Terry-Durin Company

What Terry-Durin Company does

Terry-Durin Company (legal entity Terry Durin Inc.) is a privately held, 100% family-owned electrical and telecommunication supply distributor founded in 1908 in Cedar Rapids, Iowa. The company has specialized in utility electrical supplies for approximately 50 years and serves four primary customer segments: utilities (major utility companies, municipalities, and rural electrical cooperatives — ~40% of volume), industrial customers (~35% of volume), electrical contractors, and telecommunications companies. Its principal market area is Iowa, southern Minnesota, and western Illinois, with direct-ship-from-manufacturer capability used opportunistically to serve accounts beyond the core three-state territory.

The company's product portfolio is built entirely around distributed third-party brands rather than proprietary products or technology. It carries 18+ major manufacturer lines including Schneider Electric (Square D), Eaton (Cooper), 3M, Philips Lighting, Cree Lighting, Lithonia (Acuity Brands), Legrand (WattStopper), Panasonic, Milbank, Okonite, Thomas & Betts, BRK Electronics, Juno Lighting, HE Williams, Arlington, Dottie, Topaz, and Orbit Electric, organized around utility-grade electrical distribution equipment, wiring devices, wire and cable, lighting and lighting controls, ventilation, metering, and safety products. Adjacent digital properties (handhole.com, innerduct.com) extend presence into telecom infrastructure categories such as handhole enclosures and innerduct tubing.

The business model is classic wholesale electrical distribution: Terry-Durin purchases products from manufacturers and resells them to B2B customers at quote-based pricing under multi-year relationship contracts. New accounts are onboarded through a downloadable credit application to establish a line of credit. Go-to-market is enterprise field sales from the Cedar Rapids headquarters, supported by a basic company website and email newsletter; there is no public e-commerce, no app, and no API. The company is third-generation Durin family-managed, has been minority-owned-certified since 1995 (Josefina Durin is majority stockholder and Chairman), and operates with a lean 9-person team. No external investors, funding rounds, acquisitions, or M&A activity are disclosed.

Name

Terry-Durin Company

Legal name

Terry Durin Inc.

Website

https://terrydurin.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

Terry-Durin is a 100% family-owned electrical and telecommunication supply distributor founded in 1908 in Cedar Rapids, Iowa, serving utilities, industrial customers, electrical contractors, and telecom companies across Iowa, southern Minnesota, and western Illinois with 18+ distributed manufacturer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Electrical and Telecommunication Supply Distribution: Terry-Durin generates revenue through the distribution of electrical and telecommunication supplies to utilities, industrial customers, electrical contractors, and telecommunications companies. The company purchases products from manufacturers and resells them to end customers, operating as a wholesale distributor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Terry-Durin is a wholesale distributor that purchases electrical and telecommunication supplies from approximately 18 major manufacturers and resells them to utilities, industrial customers, electrical contractors, and telecommunications companies in the Midwest region (Iowa, southern Minnesota, western Illinois). The company specializes in utility electrical supplies (40% of volume) and industrial electrical supplies (35%), with additional offerings for electrical contractors and telecom service providers, operating as a one-stop shop from its Cedar Rapids, Iowa headquarters.

Product overview

Terry-Durin is an electrical and telecommunication supply company that operates as a distributor rather than a manufacturer. The company distributes a broad portfolio of electrical supplies across four primary market segments: utilities (40% of volume), industrial customers (35%), electrical contractors, and telecommunications. Their product portfolio centers on utility electrical supplies, which has been their specialization for the past 50 years. The company distributes products from 18 major manufacturer brands including 3M, Arlington, BRK, Cooper Eaton, Cree, Dottie, HE Williams, Juno, Milbank, Okonite, Orbit, Panasonic, Philips, Square D, Thomas and Betts, Topaz, Wattstopper, and Lithonia. Additionally, through related sites, they offer Handhole and Innerduct products for telecommunications infrastructure. The company is third-generation Durin family-owned and serves customers primarily in Iowa, southern Minnesota, and western Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Utility Electrical Supplies
• Industrial Electrical Supplies
• Telecommunications Supplies
• Electrical Contractor Supplies
• Handhole Products
• Innerduct Products

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor.

