Te Pā (formerly PARS Incorporated)

What Te Pā (formerly PARS Incorporated) does

Te Pā is a kaupapa Māori social services organization registered as a charitable trust (#CC32737) and operating across the Northern Region of Aotearoa New Zealand. Its core function is the reintegration and holistic wellbeing support of tangata (people) involved with the justice system — including long-term prisoners, short-sentence/remand populations, Section 501 deportees — alongside whānau resilience and rangatahi (youth) homelessness services. The organization traces its institutional lineage to the Patients' and Prisoners' Aid Society established in Dunedin on 17 June 1877, was incorporated in Auckland in 1946, and rebranded from PARS Incorporated to Te Pā on 20 May 2022.

Te Pā's service portfolio comprises 11+ distinct programmes delivered through face-to-face support by Kaiārahi (Navigators): Housing Services (emergency, supported, and transitional accommodation); Anga Pae Tata (RSLS for 2+ year sentence exits); Anga Pae Tawhiti (reintegration for returning deportees); Te Hokinga Mai – Raki (Out of Gate for short-sentence/remand via consortium); Te Ohomai Rangatahi (youth transitional housing); Kia Puāwai te Kākano (whānau resilience for tamariki aged 6–12 affected by violence); Mahi Āwhina Supported Employment; Hepatitis C Assessment with Te Whatu Ora; and the nationally administered Child Travel Fund. The underlying operational methodology is the Te Pā Tūwatawata model (formalized 2019), grounded in mātauranga Māori and values of manaakitanga, wairuatanga, rangatiratanga, arohatanga, whakapapa, and whanaungatanga, rather than any technology stack. Governance operates under a Mana Ōrite framework with equal Māori (Tangata Whenua) and church-affiliated (Tangata Tiriti) board representation.

The business model is government-contract funded, with Ara Poutama Aotearoa (Department of Corrections) as the primary contracting counterparty for reintegration, Out of Gate, supported accommodation, and the Child Travel Fund. Additional funding flows from the Ministry of Social Development, Ministry of Housing and Urban Development, and Oranga Tamariki. A secondary revenue stream comes from charitable donations, including a partnership with Share My Super that has raised over NZ$1.3 million over three years. All client-facing services are provided free of charge; the Child Travel Fund operates a usage-based reimbursement model (NZ$0.95/km capped at NZ$300 per return journey, with a NZ$8,500 monthly funding pool cap). Geographic scope is deliberately restricted to the Northern Region (Cape Reinga to Rotorua), and Te Pā does not engage in commercial marketing — referrals flow through Ara Poutama, Police, Oranga Tamariki, marae, schools, social workers, and whānau members.

Name

Te Pā (formerly PARS Incorporated)

Legal name

PARS Incorporated

Website

https://tepaa.nz

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Te Pā is a kaupapa Māori charitable nonprofit delivering reintegration, housing, whānau resilience, and rangatahi services for justice-involved people, deportees, and their whānau across New Zealand's Northern Region, funded primarily through Ara Poutama Aotearoa government contracts.

Ownership category

akta.pro rank

Product category

Social and Reintegration Services

NAICS

Other Individual and Family Services (624190), Community Housing Services (62422), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Post-Secondary Transition Planning & Coordination (EDAKANAA)

Keywords

• Social services
• Prisoner reintegration
• Kaupapa Māori services
• Supported housing
• Youth justice

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Government Contracts: Te Pā is funded primarily through contracts with Ara Poutama Aotearoa (Department of Corrections) for reintegration services, Out of Gate programmes, and supported accommodation. Additional funding comes from Ministry of Social Development, Ministry of Housing and Urban Development, and Oranga Tamariki.
2. Charitable Donations: The organization accepts donations via the website and through the Share My Super partnership where superannuitants donate portions of their pension to support Te Ohomai Rangatahi services. Donations are non-refundable unless required by law.
3. Child Travel Fund Administration: Te Pā nationally administers the Child Travel Fund on behalf of Prisoners Aid & Rehabilitation Societies throughout New Zealand and the Salvation Army Reintegration Service, with funding support from Ara Poutama (Department of Corrections).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Te Pā is a kaupapa Māori social services organization that provides reintegration, housing, whānau resilience, rangatahi (youth), and family-connection services for people in or exiting the justice system, deportees returned to Aotearoa under Section 501 orders, homeless youth, and at-risk tamariki. Services are delivered free of charge across New Zealand's Northern Region through Kaiārahi (Navigators) and supported accommodation facilities, primarily under contract with Ara Poutama Aotearoa (Department of Corrections), Ministry of Social Development, and Oranga Tamariki.

