Textilia
- Company typePrivate
- Founded1979
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Textilia does
Textilia Ltd. is a New Zealand-headquartered, privately held specialty distributor of furnishing textiles and wallcoverings, founded in 1979 and operating from Auckland with 28 employees. The company curates and stocks fabrics and wallcoverings sourced from international mills, holding exclusive New Zealand distribution rights for eight premium heritage brands: Sanderson, Morris & Co, and Zoffany (UK); Camengo and Misia (France); Güell Lamadrid and Les Créations de la Maison (Spain); plus an NZ agency for Australia's Westbury Textiles. Products span upholstery fabrics, drapery fabrics, and wallcoverings (paper, paper-backed fabric, and vinyl), graded from decorative through heavy commercial performance categories.
Textilia sells through a dual online platform: 'At Work' serves wholesale trade clients with login-gated stock checking, sample ordering, and project-save (My Pinboards) functionality, while 'At Home' serves personal/consumer accounts for browsing and selecting fabrics. The company complements digital channels with three physical showrooms — Auckland (Head Office & Warehouse), Wellington (Design Library), and Christchurch (Mainland Design Centre) — providing sample viewing and expert guidance across New Zealand's main centres. Australian customers are served via appointed in-country agents for selected brands, with explicit redirect for non-distributed brands.
Revenue is generated through one-time sales of textiles and wallcoverings by the metre, with trade wholesale accounts being the primary channel and consumer accounts secondary (the company explicitly does not sell to the general public via trade accounts). Pricing is not publicly disclosed and requires login. The business model is sales-led with showrooms, online trade ordering, and consumer accounts as the three primary GTM motions. No funding rounds, M&A activity, or publicly disclosed financial figures are present in the available data.
Textilia firmographics
Firmographics- Name
- Textilia
- Legal name
- Textilia Ltd.
- Website
- https://textilia.co.nz
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Textilia industry classification
Industry- Product category
- Furnishing Textiles & Wallcoverings Distribution
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Textiles & Fabric / Piece Goods Wholesale (CRAOADAH)
- akta.pro secondary industries
- Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL), General Fabric & Textile Stores (CRALADAA)
Keywords
Where Textilia is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Textilia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Textile and Wallcovering Sales: Revenue generated through the sale of furnishing fabrics and wallcoverings, including both stocked items in New Zealand and indent orders for international branded products. The company operates trade accounts for wholesale clients and personal accounts for consumers, selling products by the metre through showrooms and online ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale trade accounts for business customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Textilia product offering
Product offeringCore offering
Textilia distributes furnishing textiles and wallcoverings in New Zealand and Australia, acting as the exclusive NZ distributor for international brands including Sanderson, Morris & Co, Zoffany (UK), Camengo, Misia (France), Güell Lamadrid, Les Créations de la Maison (Spain), and NZ agent for Westbury Textiles (Australia). Products include upholstery fabrics, drapery fabrics, panel/screen fabrics, and wallcoverings (paper and vinyl), sold by the metre through three showrooms and trade or personal online accounts.
Product overview
Textilia operates a B2B and B2C e-commerce platform for furnishing textiles and wallcoverings in New Zealand and Australia. The core product offering consists of Upholstery and Drapery Fabrics alongside Wallcoverings. The company serves as the exclusive New Zealand distributor for multiple international luxury brands including Sanderson, Morris & Co, Zoffany (UK), Güell Lamadrid and Les Créations de la Maison (Spain), Camengo and Misia (France), and acts as NZ agent for Westbury Textiles (Australia). The At Work section serves wholesale trade clients with account services, while the At Home section serves retail consumers. Showrooms are maintained in Auckland, Wellington, and Christchurch.
Differentiator
Problem solved
Functional benefit
Products and services
- Upholstery Fabrics Upholstery fabrics for furniture covering, offered across performance categories from decorative to heavy commercial use. Available through the At Work trade platform and At Home personal platform.
- Drapery Fabrics Drapery fabrics for curtains and window treatments, suitable for residential and commercial applications.
- Panel and Screen Fabrics Fabrics intended for panel and screen applications, extending the furnishing textiles range beyond upholstery and drapery.
- Wallcoverings Wallcoverings including traditional wallpapers (paper-backed) and vinyl options for interior decoration, spanning an NZ stock range and international brands.
- Sanderson Fabrics and Wallcoverings UK luxury fabric and wallpaper brand (founded 1860) distributed exclusively in New Zealand by Textilia, featuring collections such as National Trust, Highgrove, Arboretum, Water Garden, and Sanderson One Sixty.
- Morris & Co Fabrics and Wallcoverings Historic UK brand founded by William Morris in 1861, distributed exclusively in New Zealand by Textilia. Offers archival Arts and Crafts designs including The Unfinished Works, Simply Morris, Bedford Park, and Strawberry Thief.
- Zoffany Fabrics and Wallcoverings Luxury UK brand distributed exclusively in New Zealand by Textilia, offering sophisticated wallcoverings and fabrics drawing from 17th and 18th century archives, including Indienne, Darnley, Damask, and Kensington Walk collections.
- Camengo Fabrics French contemporary fabric brand distributed exclusively in New Zealand by Textilia, offering collections including Brisbane, Artist, Magma, Chicago, Viaggio, Evanescence, and Totem.
- Misia Fabrics French sophisticated fabric brand distributed exclusively in New Zealand by Textilia, featuring collections such as Caprissima, Paris Rome, Bouclé D'Or, and French Riviera.
- Güell Lamadrid Fabrics Spanish luxury fabric brand distributed exclusively in New Zealand by Textilia, offering designer collections including Amara, Aran, Bahari, Boscara, Camila, Caravan, Ceylan, Clotilde, and Colette.
