Thanksgiving Point Golf Club

What Thanksgiving Point Golf Club does

Thanksgiving Point Golf Club operates a single 18-hole, par-72, 7,714-yard Johnny Miller signature championship golf course in Lehi, Utah, situated within the Thanksgiving Point complex along the Jordan River and cradling Ashton Gardens. The course is open to the public seven days a week and consistently ranks among Golfweek's Top 5 golf courses in Utah, with additional accolades from Golf Digest, Golf Magazine, and Links Magazine. Beyond the core golf experience, the club operates the Clubhouse Grill restaurant, a full-service on-site and online Golf Shop, professional instruction led by PGA Director Tele Wightman, men's and ladies' leagues, and comprehensive event hosting for weddings, corporate outings, and tournaments.

The business operates on a multi-stream revenue model anchored by green fees using dynamic pricing (peak rates exceeding $125), with secondary streams from club rentals ($65 per 18-hole round for Callaway sets), annual season passes ($1,850 individual, up to $8,000 corporate), league memberships, golf instruction, event hosting, food and beverage, and merchandise sales. Technology infrastructure includes ForeUp booking software, the Troon Golf management platform, dynamic pricing engine, and an official mobile app providing GPS Caddie functionality and digital scorecards. The club is managed by Troon Golf, the worldwide leader in golf hospitality, which provides access to the Troon Card loyalty program, Troon Rewards, and TroonFIT programs.

Customer segmentation spans six distinct groups: individual golfers as the primary segment, corporate groups, wedding parties, special event hosts, league participants, and golf instruction seekers. The club has hosted marquee events including the Web.com Tour's Utah Championship, Champions Challenge featuring Jack Nicklaus, John Daly, Laura Davies, Fuzzy Zoeller and Gary Player, Utah Women's Open, and Utah State Amateur Championship. Go-to-market is direct-to-consumer via website booking, phone reservations, and on-site channels, supported by organic social media presence, email marketing through the eClub newsletter, and earned media coverage in regional outlets.

Name

Thanksgiving Point Golf Club

Legal name

Thanksgiving Point Golf Club

Website

https://thanksgivingpointgolfcourse.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Thanksgiving Point Golf Club operates a public-access 18-hole Johnny Miller signature championship golf course in Lehi, Utah, serving individual golfers, corporate groups, wedding parties, and league players with on-site dining, instruction, events, and a Troon-managed technology and loyalty platform.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Full-Service Restaurants (722511)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAMAGAA

Golf Clubs & Club Fitting Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYCRAMAGAK

Golf Equipment Repair, Regripping & Customization Services

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

Keywords

• Public golf course
• Golf instruction
• Event hosting
• Golf shop retail
• Clubhouse dining

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees and Cart Rental: Primary revenue from golf rounds with included cart usage. Daily rates vary based on dynamic pricing model.
2. Golf Club Rentals: Callaway rental sets available: $65 for 18-holes, $37 for 9-holes. Revenue from golfers who don't bring clubs.
3. Season Passes: Corporate Season Pass (up to 40 tee times for $8,000 plus tax) and Individual Season Pass ($1,850 plus tax). Annual recurring revenue from avid golfers.
4. Event Hosting: Revenue from hosting weddings, corporate events, group golf outings, tournaments, and special events at the clubhouse and event spaces.
5. Food and Beverage (Clubhouse Grill): Restaurant serving golfers and the general public. Open for private parties, seasonal dining, with patio views. Beer, wine, and full menu.
6. Golf Shop Merchandise: On-site golf shop and online store selling apparel, equipment, and gifts from brands like Nike, Travis Matthew, Callaway, Titleist, TaylorMade, and Lululemon.
7. Golf Instruction: Private lessons, group clinics, Ladies' Night Out, and junior camps taught by PGA professionals. Fees vary by program.
8. Golf Leagues: Men's League ($50 annual membership, $45 weekly entry with prize pool) and Ladies' League ($35 per 9-hole round). Revenue from league participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Thanksgiving Point Golf Club operates an 18-hole championship public golf course (par 72, 7,714 yards) designed by Johnny Miller in Lehi, Utah, offering daily-fee tee times, season passes, leagues and tournaments, club and cart rentals, and a pro shop with equipment and apparel. The club also runs a Clubhouse Grill restaurant, professional golf instruction, junior camps, and full-service event hosting for weddings, corporate outings, and group events.

