Territory
Territory operates Zen Leaf, a multi-state cannabis dispensary chain under Verano Holdings Corp., serving medical and adult-use consumers across 12+ U.S. states through retail storefronts, online ordering, mobile apps, and local delivery.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Territory does
Territory operates a multi-state cannabis dispensary retail business under the Zen Leaf brand, which is a subsidiary of Verano Holdings Corp., one of the largest multi-state cannabis operators in the United States. The company provides both medical and recreational cannabis products through brick-and-mortar dispensary locations across 12+ U.S. states (Arizona, Connecticut, Illinois, Maryland, Massachusetts, Michigan, Nevada, New Jersey, Ohio, Pennsylvania, Virginia, West Virginia, and Arkansas), with online ordering capabilities and local delivery services where permitted by state and local law.
The core technology infrastructure includes an e-commerce platform for online menu browsing and order placement, native mobile applications on iOS and Android (the Zen+ App), a geolocation-based compliance verification system to enforce state-level cannabis distribution laws, and an integrated loyalty rewards platform (Cabbage Club) powered by Springbig with tiered Ruby and Diamond membership. ACH-based payment solutions (CanPay and AeroPay) are integrated to address the cannabis industry's limited access to traditional credit card processing. The product portfolio spans flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, transdermals, and accessories, sourced from multiple sub-brands including Avexia, Mary's Medicinals, Encore Edibles, Wyld, and Good Day Farm.
The business model is direct-to-consumer retail, with revenue generated through one-time dispensary sales and delivery transaction fees. Pricing is point-of-sale based with no subscription or recurring component. A multi-tier discount program serves veterans (22% off), youth caregivers (25%), seniors 55+ (10%), SSDI recipients (10%), and higher education students (10%). Customer segments include primary adult-use recreational consumers (21+), secondary medical cannabis patients with qualifying conditions, and discounted population segments. The company is privately held under Verano Holdings Corp., headquartered at 224 W Hill Street, Suite 400, Chicago, Illinois.
Territory firmographics
Firmographics- Name
- Territory
- Legal name
- Verano Holdings Corp.
- Website
- https://territorydispensary.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Territory operates Zen Leaf, a multi-state cannabis dispensary chain under Verano Holdings Corp., serving medical and adult-use consumers across 12+ U.S. states through retail storefronts, online ordering, mobile apps, and local delivery.
- Ownership category
- akta.pro rank
Territory industry classification
Industry- Product category
- Cannabis Retail / Medical & Recreational Dispensaries
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)
- akta.pro secondary industries
- Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
Keywords
Where Territory is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Territory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Cannabis Sales: Physical dispensary locations sell cannabis products including flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, and accessories. Customers must be 21+ (or 18+ with medical marijuana registration card). Payment is made in-person at point of sale.
- Delivery Services: Where permitted by applicable state and local law, lawful local delivery is available. Delivery availability, service areas, and fulfillment options vary by location and are subject to product availability, identity and age verification, and applicable legal requirements.
- First-Time Purchase Discount: First-time purchasers receive a discount on their initial purchase through the Services. The company monitors for multiple accounts created to receive fraudulent first-time discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Veterans Discount - 22% off each purchase |
| Transaction based/ take rate | Pay-as-you-go | Youth Caregiver Discount - 25% off each purchase |
| Transaction based/ take rate | Pay-as-you-go | Social Security Disability Insurance - 10% off each purchase |
| Transaction based/ take rate | Pay-as-you-go | Seniors 55+ Discount - 10% off each purchase |
| Transaction based/ take rate | Pay-as-you-go | Higher Education Discount - 10% off each purchase |
| Transaction based/ take rate | Pay-as-you-go | First-Time Visit Discount - Varies by state |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Territory product offering
Product offeringCore offering
Territory operates as a cannabis dispensary retail brand selling medical and recreational cannabis products through brick-and-mortar dispensary locations across multiple U.S. states. The dispensaries offer in-store pickup, local delivery where permitted, and a broad product assortment spanning flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, transdermals, capsules, and accessories, supported by an online ordering platform, a Zen+ mobile app, and the Cabbage Club tiered loyalty program.
Product overview
Zen Leaf is a cannabis dispensary brand operated by Verano Holdings Corp., offering both medical and recreational cannabis products through brick-and-mortar dispensaries and an online ordering platform. The company operates in 12 U.S. states and provides a mobile application (Zen+ App) for ordering and loyalty management. The product portfolio centers on the dispensary retail experience with a wide range of cannabis product categories including flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, transdermals, and accessories. The loyalty program, Cabbage Club, offers tiered rewards (Ruby and Diamond tiers) for customer retention. Products are sourced from various brands including Avexia (tinctures and topicals), Mary's Medicinals (transdermal patches), Encore Edibles, Wyld, Yuzu Zone, and Good Day Farm. Dispensary services include in-store pickup and local delivery where permitted by state law.
