Tennis Data Innovations

What Tennis Data Innovations does

Tennis Data Innovations (TDI) is a London-based B2B sports data and streaming rights company established in 2020 as an independent joint venture between ATP and ATP Media. The company holds exclusive rights to manage and commercialise official ATP Tour and ATP Challenger Tour data across betting, media, and performance markets, and manages betting live streaming from more than 17,000 tennis matches per season. Its product portfolio includes the Tennis Sport Data Platform (TSDP), a data infrastructure built with Champion Data that ingests, merges, and distributes multiple live data sources (umpire scoring plus player and ball tracking) at ultra-low latency; Tennis IQ, a performance analytics platform co-built with TennisViz that provides ATP Tour players with advanced match analytics, opponent scouting, and proprietary metrics such as Shot Quality; Tennis Results, a free results site providing point-by-point data for fans and operators; and Safe Sport, an AI-powered player protection service developed with Sportradar and Arwen AI.

TDI monetises primarily through B2B licensing and royalty arrangements — most notably a multi-year partnership with Sportradar (commencing December 2023) that grants Sportradar global data and streaming rights for betting and media data rights in exchange for licensing fees and revenue sharing. Secondary revenue streams include subscription-based access to Tennis IQ performance analytics for ATP Tour players and auxiliary services such as Safe Sport. The company serves three primary customer segments: global betting operators (reached largely via Sportradar's distribution network), media and broadcast companies (including ATP Media's Tennis TV streaming service), and professional tennis players. The go-to-market is enterprise-led, relying on strategic partnerships rather than self-serve or consumer-facing sales, with a 20-person team led by CEO David Lampitt.

AI plays a supporting role in the product stack — applied to Shot Quality analytics and social media moderation in 29 languages — but the company's core competitive position rests on its exclusive official data rights, proprietary data assets, and distribution relationships rather than on AI capability as a standalone moat.

Name

Tennis Data Innovations

Legal name

Tennis Data Innovations (UK) Limited

Website

https://tennisdata.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tennis Data Innovations is the official data and streaming rights joint venture between ATP and ATP Media, commercialising exclusive ATP Tour and Challenger Tour data across betting, media, and performance markets via a flagship Sportradar distribution partnership.

Ownership category

akta.pro rank

Product category

Sports Data & Analytics

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Sports data licensing
• Tennis betting data
• Live sports streaming
• Performance analytics platform
• Official sports data

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Official Data Rights Licensing: TDI licenses official ATP Tour and ATP Challenger Tour data to betting operators and media companies globally. The Sportradar partnership (multi-year agreement starting December 2023) provides Sportradar with global data and streaming rights for betting, and media data rights, in exchange for licensing fees and revenue sharing arrangements.
2. Betting Streaming Rights: Commercialisation of live streaming rights for betting purposes across more than 17,000 tennis matches per season. Sportradar's ATP Service+ offering includes augmented streaming with immersive 3D animations and expanded in-play betting markets powered by this streaming content.
3. Performance Analytics Services: Tennis IQ platform provides advanced match analytics to ATP Tour players, democratising access to cutting-edge data and insights for performance optimisation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tennis Data Innovations (TDI) is the official, exclusive commercial vehicle for ATP Tour and ATP Challenger Tour data, established as an independent joint venture between ATP and ATP Media. The company ingests, merges, and distributes official tennis data and live betting streaming from more than 17,000 matches per season, licensing these assets to global betting operators, media companies, and performance analytics providers. TDI also operates proprietary analytics platforms (Tennis IQ), official results sites (Tennis Results), and AI-powered player protection services (Safe Sport).

Product overview

Tennis Data Innovations operates as a data management and commercialization entity for professional men's tennis. The company offers a portfolio of products including the Tennis Results site (official match results with point-by-point data), Tennis IQ (player performance analytics platform), the Tennis Sport Data Platform (underlying data infrastructure developed with Champion Data), betting live streaming (covering over 17,000 matches annually), and Safe Sport (player protection service). The company manages official ATP data across betting, media, and performance markets.

Differentiator

Problem solved

Functional benefit

Brands

• Tennis IQ: Performance analytics platform providing advanced match analytics and insights for ATP Tour players
• Tennis Results
• Tennis Sport Data Platform (TSDP)

Products and services

• Tennis Results Official results site providing point-by-point data from ATP Tour and Challenger Tour matches, enabling fans, betting operators, and bettors to verify match outcomes and bet settlements with detailed statistics.
• Tennis IQ Performance analytics platform for ATP Tour players providing advanced match analytics, interactive court graphics, opponent scouting, player comparisons, and TDI-developed insights including Shot Quality, In Attack, and Steal Score metrics. Built with TennisViz.
• Tennis Sport Data Platform (TSDP) Data infrastructure platform developed with Champion Data enabling ultra-low latency ingestion, merging, and distribution of live tennis data from multiple sources including umpire scoring and player/ball tracking data, with historical archive and sandbox environment.
• Safe Sport Player protection service combining AI-powered social media moderation, threat investigation, and educational programs to combat online abuse targeting professional tennis players across 29 languages.
• Betting Live Streaming Live streaming service for betting purposes covering over 17,000 tennis matches annually across ATP Tour and ATP Challenger Tour, distributed via the Sportradar partnership including augmented streaming with immersive 3D animations and expanded in-play betting markets.
• Official ATP Data Official data licensing service covering ATP Tour and Challenger Tour events for betting, media, and performance markets, providing point-by-point umpire scoring data and player & ball tracking data at ultra-low latency.

