Territory

What Territory does

Territory operates a multi-state cannabis dispensary retail business under the Zen Leaf brand, which is a subsidiary of Verano Holdings Corp., one of the largest multi-state cannabis operators in the United States. The company provides both medical and recreational cannabis products through brick-and-mortar dispensary locations across 12+ U.S. states (Arizona, Connecticut, Illinois, Maryland, Massachusetts, Michigan, Nevada, New Jersey, Ohio, Pennsylvania, Virginia, West Virginia, and Arkansas), with online ordering capabilities and local delivery services where permitted by state and local law.

The core technology infrastructure includes an e-commerce platform for online menu browsing and order placement, native mobile applications on iOS and Android (the Zen+ App), a geolocation-based compliance verification system to enforce state-level cannabis distribution laws, and an integrated loyalty rewards platform (Cabbage Club) powered by Springbig with tiered Ruby and Diamond membership. ACH-based payment solutions (CanPay and AeroPay) are integrated to address the cannabis industry's limited access to traditional credit card processing. The product portfolio spans flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, transdermals, and accessories, sourced from multiple sub-brands including Avexia, Mary's Medicinals, Encore Edibles, Wyld, and Good Day Farm.

The business model is direct-to-consumer retail, with revenue generated through one-time dispensary sales and delivery transaction fees. Pricing is point-of-sale based with no subscription or recurring component. A multi-tier discount program serves veterans (22% off), youth caregivers (25%), seniors 55+ (10%), SSDI recipients (10%), and higher education students (10%). Customer segments include primary adult-use recreational consumers (21+), secondary medical cannabis patients with qualifying conditions, and discounted population segments. The company is privately held under Verano Holdings Corp., headquartered at 224 W Hill Street, Suite 400, Chicago, Illinois.

Name

Territory

Legal name

Verano Holdings Corp.

Website

https://territorydispensary.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Territory operates Zen Leaf, a multi-state cannabis dispensary chain under Verano Holdings Corp., serving medical and adult-use consumers across 12+ U.S. states through retail storefronts, online ordering, mobile apps, and local delivery.

Ownership category

akta.pro rank

Product category

Cannabis Retail / Medical & Recreational Dispensaries

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industries

Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Cannabis retail dispensary
• Medical marijuana dispensary
• Recreational cannabis sales
• Cannabis delivery services
• Dispensary loyalty program

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Cannabis Sales: Physical dispensary locations sell cannabis products including flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, and accessories. Customers must be 21+ (or 18+ with medical marijuana registration card). Payment is made in-person at point of sale.
2. Delivery Services: Where permitted by applicable state and local law, lawful local delivery is available. Delivery availability, service areas, and fulfillment options vary by location and are subject to product availability, identity and age verification, and applicable legal requirements.
3. First-Time Purchase Discount: First-time purchasers receive a discount on their initial purchase through the Services. The company monitors for multiple accounts created to receive fraudulent first-time discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Territory operates as a cannabis dispensary retail brand selling medical and recreational cannabis products through brick-and-mortar dispensary locations across multiple U.S. states. The dispensaries offer in-store pickup, local delivery where permitted, and a broad product assortment spanning flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, transdermals, capsules, and accessories, supported by an online ordering platform, a Zen+ mobile app, and the Cabbage Club tiered loyalty program.

Product overview

Zen Leaf is a cannabis dispensary brand operated by Verano Holdings Corp., offering both medical and recreational cannabis products through brick-and-mortar dispensaries and an online ordering platform. The company operates in 12 U.S. states and provides a mobile application (Zen+ App) for ordering and loyalty management. The product portfolio centers on the dispensary retail experience with a wide range of cannabis product categories including flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, transdermals, and accessories. The loyalty program, Cabbage Club, offers tiered rewards (Ruby and Diamond tiers) for customer retention. Products are sourced from various brands including Avexia (tinctures and topicals), Mary's Medicinals (transdermal patches), Encore Edibles, Wyld, Yuzu Zone, and Good Day Farm. Dispensary services include in-store pickup and local delivery where permitted by state law.