- Les Créations de la Maison Fabrics Spanish fabric brand distributed exclusively in New Zealand by Textilia, with collections including Creta, Icaro, English Check, Glam Velvet, Shabby Paisley, Kasbah, Oranmore, and others.
- Westbury Textiles Fabrics Australian textile brand represented by Textilia as NZ agent, offering premium textile designs to the New Zealand market.
- Trade Account Services (At Work) Wholesale trade client services providing detailed product information, stock availability checks, sample ordering, and a My Pinboards feature for saving and sharing favourite fabrics and images with clients. Gated by login.
- Showroom Services Physical showroom locations in Auckland (Head Office & Warehouse), Wellington (Design Library), and Christchurch (Mainland Design Centre) for in-person viewing of fabrics and wallcoverings and expert guidance on selection.
Companies that use Textilia
Customer profileSegments2 records
Ideal customer profiles2 records
Textilia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Textilia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- SandersoncoreExclusive New Zealand distributor for Sanderson fabrics and wallcoverings, a prestigious UK brand founded in 1860 known for elegant traditional designs.
- Morris & CocoreExclusive New Zealand distributor for Morris & Co, the heritage British brand founded by William Morris in 1861, featuring Arts and Crafts movement designs.
- ZoffanycoreExclusive New Zealand distributor for Zoffany, a prestigious UK brand known for luxurious wallcoverings and fabrics drawing from 17th and 18th century archives.
- CamengomajorExclusive New Zealand distributor for Camengo, a French fabric brand offering contemporary designs.
- MisiamajorExclusive New Zealand distributor for Misia, a French fabric brand known for sophisticated textile designs.
- Güell LamadridmajorExclusive New Zealand distributor for Güell Lamadrid, a prestigious Spanish fabric brand.
- Les Créations de la MaisonmajorExclusive New Zealand distributor for Les Créations de la Maison, a Spanish fabric brand.
- Westbury TextilesmajorNew Zealand agent for Westbury Textiles, an Australian textile brand.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Textilia competitors and assessment
Company assessmentDirect peers
- Mokum Textiles: Premium NZ/Australian textile brand and distributor offering high-end decorative fabrics. Comparable to Textilia in target market (luxury residential and commercial interiors) and distribution approach via trade showrooms and designer accounts.
- Hoad & Over: New Zealand-based supplier of furnishing textiles, wallcoverings, and design products to the interior trade. Comparable to Textilia as a NZ wholesale distributor serving interior designers, decorators, and trade customers with premium international and domestic brands.
- Charles Parsons: Long-established New Zealand textile company distributing furnishing, apparel, and industrial fabrics. Comparable to Textilia in wholesale distribution model, NZ-Australia geographic focus, and trade-customer orientation.
- Zepel Fabrics: Australian/NZ wholesale distributor of decorative and upholstery fabrics serving the interior design trade. Comparable to Textilia as a regional wholesale textile distributor with showrooms, trade accounts, and a portfolio of international and proprietary brands.
- Warwick Fabrics: Australian wholesale fabric distributor supplying furnishing textiles to trade and retail customers across Australasia. Comparable to Textilia in business model (wholesale distribution of decorative and upholstery fabrics) and target market (interior designers, decorators, retailers).
- James Dunlop: New Zealand-based textile design and distribution company offering furnishing fabrics and wallcoverings across residential and commercial segments. Directly comparable to Textilia as a NZ-headquartered wholesale/retail distributor of premium international and proprietary textile brands.
Regional players
- Materialised: Australian wholesale distributor of furnishing textiles, wallcoverings, and commercial fabrics. Comparable to Textilia in product categories and trade-focused distribution, but primarily serves the Australian market rather than NZ.
Broad incumbents
- Sanderson Design Group: UK parent group owning Sanderson, Morris & Co, Zoffany, and other heritage textile brands. Comparable to Textilia in product categories and brand positioning, but operates as the global brand owner rather than a regional distributor; Textilia is one of its NZ distribution partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Textilia social profiles
Digital presenceTextilia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Textilia leadership team
Management profileNumber of profiles
Textilia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Textilia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Textilia
What does Textilia do?
Textilia distributes furnishing textiles and wallcoverings in New Zealand and Australia, acting as the exclusive NZ distributor for international brands including Sanderson, Morris & Co, Zoffany (UK), Camengo, Misia (France), Güell Lamadrid, Les Créations de la Maison (Spain), and NZ agent for Westbury Textiles (Australia). Products include upholstery fabrics, drapery fabrics, panel/screen fabrics, and wallcoverings (paper and vinyl), sold by the metre through three showrooms and trade or personal online accounts.
Is Textilia a public or private company?
Textilia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Textilia founded?
Textilia was founded in 1979. It employs 11 to 50 people.
Where is Textilia based?
Textilia is headquartered in Auckland, New Zealand, in the Oceania region.
How does Textilia make money?
One revenue line is on record: textile and Wallcovering Sales.
Who are Textilia's main competitors?
Direct peers on record are Mokum Textiles, Hoad & Over, Charles Parsons, Zepel Fabrics, Warwick Fabrics and James Dunlop. Materialised is listed as a regional player. Sanderson Design Group is listed as a broad incumbent.
Does Textilia have an API?
No public API is recorded for Textilia.
What industry is Textilia in?
Textilia's product category is Furnishing Textiles & Wallcoverings Distribution. Its primary akta.pro industry code is CRAOADAH, Textiles & Fabric / Piece Goods Wholesale, with a secondary code of CRAAAAAL, Textiles, Fabrics, Trims & Components Suppliers. Its NAICS code is 45913 and its SIC code is 5130.