• 3MminorChannel Partner/ Reseller/ Distributor3M is a major supplier of electrical products including wire connectors sold through Terry-Durin's distribution network.
• Arlington IndustriesminorChannel Partner/ Reseller/ DistributorArlington Industries supplies electrical fittings and accessories through Terry-Durin's distribution.
• Cooper EatonminorChannel Partner/ Reseller/ DistributorCooper Eaton provides wiring devices and electrical products distributed by Terry-Durin.
• Cree LightingminorChannel Partner/ Reseller/ DistributorCree Lighting supplies LED lighting products through Terry-Durin's distribution network.
• Philips LightingminorChannel Partner/ Reseller/ DistributorPhilips provides commercial and residential lighting solutions distributed by Terry-Durin.
• Schneider Electric (Square D)minorChannel Partner/ Reseller/ DistributorSquare D brand from Schneider Electric supplies electrical distribution products through Terry-Durin.
• OkoniteminorChannel Partner/ Reseller/ DistributorOkonite provides wire and cable products distributed by Terry-Durin.
• MilbankminorChannel Partner/ Reseller/ DistributorMilbank supplies metering products through Terry-Durin's distribution.
• Legrand (WattStopper)minorChannel Partner/ Reseller/ DistributorWattStopper brand from Legrand provides lighting control systems distributed by Terry-Durin.
• Lithonia LightingminorChannel Partner/ Reseller/ DistributorLithonia Lighting (Acuity Brands) supplies commercial and industrial lighting through Terry-Durin.
• PanasonicminorChannel Partner/ Reseller/ DistributorPanasonic provides ventilation and indoor air quality products distributed by Terry-Durin.
• Thomas & Betts (T&B)minorChannel Partner/ Reseller/ DistributorThomas & Betts supplies electrical components distributed by Terry-Durin.
• HE WilliamsminorChannel Partner/ Reseller/ DistributorHE Williams provides commercial lighting products through Terry-Durin's distribution network.
• Juno LightingminorChannel Partner/ Reseller/ DistributorJuno Lighting supplies recessed and track lighting through Terry-Durin.
• Orbit ElectricminorChannel Partner/ Reseller/ DistributorOrbit Electric provides electrical products distributed by Terry-Durin.
• TopazminorChannel Partner/ Reseller/ DistributorTopaz supplies electrical supplies and accessories distributed by Terry-Durin.
• DottieminorChannel Partner/ Reseller/ DistributorDottie provides fasteners and hardware products through Terry-Durin's distribution.
• BRK ElectronicsminorChannel Partner/ Reseller/ DistributorBRK Electronics supplies smoke alarms and safety products distributed by Terry-Durin.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Graybar: One of the largest North American electrical, communications, and data networking distributors, with extensive utility and industrial customer coverage. Competes with Terry-Durin for the same large utility and industrial accounts but at vastly greater scale, broader geographic footprint, and with deeper digital procurement capabilities.
• Rexel USA: Global electrical distribution leader with significant U.S. operations serving utilities, contractors, and industrial customers. Overlaps with Terry-Durin across the full electrical supply product portfolio and customer base but operates with national scale, multiple branches, and integrated digital platforms.
• Sonepar USA: World's largest B2B electrical distributor with extensive U.S. operations serving utility, contractor, and industrial markets. Directly comparable product portfolio and customer segments but at national scale with significantly broader inventory depth and digital infrastructure.
• W.W. Grainger: Large industrial MRO distributor with significant electrical product offering serving industrial customers and contractors. Comparable to Terry-Durin's industrial customer segment (35% of business) and complementary electrical product portfolio, but with national scale, deep e-commerce platform, and broader MRO catalog.
• Wesco International: Major electrical, communications, and utility distribution company with global operations and deep utility-sector relationships. Overlaps with Terry-Durin across utility electrical supplies, communications/telecom products (innerduct and infrastructure), and industrial customer segments, but at multibillion-dollar scale.

Direct peers

• Van Meter Inc. Iowa-based electrical and industrial distributor serving utilities, contractors, and industrial customers across the Midwest. Closest direct peer to Terry-Durin given its similar regional footprint, utility/industrial customer mix, and family-owned heritage, making it the most apples-to-apples comparison for size and market position.
• Crescent Electric Supply: Midwest-headquartered electrical distributor with branches across the central United States, serving utilities, contractors, and industrial customers with a broad portfolio of electrical products. Directly comparable in customer mix and product portfolio, though substantially larger and with multi-state branch coverage.
• Border States Electric: Regional electrical distributor headquartered in North Dakota serving utility, contractor, and industrial customers across the Upper Midwest and Northern Plains. Highly comparable to Terry-Durin in customer segments (utilities, contractors, industrial), product mix (utility-grade electrical supplies), and regional Midwestern focus, though at significantly larger scale.
• Kirby Risk Electrical Supply: Family-owned electrical distributor based in Indiana serving utility, industrial, and contractor customers throughout the Midwest. Comparable in family-owned heritage, Midwest geographic focus, and utility/industrial customer concentration, though larger in scale and branch count.

Regional players

• Revere Electric Supply: Midwest regional electrical distributor serving contractors, industrial, and utility customers primarily in Illinois and surrounding states. Comparable to Terry-Durin in product portfolio and customer segments, though focused on a different sub-region of the Midwest.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/terry-durin-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terry-Durin Company