Differentiator

Problem solved

Functional benefit

Products and services

• Territory / Zen Leaf Dispensary Services
• Zen+ Mobile App
• Cabbage Club Loyalty Program
• Cannabis Flower
• Cannabis Vapes
• Cannabis Edibles
• Pre-Rolls
• Cannabis Concentrates
• Cannabis Tinctures
• Cannabis Topicals
• Cannabis Transdermal Patches
• Cannabis Capsules and Tablets
• Cannabis Accessories

Quantifiable outcome

• Locations across 12 U.S. states
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SpringbigcoreTechnology or IntegrationSpringbig provides the loyalty program technology platform powering the Cabbage Club rewards program. Available on iOS and Android via the Zen+ App.
• CanPaycoreTechnology or IntegrationACH-based payment solution accepted for cannabis purchases at Zen Leaf dispensaries.
• AeroPaycoreTechnology or IntegrationACH-based payment solution accepted for cannabis purchases at Zen Leaf dispensaries.
• Verano Holdings Corp.coreOthersZen Leaf is a subsidiary and brand of Verano Holdings Corp., which also operates the MÜV brand. Verano is a multi-state cannabis operator headquartered in Chicago, Illinois.
• Zen Leaf Technologies, LLCminorOthersTechnology subsidiary entity within the Verano Holdings corporate structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trulieve: Large MSO with extensive dispensary operations across multiple U.S. states, including several where Zen Leaf operates. Both are vertically integrated retail-anchored cannabis platforms targeting medical and adult-use consumers.
• Planet 13 Holdings: Operates a flagship superstore dispensary concept in Nevada and is expanding multi-state retail. Direct competitor to Zen Leaf in Nevada for adult-use consumers seeking a curated dispensary experience.
• iAnthus Capital Holdings: Multi-state cannabis operator with retail dispensary presence in several U.S. states. Competes with Zen Leaf in adult-use and medical markets with a comparable product assortment model.
• Curaleaf: One of the largest U.S. multi-state cannabis operators (MSO) with a comparable retail footprint across adult-use and medical markets. Operates dispensary brands competing directly with Zen Leaf in several overlapping states and offers a similarly broad product assortment.
• AYR Wellness: Vertically integrated MSO operating dispensaries across multiple U.S. states. Overlaps with Zen Leaf in markets such as Nevada and New Jersey and competes on adult-use and medical retail.
• Green Thumb Industries (Rise Dispensaries): Multi-state cannabis operator with branded retail (Rise) operating in a similar set of states. Competes head-to-head with Zen Leaf in adult-use markets and shares a comparable discount/loyalty-driven retail model.
• Cresco Labs (Sunnyside): Multi-state cannabis operator with branded Sunnyside retail storefronts. Operates dispensaries in states that overlap with Zen Leaf's footprint and competes for similar medical and adult-use consumer cohorts.
• The Cannabist Company (formerly Columbia Care): Multi-state cannabis operator with branded retail stores. Operates in states overlapping with Zen Leaf's footprint (e.g., New Jersey, Massachusetts, Virginia) and competes for similar patient and adult-use cohorts.
• Harvest Health & Recreation: Multi-state cannabis retail operator with dispensaries in several states where Zen Leaf also operates. Competes in both medical and adult-use channels with a similar omnichannel model.

Emerging players

• Cookies: Cannabis retail and lifestyle brand operating dispensaries in multiple U.S. states. Competes for the same adult-use consumer cohort with a brand-driven, experience-oriented dispensary format in overlapping markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZenLeaf_
• Facebookfacebook.com/zenleafdispensaries
• Instagraminstagram.com/zenleafdispensaries
• LinkedInlinkedin.com/company/territorydispensary

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Territory