Differentiator
Problem solved
Functional benefit
Products and services
- Territory / Zen Leaf Dispensary Services
- Zen+ Mobile App
- Cabbage Club Loyalty Program
- Cannabis Flower
- Cannabis Vapes
- Cannabis Edibles
- Pre-Rolls
- Cannabis Concentrates
- Cannabis Tinctures
- Cannabis Topicals
- Cannabis Transdermal Patches
- Cannabis Capsules and Tablets
- Cannabis Accessories
Quantifiable outcome
- Locations across 12 U.S. states
- +3 more outcomes
Companies that use Territory
Customer profileSegments3 records
Ideal customer profiles3 records
Territory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Territory partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SpringbigcoreSpringbig provides the loyalty program technology platform powering the Cabbage Club rewards program. Available on iOS and Android via the Zen+ App.
- CanPaycoreACH-based payment solution accepted for cannabis purchases at Zen Leaf dispensaries.
- AeroPaycoreACH-based payment solution accepted for cannabis purchases at Zen Leaf dispensaries.
- Verano Holdings Corp.coreZen Leaf is a subsidiary and brand of Verano Holdings Corp., which also operates the MÜV brand. Verano is a multi-state cannabis operator headquartered in Chicago, Illinois.
- Zen Leaf Technologies, LLCminorTechnology subsidiary entity within the Verano Holdings corporate structure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Territory competitors and assessment
Company assessmentDirect peers
- Trulieve: Large MSO with extensive dispensary operations across multiple U.S. states, including several where Zen Leaf operates. Both are vertically integrated retail-anchored cannabis platforms targeting medical and adult-use consumers.
- Planet 13 Holdings: Operates a flagship superstore dispensary concept in Nevada and is expanding multi-state retail. Direct competitor to Zen Leaf in Nevada for adult-use consumers seeking a curated dispensary experience.
- iAnthus Capital Holdings: Multi-state cannabis operator with retail dispensary presence in several U.S. states. Competes with Zen Leaf in adult-use and medical markets with a comparable product assortment model.
- Curaleaf: One of the largest U.S. multi-state cannabis operators (MSO) with a comparable retail footprint across adult-use and medical markets. Operates dispensary brands competing directly with Zen Leaf in several overlapping states and offers a similarly broad product assortment.
- AYR Wellness: Vertically integrated MSO operating dispensaries across multiple U.S. states. Overlaps with Zen Leaf in markets such as Nevada and New Jersey and competes on adult-use and medical retail.
- Green Thumb Industries (Rise Dispensaries): Multi-state cannabis operator with branded retail (Rise) operating in a similar set of states. Competes head-to-head with Zen Leaf in adult-use markets and shares a comparable discount/loyalty-driven retail model.
- Cresco Labs (Sunnyside): Multi-state cannabis operator with branded Sunnyside retail storefronts. Operates dispensaries in states that overlap with Zen Leaf's footprint and competes for similar medical and adult-use consumer cohorts.
- The Cannabist Company (formerly Columbia Care): Multi-state cannabis operator with branded retail stores. Operates in states overlapping with Zen Leaf's footprint (e.g., New Jersey, Massachusetts, Virginia) and competes for similar patient and adult-use cohorts.
- Harvest Health & Recreation: Multi-state cannabis retail operator with dispensaries in several states where Zen Leaf also operates. Competes in both medical and adult-use channels with a similar omnichannel model.
Emerging players
- Cookies: Cannabis retail and lifestyle brand operating dispensaries in multiple U.S. states. Competes for the same adult-use consumer cohort with a brand-driven, experience-oriented dispensary format in overlapping markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Territory social profiles
Digital presenceTerritory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Territory leadership team
Management profileNumber of profiles
Profiles1 record
Territory subsidiaries and ownership
Company hierarchySubsidiaries2 records
Territory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Territory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Territory
What does Territory do?
Territory operates as a cannabis dispensary retail brand selling medical and recreational cannabis products through brick-and-mortar dispensary locations across multiple U.S. states. The dispensaries offer in-store pickup, local delivery where permitted, and a broad product assortment spanning flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, transdermals, capsules, and accessories, supported by an online ordering platform, a Zen+ mobile app, and the Cabbage Club tiered loyalty program.
Is Territory a public or private company?
Territory is a private company. It is classified as corporate owned and is currently operating.
When was Territory founded?
Territory was founded in -1. It employs 1 to 10 people.
Where is Territory based?
Territory is headquartered in Chicago, United States, in the North America region.
How does Territory make money?
Three revenue lines are on record. Retail Cannabis Sales are the primary driver. The others are delivery Services and first-Time Purchase Discount.
Who are Territory's main competitors?
Direct peers on record are Trulieve, Planet 13 Holdings, iAnthus Capital Holdings, Curaleaf, AYR Wellness, Green Thumb Industries (Rise Dispensaries), Cresco Labs (Sunnyside), The Cannabist Company (formerly Columbia Care) and Harvest Health & Recreation. Cookies is listed as an emerging player.
Does Territory have an API?
No public API is recorded for Territory.
What industry is Territory in?
Territory's product category is Cannabis Retail / Medical & Recreational Dispensaries. Its primary akta.pro industry code is CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries, with a secondary code of CRANAFAB, Medical Cannabis Dispensaries. Its NAICS code is 45611 and its SIC code is 5912.