Product overview

Te Pā is a kaupapa Māori social services organization offering a comprehensive ecology of care with multiple distinct service lines. The organization operates as a portfolio of specialized services rather than a single unified product. Core services include: Housing Services (emergency, supported, and transitional accommodation); Re-integration Services (Anga Pae Tata for long-server prisoners, Anga Pae Tawhiti for deportees, Te Hokinga Mai-Raki for Out of Gate support); Whānau Services (Kia Puāwai te Kākano whānau resilience programme); Te Ohomai Rangatahi (youth transitional housing and wellbeing support); Child Travel Fund (nationally administered travel assistance for family prison visits); Hiki Mana Hiki Ora (Housing First pathway programme); Mahi Āwhina Supported Employment Service; and health services including Hepatitis C assessment and Assessment and Triage Services. All services are grounded in kaupapa Māori values and delivered across the Northern Region of New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Services Emergency, supported, and long-term housing for individuals reintegrating into the community, including deportees and rangatahi facing homelessness. Accommodation options range from studio apartments to whānau homes with live-in support.
• Re-integration Services Specialist services restoring physical, mental, and spiritual wellbeing of whānau to support successful transition back into the community for people in the justice system, exiting the system, or deported from overseas.
• Whānau Services (Kia Puāwai te Kākano) A whānau resilience service delivering culturally grounded support through kaupapa Māori values for tamariki aged 6-12 and their whānau affected by violence in East, West, or Central Auckland. Focuses on life-skills, communication, self-care, and hauora through mātauranga Māori.
• Anga Pae Tata (Reintegration Support Long Servers Service - RSLS) Kaupapa Māori supported accommodation for individuals returning to the community after long-term sentences (2+ years). Provides Kaiārahi support for personalized Whānau Plans, life skills development, and cultural reconnection across Tāmaki Makaurau and Whangārei.
• Anga Pae Tawhiti (Reintegration Service for Returning Tangata) Comprehensive reintegration support for people returning to Aotearoa under deportation orders. Offers practical assistance with housing, identification, banking, benefits, employment, healthcare, and whānau reconnection. Delivers a 6-week ROS referral and a 6-month ROI referral for those with Probation conditions.
• Te Hokinga Mai – Raki Out of Gate reintegration service and Remand Reintegration Programme delivered in partnership with Ngāti Hine Health Trust and Kāhui Tū Kaha. Supports tangata serving short sentences (under two years) and those on remand for the Northern Region.
• Te Ohomai Rangatahi Transitional housing and wellbeing support service for rangatahi (young people) facing homelessness or those who have been part of the justice system. Supports reintegration into whānau and communities of choice, preventing rangatahi from entering the justice system or helping them get out and stay out.
• Child Travel Fund National administration of travel fund providing financial support for children (17 years and under) to visit a parent in prison, or for parents to visit their child in prison. Includes travel reimbursement at 95c per km (capped at $300) and accommodation assistance for journeys over 700km return.
• Hiki Mana, Hiki Ora (Creating Positive Pathways) Partnership with Kāhui Tū Kaha applying Housing First principles to support tangata being released from prison. Secures sustainable housing, plans reintegration inside prison, supports transition period, and facilitates access to other services while rebuilding whānau connections.
• Mahi Āwhina Supported Employment Service Supported employment service helping tangata find meaningful work, training, and apprenticeships. Builds trusted relationships and supports participants to set goals, overcome barriers, and move into employment, education, or training.
• Hepatitis C Assessment and Linkage to Treatment Services Health service provided in partnership with Te Whatu Ora – Health New Zealand offering Hepatitis C assessment and linkage to treatment for tangata and whānau.
• Assessment and Triage Services Assessment and triage services delivered in collaboration with Turuki Health Care to identify needs and connect tangata with appropriate support services.

