FESTIVAL TERRES DU SON

What FESTIVAL TERRES DU SON does

Festival Terres du Son is an annual three-day ethical and responsible music festival operated by the French non-profit association Association Spectacle Sport Organisation (A.S.S.O.), headquartered at 23 rue de la Morinerie, Saint-Pierre-des-Corps (Indre-et-Loire), and physically hosted at the Domaine de Candé in Monts, France. The festival, founded in 2006 and currently in its 21st edition (July 2026), runs a dual-area format: La Prairie, the paid concert zone with multiple stages and headlining acts, and L'Éco-Village, a free-entry area dedicated to workshops, debates, sustainability initiatives, and discovery programming. The organization employs 16 staff supplemented by a volunteer network (Propul'Son) and operates within a French regulatory framework including licence d'entrepreneur de spectacles n°3141852 and CNIL declaration n°1421555.

The core product set comprises festival passes at 110€ (3-day), 85€ (2-day), and 49€ (1-day) tiers, with reduced rates for families, youth (via Pass Culture, YEP'S, Carte Jeunes Européenne), and accessibility-rate attendees; free camping is included with every pass. On-site transactions are processed through the proprietary K7 cashless bracelet/card system preloaded online with refundable balances. The offering is extended by an Espace Jeune Public children's area with activities from partners such as Cultura and Bibliothèque départementale d'Indre-et-Loire, a Propul'Son emerging-artist program (backed by Région Centre-Val de Loire), a VIP/Club Hospitalité tier, an official mobile application (Fragolabs), and a Journée Professionnelle dedicated to sustainable mobility in cultural events. Distribution is multi-channel: Weezevent for online direct sales, FranceBillet retail network (Fnac, Carrefour, Géant, Intermarché, Magasins U), Terres Natives store in Tours, Montbazon tourist office, and Reelax Tickets for secondary resale.

The festival's commercial model is hybrid non-profit: ticket sales, on-site F&B and merchandise (via K7), public-sector subsidies and partnerships (Département Touraine, Région Centre-Val de Loire, ADEME), and private sponsorships (Crédit Mutuel). Customer segments span families with children, youth aged 12-30, people with disabilities, and eco-conscious festival-goers, served alongside a secondary B2B segment of music-industry professionals engaging through the professional day. Digital sustainability credentials include Ecograder Grade B, EcoIndex Grade C, and RGESN-compliant WordPress implementation, while digital accessibility is being audited toward RGAA 4.1.2.

Name

FESTIVAL TERRES DU SON

Legal name

Association Spectacle Sport Organisation

Website

https://terresduson.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Festival Terres du Son is a French non-profit that operates an annual three-day ethical music festival at Domaine de Candé in Monts, Indre-et-Loire, serving families, youth, accessibility, and eco-conscious audiences via a paid La Prairie area and a free Eco-Village.

Ownership category

akta.pro rank

Product category

Music Festival Events

NAICS

Arts, Entertainment, and Recreation (71), All Other Amusement and Recreation Industries (713990), All Other Amusement and Recreation Industries (71399), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Music festival events
• Live entertainment services
• Sustainable event management
• Festival ticketing platforms
• Cashless payment systems

Headquarters

HQ city

Saint-Pierre-des-Corps

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from ticket/pass sales across multiple tiers (3-day, 2-day, 1-day passes) with various pricing categories including standard, family, access, and on-site rates.
2. Merchandise Sales: Festival merchandise including t-shirts, sweatshirts, and accessories sold through the boutique.
3. Food & Beverage: On-site food and beverage sales at bars, restaurants, and catering points throughout the festival site.
4. Camping Fees: Camping access is free with festival pass, no separate camping fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Festival Terres du Son organizes an annual 3-day multi-genre music festival at Domaine de Candé in Monts, France, combining a ticketed main concert area (La Prairie) with a free eco-village offering workshops, debates, and discovery programming. The offering is sold through tiered festival passes (1-, 2-, and 3-day) including complimentary camping and on-site food, beverage, and merchandise sales via a proprietary K7 cashless bracelet system, alongside dedicated family/youth accessibility programs.

