Share My Super
Share My Super is a New Zealand non-profit donation platform, founded in 2018 in Auckland, that connects superannuation donors with charities addressing child poverty. It operates with a small team of 1–10 employees.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Share My Super does
Share My Super is a New Zealand-registered non-profit organization founded in 2018 and based in Auckland, operating a donation platform under the sharemysuper.org.nz domain. The organization functions as an intermediary that connects superannuation (retirement fund) donors with charities focused on addressing child poverty, effectively routing voluntary contributions from individuals in the KiwiSaver/superannuation ecosystem to relevant charitable causes.
The platform's core product is a donation-routing service — no detailed technology stack, proprietary algorithms, or platform architecture is disclosed in the available data. The organization operates with a very small team of 1–10 employees, consistent with a lean non-profit structure that relies on partnerships rather than heavy in-house technical infrastructure.
As a non-profit, Share My Super does not operate a traditional commercial revenue model. Its financial model is based on donations and likely grant funding, with no disclosed pricing model, transaction fees, or revenue mechanics. The go-to-market approach appears to depend on relationships with superannuation funds on the supply side and child-poverty charities on the delivery side, though specific partner names, contract terms, and segment economics are not documented in the available input.
Share My Super firmographics
Firmographics- Name
- Share My Super
- Website
- https://sharemysuper.org.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Share My Super is a New Zealand non-profit donation platform, founded in 2018 in Auckland, that connects superannuation donors with charities addressing child poverty. It operates with a small team of 1–10 employees.
- Ownership category
- akta.pro rank
Share My Super industry classification
Industry- Product category
- Charitable Giving Platform
- NAICS
- Grantmaking and Giving Services (8132), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD)
- akta.pro secondary industry
- Financial Assistance & Benefits Navigation Services (BPAGAEAK)
Keywords
Where Share My Super is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Share My Super business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales
Share My Super product offering
Product offeringCore offering
Share My Super operates a non-profit donation platform that connects superannuation donors with charities addressing child poverty. The platform enables individuals with superannuation (retirement savings) to contribute funds directly to verified charitable organizations focused on alleviating child poverty in New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Share My Super Donation Platform
Companies that use Share My Super
Customer profileIdeal customer profiles1 record
Share My Super technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Share My Super partnerships and signals
Strategic signalRecent moves1 record
Share My Super competitors and assessment
Company assessmentEmerging players
- GoodShift: New Zealand-based social-enterprise giving platform enabling donations to charities via everyday transactions. Comparable as a small NZ-focused donation infrastructure provider targeting similar cause-driven giving.
Broad incumbents
- GoFundMe: Global online crowdfunding and donation platform with broad cause coverage including charity fundraising. Comparable as a mainstream consumer-facing donation platform, though it is cause-agnostic.
- PayPal Giving Fund: Large-scale digital donation infrastructure operated by PayPal, enabling donors to give to charities through the payments platform. Comparable as a payment-rail-embedded donation intermediary.
- Benevity: Enterprise corporate-giving and volunteering platform used by large employers to channel employee donations and grants. Comparable in connecting workplace/salary participants to charitable causes, though focused on corporate programs.
Others
- MicroLoan Foundation Australia: Charity operating in the poverty-alleviation space with donation infrastructure in the Australia/NZ region. Comparable as a cause-aligned nonprofit recipient of donor funds in the poverty-reduction vertical.
Regional players
- Good2Give: Australia- and New Zealand-based workplace-giving platform that channels payroll donations to charities. Comparable as a regional workplace/payroll giving intermediary focused on the same trans-Tasman market.
Direct peers
- Raisely: Online fundraising platform purpose-built for nonprofits and charities, with strong presence in Australia and New Zealand. Comparable as a digital donation infrastructure provider for charitable giving.
- Givealittle: New Zealand's leading online donation platform operated by the Spark Foundation. Directly comparable as a local digital giving platform serving NZ donors and charities, though it is broader in cause coverage.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Share My Super social profiles
Digital presenceShare My Super financial estimates
Financial estimateRevenue estimate
Valuation estimate
Share My Super leadership team
Management profileNumber of profiles
Share My Super funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Share My Super M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Share My Super
What does Share My Super do?
Share My Super operates a non-profit donation platform that connects superannuation donors with charities addressing child poverty. The platform enables individuals with superannuation (retirement savings) to contribute funds directly to verified charitable organizations focused on alleviating child poverty in New Zealand.
When was Share My Super founded?
Share My Super was founded in 2018. It employs 1 to 10 people.
Where is Share My Super based?
Share My Super is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Share My Super's main competitors?
GoodShift is listed as an emerging player. Broad incumbents are GoFundMe, PayPal Giving Fund and Benevity. MicroLoan Foundation Australia is listed as an others. Good2Give is listed as a regional player. Direct peers are Raisely and Givealittle.
Does Share My Super have an API?
No public API is recorded for Share My Super.
What industry is Share My Super in?
Share My Super's product category is Charitable Giving Platform. Its primary akta.pro industry code is BPAGAKAD, Family Offices & Philanthropic Advisors (Grantmaking), with a secondary code of BPAGAEAK, Financial Assistance & Benefits Navigation Services. Its NAICS code is 8132 and its SIC code is 8300.