Champion Data
- Company typePrivate
- Founded1995
- HeadquartersSouthbank, Australia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Champion Data firmographics
Firmographics- Name
- Champion Data
- Legal name
- Champion Data Pty Ltd
- Website
- https://championdata.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Champion Data industry classification
Industry- Product category
- Sports Data and Broadcast Technology
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
- akta.pro secondary industries
- Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Champion Data is headquartered
LocationHeadquarters
- HQ city
- Southbank
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Champion Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Sports statistics and data services: Collection, analysis and distribution of live sports data, event statistics, and tracking datasets for leagues, clubs, broadcasters and betting operators.
- Broadcast design and graphics services: End-to-end graphic design, AR/VR/XR broadcast environments, and real-time data visualisation for global sports broadcasts.
- Player profiling and recruitment services: Provision of player profiles and recruitment data services for sporting clubs and leagues.
- Wagering operator services: Data services supporting betting operators in settling player-related betting markets of sporting competitions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Champion Data product offering
Product offeringCore offering
Champion Data collects, analyses, and distributes live sports data and performance statistics for elite leagues, broadcasters, and betting operators. It delivers real-time broadcast graphics through its proprietary Graphical Generation Interface (GGi), AI/ML-driven event and ball tagging, optical tracking via computer vision, and cloud-based sport data platforms with API integrations. The offering spans end-to-end live data capture, advanced analytics, broadcast design and storytelling (AR/VR/XR environments), and fan engagement tools for global sports coverage.
Product overview
Champion Data offers a unified suite of sports data, broadcast, and technology solutions. The core portfolio includes Data Collection and Insights, Data Analytics, Sport Data Platforms (cloud-based), Broadcast Design and Storytelling (powered by proprietary Graphical Generation Interface), AI and ML Innovation, and Fan and Digital Experience. The company acquired WORKS, a creative design agency, to integrate world-class design into their ecosystem. They also partner with Telstra on accessibility solutions like Telstra Touch and Track. Their optical tracking technology, currently in trial phase, represents the next generation of spatial data capture combining computer vision with their existing event and analytics systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphical Generation Interface (GGi)
- Optical Tracking Technology
- Data Collection and Insights
- Data Analytics
- Sport Data Platforms
- Broadcast Design and Storytelling
- Fan and Digital Experience
- WORKS Creative Design Agency
Quantifiable outcome
- 40+ cameras installed for optical tracking trial at Marvel Stadium in partnership with AFL and Telstra
- +2 more outcomes
Companies that use Champion Data
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Champion Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Champion Data partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AFLcoreAustralian Football League partnership with Champion Data for a two-year optical tracking technology trial at Marvel Stadium. The collaboration involves installing 40+ cameras throughout the venue to track players and the ball during live matches, with applications for coaching, officiating, and fan engagement. This builds on the live ball tracking technology introduced during the 2025 AFL season.
- TelstracoreTelstra partnership supporting the AFL optical tracking trial at Marvel Stadium through significant upgrades to the stadium's connectivity infrastructure. Telstra has rebuilt its network at Marvel Stadium integrating 4G, 5G, and Wi-Fi capability to enable high-speed data transmission required to process camera feeds and generate real-time analytics during play.
- WORKScoreWORKS is a Leeds-based branding agency that was acquired by Champion Data and is now part of the Champion Data ecosystem. The acquisition brings world-class creative design capabilities into Champion Data's sports data, technology, and fan experience ecosystem, redefining how data, design and technology elevate the sports experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Champion Data competitors and assessment
Company assessmentDirect peers
- Stats Perform: Stats Perform (owner of Opta) is the most direct global competitor, providing official sports data feeds, AI-powered analytics, and broadcast services to leagues, media, and betting operators worldwide. Highly comparable product mix and customer base to Champion Data, but with significantly broader global scale.
- Genius Sports: NYSE-listed sports data, technology, and media company offering live data feeds, betting content, and optical tracking (via Second Spectrum acquisition). Overlaps with Champion Data's data collection, broadcast, and optical tracking capabilities, particularly for tier-1 leagues and US sportsbooks.