Product overview

Terres du Son is an ethical and responsible music festival held annually at Domaine de Candé in Monts, France (Indre-et-Loire). The offering consists of a multi-format event with La Prairie (the paid concert area featuring major artists on multiple stages) and L'Éco-Village (a free-entry area focused on sustainability, workshops, and discovery programming). Core products include festival passes (1-3 days) with various pricing tiers, complimentary camping access, and the K7 cashless payment system for on-site purchases. Additional offerings encompass an Espace Jeune Public (children's area with activities), boutique merchandise, Club VIP hospitality, and the Propul'Son artist development program. The festival also runs a professional day (Journée Professionnelle) focused on sustainable mobility in cultural events.

Differentiator

Problem solved

Functional benefit

Products and services

• La Prairie (Paid Concert Area)

Quantifiable outcome

• 21st edition successfully completed in 2026
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

30 partnerships are on record, tiered core and minor.

• Département TourainecoreStrategic or Co-development PartnerRegional government partner supporting the festival as part of their cultural development initiatives for the territory.
• Région Centre-Val de LoirecoreStrategic or Co-development PartnerRegional council partner supporting the festival and the Propul'Son stage, promoting local and emerging artists.
• Crédit MutuelminorGTM or Marketing PartnerBanking partner providing financial services and marketing support for the festival.
• Sans Format (Ludovic Evelin)coreTechnology or IntegrationDigital design and development partner responsible for the eco-designed website, accessibility implementation, and technical maintenance.
• JML TechnologycoreTechnology or IntegrationWeb hosting provider for the festival website, servers located in Indre-et-Loire (37).
• WeezeventcoreTechnology or IntegrationOfficial ticketing platform partner for online ticket sales and event management.
• Reelax TicketsminorChannel Partner/ Reseller/ DistributorOfficial secondary market platform for secure ticket resale and ticket transfers.
• FNAC / FranceBilletminorChannel Partner/ Reseller/ DistributorNational retail network for ticket distribution across Fnac stores and affiliated retailers.
• La Maison des Jeux de TouraineminorStrategic or Co-development PartnerPartner providing giant games and totems for children's activities in the young public space.
• Gadawi ParkminorStrategic or Co-development PartnerAdventure park partner providing the accrobranche (tree climbing) course for the young public space.
• Educ Pro SportminorStrategic or Co-development PartnerSports education partner providing daily sports activities for children (2pm-5pm) during the festival.
• WidykaminorStrategic or Co-development PartnerBoard game publisher providing family games for the young public space relaxation area.
• CulturaminorStrategic or Co-development PartnerCultural retailer partner providing daily creative workshops (bracelets, mask making, coloring) from 11am-5pm.
• Bibliothèque départementale d'Indre et LoireminorStrategic or Co-development PartnerDepartmental library providing reading space with books, comics, games, and digital resources under trees for relaxation.
• Mobibus - Maison départementale de la solidaritéminorStrategic or Co-development PartnerMobile solidarity service offering baby massages, babywearing workshops, breastfeeding space, and parenting advice.
• Music4planetminorStrategic or Co-development PartnerMusic platform partner organizing blind test game during professional day lunch.
• Faily ScoreminorStrategic or Co-development PartnerEnvironmental impact calculation and display solution partner for the festival's sustainability metrics.
• NF Études (Cabinet)minorStrategic or Co-development PartnerBehavioral science research partner conducting immersive music and neuroscience experiments with festival attendees.
• NAP (Collectif de musicians)minorStrategic or Co-development PartnerMusician collective collaborating on experimental musical experiences linked to behavioral science research.
• Naze BroxminorStrategic or Co-development PartnerCircus company performing special 20th anniversary show with music, acrobatics, and comedy.
• ESCAT (École de cinéma)minorStrategic or Co-development PartnerFilm school co-hosting and co-animating La Télé des 20 ans TV broadcast during the anniversary edition.
