Takapuna Golf Course

Name

Takapuna Golf Course

Legal name

Takapuna Golf Club

Website

https://tgolf.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Golf Course Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf driving range
• PGA golf lessons
• Golf club membership
• Golf pro shop retail

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Green Fees: Revenue from per-round golf fees charged to public players visiting the 18-hole course. Affiliated members receive discounted rates.
2. Membership Subscriptions: Annual membership fees providing handicap registration and affiliated golf status. Current rate $185 per year for Handicap & Affiliated Membership.
3. Driving Range: Ball sales at the 48-bay double storey driving range. Options include 100 balls ($19), 50 balls ($11), 20 balls ($5), and concession cards for 1,000 balls ($180).
4. Pro Shop Sales: Retail sales of golf equipment, clothing, and accessories from the fully stocked pro shop.
5. Restaurant and Bar: Food and beverage sales from the licensed restaurant and bar overlooking the 18th green. Opens daily for lunch and dinner from 8:30am, bar from 10am.
6. Golf Lessons: PGA professional coaching services including private lessons, junior programs, and specialized courses for beginners through advanced players.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Takapuna Golf Course operates an 18-hole public golf course (71 strokes) in Auckland with supplementary facilities including New Zealand's first double-storey 48-bay automated driving range, a floodlit practice putting green, a fully stocked pro shop, a licensed clubhouse restaurant and bar, PGA professional instruction, junior golf programmes, corporate golf days, and an annual affiliated membership at NZD 185.

Product overview

Takapuna Golf Course (TGC) operates as a single unified golfing facility offering a comprehensive suite of services centered around its 18-hole public golf course. The core offering includes the championship 18-hole course (71 strokes), supplemented by a double-storey 48-bay floodlit driving range with automated system, a fully stocked pro shop, and a licensed restaurant and bar. Additional services include PGA professional instruction (private lessons, junior programmes, game enhancement courses), corporate golf days, and organized competitions. The club provides membership options including Handicap & Affiliated Membership at $185/year with Golf NZ integration. An online DotGolf-powered tee booking system enables reservations. The facility is positioned as Auckland's premier public golf course, attracting over 80,000 annual visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Public Golf Course A full 18-hole public golf course consisting of 71 strokes, located next to the motorway in Auckland and hosting over 80,000 players annually with peak season exceeding 10,000 monthly visitors. Open to the public via walk-in green fees, online tee booking, and discounted rates for affiliated members.
• Double Storey Driving Range 220-metre double-storey driving range with 48 covered and floodlit bays, the first double-deck automated driving range adopted in New Zealand. Open from 9am-11pm in summer and 9am-10pm in winter, with ball packages priced at 100 balls for NZD 19, 50 balls for NZD 11, 20 balls for NZD 5, and a 1,000-ball concession card for NZD 180.
• Pro Shop Fully stocked pro shop retailing golf equipment, clothing, and accessories from all major golf brands, located at the Takapuna Golf Club facility for members and visitors.
• Clubhouse Restaurant and Bar Licensed restaurant and bar open daily, serving lunch and dinner from 8:30am (bar from 10am), with views overlooking the 18th green. Caters from light snacks to substantial fare for members, green fee players, and visitors.
• PGA Professional Golf Lessons Golf instruction services including private lessons, fundamental programmes for beginners, game enhancement programmes, intensive player programmes, video analysis, and on-course lessons, delivered by PGA, NZPGA, KPGA and ALPGA-qualified professionals.
• Junior Golf Holiday Programmes School holiday programmes providing juniors with fun, challenging golf instruction in a supportive environment, culminating in a tournament at Takapuna Golf Club.
• Corporate Golf Days Corporate team building events and group golf days hosted at Takapuna Golf Club for business clients.
• Handicap and Affiliated Membership Annual golf membership priced at NZD 185 per year, including handicap registration with Takapuna Golf and affiliation with New Zealand Golf, plus entitlement to affiliated green fee rates at other courses.
• Practice Putting Green Floodlit practice putting green for short game improvement, available at no charge to paying customers of the course and driving range, and at NZD 10 per person for up to one hour for non-customers who have not purchased from the Pro Shop.

Quantifiable outcome

• 80,000+ annual players
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• On Par AdvertisingcoreGTM or Marketing PartnerOn Par Advertising is a specialist golf course advertising company that strategically partners with premium Golf Clubs around New Zealand. They select businesses to promote products and services to the golfing community through on-course signage, website and email marketing.
• Mercedes-Benz New ZealandminorGTM or Marketing PartnerMercedes-Benz and golf share a long history as automotive partner of major professional tournaments. Within New Zealand they partner with golf clubs including Takapuna for the MercedesTrophy amateur tournament.
• BartercardminorGTM or Marketing PartnerBartercard is a trade exchange network facilitating cashless transactions between member businesses. Their partnership with Takapuna Golf allows members to use Bartercard for club services.
• New Zealand GolfcoreStrategic or Co-development PartnerNew Zealand Golf is the governing body for golf in NZ. Takapuna Golf Course is affiliated with NZ Golf, allowing members to register for handicaps and access affiliated rates at other courses.
• PGA of New ZealandcoreStrategic or Co-development PartnerTakapuna Golf Club employs PGA-qualified professionals and operates as a PGANZ affiliated facility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wairakei Golf + Sanctuary: Destination New Zealand golf resort with 18-hole course, accommodation, and F&B. Comparable golf facility operator at a different scale and geographic profile.
• Huapai Golf Club: Public-access Auckland-region golf course with range, lessons, and clubhouse. Comparable as a New Zealand suburban golf venue.
• Gulf Harbour Country Club: Larger Auckland-region golf and country club operating an 18-hole course, driving range, pro shop, and F&B. Comparable as a New Zealand public-access golf venue competing for Auckland golfers.

Direct peers

• Titirangi Golf Club: Auckland-based members' golf club with 18-hole course, practice facilities, and clubhouse. Direct peer in terms of public-access golf in the same metro.
• Remuera Golf Club: Established Auckland 18-hole golf club with pro shop, coaching, and clubhouse operations. Closely comparable venue competing for the same urban golfer base.
• Akarana Golf Club: Auckland golf club with 18-hole course, pro shop, and coaching. Comparable product offering targeting the same Auckland catchment.
• Manukau Golf Club: Auckland public-access golf course offering green fees, range, and clubhouse. Direct regional peer competing for casual and corporate play.

Broad incumbents

• Topgolf: Global entertainment-golf operator combining multi-level driving range bays, F&B, and events. Comparable on the double-deck range + F&B + group entertainment model.
• American Golf (UK): Large multi-venue public golf course and driving range operator in the UK with pro shops and lessons. Comparable business model of multi-revenue public golf at scale.

Others

• DotGolf: New Zealand golf technology provider for tee-time booking, handicapping, and member management. Adjacent ecosystem partner used by Takapuna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/takapuna-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Takapuna Golf Course