Product overview

Thanksgiving Point Golf Club is a single-destination golf resort offering an 18-hole Johnny Miller signature championship golf course as its core product, supplemented by on-site dining at Clubhouse Grill, a full-service Golf Shop, and comprehensive event hosting for weddings and corporate functions. The club provides golf instruction through private lessons and group clinics, maintains organized league play for men and women, and operates a mobile app with GPS and scorecard features. Managed by Troon Golf, the property also participates in Troon brand programs including the Troon Card loyalty program and family golf initiatives. Additional revenue streams include season passes, group outing packages, and tournament hosting services.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course Par 72, 7,714-yard championship layout designed by Johnny Miller, offering daily-fee tee times, cart and walking play, and event-day course closures for tournaments. Targeted at individual recreational golfers, leagues, and tournament/outing groups in the Utah market.
• Season Passes and Memberships Annual and seasonal playing privileges, including individual, family, and corporate season-pass tiers, providing preferred tee-time access and member benefits for high-frequency local golfers and corporate clients.
• Golf Instruction and Player Development Individual lessons, group clinics, junior camps, and custom club-fitting delivered by PGA-certified professionals for golfers of all skill levels, from beginners to competitive players.
• Leagues and Tournaments Organized men's, women's, and mixed leagues and seasonal tournaments offering structured competitive play, handicapping, prizes, and social engagement for members and walk-on participants.
• Clubhouse Grill (Food & Beverage) On-site full-service restaurant and bar serving breakfast, lunch, and post-round dining to golfers, event attendees, and walk-in guests, with banquet catering for events.
• Golf Shop and Retail Pro shop offering golf equipment, apparel, accessories, custom fittings, and special orders for members, guests, and walk-in retail customers.
• Club and Cart Rentals Rental sets of golf clubs, motorized golf carts, and pull carts available for guests and walk-up players who do not bring their own equipment.
• Weddings and Social Events Full-service wedding and milestone-event hosting including ceremony, reception, rehearsal dinner, catering, and event coordination for couples, families, and social hosts.
• Corporate Group Outings Turnkey group and corporate outing packages combining golf, carts, F&B, scoring, signage, and event coordination for client entertainment, team-building, and charity tournaments.

Quantifiable outcome

• Named Top 5 golf course in Utah by Golfweek Magazine
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Troon GolfcoreOthersTroon Golf is the worldwide leader in golf and golf-related hospitality management. Thanksgiving Point Golf Club is proudly managed by Troon Golf, providing world-class management, operational expertise, technology platforms (Troon Card loyalty program, Troon Rewards, TroonFIT), and access to a network of Troon properties worldwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Entrada at Snow Canyon: Johnny-designed championship golf course in St. George, UT — directly comparable Johnny Miller design heritage, Utah public-access positioning, and event hosting model.
• Whirlwind Golf Club: Troon-managed public-access championship golf in Chandler, AZ — directly comparable operating model with shared Troon technology stack, loyalty programs, and revenue streams.
• The Boulders Golf Club: Troon-managed resort-style public golf club in Carefree, AZ — comparable destination golf course with F&B, event hosting, instruction, and pro shop operating model.
• Glenwild Golf Club: Top-ranked private/public-access golf club in Park City, UT — comparable Utah mountain-desert championship design and competing for the same Salt Lake City luxury golfer segment.
• Sand Hollow Resort: Championship public-access golf course in southern Utah (Hurricane) — directly comparable as a high-end Utah public course competing for the same regional golfer base and tournament hosting opportunities.
• The Ledges Golf Club: Premium Utah public golf course in St. George offering championship-caliber play, event hosting, and memberships — overlapping target market in Utah's premium public golf segment.
• Promontory Club: Multi-course luxury golf club in Park City, UT — comparable Utah destination golf experience, multiple courses, and overlapping Salt Lake City luxury customer base.
• Red Ledges Golf Club: High-end golf club in Heber City, UT near Park City — comparable championship design, real estate–adjacent destination model, and similar affluent Utah/Salt Lake City customer base.

Broad incumbents

• TPC Scottsdale: Premier public-access championship course and PGA Tour venue in Arizona — comparable tournament-hosting business model, premium public access, event-driven revenue, and pro tour branding.
• Troon North Golf Club: Flagship Troon-managed championship public course in Scottsdale, AZ — directly comparable operating model, Troon management stack, dynamic pricing, and premium public positioning at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThanksgivingPointGolfClub
• Instagraminstagram.com/thanksgivingpointgolfclub
• LinkedInlinkedin.com/company/thanksgiving-point-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thanksgiving Point Golf Club