Quantifiable outcome

• Tennis Results site provides official ATP results from all ATP Tour and Challenger Tour matches for bet settlement verification
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Play AnywherecoreTechnology or Integration · 9 October 2024Multi-year strategic partnership establishing Play Anywhere as the exclusive provider of contextual and monetizable interactive experiences across all ATP Media broadcast and streaming worldwide. The system includes Ease Live's award-winning front-end interactive graphics engine. Play Anywhere is offered via Tennis TV and broadcast partners across linear and digital distribution.
• Sportradar (Safe Sport)coreStrategic or Co-development Partner · 30 July 2024Partnership between ATP, TDI, and Sportradar to launch Safe Sport, an AI-powered service protecting ATP players from online abuse. The service combines Sportradar's AI technologies and Arwen AI to scan social media for toxic content across 29 languages, with investigation services from Sportradar's intelligence analysts. Available to Top 250 ATP singles players and Top 50 doubles players.
• SportradarflagshipTechnology or Integration · 1 December 2023Multi-year partnership commencing December 2023 providing Sportradar with global data and streaming rights for betting, and media data rights, for all ATP Tour and ATP Challenger Tour events. Sportradar's ATP Service+ suite offers augmented streaming, expanded in-play betting markets, short-form video highlights, and personalised betting products. Sportradar also supplies Integrity Services for all ATP events to safeguard against match fixing and corruption. This is TDI's flagship and most strategically important commercial partnership.
• TennisVizcoreTechnology or Integration · 25 September 2023TennisViz co-built the Tennis IQ analytics platform with TDI. TennisViz provides interactive court graphics enabling players to visualise performance data, access opponent scouting information, and compare performance against tour averages. TennisViz has been a partner since 2022 for enhanced analytics at the Next Gen ATP Finals.
• Champion DatacoreTechnology or Integration · 16 May 2023Champion Data, with over 20 years of experience delivering sports data to broadcasters and betting providers, was engaged to develop the Tennis Sport Data Platform (TSDP). The TSDP enables TDI to ingest, merge and distribute multiple live data sources from professional tennis at ultra-low latency, and serves as a rich historical data archive with an open sandbox environment for third-party innovation.
• Art Blocks EngineminorStrategic or Co-development Partner · 6 December 2022Collaboration to launch LOVE, the world's first digital art collection generated from in-match tennis data from the 2022 Nitto ATP Finals. Art Blocks Engine, the world's leading platform for generative digital art, partnered with ATP and TDI to create unique artworks from official tennis data in collaboration with artist Martin Grasser.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stats Perform: Sports data and AI company providing official data feeds, Opta sports content, and AI-powered betting products. Comparable in B2B sports data licensing with proprietary AI capabilities, serving betting and media customers globally.
• Champion Data: Australian sports data company that built TDI's TSDP infrastructure. Operates a similar official-data-rights model for AFL, NRL, and other Australian sports, licensing to broadcasters and betting providers — a direct analog of TDI's tennis business model.
• Sportradar: Global sports data and content company that is both TDI's flagship distribution partner and a direct competitor in sports data licensing for betting operators. Comparable in B2B sports data and streaming model serving sportsbooks, media, and federations.
• Genius Sports: Public sports data and technology company providing official data, live streaming, and trading services to sportsbooks and media. Closely comparable B2B model focused on official league data rights, particularly for the NFL, NCAA, and English Premier League.

Broad incumbents

• Hawk-Eye Innovations: Sony-owned ball-tracking, officiating, and broadcast technology provider used across tennis, cricket, football, and other sports. Comparable in capturing proprietary on-court data that becomes the basis for official data feeds and betting products.
• Kambi Group: B2B sportsbook platform provider supplying technology to major operators. Adjacent peer in the sports betting technology stack — Kambi consumes official data feeds similar to those TDI provides through its distribution partners.
• IMG / Endeavor: Global sports and entertainment company with extensive media rights, events, and representation businesses. Comparable as a broader incumbent in tennis media rights (its former subsidiary operates ATP broadcast production) and sports data commercialisation.
• Catapult Sports: Athlete performance analytics and wearable technology company serving professional teams and athletes. Comparable in providing advanced performance analytics (an adjacent category to TDI's Tennis IQ) for elite sports organisations.

Emerging players

• StatsBomb: Sports data and analytics company focused on football, providing advanced metrics and AI-driven models to clubs, media, and betting operators. Comparable as a specialised, AI-forward sports data company with B2B sportsbook licensing.
• Simplebet: Micro-market and in-play betting technology provider for sportsbooks. Comparable as a technology enabler in the next-generation in-play betting stack that TDI's low-latency data is designed to power.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tennisdata

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennis Data Innovations