Telluride Gymnastics and CrossFit, LLC

What Telluride Gymnastics and CrossFit, LLC does

Telluride Gymnastics and CrossFit, LLC, operating as Telluride CrossFit, is a privately held, single-location CrossFit affiliate gym established in 2009 at 210 Society Drive in Lawson Hill, Telluride, Colorado. The facility serves residents of Telluride, Mountain Village, and surrounding San Miguel County as well as visiting athletes and tourists by delivering CrossFit-certified group classes, open gym access, private (one-on-one) training, weekly boxing instruction, and mobility-focused yoga, supplemented by a small branded merchandise e-commerce shop. Core programming applies the standard CrossFit methodology — constantly varied functional movements (running, jumping, rowing, pulling, pushing, throwing, lifting) at high intensity — using equipment such as rowers, assault bikes, ski ergs, and free weights, with workouts scaled to individual fitness levels.

Revenue is generated through five streams: (i) recurring monthly group-class memberships at $185/month with a three-month minimum commitment, (ii) recurring open-gym memberships at $140/month, (iii) pay-as-you-go drop-in and visitor passes priced at $30 per class, $85 for a 3-punch pass, $205 for a 10-punch pass, and $125 for a one-week pass, (iv) private training delivered as a professional service, and (v) low-volume merchandise sales (hats, tanks, tees, hoodies, tumblers) ranging from $21.79 to $43.59. Go-to-market is direct-to-consumer: the Squarespace-hosted website drives top-of-funnel traffic via a free introductory CrossFit class offer and a membership inquiry form, while PushPress (the platform partner) powers self-serve enrollment, member login, and reservation-based class booking. Word-of-mouth and member referrals are emphasized as a primary acquisition channel given the small-town setting.

The technology stack is operational rather than proprietary: a licensed CrossFit, LLC affiliation for methodology and brand, a Squarespace storefront for marketing and merchandise, and PushPress for member management and scheduling. Ownership is concentrated in founder/owner Robin Jones (CrossFit Level 2 Trainer, CrossFit Weightlifting, and CrossFit Gymnastics certifications), supported by ~10 coaches with CrossFit, NASM, and Power Monkey credentials. The firm employs approximately 5 people per firmographics, with no disclosed outside investors, parent company, M&A activity, or geographic expansion; all operations occur in a single rural mountain market with limited competing fitness alternatives.

Name

Telluride Gymnastics and CrossFit, LLC

Legal name

Telluride Gymnastics and CrossFit, LLC

Website

https://telluridegym.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Telluride CrossFit is a privately owned, single-location CrossFit affiliate gym in Telluride, Colorado, founded in 2009, offering group classes, open gym, private training, boxing, yoga, and branded merchandise to local residents and visiting athletes.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Clothing and Clothing Accessories Retailers (45811)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• CrossFit affiliate gym
• Group fitness classes
• Personal training services
• Boxing and yoga
• Fitness membership

Headquarters

HQ city

Telluride

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Group Class Memberships: Monthly recurring memberships providing access to all group classes including CrossFit, boxing, and yoga, plus open gym times. Requires minimum 3 consecutive month commitment.
2. Open Gym Memberships: Monthly memberships for flexible access to fully equipped gym facility for independent training. Auto-renewing with 3 consecutive month minimum.
3. Drop-in and Visitor Passes: Single-class drop-ins, multi-punch passes, and one-week passes for visiting athletes with CrossFit experience. Targets tourists and travelers.
4. Private Training: One-on-one CrossFit lessons with certified trainers for personalized skill development and individual attention.
5. Merchandise Sales: Branded gym merchandise including hats, tanks, t-shirts, hoodies, and tumblers sold through e-commerce shop. Also available via Fully Amped affiliate store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Telluride Gymnastics and CrossFit, LLC (doing business as Telluride CrossFit) operates a single-location CrossFit affiliate gym that delivers group CrossFit classes, open gym access, private one-on-one training, drop-in passes for visitors, and supplementary boxing and yoga classes. The facility provides athletes with constantly varied functional movements including bodyweight gymnastics, weight training, metabolic conditioning, and mobility work, supported by CrossFit-certified trainers. Branded apparel and accessories are also sold through an on-site e-commerce shop.

Product overview

Telluride CrossFit is a single-location fitness facility operating since 2009, offering a unified suite of CrossFit-based fitness services. The core product portfolio centers on Group Classes led by CrossFit-certified instructors, supplemented by Open Gym access, Private Training, and specialized Boxing and Yoga add-on classes. Short-term visitors can purchase Drop-In passes. The company also operates an ancillary merchandise line (apparel, accessories) through its branded e-commerce shop. All services are delivered at the physical gym located at 210 Society Drive, Telluride, CO 81435, with scheduling managed through the PushPress Members platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Classes
• Open Gym
• Private Training
• Drop-In / Visiting Athlete Passes
• Boxing Class
• Yoga
• Branded Merchandise (Apparel and Accessories)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• CrossFit, LLCcoreStrategic or Co-development PartnerOfficial CrossFit affiliate gym. Affiliated with CrossFit headquarters, using CrossFit methodology and branding. Classes taught by CrossFit Certified instructors.
• Fully AmpedminorChannel Partner/ Reseller/ DistributorCrossFit Affiliate Merch Store partner. Provides extended merchandise collection for Telluride CrossFit branded products including sweatshirts, hoodies, tanks, and t-shirts.
• PushPresscoreTechnology or IntegrationMembership management and scheduling platform. Used for class reservations, membership enrollment, and member login functionality.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SoulCycle: Boutique group fitness brand built on a strong community/identity and premium pricing. Relevant peer for Telluride CrossFit's community-led, premium-priced, subscription-driven boutique model.
• F45 Training: Globally franchised group functional fitness studio offering 45-minute high-intensity classes — directly comparable to Telluride CrossFit's group class subscription model, programming style, and target member (general fitness consumer seeking coached group workouts).
• YogaSix: Franchised group yoga/mobility studio with subscription memberships and add-on class pricing. Comparable to Telluride CrossFit's yoga add-on offering and overall boutique class-subscription model.
• Rumble Boxing: Boutique group boxing studio with subscription memberships and premium pricing. Comparable to Telluride CrossFit's boxing add-on offering and its community-driven boutique fitness positioning.
• Barry's: Premium boutique fitness studio combining coached group classes with ancillary apparel/merch and a destination-style brand. Comparable to Telluride CrossFit on class-based recurring revenue plus branded merchandise monetization.
• Orangetheory Fitness: Membership-based group fitness franchise with coached, programmed workouts (typically heart-rate-based). Comparable revenue model (recurring memberships plus drop-ins), customer segment, and single-class unit pricing.

Broad incumbents

• Planet Fitness: Mass-market fitness club operator with a national footprint and low-price subscription model. Comparable as a membership-based fitness operator serving a similar consumer need, though operating at the opposite end of the price and intensity spectrum.
• Gold's Gym: Established multi-location fitness brand with strength training heritage. Comparable as a broad incumbent in the strength/functional fitness category overlapping with Telluride CrossFit's programming focus.
• CrossFit, LLC: Global franchisor of the CrossFit methodology and brand under which Telluride CrossFit operates as an affiliate. Comparable because it defines the programming, certification, and brand identity that the subject gym sells to its members.

Emerging players

• The Strength Co. Boutique strength and conditioning studio brand focused on small-group coached training. Comparable to Telluride CrossFit's certified-coach-led, small-group format with strength and conditioning emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/telluride-gymnastics-and-crossfit-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telluride Gymnastics and CrossFit, LLC