• Établissement Français du Sang (EFS)minorStrategic or Co-development PartnerBlood donation service participating in the Place des Opportunités innovation showcase.
• Gustave RoussyminorStrategic or Co-development PartnerCancer research center participating in responsible innovation showcase at eco-village.
• SNCF RéseauminorStrategic or Co-development PartnerNational railway network participating in sustainable mobility showcase at the festival.
• TokiminorStrategic or Co-development PartnerOrganization participating in innovation showcase for sustainable development at eco-village.
• Le Lieu MultipleminorStrategic or Co-development PartnerCultural organization participating in responsible innovation showcase at eco-village.
• Association NoveminorStrategic or Co-development PartnerAssociation given carte blanche for DJ sets throughout the 3 festival days near the bar area, featuring hybrid and danceable music selections.
• Le Temps MachineminorStrategic or Co-development PartnerMusic venue supporting Jane et Les Autres through the Suprême LTM artist development program and collaborating on symphonic version of their performance.
• Conservatoire à Rayonnement Régional de ToursminorStrategic or Co-development PartnerRegional conservatory collaborating on reorchestration of Jane et Les Autres music with student composers.
• Opéra de ToursminorStrategic or Co-development PartnerOrchestre Populaire de l'Opéra de Tours performing with Jane et Les Autres during symphonic concert.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hellfest Open Air: Largest annual music festival in France held in Clisson. Comparable as a multi-day outdoor music festival with multi-stage programming and on-site camping, although Terres du Son operates at a smaller scale and across broader genres.
• Rock en Seine: Paris-region multi-day summer music festival at Domaine de Saint-Cloud. Directly comparable multi-stage, multi-day music festival targeting similar young and family demographics in France with comparable ticket pricing and camping-adjacent amenities.
• Eurockéennes de Belfort: Long-running annual music festival held on the Malsaucy peninsula in Belfort. Comparable multi-day outdoor format with multi-stage programming and broad music genre coverage in France.
• Le Printemps de Bourges: Long-running annual spring music festival in Bourges with multi-stage programming, B2B professional components, and a strong focus on emerging French artists. Comparable in multi-day multi-stage format, French geography, and professional/industry programming elements.
• Musilac: Annual multi-day music festival held in Aix-les-Bains on the shore of Lac du Bourget. Comparable in French regional festival structure, multi-genre headliner programming, on-site camping, and family-friendly positioning.
• Garorock: Annual multi-day music festival held in Marmande with on-site camping and multi-stage programming. Comparable as a mid-size French regional music festival competing for similar regional audiences.
• Solidays: Paris-based annual music festival run by a non-profit (Solidarité SIDA) with a strong ethical, charitable, and community-engagement positioning. Directly comparable to Terres du Son in non-profit status, French geography, multi-genre programming, and emphasis on social/environmental causes.
• Les Vieilles Charrues: Major annual music festival in Carhaix (Finistère) operated by a non-profit association. Directly comparable in non-profit association structure, annual 3-4 day outdoor format, multi-genre headliner programming, and reliance on public/regional partner funding in France.
• Festival Interceltique de Lorient: Annual cultural and music festival in Lorient focused on Celtic cultures, with multi-day programming, paid and free areas, and strong community/institutional partnership structure comparable to Terres du Son.

Others

• Weezevent: French ticketing and event-management platform that is Terres du Son's official ticketing partner and powers its online ticket sales. Adjacent technology provider rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TerresduSon
• Facebookfacebook.com/terresduson
• Instagraminstagram.com/terresduson
• TikToktiktok.com/@terresduson
• LinkedInlinkedin.com/company/festival-terres-du-son

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FESTIVAL TERRES DU SON