- Sportradar: Publicly listed sports data and content company serving leagues, broadcasters, and sportsbooks with live data, odds, and integrity monitoring. Directly competes with Champion Data's wagering data feeds (Sportsbet, FanDuel pipeline) and is a benchmark for what scaled sports data looks like at the public-market level.
- Hawk-Eye Innovations: Sony-owned optical tracking and officiating technology provider used across tennis, cricket, football, and other elite sports. Most direct competitor to Champion Data's optical tracking program and a relevant comparison for how CV-based tracking can be commercialised across multiple global leagues.
- Tracab: Optical tracking provider for football, basketball, and other sports, supplying real-time player and ball tracking to leagues and broadcasters. Direct competitor in the CV/optical tracking niche and a relevant peer for European league expansion.
- Catapult Sports: ASX-listed sports performance analytics company providing wearable GPS and athlete tracking technology to professional teams and leagues. Comparable in delivering real-time player and team data to elite sports organisations, though its primary channel is team-level wearables versus Champion Data's league-level data and broadcast.
Emerging players
- Hudl: Sports video analysis and data platform serving teams, leagues, and broadcasters worldwide with performance analytics and video tools. Overlaps with Champion Data's analytics and broadcast storytelling offerings, particularly at the team and lower-tier league segment.
- Catapult (Playform / KinaTrax): Markerless optical tracking provider for baseball and other sports, competing in the CV-tracking niche alongside Champion Data's optical tracking program. Relevant emerging peer for evaluating the trajectory of league-level optical tracking deployments.
- Second Spectrum: Computer-vision-based sports tracking and analytics provider (acquired by Genius Sports) competing in the same optical tracking category as Champion Data's Marvel Stadium trial. Relevant as a benchmark for what CV tracking startups look like and where the technology is heading.
- TrackMan: Sports tracking technology provider dominant in golf and baseball, offering radar- and CV-based ball/club tracking plus performance analytics. Direct comparable for Champion Data's LIV Golf and Tennis Australia work where real-time tracking and broadcast graphics intersect.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Champion Data social profiles
Digital presenceChampion Data compliance and trust
Trust signalCompliance2 records
Champion Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champion Data leadership team
Management profileNumber of profiles
Profiles4 records
Champion Data subsidiaries and ownership
Company hierarchySubsidiaries1 record
Champion Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champion Data M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champion Data
What does Champion Data do?
Champion Data collects, analyses, and distributes live sports data and performance statistics for elite leagues, broadcasters, and betting operators. It delivers real-time broadcast graphics through its proprietary Graphical Generation Interface (GGi), AI/ML-driven event and ball tagging, optical tracking via computer vision, and cloud-based sport data platforms with API integrations. The offering spans end-to-end live data capture, advanced analytics, broadcast design and storytelling (AR/VR/XR environments), and fan engagement tools for global sports coverage.
Is Champion Data a public or private company?
Champion Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Champion Data founded?
Champion Data was founded in 1995. It employs 251 to 500 people.
Where is Champion Data based?
Champion Data is headquartered in Southbank, Australia, in the Oceania region.
How does Champion Data make money?
Four revenue lines are on record. Sports statistics and data services are the primary driver. The others are broadcast design and graphics services, player profiling and recruitment services and wagering operator services.
Who are Champion Data's main competitors?
Direct peers on record are Stats Perform, Genius Sports, Sportradar, Hawk-Eye Innovations, Tracab and Catapult Sports. Emerging players are Hudl, Catapult (Playform / KinaTrax), Second Spectrum and TrackMan.
Does Champion Data have an API?
Yes. Champion Data offers partner-facing APIs and distribution frameworks as part of their Sport Data Platforms. These enable real-time data delivery and analytics for broadcast, betting, digital and media applications. Specific API types (REST, GraphQL, etc.), authentication methods, rate limits, and SDK availability are not detailed in available source materials.
What industry is Champion Data in?
Champion Data's product category is Sports Data and Broadcast Technology. Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds), with a secondary code of MPAEAKAI, Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution). Its NAICS code is 7112 and its SIC code is 7900.