scratch, micro:bit, and EarSketch.
• District Implementation Comprehensive implementation partnerships designed to build sustainable AI and computer science education systems across schools and districts, including strategic planning, leadership support, and data-informed improvement cycles.
• Instructional Coaching In-person and virtual coaching supporting classroom implementation, instructional confidence, and equitable teaching practices. Includes equity-focused coaching, co-teaching support, observation, feedback, and virtual office hours.
• Virtual Professional Learning Flexible professional learning opportunities including live virtual workshops, asynchronous self-paced modules, synchronous cohort sessions, summer institutes, and AI literacy workshops.
• School & District Consulting Specialized consulting services for school, district, and state-level implementation including CS & AI strategic planning, equity implementation frameworks, program evaluation, and policy guidance.

Quantifiable outcome

• 15,000 educators impacted through professional development programs
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Amazon Future EngineercoreStrategic or Co-development Partner · 25 November 2025Five-year collaboration with BootUp to expand computer science education in Chicago Public Schools. Represents a sustained multi-year commitment to integrating CS curriculum into the district, aiming to increase access to computer science instruction for students in one of the largest school districts in the United States.
• UC San DiegocoreStrategic or Co-development PartnerPartnership with UC San Diego to expand access to the CS+Elementary curriculum for multilingual learners. The curriculum integrates language development, creativity, collaboration, and computational thinking to help students build confidence and foundational technology skills.
• micro:bitcoreTechnology or IntegrationIntegration partner providing micro:bit hardware and platform support for BootUp's computer science curriculum. BootUp provides micro:bit tips videos and integrates micro:bit into lesson plans for hands-on coding experiences.
• MIT Media Lab (Scratch/ScratchJr)coreTechnology or IntegrationBootUp curriculum integrates Scratch and ScratchJr platforms developed by MIT Media Lab. These third-party platforms are used for coding activities, cross-curricular studios, and creative coding projects within BootUp lessons.
• Microsoft MakeCodecoreTechnology or IntegrationBootUp integrates Microsoft MakeCode platform for coding activities and micro:bit programming lessons. MakeCode provides block-based and text-based coding interfaces used in curriculum activities.
• CSForAllminorStrategic or Co-development PartnerMember organization working to make computer science an integral part of education. BootUp collaborates as part of the CSforALL community ecosystem.
• AASA (The School Superintendents Association)minorStrategic or Co-development PartnerNational organization representing school superintendents. Partnership supports district-level CS education initiatives and leadership engagement.
• WeTeach_CScoreStrategic or Co-development PartnerBootUp is a Preferred Provider for WeTeach_CS workshops and professional development events. BootUp offers Create, Code & Connect workshops featuring Scratch + micro:bit for elementary classrooms.
• CSForSuccessminorStrategic or Co-development PartnerOrganization dedicated to making computer science education accessible to all students. Partnership supports BootUp's equity-centered mission.
• TechnoChicasminorStrategic or Co-development PartnerOrganization focused on Latinx representation in technology. Partnership supports BootUp's equity and inclusion initiatives in CS education.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CodeCombat: CodeCombat provides game-based K-12 computer science curriculum and AI education tools, with a teacher-facing platform for classroom coding instruction. It overlaps with BootUp's K-8 CS focus and emerging AI literacy offerings, though it leans more upper-elementary and middle school.

Direct peers

• Kodable: Kodable is a K-5 computer science curriculum platform combining coding activities with lesson plans and educator resources. It directly competes with BootUp in the elementary CS curriculum market with a similar grade-band focus.
• Code.org: Code.org is the leading nonprofit K-12 computer science curriculum provider, offering free curricula and professional development for elementary through high school teachers. It is the most direct comparable to BootUp given the overlapping K-8 curriculum focus, equity mission, and district-level PD delivery model.
• Tynker: Tynker provides a K-12 computer science curriculum platform with coding activities, lesson plans, and educator tools spanning elementary through middle school. It directly competes with BootUp for K-8 CS curriculum adoption and teacher PD in U.S. school districts.
• CSforALL: CSforALL is a national coalition and nonprofit hub supporting K-12 computer science education access, including a member community of providers like BootUp. It functions as both an ecosystem convener and a comparable mission-driven CS education nonprofit.

Others

• WeTeach_CS: WeTeach_CS is a Texas-based professional development and community organization for computer science educators, where BootUp is already a Preferred Provider. It is comparable as a CS-focused PD ecosystem partner and referral channel rather than a direct curriculum competitor.

Broad incumbents

• ISTE (International Society for Technology in Education): ISTE is the largest membership-based educator organization focused on educational technology, providing standards, professional development, and certifications used by K-12 districts. It overlaps with BootUp on educator PD and EdTech thought leadership but operates at a broader scope than K-8 CS specifically.
• Digital Promise: Digital Promise is a nonprofit focused on equitable K-12 edtech adoption, including micro-credentials, educator development, and product certification. It is comparable to BootUp as a mission-driven K-12 education organization working on educator capacity and instructional innovation.
• Carnegie Learning: Carnegie Learning provides K-12 math, literacy, and computer science curriculum with embedded professional learning services for districts. It overlaps with BootUp on the combination of standards-aligned curriculum and teacher PD delivered to U.S. school systems.
• Common Sense Education: Common Sense Education provides K-12 digital citizenship, media literacy, and EdTech curriculum resources with professional development for teachers. It is comparable to BootUp as a nonprofit delivering standards-aligned digital-age curriculum and teacher PD to U.S. districts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bootuppd
• YouTubeyoutube.com/bootuppd
• Facebookfacebook.com/bootuppd
• LinkedInlinkedin.com/company/bootup-professional-development
• Instagraminstagram.com/bootuppd
• Pinterestpinterest.com/bootuppd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BootUp Professional Development