Quantifiable outcome

• 47% of at-risk rangatahi referred to transitional accommodation successfully placed into long-term housing within six months
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, strategic and minor.

• Kāhui Tū KahacoreStrategic or Co-development Partner · 1 January 2018Strategic partnership formed in 2018 to deliver 'Creating Positive Pathways' (Hiki Mana, Hiki Ora) in partnership with Kāhui Tū Kaha. Maximizes knowledge of both organizations and provides consistency in service delivery applying Housing First principles to tangata being released from prison. Also consortium partner in Te Hokinga Mai – Raki for Out of Gate services.
• Ngāti Hine Health TrustcoreStrategic or Co-development PartnerConsortium partner in Te Hokinga Mai – Raki delivering Out of Gate reintegration services for the Northern Region. Provides health expertise alongside reintegration support.
• Turuki Health CarecoreStrategic or Co-development PartnerStrategic partner and consortium member in Te Hokinga Mai – Raki. Delivers Assessment and Triage Services in collaboration with Te Pā. Brings healthcare expertise to support tangata with complex health needs.
• ProCarecoreStrategic or Co-development PartnerConsortium partner in Te Hokinga Mai – Raki delivering Out of Gate services. ProCare is a primary health organization providing healthcare services in the Auckland region.
• Taumata KōrerostrategicStrategic or Co-development PartnerListed as a strategic partner contributing to transformational outcomes for tangata and whānau to live in wellbeing.
• Shea Pita & AssociatesstrategicStrategic or Co-development PartnerConducted comprehensive 18-month evaluation of PARS/Te Ira Rangatahi Service (2018-2019). Applied kaupapa Māori approach to assess service effectiveness and provided insights for development.
• Share My SupercoreGTM or Marketing PartnerTe Pā is a proud charity partner of Share My Super, an organization uniting Kiwi superannuants to help solve child poverty. Funds received through Share My Super donors support the Te Ohomai Rangatahi service and Kia Puāwai te Kākano programme. Share My Super has raised over $1.3 million in the past three years.
• Te Awhero Nui TruststrategicStrategic or Co-development PartnerListed as a strategic partner working towards transformational outcomes for tangata and whānau.
• Ara Poutama Aotearoa (Department of Corrections)coreOthersPrimary government funder for reintegration services including RSLS, Out of Gate programmes, and the Child Travel Fund. Contracts Te Pā-led consortium to deliver services across five prisons in the Northern Region.
• The Anglican DioceseminorGTM or Marketing PartnerMade an incredibly generous donation to fund the establishment of a five-bedroom house in West Auckland for wāhine needing support on release from prison. Funded all furniture and baby equipment including portacots, high chairs, bathing tables.
• Māori Women's Welfare League (Te Atatū branch)minorGTM or Marketing PartnerPartnered with PARS to sponsor eight wāhine Māori to receive 'Bed in a Bag' on release from prison. Also developing welcome packs. Addresses unique challenges faced by tangata in purchasing basic necessities during lockdowns.
• The Kelliher TrustminorGTM or Marketing PartnerHosted launch function for Spend My Super campaign, bringing together charities working to solve child poverty in Aotearoa including PARS.
• George FMminorGTM or Marketing PartnerMedia partner that welcomed rangatahi for station visits as part of the Te Whitinga o Te Rā programme, exposing youth to media career opportunities and opening eyes to different futures.
• Sir Peter Blake MERC (Marine Education and Recreation Centre)minorGTM or Marketing PartnerPartner for annual Matariki Camp with Kia Puāwai te Kākano, providing outdoor education experiences for tamariki. Partnership has been running for three years.
• Ministry of Housing and Urban DevelopmentstrategicOthersGovernment ministry that supported the development of Te Ohomai Rangatahi o Waiohua, a purpose-built rangatahi housing facility.
• Ministry of Social Development NZstrategicOthersGovernment ministry supporting rangatahi housing initiatives and social services delivery.
• Te Whatu Ora – Health New ZealandstrategicStrategic or Co-development PartnerDelivers Hepatitis C Assessment and Linkage to Treatment Services in partnership with Te Pā.

Scale indicators12 records

Recent moves12 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GeorgeFMnz
• LinkedInlinkedin.com/company/tepaa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Te Pā (formerly PARS Incorporated)